Download PDF - Zeitgeist - LIGANOVA

2010/01

CONTENT
Page 4 intro
Page 6 hot Stuff
Page 12
Page 20 AfricAn Summer Shoot
Page 8
Page 26 Summer SpeciAl - BeAchweAr trenDS
Fairs & Shows
HYeres Festival feStiVAl De lA moDe & De lA photoGrAphie
Page 18 tAxi riDe with mArkuS mAhren
Page 34
Designer Report
ViVienne weStwooD / mAniSh ArorA
Page 42 DAily fAShion report
Page 50 liGAnoVAtion interView
Page 82
Designer Special
AlexAnDer mcqueen
Page 54:
Event Designers Special
the hotteSt eVentS worlDwiDe
Page 74
Artists
Page 66
Livin’ Large
eDitoriAl
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intro
to Be honeSt – who neeDS intro
copy? we Don’t hAVe one AnD we
Don’t neeD one! juSt enjoy our
lAteSt iSSue of liGAViSion.
StAy tuneD for the next iSSue in
fAll / winter 2010.
your ligavision team
Anne lotte, ellen, Alex
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Basics
hOT sTuff
the troy lounGe ShortS from
compAny of we Are 100% Soft
cotton.
BurBerry hAS come out with A Set
of frAGrAnceS to compliment
their new performAnce weAr
collection of AppArel nAmeD
BurBerry Sport. for men & women.
the Dunhill chASSiS collection
offerS BlAck leAther BAGS
emBoSSeD with A cArBon fiBer
pAttern.
eViSu jeAnS hAS collABorAteD
with common projectS to
creAte new line of minimAl
SneAkerS for Autumn winter
2010. the line will conSiSt of two
StyleS: low-top leAther SneAker
AnD hiGh-top leAther SneAker
the century olD GränSforS
BrukS compAny hAS proDuceD
theSe wooD chopperS in SweDen
for people who ActuAlly uSe
AxeS.
type. A ViSuAl hiStory of
typefAceS & GrAphic StyleS,
1901-1938
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Fairs & Shows
sChEdulE 2010/11
* dates to be confirmed
may
feStiVAl De cAnneS
12-23 mAy, cAnneS
www.festival-cannes.fr
internAtionAl contemporAry
furniture fAir
15-18 mAy, new york
www.icff.com
june
rcA fAShion Show
10-11 june, lonDon *
www.rca.ac.uk
DeSiGn miAmi BASel
15-19 june, BASel
www.designmiami.com
Art BASel
16-20 june, BASel
www.artbasel.com
milAno moDA uomo S/S 2011
19-23 june, milAn
www.cameramoda.it
men’S fAShion week S/S 2011
24-27 june, pAriS
www.modeaparis.com
july
DeSiGn pArADe
2-5 july, hyèreS
www.villanoailles-hyeres.com
pAriS hAute couture
5-8 july, pAriS
www.modeaparis.com
BreAD & Butter
7-9 july, Berlin
www.breadandbutter.com
merceDeS-Benz fAShion week
S/S 2011
15-18 july, Berlin *
www.mercedesbenzfashionweekberlin.com
august
tenDence
27-31 AuGuSt, frAnkfurt
www.tendence.messefrankfurt.com
BiennAle Architecture
29 AuGuSt - 21 noVemBer, Venice
www.labiennale.org
sePtember
mAiSon et oBjet
3-7 SeptemBer, pAriS
www.maison-objet.com
merceDeS-Benz fAShion week
S/S 2011
9-16 SeptemBer, new york *
www.mbfashionweek.com/newyork
milAno moDA DonnA S/S 2011
22-29 SeptemBer, milAn
www.cameramoda.it
monAco yAcht Show
22-25 SeptemBer, monAco
www.monacoyachtshow.com
100% DeSiGn
23-26 SeptemBer, lonDon
www.100percentdesign.co.uk
iAA motor Show
23-30 SeptemBer, hAnoVer
www.iaa.de
pAriS fAShion week S/S 2011
29 SeptemBer - 7 octoBer, pAriS
www.modeaparis.com
october
ViennA DeSiGn week
1-11 octoBer, ViennA
www.viennadesignweek.at
frAnkfurt Book fAir
6-10 octoBer, frAnkfurt
www.frankfurt-book-fair.com
100% DeSiGn tokyo
29 octoBer - 2 noVemBer, tokyo
www.100percentdesign.jp
november
100% DeSiGn ShAnGhAi
4-6 noVemBer, ShAnGhAi
www.100percentdesign.com.cn
pAriS photo
18-21 noVemBer, pAriS
www.parisphoto.fr
millionAire fAir
25-28 noVemBer, munich
www.millionairefair.com
december
Seoul DeSiGn week
1-5 DecemBer, Seoul*
www.designfestival.co.kr
Art miAmi
1-5 DecemBer, miAmi
www.art-miami.com
DeSiGn miAmi
2-5 DecemBer, miAmi
www.designmiami.com
Art BASel miAmi BeAch
2-5 DecemBer , miAmi
www.artbaselmiamibeach.com
january 2011
internAtionAl conSumer
electroniS Show
6-9 jAnuAry, lAS VeGAS
www.cesweb.org
miAmi internAtionAl Art fAir
12-17 jAnuAry, miAmi
www.mia.artfair.com
lonDon Art fAir
19-23 jAnuAry, lonDon
www.londonartfair.co.uk
SunDAnce film feStiVAl
20-30 jAnuAry, pArk city
www.sundance.org
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Fairs & Shows
ExhibiTiONs
Yves Saint laurent
„i only SpeAk three worDS french:
yVeS SAint lAurent“
two yeArS After hiS DeAth, pAriS
iS DeDicAtinG monSieur ySl A exhi-
Bition At pAriS petit pAlAiS
www.ySlretroSpectiVe.com
exhibitions runs till 29/08/2010
Go for the cAtAloGue!
exhiBition ShowS oVer 300 De-
SiGnS AS well AS numerouS
SktecheS, filmS AnD photoGrAphS
in orDer to meDiAte the AmAzinG
oeuVre of the couturier which
BecomeS myth By DeSiGninG the
pAntSuitS for women „le SmokinG“,
connectinG Art AnD fAShion
By pop Art inSpireD DreSSeS,
ShowinG BlAck moDelS on the
runwAyS, ADVertiSinG nAkeD AnD
GAininG AcceSS to couture for
All of uS By lAunchinG on-thepeG
clothinG At riVe GAuche.
ySl wAS AlwAyS At the forefront
of (fAShion) innoVAtion, he
rockeD with clotheS (DeSiGnS)
thAt were fAShion forwArD,
weArABle, perfectly cut AnD AB-
Solutly fABouluS.
Maison Martin
Margiela
After Antwerp AnD munich, mAi-
Son mArtin mArGielA ‘20’ the exhiBition,
iS moVinG to lonDon
SomerSet emBAnkment GAllerieS
celeBrAtinG 20 yeArS of one of
contemporAry moSt influentiAl
AnD eniGmAtic fAShion DeSiGnerS.
exhibtion runs till 05/09/2010
mArtin mArGielA formerly
workeD AS DeSiGn ASSiStAnt to
jeAn pAul GAultier Before ShowinG
hiS firSt collection unDer
hiS own lABel in 1988. employinG
A ‘DeconStructiViSt’ ApproAch,
mArGielA DiSplAyeD A rADicAlly
new ViSuAl lAnGuAGe thAt DiAmetricAlly
oppoSeD the power
DreSSinG of the 1980S.
two DecADeS on AnD mArGielA
iS wiDely reGArDeD AS one of
the reiGninG luminArieS of the
current fAShion Scene. thiS
AmBitiouS, multi-lAyereD Show
cAptureS mArGielA’S unique AeSthetic
AnD ViSion SpAnninG the
pASt 20 yeArS, By incorporAtinG
inStAllAtionS, photoGrAphy,
ViDeo AnD film.
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Festival Special
fEsTival dE la mOdE
& dE la phOTOgraphiE
The Festival
25e feStiVAl internAtionAl De
moDe & De photoGrAphie VillA
noAilleS,eVery yeAr SpotliGhtS
ten younG fAShion DeSiGnerS &
ten younG photoGrApherS unDer
the pAtronAGe of An internAtionAl
jury.
on eVery eDition, the feStiVAl
preSentS At the VillA noAilleS —
the lAnDmArk cuBiSt VillA Built
in the 1920’S By mAllet-SteVenS —
SeVerAl exhiBitionS thAt explore
the permeAtinG BounDArieS Between
Art, photoGrAphy AnD
fAShion:
Fashion comPetition
on the three DAyS of the feStiVAl,
younG fAShion DeSiGnerS preSent
to the puBlic their firSt collection
their propoSAlS Are exAmineD
AnD ASSeSeD By An AttentiVe
jury of inDuStry profeSSionAlS.
numerouS tAlentS reVeAleD By
the pASt 20 eDitionS of the feSti-
VAl'S fAShion competition hAVe
Since Become eSSentiAl nAmeS in
the worlD of fAShion: Viktor &
rolf, henrik ViBSkoV, c-neeon,... to
cite only A prominent few.
the feStiVAl’S tiGht-knit BonDS
with the fAShion inDuStry Are
one of itS mAjor ASSetS: leADinG
fAShion compAnieS SponSor All
eVentS AnD AwArDS, AnD thuS
mArk their enGAGement towArDS
younG tAlent. DeSiGnerS thAt
hAVe tAken pArt in the feStiVAl
AS memBerS or the jury count
john GAlliAno, mArtin mArGielA,
Ann DemeulemeeSter, Apc, helmut
lAnG, huSSein chAlAyAn, kArl lA-
GerfelD, jeAn pAul GAultier, AnnA
Sui, chriStiAn lAcroix AnD mAny
more.
the PhotograPhy comPetition
ten yeArS AGo, the hyèreS feSti-
VAl openeD itS DoorS to younG
photoGrAphy with the SAme pAS-
SioniSinG Spirit with which it ApproAcheS
fAShion. competition
iS AimeD to puSh photoGrApherS
forwArD — ArtiSticAlly, eDitori-
Ally, commerciAlly — AnD eVery
yeAr it proDuceS A Different
creAtiVe SynerGy thAt nouriSheS
AnD reVitAlizeS fAShion photoGrAphy.
it offerS creAtiVe younG tAlentS
A opportunity to exhiBit
their portflio to Art DirectorS,
mAnAGerS of GAllerieS & Art in-
StitutionS, eStABliSheD photoGrApherS
AnD A wiDe VAriety of
profeSSionAlS workinG with im-
AGeS (AGentS, BrAnD repreSentAtiVeS,
etc.).
former memBerS of the photoGrAphy
jury incluDe tom wAlker
(photoGrpher) lucA Stoppini
(VoGue itAliA), Alex wieDerin (Another
mAGAzine), terry joneS (i-D
mAGAzine), (photoGrApher), DenniS
freeDmAn (w mAGAzine) AnD
more.
the exhibitions
in ADDition, curAtor michel mAllArD
AlSo StriVeS to comBine the
workS of younG tAlentS
(2 winerS of the lASt feStiVAl)
AnD fAmouS eStABliSheD ArtiStS.
www.VillAnoAilleS-hyereS.com
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Festival Special
fEsTival dE la mOdE
& dE la phOTOgraphiE
Carlo Van Der Roer
“the portrAit mASchine project”
VAn De roer’S portrAit mAchine
project exploreS the iDeA thAt A
portrAit photoGrAph cAn reVeAl
An otherwiSe unSeen AnD
AccurAte inSiGht into the SuBject’S
chArActer. uSinG A polAroiD
AurA cAmerA DeVelopeD in
the 1970‘S By An AmericAn ScientiSt,
VAn De roer hAS AttempteD
to recorD whAt A pSychic miGht
See.
Robin Schwartz
“AmeliAS worlD”
hilAriouS, touchinG AnD DiSturBinG
SerieS lookinG At the relAtionShip
Between SchwArtz’S
DAuGhter AnD VAriouS AnimAl
frienDS.
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Festival Special
fEsTival dE la mOdE
& dE la phOTOgraphiE
Matthieu Lavanchy
“mr SchuhlmAnn”
„we liVe in An AGe when we Are
BomBArDeD By Violent AnD
DrAmAtic imAGeS from the mASS
meDiA AnD the entertAinment in-
DuStry. theSe DiSturBinG imAGeS
Slowly Become pArt of our eVeryDAy
life, creAtinG An ineScAp-
ABle climAte of feAr. in liGht of
thiS, i imAGineD the chArActer of
mr. SchuhlmAnn. he iS Someone
whoSe inner StAte of emerGency
AffectS hiS whole life. in hiS
minD, the outSiDe worlD iS An imminent
threAt; An intruDer thAt
muSt Be repelleD By Any meAnS.
he creAteS DeViceS to protect
himSelf from fAntASiSeD AnD
irrAtionAl DAnGerS, iSolAtinG
himSelf in A phySicAl, But moStly
pSycholoGicAl fortreSS.“
check our report of the
winnerS on our BloG.
AVAilABle miD mAy 2010
BloG.liGAnoVA.com
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People
a Taxi ridE wiTh...
Markus Mahren
Who are you?
An AeSthete
What are you doing?
i loVe life!
What does Fashion mean to you?
BlAck!
What does liFestyle mean to
you?
life itSelf!
What do you dislike?
enVy, hAte, mAleVolence!
What best characterizes your
design?
hiGheSt quAlity Down to the
Very DetAilS
What´s your most imPortant
goal?
to life A hAppy AnD fulfilleD life
What´s on your mind While
designing?
BeAutiful thouGhtS
What do you consider more
imPortant – creativity or
exPerience?
Both Are equAlly importAnt to
the work we Do
What is more imPortant: Process
or outcome?
At the enD of the DAy it iS reSultS
thAt mAtter. in termS of creAtiVity
the proceSS iS eSSentiAl AS
well.
What is your deFinition oF
beauty?
“you only See with the heArt. the
eSSentiAl iS inViSiBle to the eyeS.”
( from: “Der kleine prinz”)
What is your PhilosoPhy?
„we juSt cAn Do SmAll thinGS
with A GreAt heArt!“
(mother thereSA)
What is the most imPortant
lesson you´ve learned?
i hAVe nothinG But thiS one life
to ShAre joyfully
(hAiku of life)
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PATTERns
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moDel: miSGhAnA hABteAB
photoGrAphy: Anne lotte BippuS
hAir & mAke up: miSGhAnA hABteAB & ellen kächele
StylinG: Anne lotte BippuS & ellen kächele
retouchinG: mArcel BorrmAnn & AlexAnDer hornBAcher
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Summer Special
bEaChwEar TrENds
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glamour
meet the DiVA on the BeAch
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sliced
rAzor-ShArp BeAchweAr
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maritim
A pASSion for SAilinG. clASSic.
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Designers Report
puNK, NEw wavE & luxury
Vivienne Westwood
wAS Born ViVienne iSABel Swire
on 8 April 1941. She StuDieD At
the hArrow School of Art, tAkinG
fAShion AnD SilVerSmithinG,
But left. ViVienne BecAme A primAry
School teAcher. ViVienne
met Derek weStwooD AnD on 21
july 1962. She mArrieD him AnD
ViVienne mADe her own weDDinG
DreSS for the ceremony.
upon meetinG mAlcolm mclAren,
it SiGnifieD the enD of weStwooD’S
mArriAGe to Derek. weStwooD
AnD mclAren liVeD in A
council flAt in clAphAm AnD
weStwooD continueD to teAch
until 1971, when mAlcolm DeciDeD
to open A Boutique At 430
kinG’S roAD - let it rock (AlSo
known AS Sex, too fASt to liVe
too younG to Die, SeDitionArieS).
weStwooD BeGAn to Sell her outrAGeouS
AnD outlAnDiSh DeSiGnS
in the Shop, which Drew inSpirAtion
from BikerS, fetiShiStS AnD
proStituteS. DurinG thiS perioD,
mclAren BecAme mAnAGer of the
punk BAnD Sex piStolS AnD SuBSequently
the two GArnereD Attention,
AS the BAnD often wore
weStwooD’S DeSiGnS AnD ShoppeD
At 430 kinG’S roAD. whilSt liVinG
in their flAt in clAphAm, weStwooD
AnD mclAren hAD A chilD,
Another Son nAmeD joSeph
corré. weStwooD wAS heAVily
intereSteD By the punk fAShion
phenomenA of the 1970S, SAyinG “i
wAS meSSiAnic ABout punk, SeeinG
if one coulD put A Spoke in the
SyStem in Some wAy”. weStwooD
Still ownS thiS Shop, which iS
now known AS worlD’S enD, from
which She SellS her AnGlomAniA
lABel.
the “punk Style” incluDeD BDSm
fAShion, BonDAGe GeAr, SAfety
pinS, rAzor BlADeS, Bicycle or lAV-
Atory chAinS on clothinG AnD
SpikeD DoG collArS for jewellery,
AS well AS outrAGeouS mAkeup
AnD hAir. eSSentiAl DeSiGn elementS
incluDe the ADoption of
trADitionAl elementS of ScottiSh
DeSiGn Such AS tArtAn fABric.
AmonGSt the more unuSuAl
elementS of her Style iS the uSe
of hiStoricAl 17th AnD 18th century
cloth cuttinG principleS,
AnD reinterpretinG theSe in, for
inStAnce, rADicAl cuttinG lineS
to menS trouSerS. uSe of theSe
trADitionAl elementS mAke the
oVerAll effect of her DeSiGnS
more ShockinG.
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Designers Report
COllECTiON s/s 2010
Vivienne Westwood
www.ViVienneweStwooD.com
ViVienne weStwooD on fAceBook
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Designers Report
frOm NEw dElhi TO paris
Manish Arora
Born in mumBAi, mAniSh wAS StuDyinG
to GrADuAte in commerce,
when he DeciDeD to chAnGe hiS
cAreer pAth, AnD ApplieD for nAtionAl
inStitute of fAShion technoloGy
in new Delhi AnD pASSeD
out in in 1994, After winninG the
BeSt StuDent AwArD.
mAniSh ArorA iS reGArDeD By
mAny AS „the john GAlliAno of
inDiA“, mAniSh iS An AlumnuS of
nAtionAl inStitute of fAShion
technoloGy in new Delhi; he
StArteD hiS eponymouS lABel in
1997, AnD toDAy he iS known for A
rich pAlette of pSycheDelic colourS
AnD kitSch motifS, in GArmentS
thAt comBine trADitionAl
inDiAn crAftS like emBroiDery,
Appliqué AnD BeADinG with weStern
SilhouetteS.
toDAy hiS lABel iS AVAilABle in 84
StoreS worlDwiDe, AnD for the
lASt fiVe yeArS he hAS collABorAteD
with SportSweAr GiAnt
reeBok to proDuce the SucceSSful
‚fiSh fry‘ line.
kitsch motifs,
vibrant colours,
contemporary silhouettes
and traditional Indian
craft details.
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Designers Report
frOm NEw dElhi TO paris
Manish Arora
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Daily Fashion Report
miChaEl
day 1
feelinG: i Don’t like tueSDAyS
day 2
feelinG: muSic iS in my BrAin
day 3
feelinG: it’S my thurSDAy, it’S my thurSDAy!
day 4
feelinG: StreSSeD
day 5
feelinG: reADy to fiGht, cleVer AnD SmArt!
alEx
day 1
ich fühle mich Super ...jA GenAu ...weil Die
Sonne Scheint. DAS outfit hAB ich Gewählt,
weil ich fArBe in Den tAG BrinGen will
day 2
heute etwAS wärmer AnGezoGen.
eS iSt kAlt, ich Bin totSterBenSkrAnk unD
DAnn Steht Auch noch DAS wochenenDe
Vor Der tür. ich will nur noch heim unD inS
Bette.
day 3
heute krAnk ...DAS wetter tut Sein üBriGeS
DAzu
day 4
....heute fühle ich mich ...So ...einGeenGt :-)
day 5
...heute BuSy BuSy BuSy
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Daily Fashion Report
aNNE & EllEN alEx
day 1
winDStärke 8 - Die friSur Sitzt
day 2
eyjAfjAllAjökull
day 3
Streifenhörnchen unD SchwArze kAtze
krAtzen mit Der tAtze
day 4
7 c° brrrrrrrrrrrrrrrrrr
day 5
wir tAnzen im
day 1
i feel Very Sleepy toDAy. So i wAnteD SomethinG
comfy. i weAr A Grey SweAter AnD
jeAnS. ADDitionAl color: A Soft-pink t-Shirt
unDerneAth.
day 2
i loVe reD AnD DArk Blue.
day 3
plAin BlAck AnD Some freSh mint tone
day 4
eVen more DArk Blue
day 5
yeAh! olDSchool Soft pink!
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Daily Fashion Report
jENNifEr
day 1
A Bit tireD like eVery monDAy... therefore my
outfit iS Simple – trieD to Spice it up A little
Bit with my hiGh-heeleD Ankle BootS.
thAt mAke me feel not too Simple AnD cASu-
Al ;-)
day 2
i AlwAyS feel comfortABle in thiS outfit. it’S
perfect for eVery occASSion, no mAtter how
i feel.... i feel GooD toDAy ;-)
day 3
finAlly SprinG! GreAt weAther - GooD mooD!
mOriTz
day 1
friSch motiViert nAch Dem urlAuB mit neuen
Schuhen unD neuer jAcke.
day 2
neue Schuhe Sehen zwAr Gut AuS, Drücken
ABer unD müSSen erSt einGelAufen werDen.
Die neue jAcke wAr für DAS wetter GerADe
Doch ein BiSSchen zu friSch.
day 3
“10 minuten zu Spät AufGeStAnDen - AlSo
AnGezoGen wAS in reichweite lAG.”
day 4
“ frühlinGSwetter...”
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Daily Fashion Report
EriC jaNiNE
day 1
roBuSte, BrAune BuDApeSter Stiefeletten –
weil’S nAch reGen AuSSieht
GrAue hoSe – weil’S nAch reGen AuSSieht
BorDeAuxroter rolli – kAlt heute
flASchenGrüne SAmtjAcke – flASchenGrün
pASSt Gut zu BorDeAux unD wärmt
helle enGliSche reGenjAcke. SelBStreDenD.
wie fühl ich mich heute?
erkältet ABer trotzDem Voller elAn nAch
einem wochenenDe im Bett
day 2
SchwArze chelSeA BootS – Die pASSen immer
zum reSt
GrAuer AnzuG – weil’S nAch kunDenmeetinG
AuSSieht
mArineBlAuer rolli – eS heiSSt, mit DieSer
fArBe würDe mAn ernSt Genommen
DunkelBlAuer trenchcoAt – iSt wie Die
Stiefel
wie fühl ich mich heute?
noch Voller mit elAn (cleAn up AnD Smile)
day 3
Spitze BrAune 2-loch popperSchuhe mit oliV-
Grünen Senkeln – finD ich cool
DunkelGrAue hoSe – AlS BASiS
BrAun-BlAu-weiSS kleinkArierteS hemD – moD
zuBehör
GrAuer mAtroSenpulloVer AuS DäniScher
proDuktion mit rollBAren BünDchen – Auch
BASiS
BlAuer kurzmAntel, trenchcoAt oDer motorrADjAcke
– prAktiSch unD VerweGen
BretoniSche SeemAnnSkAppe oDer prinz heinrich
mütze AuS Dem BeAtleS-film “help”
wie fühl ich mich heute?
ich GlAuBe, BAlD wirD’S wieDer wärmer – it’S
GettinG Better All the time (SGt. pepper)
day 4
flAche rotBrAune hAlBSchuhe mit Dunkelroten
Senkeln – meine lieBlinGSSchuhe
DunkelGrAue hoSe – wie GeStern
lichtGrAueBeiGefArBeneS hemD – AlS kontrASt
zur hoSe
Die lieBlinGSStrickjAcke, wollfArBen mit um-
GeSchlAGenem krAGen
Den mAntel Vom montAG
wie fühl ich mich heute?
Gleich trAG ich wAS GAnz AnDereS, SchmutzSteife
jeAnS unD So 23 pAkete flieSen
day 1
peSSimiStiSch
DA Der frühlinG immer noch Auf Sich wArten
läSSt, muSS ein wArmer pulloVer her!
day 2
frieDlich
hAuptSAche Bequem.
day 3
AufGereGt
heute DArf eS wieDer etwAS eleGAnter Sein.
day 4
fAntASieVoll
mAl wAS neueS.
50 ligavision 51
ligavision

Event Special
ligaNOvaTiON
Interview
michael haiser & sÖren Fricke
What exactly is liganovation?
eVer Since itS founDinG DAyS innoVAtion
hAS Been pArt of liGAnoVAS’
Self-concept. liGAnoVAtion
iS the StrAteGic emBoDiment
of thiS concept.
in itS SyStemAtic SeArch of An-
SwerS AnD SolutionS the liGAnoVAtion
teAm chAnnelS inno-
VAtion potentiAl, AnAlySeS the
cuStomerS’ neeDS AnD relieS on
the help of liGAnoVAS´ key Account
mAnAGerS.
to GiVe you An exAmple: if A client
on A SmAll BuDGet requeStS
A Shop winDow with liVe ViSuAlS,
liGAnoVAtionS’ AnSwer to thiS
miGht Be An inDiViDuAlly pro-
GrAmmeD AnD controllABle leD
inStAllAtion.
What Was the First Product or
the First technology develoPed
by liganovation? and hoW did it
Work?
- Dmx operAteD mooD liGhtS, A
controllABle leD color chAnGe
for A Shop winDow,
- A liGht DiSplAy which mADe uSe
of A 200 mm liGhtBox AS oppoSeD
to the StAnDArD 150mm one
hoW do you exPlain the success
oF liganovas interactive WindoWs?
liGAnoVAS’ interActiVe winDowS
AppeAl to the nAturAl plAy in-
Stinct in eVeryone of uS. AppArently
thiS BecomeS eVen more
true when comBineD with An element
of technicAl innoVAtion
(i.e. motion- SenSinG). SounD, liGht
AnD moVinG elementS enhAnce
itS lonG-rAnGe effect.
in terms oF media coverage –
the linkage oF all said elements
Proved to be neW in brand design.
are there any innovative
aPPlications in stock? What can
We exPect From liganovation in
the near Future?
one of the mAin chAllenGeS in
interActiVe winDow DeSiGn iS itS
Vicinity – which often proVeS to
Be An unmAnAGeABle hinDrAnce.
it iS our tASk to inVent A flexiBle,
moVeABle winDow thAt will
come to the cuStomer rAther
thAn count on the cuStomer to
come By. liGAnoVAtion hAS De-
VelopeD A firSt prototype of A
moBile interActiVe winDow, the
“interActiVe cuBe”.
52 ligavision 53
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Event Special
ligaNOvaTiON
coming uP With innovative solutions
must entail challenges.
Please elaborate.
innoVAtion exiStS on two conDitionS
only: there neeDS to Be An
Acute AwAreneSS of the timeS
neceSSitieS. theSe muSt Be pAireD
with the lAteSt meAnS in enGineerinG
AnD proDuction. reAliSticAlly
innoVAtion iS not profitABle
At firSt. But it DoeS GrAnt
new poSSiBilitieS. SeeinG A technicAlly
SuBtle AnD eASily AcceSSi-
Ble Solution Be welcomeD By the
cuStomerS iS AlSo A quite SAtiSfActory
experience.
What are the short- and longterm
goals oF liganovation?
further DeVelopment of the innoVAtion
proceSS AnD innoVAtionS
in tune with the cuStomerS
neeDS.
54 ligavision 55
ligavision

Event Designers Report
EvENT
happENiNg
parTy
fEsTival
COmpETiTiON
we ASkeD our eVent DeSiGnerS to
preSent their fAVorite eVent iDe-
AS, ArtiStS or inSpirAtion. on the
followinG pAGeS you will finD A
Selection of Different intereStinG
hAppeninGS.
click on the hAnD icon to hAVe
A look on SeVerAl ViDeoS from
youtuBe.
ThE mOb
Katja Bauknecht
flAShmoB iS A lArGe Group of people
who ASSemBle SuDDenly in A
puBlic SpAce, perform An unuSu-
Al AnD pointleSS Act for A Brief
time, then quickly DiSperSe. the
term flAShmoB iS GenerAlly ApplieD
only to GAtherinGS orGAnizeD
ViA telecommunicAtionS,
SociAl meDiA, or VirAl emAilS.
flAShmoBS BeGAn AS A form of
performAnce Art.
the firSt flAShmoB wAS creAteD
in mAnhAttAn in mAy 2003, By Bill
wASik, Senior eDitor of hArper‘S
mAGAzine.
youtuBe
T-mObilE flashmOb(T) livErpOOl
sTaTiON 2009:
for the t-moBile uk cAmpAiGn
“life’S for ShArinG” SAAtchi &
SAAtchi lonDon orGAniSeD A
flAShmoB in the liVerpool Street
StAtion on thurSDy, 15 th jAnuAry
At 11Am the t-moBile flAShmoB
DAnce StArteD – ABout 350 DAncerS
perfomeD the t-moBile DAnce.
the whole crowD wAS filmeD
with A hiDDen cAmerA to cApture
the reActionS of the people
who BecAme SpectAtorS of the
eVent on film.
56 ligavision 57
ligavision

Event Designers Report
CirquE du sOlEil
Yvonne Kaupp
from A Group of 20 Street performerS
At itS BeGinninGS in 1984,
cirque Du Soleil iS now A mAjor
queBec-BASeD orGAnizAtion pro-
ViDinG hiGh-quAlity ArtiStic entertAinment.
the compAny hAS
more thAn 4,000 employeeS from
oVer 40 Different countrieS, incluDinG
1,000 ArtiStS. cirque Du
Soleil’S miSSion iS to inVoke the
imAGinAtion, proVoke the SenSeS
AnD eVoke the emotionS of people
ArounD the worlD. cirque
Du Soleil hAS BrouGht wonDer
AnD DeliGht to AlmoSt 90 million
SpectAtorS in oVer 200 citieS on
fiVe continentS. in 2009, cirque
Du Soleil will preSent 20 ShowS
SimultAneouSly throuGhout the
worlD. the compAny hAS receiVeD
Such preStiGiouS AwArDS AS the
emmy, DrAmA DeSk, BAmBi, Ace,
GémeAux, félix, AnD roSe D’or De
montreux. cirque Du Soleil internAtionAl
heADquArterS Are in
montreAl, cAnADA.
youtuBe
58 ligavision 59
ligavision

Event Designers Report
sTaNlEy KubriCK
Andreas Neurohr
my inSpirAtion comeS out of
StronG pictureS. ken ADAmS with
the “jAmeS BonD - moonrAker” Set
DeSiGn or the ViSionAry StAnley
kuBrick with “2001 A SpAce oDyS-
Sey” Are juSt two people thAt
formeD hole GenerAtionS AnD
Still inSpire me.
youtuBe
3d - prOjECTiON ON
buildiNgs Or ElEmENTs
Ina Lorenz
i Am fAScinAteD By the interAction
Between liGht, colourS AnD
elementS. plAyinG with our Sen-
Sory perception.
youtuBe
youtuBe
youtuBe
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Event Designers Report
COlOr yOur lifE
Sören Fricke
youtuBe
i like - BeSt liVe BAnD, AlwAyS up
for crAzy Shit
youtuBe
i like - funky ADVertiSinG with
new iDeAS
youtuBe
i like - uSe of hiGh tech in An technicAlly
inViSiBle low tech wAy
62 ligavision 63
ligavision

yotuuBe
Event Designers Report
ThE TimE warp
Moritz Kiefner
time WarP – Festival For jetztmusik
and media art
eVery yeAr in eArly SprinG thiS
GreAt pArty tAkeS plAce with
people from All oVer europe.
AweSome liGht & leD Show. Some
of the worlDS BeSt DjS like SVen
Väth, monikA kruSe, chriS lieBinG,
ellen Allien, cArl cox, ...
the concept of “jetzt muSikfeStiVAl”
iS to BriDGe the GAp
Between film, literAture AnD
DAnce. By ADDinG the cAteGorieS
‘meDiA&ArtS’ AnD ‘lAB’ in 2007, the
time wArp BecAme the “time wArp
– feStiVAl for jetztmuSik AnD me-
DiA Art”. the Aim of thiS eVent iS
to proViDe A plAtform for inno-
VAtiVe projectS thAt SpAn the
BorDer Between electronic mu-
Sic AnD relAteD Art formS.
miChaEl jaCKsON shOws
Stefanie Schrof
hiS StronG AmBition, DiScipline,
profeSSionAliSm AnD perfection
youtuBe
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Event Designers Report
burNiNg maN fEsTival
Dennis Baader
tryinG to explAin whAt BurninG
mAn iS to Someone who hAS neVer
Been to the eVent iS A Bit like
tryinG to explAin whAt A pArticulAr
color lookS like to Someone
who iS BlinD.
the BurninG mAn project hAS
Grown from A SmAll Group of
people GAtherinG SpontAneouSly
to A community of oVer 48,000
people. there Are no ruleS ABout
how one muSt BehAVe or expreSS
oneSelf At thiS eVent. the eVent
tAkeS plAce on An Ancient lAke-
BeD. Art iS An unAVoiDABle pArt
of thiS experience, AnD in fAct,
iS Such A pArt of the experience
thAt the founDer of the BurninG
mAn project, GiVeS A theme
to eAch yeAr. pArticipAntS Are
encourAGeD to finD A wAy to
help, mAke the theme come AliVe,
whether it iS throuGh A lArGe-
ScAle Art inStAllAtion, A theme
cAmp, GiftS BrouGht to Be GiVen
to other inDiViDuAlS, coStumeS,
or Any other meDium thAt one
comeS up with.
http://www.BurninGmAn.com/
66 ligavision 67
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moDel: miSGhAnA hABteAB
photoGrAphy: Anne lotte BippuS
hAir & mAke up: miSGhAnA hABteAB & ellen kächele
StylinG: Anne lotte BippuS & ellen kächele
retouchinG: mArcel BorrmAnn
compoSitinG: AlexAnDer hornBAcher
68 ligavision 69
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70 ligavision 71
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72 ligavision 73
ligavision

74 ligavision 75
ligavision

Artists
uTOp &
maChiNE.pOwEr.maN.
Axel Teichmann
1974
Born in StuttGArt
1995 – 1998
StuDieS of GrAphic Art At johAnneS-GutenBerG-Schule,StuttGArt
1998 – 2004
StuDieS At StuttGArt StAte AcADemy
of Art AnD DeSiGn with the
profeSSorS moritz BAumGArtl,
Günter jAcki, niklAuS troxler,
chriStoph BruDi, AlfreD SeilAnD,
mAnfreD kröplien
2000
SpeciAl AwArD imAGe conteSt of
the VillAGe of St. moritz
2004
completion of StuDieS AnD moVinG
into A StuDio in StuttGArt
2008
Art in puBlic SpAce, fAcADe hAuS
Am StADtSee, BAD wAlDSee
www.Axel-teichmAnn-kunSt.De
reAD the excluSiVe interView
with Axel teichmein on our BloG
BloG.liGAnoVA.com
kreuzunG
2008
160 x 200 cm
Acrylic/cAnVAS
utop
2009
200 x 200 cm
Acrylic/cAnVAS
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Artists
uTOp &
maChiNE.pOwEr.maN.
Der pASSAGier
2008
100 x 120 cm
Acrylic/cAnVAS
GeBet
2009
120 x 100 cm
Acrylic/cAnVAS
Die experten
2009
120 x 100 cm
Acrylic/cAnVAS
Virtuelle fiGur
2009
120 x 100 cm
Acrylic/cAnVAS
78 ligavision 79
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Artists
sKaTEbOrdiNg.3d
Sebastian Denz
2005 – 2007
StuDieS of photoGrAphy (mA),
uniVerSity of ApplieD ScienceS,
BielefelD, GermAny
2002 – 2003
StuDieS of photoGrAphy
(Dipl.-DeS.), uniVerSity of ApplieD
ScienceS, BielefelD, GermAny
1998 – 2002
StuDieS of photoGrAphy AnD fine
ArtS, uniVerSity of ApplieD ScienceS
AnD ArtS, hAnnoVer, GermAny
1997 – 1998
StuDieS of Architecture, uniVer-
Sity hAnnoVer, GermAny
1974
Born in GroSSBurGweDel,
GermAny
SkAteBoArDinG.3D iS ABout SpAce
in A phenomenoloGicAl SenSe
AnD ABout humAn BeinGS creAtinG
their own conStruction of
reAlity within theSe SpAceS.
“with the exAmple of SkAte-
BoArDinG-culture i BrinG up for
DiScuSSion A hyBriD SpAce thAt
iS in Between VirtuAl AnD reAl -
A ‘poStVirtuAl SpAce’.” (SeBAStiAn
Denz)
for AlmoSt three yeArS SeBAStiAn
Denz hAS Been trAVelinG
AcroSS europe to Shoot A SerieS
of 3D photoGrAphS with more
thAn 20 memBerS of the cArhArtt
SkAteBoArD teAm. the reSult of
hiS work iS A SerieS of SpAtiAl
photoGrAphS in A quAlity neVer
Seen Before. for hiS project
SkAteBoArDinG.3D, Denz DeVelopeD
A unique 8 x 10 inch lArGeformAt-Stereo-AppArAtuS,
thAt
hiS frienD AnD cuStom cAmerA
SpeciAliSt Dr. kurt GilDe Built for
him. hiS exhiBitionS Show Some of
the profeSSionAl SkAterS in the
‘reAl hyper-reAlity’ of life-SizeD
hiGh-reSolution 3D-imAGeS.
with hiS work SkAteBoArDinG.3D,
SeBAStiAn Denz won the 20th
internAtionAl Bff promotion
AwArD 2008. the work wAS AlSo
preSenteD At the ViSuAl GAllery
At photokinA in 2008, At Scope
new york Art fAir AnD in SeVerAl
exhiBitionS.
the Book SkAteBoArDinG.3D iS
AVAilABle worlDwiDe. it wAS
“nominAteD 2010” for the GermAn
photo Book AwArD AnD won the
DDc AwArD (GG10) “GolD meDAl”.
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Artists
sKaTEbOrdiNg.3d
82 ligavision 83
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Designer Special
Born on 17 mArch 1969 in lewiShAm, lonDon,
to ScottiSh tAxi DriVer ronAlD AnD SociAl
Science teAcher joyce, mcqueen wAS the
younGeSt of Six chilDren. he Grew up in A
council flAt in A tower Block in StrAtforD.
he StArteD mAkinG DreSSeS for hiS three SiSterS
At A younG AGe AnD AnnounceD hiS intention
to Become A fAShion DeSiGner.
mcqueen AttenDeD rokeBy School AnD left
AGeD 16 in 1985 with one o-leVel in Art, GoinG
on to SerVe An ApprenticeShip with SAVile
row tAilorS AnDerSon & SheppArD, Before
joininG GieVeS & hAwkeS AnD, lAter, the the-
AtricAl coStumierS AnGelS AnD BermAnS. the
SkillS he leArneD AS An Apprentice on SAVile
row helpeD eArn him A reputAtion in the
fAShion worlD AS An expert in creAtinG An
impeccABly tAiloreD look.
“The pink sheep of the family”
AlexAnDer mcqueen on himSelf
photoGrAph: SteVen klein
84 ligavision 85
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Designer Special
S/S 2001 S/S 2002
f/w 2001 f/w 2002
S/S 2003 S/S 2004
f/w 2003 f/w 2004
86 ligavision 87
ligavision

Designer Special
S/S 2005 S/S 2006
f/w 2005 f/w 2006
S/S 2007 S/S 2008
f/w 2007 f/w 2008
88 ligavision 89
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Designer Special
S/S 2009 S/S 2010
f/w 2009 f/w 2010
alExaNdEr mCquEEN
cAmillA Belle in A 2009 DreSS By AlexAnDer
mcqueen, liSteD AmonG
“100 BeSt DreSSeS of the DecADe”
By inStyle mAGAzine.
while on SAVile row, mcqueen’S
clientS incluDeD mikhAil Gor-
BAcheV AnD prince chArleS; mcqueen
recounteD in An inter-
View thAt he once SeweD ‘i Am A
cunt’ into the lininG of A jAcket
he wAS workinG on for prince
chArleS. At the AGe of 20, he Spent
A perioD of time workinG for
koji tAtSuno Before trAVellinG
to milAn, itAly AnD workinG for
romeo GiGli.
mcqueen returneD to lonDon in
1994 AnD ApplieD to centrAl SAint
mArtinS colleGe of Art AnD De-
SiGn, to work AS A pAttern cutter
tutor. BecAuSe of the StrenGth
of hiS portfolio he wAS perSuADeD
By the heAD of the mASterS
courSe to enrol in the courSe
AS A StuDent. he receiVeD hiS mASterS
DeGree in fAShion DeSiGn
AnD hiS GrADuAtion collection
wAS BouGht in itS entirety By
influentiAl fAShion StyliSt iSA-
BellA Blow, who wAS SAiD to hAVe
perSuADeD mcqueen to Become
known AS AlexAnDer (hiS miD-
Dle nAme) when he SuBSequently
lAuncheD hiS fAShion cAreer.
icelAnDic SinGer Björk SouGht
mcqueen’S work for the coVer of
her AlBum homoGenic in 1997. mc-
queen AlSo DirecteD the muSic
ViDeo for her SonG “AlArm cAll”
from the SAme AlBum.
mcqueen’S eArly runwAy collectionS
DeVelopeD hiS reputAtion
for controVerSy AnD Shock tActicS
(eArninG the title “l’enfAnt
terriBle” AnD “the hooliGAn of
enGliSh fAShion”), with trouSerS
Aptly nAmeD “BumSterS” AnD A
collection entitleD “hiGhlAnD
rApe”. mcqueen wAS known for
hiS lAViSh, unconVentionAl, runwAy
ShowS, Such AS A recreAtion
of A Shipwreck for hiS SprinG
2003 collection, SprinG 2005’S
humAn cheSS GAme AnD hiS fAll
2006 Show, “wiDowS of culloDen”,
which feAtureD A life-SizeD holo-
GrAm of SupermoDel kAte moSS
DreSSeD in yArDS of ripplinG fABric.
mcqueen’S “BumSterS” SpAwneD A
trenD in low riSe jeAnS; on their
DeBut they AttrActeD mAny commentS
AnD DeBAte. michAel oliVeirA-SAlAc,
the Director of Blow pr
AnD A frienD of mcqueen’S SAiD
thAt “the BumSter for me iS whAt
DefineD mcqueen.” mcqueen AlSo
BecAme known for uSinG SkullS
in hiS DeSiGnS. A ScArf BeArinG the
motif BecAme A celeBrity muSt
hAVe AnD wAS copieD ArounD the
worlD.
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Designer Special
alExaNdEr mCquEEN
mcqueen hAS Been creDiteD with
BrinGinG DrAmA AnD extrAVA-
GAnce to the cAtwAlk. he uSeD
new technoloGy AnD innoVAtion
to ADD A Different twiSt
to hiS ShowS AnD often ShockeD
AnD SurpriSeD AuDienceS. the SilhouetteS
thAt he creAteD hAVe
Been creDiteD for ADDinG A SenSe
of fAntASy AnD reBellion to
fAShion. mcqueen BecAme one of
the firSt DeSiGnerS to uSe inDiAn
moDelS in lonDon.
mcqueen AlSo DeSiGneD A rAnGe
of DreSSeS unDer the nAme of
“mAntA”, priceD At ArounD £2800.
the line, nAmeD After the mAntA
rAy, wAS inSpireD By A holiDAy mcqueen
took in the mAlDiVeS in
2009. the DeSiGnS hAVe Been worn
By VAriouS moDelS AnD celeBritieS,
incluDinG lily cole.
the preSiDent of lVmh, BernArD
ArnAult, cAuSeD A Stir when he
AppointeD mcqueen heAD DeSiGner
At GiVenchy in 1996, SucceeDinG
john GAlliAno. upon ArriVAl
At GiVenchy, mcqueen inSulteD
the founDer By cAllinG him “irreleVAnt”.
hiS firSt couture collection
with GiVenchy wAS un-
SucceSSful, with eVen mcqueen
tellinG VoGue in octoBer 1997
thAt the collection wAS “crAp”.
mcqueen toneD Down hiS De-
SiGnS At GiVenchy, But continueD
to inDulGe hiS reBelliouS StreAk,
cAuSinG controVerSy in Autumn
1998 with A Show which incluDeD
cAr-roBotS SprAyinG pAint oVer
white cotton DreSSeS AnD Dou-
Ble Amputee moDel Aimee mullinS
StriDinG Down the cAtwAlk on
intricAtely cArVeD wooDen leGS.
mcqueen StAyeD with GiVenchy
until mArch 2001, when the contrAct
he SAiD wAS “conStrAininG
hiS creAtiVity” enDeD.
Some of mcqueen’S AccompliShmentS
incluDeD BeinG one of the
younGeSt DeSiGnerS to AchieVe
the title “BritiSh DeSiGner of the
yeAr”, which he won four timeS
Between 1996 AnD 2003; he wAS
AlSo AwArDeD the cBe AnD nAmeD
internAtionAl DeSiGner of the
yeAr By the council of fAShion
DeSiGnerS in 2003.
DecemBer 2000 SAw A new pArtnerShip
for mcqueen, with the
Gucci Group AcquirinG 51% of hiS
compAny AnD mcqueen SerVinG
AS creAtiVe Director. plAnS for
expAnSion incluDeD the openinG
of StoreS in lonDon, milAn AnD
new york, AnD the lAunch of
hiS perfumeS kinGDom AnD, moSt
recently, my queen. in 2005 mcqueen
collABorAteD with pumA
to creAte A SpeciAl line of trAinerS
for the Shoe BrAnD. in 2006 he
lAuncheD mcq, A younGer, more
reneGADe lower priceD line for
men AnD women.
By the enD of 2007, AlexAnDer mcqueen
hAD BoutiqueS in lonDon,
new york, loS AnGeleS, milAn AnD
lAS VeGAS. celeBrity pAtronS, incluDinG
nicole kiDmAn, penélope
cruz, SArAh jeSSicA pArker AnD
rihAnnA, hAVe frequently Been
SpotteD weArinG AlexAnDer mcqueen
clothinG to eVentS. Bjork
AnD lADy GAGA hAVe often incorporAteD
AlexAnDer mcqueen
pieceS in their muSic ViDeoS.
mcqueen’S DeAth wAS AnnounceD
on the Afternoon of 11 feBru-
Ary 2010. he wAS founD DeAD
thAt morninG in hiS wArDroBe
By hiS houSekeeper At hiS home.
mcqueen DieD DAyS Before lon-
Don fAShion week, thouGh he
wAS not ScheDuleD to Show, AnD
nine DAyS After the DeAth of hiS
mother, joyce (75) from cAncer.
rest in Peace
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sources & links
hot Stuff:
hommeStAr.com
SelectiSm.com
fAirS & ShowS:
wAllpAper.com
exhiBitionS:
ySl.com
mAiSonmArtinmArGielA.com
VillAnoAilleS-hyereS.com
mAtthieulAVAnchy.com
roBinSchwArtz.net
VAnDeroer.com
BeAchweAr trenDS:
Style.com
editor-in-chieF:
inDrA rAhn
executive directors:
Anne lotte BippuS
ellen kächele
AlexAnDer hornBAcher
based on the idea oF:
AlexAnDer hornBAcher
izABellA ArSoVSkA
layout & design:
ellen kächele
suPPort:
SAnDrA ScheiBer
thanks to:
mArcel BorrmAnn
www.mArcelmArcel.De
DeSiGnerS:
Style.com
men.Style.com
flickr.com
GooGle.com
wikipeDiA.com
eVent report:
flickr.com
GooGle.com
liVin’lArGe:
flickr.com - uSerS:
SelVA/3431125050/
27764727@n05/2630802782/
wenzDAy01/4340351475/
pyAll/4182821146/
ArtiStS:
SeBAStiAnDenz.De
AlexAnDer mcqueen:
Style.com
men.Style.com
flickr.com
GooGle.com
wikipeDiA.com
© liganova 2010
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