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Seminar #2Driving Traffic to You Web SiteTUESDAY, SEPTEMBER 30, 2:15 TO 3:15 PMExpand your promotional dollars by reaching your customersthrough the computer. Learn best practices for starting a newweb site and how to improve your existing site throughmanagement an interaction. Find out how a web site ande-newsletter can keep you in touch with your community ina more economical way than with print promotions.Seminar #3Be Green and Make GoldTUESDAY, SEPTEMBER 30, 3:30 TO 4:30 PMHow green is your grocery? Are you buying local produce andstaples? Are you offering alternatives to plastic bags? Whatdo you do with your recyclables on your dock? “Going green”doesn’t have to be an enormously difficult undertaking,sometimes all you need to get started is a nudge in the rightdirection.This seminar will show you how going green can turn intogold. A panel of experts will share ways of being ecologicallysensitive that will save or make you money.manage your site, and how to use the siteto attract and retain customers, thisseminar is for you.This special WGA seminar will coverareas like:• How much inventory should you coveron site?• How do you manage the site so that thechanging inventory is reflected on yourWeb site?• How can you effectively use your Website to bring in new business, increasereferrals and encourage returningcustomers?This is where a compelling onlinepresence can make a big difference in instoresales.✷Get a handle on theftLet’s face it, not everyone has a level ofknowledge to stay ahead of deviouscrooks that use high-tech methods toPRINTED ON RECYCLED PAPERsteal credit and debit card information.Not long ago, one of the largest creditand debit card frauds in the U.S. cameabout from thieves driving by big boxstores and “scanning” customers’ cardsnumbers outside the stores by usingwireless computers.While that type of scheme is unlikely tohappen to most business owners, youhave to stay on your toes and keep upwith PCI compliance.This seminar will help you do just that.Take advantage of this PCI Complianceseminar and you’ll gain new knowledgeabout preventing theft.Take advantage of thisPCI Complianceseminar and you’ll gainnew knowledge aboutpreventing theft.Seminar #4Control Your ExpensesWEDNESDAY, OCTOBER 1, 8:30 TO 9:30 AMIn today’s economy, we are all struggling with increasingprices in many aspects of the business. Watching expensessuch as credit card fees, fuel charges, energy management,and loss prevention can help you maintain the bottom line.This seminar will teach you new ways to stay firmly in the black.New educational seminars for for bakery and deli attendeesinclude Supervisory Skills 101, Grocery Industry Trends, andBakery and Deli Seminars.Supervisor Skills 101WEDNESDAY, OCTOBER 1, 8:30 TO 9:30 AMCongratulations on being promoted to a supervisor. Now,learn management skills that will help get the most productivityout of your employees. Find out the proper way to communicatewith employees and without losing respect.Bakery and Deli TrendsWEDNESDAY, OCTOBER 1, 11:15 TO 12:45 PMPresented by representative from Sara Lee & H.C. BrillYou’ll be surprised at what you’ll learn at this seminar even ifyou’ve worked bakery or deli for years Find out techniques youmay be missing when it comes to introducing new items, aswell as, giving customers plenty of reasons to stop by your store.Wouldn’t you love tohave a crystal ball andsee the future?✷Sign up for “Trends”Wouldn’t you love to have a crystal balland see the future? We’re not going to gothat far, but when you join your fellowgrocers for this seminar you will be ‘inthe-know’with trends that are comingdown the pike.“Get in on the ground floor and learnfrom Don Gallego’s years of experience,”says Lytle. “Take advantage of trendspotters who have a lot of informationfor you to draw from and use at yourhome store,” she says.Now that we’ve got you interested intrends you can use, keep going, and you’llfind two other seminars that pull out allthe stops when it comes to helping you2008 Convention Issue WISCONSIN GROCER 15✷ ✷ ✷ ✷ ✷ ✷ ✷ ✷ ✷ ✷ ✷2 0 0 8 W G A I N N O V A T I O N E X P O