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Download PDF - Zeitgeist - LIGANOVA

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Designers Report<br />

frOm NEw dElhi TO paris<br />

Manish Arora<br />

Born in mumBAi, mAniSh wAS StuDyinG<br />

to GrADuAte in commerce,<br />

when he DeciDeD to chAnGe hiS<br />

cAreer pAth, AnD ApplieD for nAtionAl<br />

inStitute of fAShion technoloGy<br />

in new Delhi AnD pASSeD<br />

out in in 1994, After winninG the<br />

BeSt StuDent AwArD.<br />

mAniSh ArorA iS reGArDeD By<br />

mAny AS „the john GAlliAno of<br />

inDiA“, mAniSh iS An AlumnuS of<br />

nAtionAl inStitute of fAShion<br />

technoloGy in new Delhi; he<br />

StArteD hiS eponymouS lABel in<br />

1997, AnD toDAy he iS known for A<br />

rich pAlette of pSycheDelic colourS<br />

AnD kitSch motifS, in GArmentS<br />

thAt comBine trADitionAl<br />

inDiAn crAftS like emBroiDery,<br />

Appliqué AnD BeADinG with weStern<br />

SilhouetteS.<br />

toDAy hiS lABel iS AVAilABle in 84<br />

StoreS worlDwiDe, AnD for the<br />

lASt fiVe yeArS he hAS collABorAteD<br />

with SportSweAr GiAnt<br />

reeBok to proDuce the SucceSSful<br />

‚fiSh fry‘ line.<br />

kitsch motifs,<br />

vibrant colours,<br />

contemporary silhouettes<br />

and traditional Indian<br />

craft details.<br />

40 ligavision 41<br />

ligavision

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