Visual Identity Manual - University of Miami

TABLE OF CONTENTS1.0 Introduction1.1 Using This Manual1.2 Our New Visual Identity System1.3 Identity Policy2.0 Basic Standards2.1 Logo2.2 Signatures—Primary and Informal2.3 Primary Signature—Structure2.4 Unit Signatures2.5 Unit Signature Specifications—Master Brand2.6 Unit Signature Specifications—Endorsed Brand2.7 Official University Seal2.8 Size Restrictions2.9 Surrounding Space Restrictions2.10 Unacceptable Executions3.0 Color3.1 Primary Color Palette3.2 Supplementary Color Palette3.3 Full-color Reproduction—Primary Signature3.4 Full-color Reproduction—Unit Signatures3.5 One-color Reproduction—Gray3.6 One-color Reproduction—Solid3.7 Unacceptable Color Treatments4.0 Typography4.1 Primary Typefaces4.2 Secondary Typefaces—for WordProcessing and Web Applications5.0 Stationery System5.1 Standard Stationery5.2 Standard Letterhead—Structure5.3 Standard Stationery, Unit Level5.4 Unit-level Letterhead—Structure5.5 Standard #10 Envelope—Structure5.6 Monarch Letterhead5.7 Monarch Letterhead—Structure5.8 Monarch Letterhead, Unit Level5.9 Monarch Letterhead, Unit Level—Structure5.10 Monarch Envelope, Standard andUnit Level—Structure 5.11 Standard Business Cards5.12 Business Cards, Unit Level5.13 Mailing Label5.14 Note Card5.15 Baronial Envelope for Note Card5.16 #9 Window Envelope6.0 Web Usage6.1 Web Site Application—University-wide Home Page6.2 Web Site Application—College- or School-level Home Page6.3 Web Site Application—College- or School-levelDepartmental Page6.4 Web Site Application—Administrative Divisions Page6.5 Web Site Application—Administrative Offices Page7.0 Applications7.1 Placement of Signature on PublicationFront Covers7.2 Placement of Signature on PublicationBack Covers7.3 PowerPoint Presentation7.4 PowerPoint Presentation—Elements7.5 Merchandise7.6 Vehicles8.0 Other Identities8.1 Athletics9.0 Appendix9.1 File-naming System9.2 Identity MatrixUniversity of Miami Visual Identity Manual May 28, 2009

1.0 Introduction1.1 Using This Manual1.2 Our New Visual Identity System1.3 Identity Policy

INTRODUCTION1.1 Using This ManualThis manual contains approved standard graphic elementsof the University of Miami visual identity system. Ithas been prepared and distributed to ensure the successof this identity. Please use and adhere to these guidelines,which are fundamental yet flexible enough to allowfor individual expression. This manual takes the formof an Adobe Acrobat PDF file for viewing on WindowsPC or Macintosh platforms. The file can be printed on8.5" x 11" paper, preferably with a color printer.Supplemental art and support graphic files providedinclude:• Adobe InDesign CS3 templates of the stationery system• Signature files in Adobe Illustrator CS3 EncapsulatedPostScript (EPS) vector format, JPG, and GIF formats foruse in PowerPoint, Web, and other applications.No specific fonts are required for use of EPS, JPEG, or GIFfiles of signature art. A specific font is required to createversions of the signature for specific units (see pages 2.5and 2.6.) All other components of the graphic identitysystem require fonts specified in the typography sectionof this manual for display and printing (see pages 4.1and 4.2.)Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.University of Miami Visual Identity Manual May 28, 2009

INTRODUCTION1.2 Our New Visual Identity SystemTop universities employ strategic, well-executedcommunications to help build their excellence—andgraphic identity is a prime element of effective marketingand communications. To that end, the University ofMiami is introducing a new visual identity system.The heart of the new identity system is the University’ssplit-U mark, the “spirit” mark that is the most wellknownlogo associated with the University of Miami. It isone of the most recognizable collegiate marks nationally,and perhaps the most ubiquitous graphic symbolthroughout South Florida.Research conducted on the new identity, whichincluded focus groups in three major cities and an alumnisurvey, affirmed the positive attributes of the split-Umark. It is perceived as diverse, modern, confident, andbold. By employing this singular image, the Universitywill capitalize on the power of a new identity thatlinks schools, colleges, centers, and institutes whilerepresenting the institution as a whole.By its very nature, a university is a consolidatedassembly; the strength and quality of each part reflectsupon the whole as well as other individual units. Thepower of a cohesive and consistently applied graphicidentity is an important tool that helps reinforce ourmessage and presence and thereby serves to advancethe University.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDS2.1LogoThe University of Miami logo is the key element in theUniversity visual identity system and must appear on allofficial University of Miami communications. It may notbe modified in any way.The logo is rarely used alone and is the essentialfeature of the University of Miami signature, described onthe following pages. It may not be attached to any othertypographic or graphic element other than in the mannerdescribed in this manual.The logo is outlined with a white rule, which becomesvisible when the logo is placed over a coloredbackground.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSPRIMARY SIGNATUREINFORMAL SIGNATURE2.2Signatures—Primary and InformalThe primary University of Miami signature is the mostbasic and commonly used element of the Miami visualidentity. The signature is made up of three components:The University of Miami nameA horizontal ruleThe University of Miami logo (“U”)Customized signatures for individual University of Miamicolleges, schools, centers, and institutes (“units”) arecreated by integrating the name of the unit with theUniversity of Miami signature using specific unit templates.(See pages 2.4–2.6.)The informal signature is for use on the Web and on casualinternal University applications, such as merchandise(excluding clothing). It is made up of three components:The University of Miami logo (“U”)A horizontal ruleThe word “Miami”The informal signature may not be modified in any way.(For examples of usage, see page 7.6.)University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSThe space between the horizontal ruleand the visual identity elements aboveand below it is determined by thedistance between the right edges of theverticals in the U in “University.”University of Miami nameHorizontal ruleMiami logo2.3Primary Signature—StructureThe primary University of Miami signature is structuredas shown above. Colors and acceptable iterations of thesignature are described on subsequent pages.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSmaster brand SIGNATURECONFIGURATIONSCHOOL of LAWCOLLEGE ofARTS & SCIENCESROSENSTIELSCHOOL of MARINE &ATMOSPHERIC SCIENCEEndorsed brand SIGNATURECONFIGURATIONSCHOOL of LAWCOLLEGE ofARTS & SCIENCESROSENSTIELSCHOOL of MARINE &ATMOSPHERIC SCIENCE2.4Unit SignaturesCustomized signatures for individual University of Miamicolleges, schools, centers, and institutes (“units”) arecreated by integrating the name of the unit with theUniversity signature using specific templates.Two types of unit templates are available. In the“master brand” configuration, “University of Miami”is larger than the unit name. In the “endorsed brand”configuration, the unit name is larger.Specifications for creating unit signatures are on thefollowing pages.Signature files and guidance on their use may beobtained from the Office of Communications andMarketing at 305-284-5600 or umidentity@miami.edu.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSmaster brand SIGNATURE CONFIGURATIONSUniversity of Miami (Invariable. Do not alter.)Unit name (editable)Horizontal rule (editable width)UNIT NAMEEXAMPLE of TWO-LINEUNIT NAMEUniversity of Miami “U” (Invariable. Do not alter.)Inserting unit nameSelect the appropriate template (one-, two-, or three-line).Select the unit name placeholder text.Type the name of the college in all caps. Type “&” for “and.”Type the words “of” and “for” as all lower case. (Note thatthis only applies to unit names. The “of” in ”UNIVERSITY OFMIAMI” remains all caps.)The unit name should remain 48p/50.5 pt. Century Schoolbook,tracked –5 overall, and Pantone® 3435.Adjusting horizontal ruleAdjust the width of the horizontal rule so that it extendsbeyond the widest line of the signature—whether it isthe word “University,” or the unit name—by an amountequivalent to the width of the University of Miami “U.”When adjusting the width of the rule, be sure to maintainits weight (2.5 pt. for the positive versions, 3.5 pt. for thereversed versions) in the Illustrator file.2.5Unit Signature Specifications—Master BrandThe master brand signature features University of Miamimore prominently than the name of the college, school,center, or institute (“unit”). Customized signatures forindividual University of Miami units are to be created byaltering one of the “master brand” templates provided.Unit signatures are made up of four components:The University of Miami nameThe unit name (editable)A horizontal rule (variable length)The University of Miami logo (“U”)Separate templates are provided to accommodate one-,two-, and three-line unit names. ONLY the unit nameand length of the rule are to be edited. Unit signaturesare not to exceed three lines.Templates provide editable text for inputting the unitname. Names are set in all caps. Articles—such as “for”and “of”—should be set all lower case. The symbol“&“ should be used in place of the word “and.” Spacesbetween individual letters may be kerned to create alegible, evenly spaced appearance. Type and font sizesare not to be adjusted.The width of the rule is established by extending it tothe right beyond the width of the text by a space equivalentto the width of the logo “U.”Elements are not to be moved, resized, or altered inany way.In this master brand version of the signature, thewords “University of Miami” intentionally use differentcolors. Miami green (Pantone® 3435 or its equivalent)“quiets” the signature. Miami orange (Pantone® 1665 orits equivalent) allows for the unit name to be differentiatedfrom the “University of Miami.”University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSEndorsed brand SIGNATURE CONFIGURATIONSUniversity of Miami (Invariable. Do not alter.)Unit name (editable)Horizontal rule (editable width)UNIT NAMELONG UNIT NAMEUniversity of Miami (“U”) (Invariable. Do not alter.)Inserting unit nameSelect the appropriate template (one-, two-, or three-line).Select the unit name placeholder text.Type the name of the college in all caps. Type “&” for “and.”Type the words “of” and “for” as all lower case. (Note thatthis only applies to unit names. The “of” in ”UNIVERSITY OFMIAMI” remains all caps.)The unit name should remain 72/75.5 pt. Century Schoolbook,tracked -9 overall, and Pantone® 1665.Adjusting horizontal ruleAdjust the width of the horizontal rule so that it extendsbeyond the widest line of the signature—whether it isthe word “University,” or the unit name—by an amountequivalent to the width of the University of Miami “U.”When adjusting the width of the rule, be sure to maintainits weight (2.5 pt. for the positive versions, 3.5 pt. for thereversed versions) in the Illustrator file.2.6Unit Signature Specifications—Endorsed BrandThe endorsed brand signature features the name of thecollege, school, center, or institute (“unit”) more prominentlythan University of Miami. Customized signaturesfor individual units are to be created by altering one of the“endorsed brand” templates provided.Unit signatures are made up of four components:The University of Miami nameThe unit name (editable)A horizontal rule (variable length)The University of University of Miami logo (“U”)Separate templates are provided to accommodate one-,two-, and three-line unit names. ONLY the unit nameand length of the rule are to be edited. Unit signaturesare not to exceed three lines.Templates provide editable text for inputting the unitname. Names are set in all caps. Articles such as “for”and “of” should be set all lower case. The symbol “&“should be used in the place of the word “and.” Spacesbetween individual letters may be kerned to create a legible,evenly spaced appearance. Type and font sizes arenot to be adjusted.The width of the rule is established by extending it tothe right beyond the width of the text by a space equivalentto the width of the logo “U.”Elements are not to be moved, resized, or altered inany way.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSSeal should be at least .75" high.Minimum size2.7Official University SealThe official University of Miami seal has very limited use,primarily on official university documents, such as contracts,deeds, and academic diplomas. It may be used—with authorization—as a design element on certainceremonial communications, such as formal invitations.The minimum size specification shown has been establishedto ensure the legibility of the seal. The art may notbe altered in any manner.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSMINIMUM SIZE—PRIMARY SIGNATURESCHOOL of LAWSCHOOL of LAWMiami “U” should be at least 11.5 pts. high.The primary signatures should not be reducedless than 10 percent of the vector logo size.MINIMUM SIZE—INFORMAL SIGNATUREMiami “U” should be at least 11.5 pts. high.The informal signature should not be reducedless than 8.75 percent of the vector logo size.2.8Size RestrictionsThe minimum size specifications, shown above, havebeen established to ensure the legibility of the Universityof Miami signatures.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSClear space to the left and right of thesignature is determined by a distanceequivalent to the width of the Universityof Miami “U.”Clear space above and below the signatureis determined by a distance equivalent tothe height of the University of Miami “U.”2.9Surrounding Space RestrictionsWhen using the signature in layout, placement ofsurrounding elements (text, photos, and other graphicelements) should respect the clear space guideline shownabove. This includes placement in e-mail and Webapplications.Only one of the primary configurations of the signatureis shown here as an example. These principles alsoapply to the master and endorsed brand unit signatures.University of Miami Visual Identity Manual May 28, 2009

BASIC STANDARDSPRIMARY SIGNATUREUNACCEPTABLE EXECUTIONSLibraryDo not reconfigure.Components of the signatureshould never be reconfigured.Space relationships among elementsare not to be manipulated.Do not reproduce sloppily.The signature should not bescanned from a printed documentor recreated in any way.Use only the electronic filesprovided by the Office of Communicationsand Marketing.Do not distort.The signature should not becompressed or expanded inany way.Do not add anything to“U” logo.The logo may not be followedby any other elements.UNIVERSITYOF MIAMIDo not resize individualelements.Size relationships among elementsare not to be manipulated.Do not substitute font.Fonts in the signature shouldnever be substituted.Do not use incompletesignature.The signature should alwaysbe used in its entirety.Do not insert anythinginside the “U” logo.The center of the “U” mustbe kept clear.2.10Unacceptable ExecutionsGuidelines for acceptable treatment of the signature arefound throughout the Basic Standards section of thismanual. The University of Miami signatures should onlybe reproduced using the files provided by the University.Several examples of unacceptable variations areshown above. This list is not exhaustive.Only the primary configuration of the signature is depictedin the examples, but these principles apply to themaster brand and endorsed brand unit signatures as well.University of Miami Visual Identity Manual May 28, 2009

3.0 Color3.1 Primary Color Palette3.2 Supplementary Color Palette3.3 Full-color Reproduction—Primary Signature3.4 Full-color Reproduction—Unit Signatures3.5 One-color Reproduction—Gray3.6 One-color Reproduction—Solid3.7 Unacceptable Color Treatments

COLORMiami GreenMiami OrangeCoatedPaperPantone® 3435 CC 100M 0Y 81K 66Pantone® 1665 CC 0M 68Y 100K 0Pantone® 3435Pantone® 1665Pantone® 3435UncoatedPaperPantone® 3435 UPantone® 1665 UPantone® 1665Pantone® 3435Screen ModeR 0G 80B 48Hexadecimal: #005030R 244G 115B 33Hexadecimal: #f473213.1Primary Color PaletteThe primary colors for the University of Miami visualidentity system are Miami orange (Pantone® 1665) andMiami green (Pantone® 3435). Equivalent color formulasfor four- color process printing and digital media areprovided here.The preferred color treatment for the University ofMiami signature is shown above.University of Miami Visual Identity Manual May 28, 2009

COLORPantone® 1665 CC 0M 68Y 100K 0Pantone® 1665 U R 244G 115B 33#f47321Pantone® 131 CC 0M 32Y 100K 9Pantone® 124 UC 0M 28Y 100K 6R 210G 142B 0#d28e00Pantone® 7502 CC 0M 8Y 35K 10Pantone® 7501UC 0M 4Y 20K 6R 212G 191B 149#d4bf95Pantone® 383 CC 20M 0Y 100K 9Pantone® 397 UC 10M 0Y 100K 7R 162G 173B 0#a2ad00Pantone® 180 CC 0M 79Y 100K 11Pantone® 1797 UC 0M 100Y 99K 4R 193G 56B 50#c13832Pantone® 7544 CC 10M 1Y 0K 40Pantone® 7544 UC 10M 1Y 0K 40R 137G 150B 160#8996203.2Supplementary Color PaletteThis supplementary color palette is provided as an aidto designing print and Web communications that reflectthe University of Miami’s brand in tone and style throughconsistent use of color. Although the University’s primaryidentity colors are Miami orange (Pantone® 1665) andMiami green (Pantone® 3435), designing effective marketingcommunications benefits from a more flexible andsophisticated use of color harmony and contrast.The 10-color palette configuration above further simplifiescolor choices by selecting a three- or-four-color combinationusing adjacent color blocks from the exampleabove. Experienced designers may extend this palettefurther with the application of good judgment and skill.Pantone® 1215 CC 0M 9Y 45K 0Pantone® 291 CC 33M 3Y 0K 0Pantone® 557 CC 30M 0Y 20K 15Pantone® 3435C 100M 0Y 81K 66Pantone® 1205 UC 0M 5Y 31K 0Pantone® 291 UC 33M 3Y 0K 0Pantone® 557 UC 30M 0Y 20K 15Pantone® 3435 UC 100M 0Y 81K 66R 251G 222B 129#fbde81R 158G 206B 235#9eceebR 145G 185B 164#91b9a4R 0G 80B 48Hex005030University of Miami Visual Identity Manual May 28, 2009

COLORFULL-COLOR SIGNATUREREVERSED FULL-COLOR SIGNATUREAll white typeREVERSED FULL-COLOR SIGNATUREWhite and orange typeFile name: UM_prim_pms-rev.epsFile name: UM_prim_pms.epsFile name: UM_prim_pms-rev-W.epsColored boxes represent a dark background.They are not part of the signature.3.3Full-color Reproduction—Primary SignatureThe University of Miami signature is available in variouscombinations of the primary color palette for a variety ofapplications. For the primary color palette, see page 3.1.Full-color signature on whiteThe full-color signature may not be placed on any colorbackground other than white or a very pale color.Full-color signatures reversed out of darkbackgroundThere are two versions of the reversed signature.The reversed signature with all white type may beplaced on the following color backgrounds only: black,Miami orange (Pantone® 1665 or its equivalent), orMiami green ( Pantone® 3435 or its equivalent).The reversed signature with white and orange type maybe placed only on a black background.University of Miami Visual Identity Manual May 28, 2009

COLORFULL-COLORMaster Brand Unit SignatureFULL-COLOREndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_mast_[Unit]_pms.epsFile name: UM_endors_[Unit]_pms.epsREVERSED FULL-COLORMaster Brand Unit SignatureREVERSED FULL-COLOREndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_mast_[Unit]_pms-rev.epsFile name: UM_endor_[Unit]_pms-rev.epsBlack box represents a dark background.It is not part of the signature.3.4Full-color Reproduction—Unit SignaturesThe University of Miami unit signatures are available inseveral combinations of the primary color palette for avariety of applications. For the primary color palette, seepage 3.1.Full-color signature on whiteThe full-color unit signature may not be placed on anycolor background other than white or a very pale tint.Full-color signature reversed out of dark backgroundReversed master brand and endorsed brand signaturesmay be placed only on a black background.University of Miami Visual Identity Manual May 28, 2009

COLORONE-COLOR, GRAYPrimary SignatureONE-COLOR, GRAYMaster Brand Unit SignatureONE-COLOR, GRAYEndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_prim_gry.epsFile name: UM_mast_[Unit]_gry.epsFile name: UM_endor_[Unit]_gry.epsREVERSED ONE-COLOR, GRAYPrimary SignatureREVERSED ONE-COLOR, GRAYMaster Brand Unit SignatureREVERSED ONE-COLOR, GRAYEndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_prim_gry-rev.epsFile name: UM_mast_[Unit]_gry-rev.epsFile name: UM_endor_[Unit]_gry-rev.eps3.5One-color Reproduction–GrayBlack box represents a dark background.It is not part of the signature.When neither Miami orange (Pantone® 1665 or itsequivalent) nor Miami green (Pantone® 3435 or itsequivalent) are available for reproduction of a signature,a one-color (all black) version may be substituted. Onecolorversions are available in a standard and a reversedversion.In the one-color version with gray tints, components thatwere Miami orange become 65 percent black. Componentsthat were Miami green become solid black.In the one-color reversed version with gray tints, textthat was Miami orange becomes 30 percent black. Textthat was Miami green becomes white. The rule becomeswhite. The left half of the “U” logo becomes 65 percentblack. The right half of the “U” logo becomes solid black.See page 3.6 for one-color solid versionsUniversity of Miami Visual Identity Manual May 28, 2009

COLORONE-COLOR, solidPrimary SignatureONE-COLOR, solidMaster Brand Unit SignatureONE-COLOR, solidEndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_prim_KFile name: UM_mast_[Unit]_K.epsFile name: UM_endor_[Unit]_K.epsREVERSED ONE-COLOR, solidPrimary SignatureREVERSED ONE-COLOR, solidMaster Brand Unit SignatureREVERSED ONE-COLOR, solidEndorsed Brand Unit SignatureUNIT NAMEUNIT NAMEFile name: UM_prim_K-rev.epsFile name: UM_mast_[Unit]_K-rev.epsFile name: UM_endor_[Unit]_K-rev.eps3.6One-color Reproduction–SolidFor one-color black internal documents that are likelyto be reproduced by crude means such as by multiplegenerations of photocopying, one-color solid versionsare available in a standard and a reversed version. Thepositive solid signatures are solid black.The reversed onesare solid white.See page 3.5 for one-color gray versionsBlack box represents a dark background.It is not part of the signature.University of Miami Visual Identity Manual May 28, 2009

COLORFULL-COLOR SIGNATUREUNACCEPTABLE COLOR TREATMENTSDo not screen back or tint.Do not substitute colors.The signature should never be reproducedin any colors other than the officiallyprescribed colors.Do not switch colors.The configuration of colors within thesignature should not be switched.Do not switch colors.The configuration of colors within thesignature should not be switched.3.7Unacceptable Color TreatmentsGuidelines for acceptable color usage in the signatureare found on pages 3.1 and 3.3–3.5. The Universityof Miami signatures should only be reproduced usingthe files provided by the University of Miami Office ofCommunications and Marketing.Several examples of unacceptable color configurations,manipulations, and treatments are shown above.This list is not exhaustive.Only the primary configuration of the signature is depictedin the examples, but these principles apply to themaster brand and endorsed brand unit signatures as well.Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.University of Miami Visual Identity Manual May 28, 2009

4.0 Typography4.1 Primary Typefaces4.2 Secondary Typefaces—for Word Processing andWeb Applications

TypographyCentury Schoolbook BTROMANABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890Frutiger45 LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789046 Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789065 BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789066 BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345678904.1Primary TypefacesPrimary Serif TypefaceThe primary serif typeface for University of Miami printedapplications is Century Schoolbook BT (Bitstream), whichis used in the University of Miami signature.The italic, bold, and bold italic Century SchoolbookBT fonts should be used sparingly—for emphasis only.You do not need Century Schoolbook BT installed onyour computer in order to import the University of Miamisignatures. The signatures are available in a variety ofready-to-place graphic file formats. You do need thesefonts installed on your computer if you wish to lay outtext and headlines for a brochure, for example, or if youare customizing unit signatures for individual schools,centers, or institutes.Primary Sans Serif TypefaceThe primary sans serif typeface for University of Miamiprinted applications is Frutiger (Linotype).Purchasing FontsThese fonts are available for both Windows andMacintosh platforms and may be purchased from—among others—the following sources:Century Schoolbook BT(Bitstream)fontpool.comfontshop.comparatype.comFrutiger (Linotype)fonts.comlinotype.comadobe.comUniversity of Miami Visual Identity Manual May 28, 2009

TypographyGeorgiaREGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890HelveticaREGULARABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BOLDABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BOLD ITALICABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz12345678904.2Secondary Typefaces—for Word Processing and Web ApplicationsGeorgia and Helvetica are the alternate typefaces forUniversity of Miami communications. They should beused for word processing, internal communications, andWeb applications when the primary typefaces (CenturySchoolbook BT and Frutiger) are not available. Georgia isthe serif face and Helvetica is the sans serif face.University of Miami Visual Identity Manual May 28, 2009

5.0 Stationery System5.1 Standard Stationery5.2 Standard Letterhead—Structure5.3 Standard Stationery, Unit Level5.4 Unit-level Letterhead—Structure5.5 Standard #10 Envelope—Structure5.6 Monarch Letterhead5.7 Monarch Letterhead—Structure5.8 Monarch Letterhead, Unit Level5.9 Monarch Letterhead, Unit Level—Structure5.10 Monarch Envelope, Standard andUnit Level—Structure 5.11 Standard Business Cards5.12 Business Cards, Unit Level5.13 Mailing Label5.14 Note Card5.15 Baronial Envelope for Note Card5.16 #9 Window Envelope

Stationery SystemFirst Name LastnameTitle Lorem IpsumdolorUniversity of MiamiOffice of AdmissionP.O. Box 248025Ph: 305-284-2211Fax: 305-000-0000miami.eduPh: 305-284-4323Cell: 305-000-0000Fax: 305-000-0000Office of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616loremipsum@miami.eduCoral Gables, Florida 33124-46163"Month 30, 2009Dear First Lastname,Office of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit,coreetueros enis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortioner alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accumnos nis et wismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse mingeuisi. Doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetuerosenis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortion er alit at4"2 1/2"Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-00001 3/8"alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrud eugue eafeum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accum nos nis et1"5/8” minimumwismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem Ipsum3/4"Not actual size.5.1Standard StationeryThe stationery standards provided in the following pagesare an essential part of the University of Miami visualidentity system and are to be used by all units within theUniversity.Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard letterhead and envelopes:Cougar opaque white, 24 lb. stockStandard business card:Cougar opaque white, 80 lb. cover stockLetter typing guidelinesRecommended margins are shown above.10/15 pt. Georgia, or similar font.Envelope addressing guidelinesRecommended margins are shown above.10/12 pt. Helvetica, or similar font.See following pages for actual size and structure.University of Miami Visual Identity Manual May 28, 2009

Month 30, 2009Dear First Lastname,Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit,coreetueros enis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortioner alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accumnos nis et wismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse mingeuisi. Doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetuerosenis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortion er alit atalis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrud eugue eafeum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accum nos nis etwismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem IpsumUniversity of MiamiPh: 305-284-2211Office of AdmissionFax: 305-000-0000P.O. Box 248025miami.eduCoral Gables, Florida 33124-4616The Sue and Leonard Miller P.O. Box 248161Ph: 305-000-0000Center for Contemporary 5202 University Drive, Merrick 105 Fax: 305-000-0000Judaic StudiesCoral Gables, Florida 33124-2018 miami.eduMonth 30, 2009Dear First Lastname,Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit,coreetueros enis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortioner alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accumnos nis et wismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse mingeuisi. Doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetuerosenis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortion er alit atalis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrud eugue eafeum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accum nos nis etwismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem IpsumStationery SystemFile name: UM_LH.indd1p31p37p48p3Any Additional TextBlock Positions Hereas ShownUniversity of MiamiOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Ph: 305-284-2211Fax: 305-000-0000miami.eduwidth of textbox butts toright margin6pText top alignswith top of logo.5.2Standard Letterhead—StructureMonth 30, 2009Size: 8.5" x 11"Paper specificationsthe first block, and the address in the second. The lastDear First Lastname, Standard letterhead:text block (farthest to the right) contains phone number,SignatureCougar opaque white, 24 lb. stocke-mail, and url information.University of Miami master brand signature with infinite ruleThe width of each text block is determined by theVector file imported at 21 percent Ureros nos doluptatie modolobor The master sequam brand University zzrit lum of Miami dolore letterhead dipit is ulla pre-coprinted ut width utpatuerosto of the widest odo line. dit, The farthest right text blocksit with loreetue the signature. modignim Margins doloboreetum are shown above. veliquamcon positions et with nonsed its longest dolortion line against the right margin.Pantone® 1665 and Pantone® coreetueros 3435 enis ad modolorCustomized address blocks position as shown above. Subsequent text blocks position at 1p3 intervals.er alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudAddress block text:Contact info text blocks top align with the top of theFrutiger 45 Light 7.5/10.75 pt. eugue ea feum eum zzriurem logo (“U”). in eumsandiam, The address appears suscipis in the dolore first block. commodipis If it nisit, veliquat lor accumSet flush leftBlacknos nis et wismodo enis aliquat. is particularly long, it may be divided across two textblocks, with the long unit (center or institute) name inIduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,University of Miami Visual Identity Manual May 28, 2009quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse ming

Stationery SystemCOLLEGE ofARTS & SCIENCESCOLLEGE ofARTS & SCIENCESFirst Name LastnameTitle Lorem Ipsumdolor1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Ph: 305-284-4117Fax: 305-284-5637as.miami.eduPh: 305-284-4117Cell: 305-000-0000Fax: 305-284-56371252 Memorial DriveAshe Building, Room 227loremipsum@as.miami.eduCoral Gables, Florida 331463"Month 30, 2009Dear First Lastname,COLLEGE ofARTS & SCIENCES1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit,coreetueros enis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortioner alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accumnos nis et wismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse ming4"2 1/2"Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000euisi. Doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetuerosenis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortion er alit at1 3/8"alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrud eugue eafeum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accum nos nis et1"5/8” minimumwismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem Ipsum3/4"Not actual size.5.3Standard Stationery, Unit LevelThe stationery standards provided are an essential part ofthe University of Miami visual identity system and are tobe used by all units within the University.Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard letterhead and envelopes:Cougar opaque white, 24 lb. stockLetter typing guidelinesRecommended margins are shown above.10/15 pt. Georgia, or similar font.Envelope addressing guidelinesRecommended margins are shown above.10/12 pt. Helvetica, or similar font.See following pages for actual size and structure.University of Miami Visual Identity Manual May 28, 2009

1252 Memorial Drive Ph: 305-284-4117Ashe Building, Room 227 Fax: 305-284-5637Coral Gables, Florida 33146 as.miami.eduMonth 30, 2009Dear First Lastname,Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit,coreetueros enis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortioner alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accumnos nis et wismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse mingeuisi. Doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetuerosenis ad modolor sit loreetue modignim doloboreetum veliquamcon et nonsed dolortion er alit atalis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrud eugue eafeum eum zzriurem in eumsandiam, suscipis dolore commodipis nisit, veliquat lor accum nos nis etwismodo enis aliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in conse faccum vulputpatet veliquis estrudeugue ea feum eum zzriurem in eumsandiam, henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem IpsumStationery SystemCOLLEGE ofARTS & SCIENCESFile name: UM_LH_ArtS.indd1p6 minimum totop of signature1p31p3COLLEGE ofARTS & SCIENCES7p4(This dimension mayget deeper if a 3-linesignature is used.)Any Additional TextBlock Positions Hereas Shown1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Ph: 305-284-4117Fax: 305-284-5637as.miami.eduText top alignswith top of logo.8p3width of textbox butts toright margin6p5.4Unit-level Letterhead—StructureMonth 30, 2009Size: 8.5" x 11"Paper specificationssecond. The last text block (farthest to the right) containsDear First Lastname, Standard letterhead:phone number, e-mail, and url information.SignatureCougar opaque white, 24 lb. stockThe width of each text block is determined by theUniversity of Miami unit signature with infinite rulewidth of the widest line. The farthest-right text blockVector file imported at 21 percent Ureros nos doluptatie modolobor The master sequam brand and zzrit endorsed lum brand dolore University dipit of ulla con ut positions utpatuerosto with its longest odo dit, line against the right margin.Pantone® 1665 and Pantone® coreetueros 3435 enis ad modolor Miami sit letterheads loreetue are modignim layed out as doloboreetum shown above. veliquamcon Subsequent et nonsed text blocks dolortion position at 1p3 intervals.Customized contact info address text blocks top align Any questions regarding stationery should be directeder alit at alis ex eratum alit delis nisl ilit, consenisci eugait, conse faccum vulputpatet veliquis estrudAddress block text:with the top of the logo (“U”). The address appears in to the Office of Communications and Marketing atFrutiger Light 7.5/10.75 pt. eugue ea feum eum zzriurem the first in block. eumsandiam, If it is particularly suscipis long, dolore it may be commodipis divided 305-284-5600 nisit, veliquat or umidentity@miami.edu.lor accumSet flush leftnos nis et wismodo enis aliquat. across two text blocks, with the long unit (center orBlackinstitute) name in the first block, and the address in theIduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum dunt luptatet ut ilit,University of Miami Visual Identity Manual May 28, 2009quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit nonulla feugait veliquipis duiting eriustrud tet vullam velesed tem zzriurem zzrilla cor in henibh elis auguerc incilit, conse ming

Office of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616The Sue and Leonard MillerCenter for ContemporaryJudaic Studies1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146P.O. Box 248161Coral Gables, Florida 33124-2018Stationery System1p3Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000File name: UM_env-10.inddExample of envelope with primarysignature and short address textLorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-00001p6The Sue and Leonard MillerCenter for ContemporaryJudaic Studies7p4Return address blocks base align with thetext in the signature.P.O. Box 248161Coral Gables, Florida 33124-2018The infinite rule version of thesignature is used. The rule ends justshy of the center of the envelope.Postal regulations require that allelements of the return addressblock are confined to the left upperquadrant of the envelope.File name: UM_env-10_Miller.inddExample of envelope with primarysignature and long address textCOLLEGE ofARTS & SCIENCESLorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Example of envelope with unit signatureCOLLEGE ofARTS & SCIENCES1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 331467p4 (This dimension mayget deeper if a 3-linesignature is used.)Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000File name: UM_env-10_ArtS.inddExample of envelope with unit signature5.5Standard #10 Envelope—StructureSize: 9.5" x 4.125"SignatureAppropriate University of Miami signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Address block text:Frutiger Light 6.5/8.5 pt.Set flush leftBlackPaper specificationsStandard #10 envelopes:Cougar opaque white, 24 lb. stockReturn address blocks position as shown above. Thewidth of each text block is determined by the width ofthe widest line. The first text block positions one “U”width to the right of the signature. If there’s a subsequenttext block, it positions 1p3 to the right.Any questions regarding stationery should be directed tothe Office of Communications and Marketing atLorem A. Ipsumdolor305-284-5600 or umidentity@miami.edu.1234 N. Main Ave.Coral Gables, FL 33124-0000University of Miami Visual Identity Manual May 28, 2009

Stationery SystemOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616University of MiamiOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Ph: 305-284-2211Fax: 305-000-0000miami.edu2 1/2"3"4"Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Month 30, 2009Dear First Lastname,5/8” minimumUreros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerostoodo dit, coreetueros enis ad modolor sit loreetue modignim doloboreetumveliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, conseniscieugait, conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,suscipis dolore commodipis nisit, veliquat lor accum nos nis et wismodo enisaliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla1 1/8"cor in henibh elis auguerc incilit, conse ming euisi. Doluptatie modolobor sequamzzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetueros enis ad modolor sitloreetue modignim doloboreetum.3/4"Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla corin conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem Ipsum3/4"Not actual size.5.6Monarch LetterheadAny questions regarding stationery should be directed tothe Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsMonarch letterhead and envelopes:Cougar opaque white, 24 lb. stockLetter typing guidelinesRecommended margins are shown above.10/15 pt. Georgia, or similar font.Envelope addressing guidelinesRecommended margins are shown above.10/12 pt. Helvetica, or similar font.See following pages for actual size and structure.University of Miami Visual Identity Manual May 28, 2009

University of MiamiPh: 305-284-2211Office of AdmissionFax: 305-000-0000P.O. Box 248025miami.eduCoral Gables, Florida 33124-4616Month 30, 2009Dear First Lastname,Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerostoodo dit, coreetueros enis ad modolor sit loreetue modignim doloboreetumveliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, conseniscieugait, conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,suscipis dolore commodipis nisit, veliquat lor accum nos nis et wismodo enisaliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrillacor in henibh elis auguerc incilit, conse ming euisi. Doluptatie modolobor sequamzzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetueros enis ad modolor sitloreetue modignim doloboreetum.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla corin conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem IpsumStationery SystemUM_LH-M.indd1p31p36pAny Additional TextBlock Positions Hereas ShownUniversity of MiamiOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Ph: 305-284-2211Fax: 305-000-0000miami.eduText top alignswith top of logo.7p6width of textbox butts toright margin4p65.7Monarch Letterhead—StructureMonth 30, 2009Size: 7.25" x 10.5"Paper specificationsthe first block, and the address in the second. The lastDear First Lastname, Monarch letterhead:text block (farthest to the right) contains phone number,SignatureCougar opaque white, 24 lb. stocke-mail, and url information.University of Miami master brand signature with infinite ruleThe width of each text block is determined by theVector file imported at 21 percent Ureros nos doluptatie modolobor The master sequam brand University zzrit lum of dolore Miami letterhead dipit ulla is preprintedenis ad with modolor the signature. sit loreetue Margins are modignim shown above. doloboreetum positions with its longest line against the right margin.con ut utpatuerosto3435 odo dit, coreetueroswidth of the widest line. The farthest-right text blockPantone® 1665 and Pantone®Customized address blocks position as shown above. Subsequent text blocks position at 1p3 intervals.veliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, consenisciAddress block text:Contact info text blocks top align with the top of theFrutiger Light 7.5/10.75 pt. eugait, conse faccum vulputpatet logo (“U”). veliquis The address estrud appears eugue in the ea first feum block. eum If it zzriurem in eumsandiam,suscipis dolore commodipis is particularly long, nisit, it veliquat may be divided lor accum across two nos text nis et wismodo enisSet flush leftBlackblocks, with the long unit (center or institute) name inaliquat.University of Miami Visual Identity Manual May 28, 2009Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit

Stationery SystemCOLLEGE ofARTS & SCIENCESCOLLEGE ofARTS & SCIENCES1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 331461252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Ph: 305-284-4117Fax: 305-284-5637as.miami.edu2 1/2"3"4"Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Month 30, 2009Dear First Lastname,5/8” minimumUreros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerostoodo dit, coreetueros enis ad modolor sit loreetue modignim doloboreetumveliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, conseniscieugait, conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,suscipis dolore commodipis nisit, veliquat lor accum nos nis et wismodo enisaliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla1 1/8"cor in henibh elis auguerc incilit, conse ming euisi. Doluptatie modolobor sequamzzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetueros enis ad modolor sitloreetue modignim doloboreetum.3/4"Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla corin conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem Ipsum3/4"Not actual size.5.8Monarch Letterhead, Unit LevelThe stationery standards provided are an essential part ofthe University of Miami visual identity system and are tobe used by all units within the University.Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsMonarch letterhead and envelopes:Cougar opaque white, 24 lb. stockLetter typing guidelinesRecommended margins are shown above.10/15 pt. Georgia, or similar font.Envelope addressing guidelinesRecommended margins are shown above.10/12 pt. Helvetica, or similar font.See following pages for actual size and structure.University of Miami Visual Identity Manual May 28, 2009

Month 30, 2009Dear First Lastname,Ureros nos doluptatie modolobor sequam zzrit lum dolore dipit ulla con ut utpatuerostoodo dit, coreetueros enis ad modolor sit loreetue modignim doloboreetumveliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, conseniscieugait, conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,suscipis dolore commodipis nisit, veliquat lor accum nos nis et wismodo enisaliquat.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrillacor in henibh elis auguerc incilit, conse ming euisi. Doluptatie modolobor sequamzzrit lum dolore dipit ulla con ut utpatuerosto odo dit, coreetueros enis ad modolor sitloreetue modignim doloboreetum.Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipitnonulla feugait veliquipis dui ting eriustrud tet vullam velesed tem zzriurem zzrilla corin conse faccum vulputpatet veliquis estrud eugue ea feum eum zzriurem in eumsandiam,henibh elis auguerc incilit, conse ming euisi.Sincerely,Lorem Ipsum1252 Memorial Drive Ph: 305-284-4117Ashe Building, Room 227 Fax: 305-284-5637Coral Gables, Florida 33146 as.miami.eduStationery SystemCOLLEGE ofARTS & SCIENCESUM_LH-M_ArtS.indd1p31p37p6COLLEGE ofARTS & SCIENCES7p6Any Additional TextBlock Positions Hereas Shown1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Ph: 305-284-4117Fax: 305-284-5637as.miami.eduwidth of textbox butts toright margin4p6Text top alignswith top of logo.5.9Monarch Letterhead, Unit Level—StructureMonth 30, 2009Size: 7.25" x 10.5"Paper specificationsthe first block, and the address in the second. The lastDear First Lastname, Monarch letterhead:text block (farthest to the right) contains phone number,SignatureCougar opaque white, 24 lb. stocke-mail, and url information.University of Miami master brand signature with infinite ruleThe width of each text block is determined by theVector file imported at 21 percent Ureros nos doluptatie modolobor The master sequam brand and zzrit endorsed lum dolore brand University dipit ulla of con ut utpatuerosto3435 odo dit, coreetueros Miami enis ad letterheads modolor are sit layed loreetue out as shown modignim above. doloboreetum positions with its longest line against the right margin.width of the widest line. The farthest-right text blockPantone® 1665 and Pantone®Customized address blocks position as shown above. Subsequent text blocks position at 1p3 intervals.veliquamcon et nonsed dolortion er alit at alis ex eratum alit delis nisl ilit, consenisciAddress block text:Contact info text blocks top align with the top of theFrutiger Light 7.5/10.75 pt. eugait, conse faccum vulputpatet logo (“U”). veliquis The address estrud appears eugue in the ea first feum block. eum If it zzriurem in eumsandiam,suscipis dolore commodipis is particularly long, nisit, it veliquat may be divided lor accum across two nos text nis et wismodo enisSet flush leftBlackblocks, with the long unit (center or institute) name inaliquat.University of Miami Visual Identity Manual May 28, 2009Iduip et wismodolum dolor iuscili quismol orpercidunt non utet, vercidui eum duntluptatet ut ilit, quis nisim velit wissit, consed tis nos alit, voluptatisl dionseq uiscipit

Stationery SystemOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-46164p6Return address blocks base align withthe text in the signature.1p6The infinite rule version of thesignature is used. The rule ends justshy of the center of the envelope.Postal regulations require that allelements of the return addressblock are confined to the left upperquadrant of the envelope.Example of envelope with unit signatureLorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000COLLEGE ofARTS & SCIENCES1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 331464p6(The distance between the top of theenvelope and the rule may get deeperif a 3-line signature is used, or if anaddress block runs deep.)5.10Monarch Envelope, Standard and Unit Level—StructureSize: 7.5" x 3.875"SignatureAppropriate University of Miami signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Address block text:Frutiger Light 7.5/10.75 pt.Set flush leftBlackPaper specifications Lorem A. IpsumdolorMonarch letterhead: 1234 N. Main Ave.Cougar opaque Coral white, Gables, 24 lb. stock FL 33124-0000Return address blocks position as shown above. Thewidth of each text block is determined by the width ofthe widest line. The farthest right text block positionswith its longest line against the right margin.Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.University of Miami Visual Identity Manual May 28, 2009

Stationery SystemStandardType aligns flushleft at center1pica marginFirst Name LastnameTitle Lorem IpsumdolorType top aligns withtop of logo.Ph: 305-284-4323Cell: 305-000-0000Fax: 305-000-0000loremipsum@miami.eduFile name: UM_BC.inddOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Type base aligns 1 picafrom bottom of cardBACK (optional)First Name LastnameTitle Lorem IpsumdolorFirst Name LastnameTitle Lorem IpsumdolorPh: 305-284-6882Cell: 305-000-0000Fax: 305-284-5274loremipsum@miami.eduThe Sue and Leonard Miller Centerfor Contemporary Judaic StudiesP.O. Box 2481615202 University Drive, Merrick 105Coral Gables, Florida 33124-2018Ph: 305-284-4323Fax: 305-000-0000loremipsum@as.miami.eduGables One Tower, Suite 3001320 South Dixie HighwayCoral Gables, Florida 33146P.O. Box 248073Coral Gables, Florida 33124-2932Pantone® 1665Not actual size.5.11Standard Business CardsSize: 3.5" x 2"University of Miami unit signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Address block text:Frutiger Light 6.5/8.5 pt.Name: Frutiger 65 Bold 7.75/8.5 pt.Set flush left.BlackThe standard University of Miami business cards arepreprinted with the signature. The outer margin of cardis .125" (1p).Customized address blocks position as shown above.Name and title info text blocks top align with the topof the logo (“U”). Contact info and address text blocksbase align at the bottom margin.The back of the card may be printed Miami orange(Pantone® 1665) or may be left blank.Any questions regarding stationery should be directed tothe Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard business card:Cougar opaque white, 80 lb. cover stockUniversity of Miami Visual Identity Manual May 28, 2009

Stationery System2-line endorsedType aligns flushleft at center1pica margin3-line ENDORSEDCOLLEGE ofARTS & SCIENCESFirst Name LastnameTitle Lorem IpsumdolorType top aligns withtop of logo.If a 3-line unit signature isused, the vector file maybe reduced to 16 percentof its original size.ROSENSTIELSCHOOL of MARINE &ATMOSPHERIC SCIENCEFirst Name LastnameTitle Lorem IpsumdolorPh: 305-284-4117Cell: 305-000-0000Fax: 305-284-5637loremipsum@as.miami.edu1252 Memorial DriveAshe Building, Room 227Coral Gables, Florida 33146Type base aligns 1 picafrom bottom of cardPh: 305-421-4000Cell: 305-000-0000Fax: 305-355-9076loremipsum@med.miami.edu4600 Rickenbacker CausewayMiami, Florida 33149-10981-line masterBACK (optional)CENTER on AGINGFirst Name LastnameTitle Lorem IpsumdolorPh: 305-355-9080Cell: 305-000-0000Fax: 305-355-9076loremipsum@med.miami.edu1695 N.W. 9th AvenueSuite 3204Miami, Florida 33136Pantone® 1665Not actual size.5.12Business Cards, Unit LevelSize: 3.5" x 2"University of Miami unit signature with infinite ruleVector file imported at 17 percent (except 16 percent incases where a 3-line signature is used).Pantone® 1665 and Pantone® 3435Address block text:Frutiger Light 6.5/8.5 pt.Name: Frutiger 65 Bold 7.75/8.5 pt.Set flush left.BlackThe standard University of Miami business cards arepreprinted with the signature. The outer margin of cardis .125" (1p).Customized address blocks position as shown above.Name and title info text blocks top align with the topof the logo (“U”). Contact info and address text blocksbase align at the bottom margin.The back of the card may be printed Miami orange(Pantone® 1665) or may be left blank.Any questions regarding stationery should be directed tothe Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard business card:Cougar opaque white, 80 lb. cover stockUniversity of Miami Visual Identity Manual May 28, 2009

Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Stationery SystemOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616OfficeP.O. BCoralMailing address aligns 2 1/2" from topand flush left with return addressLorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-0000Lore123Cor5.13Mailing LabelSize: 5.5" x 4.25" (Four-up on 8.5 x 11")SignatureAppropriate University of Miami signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Office of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Any questions regarding stationery should be directed tothe Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsLabels are to be printed on self-adhesive label stock.OfficeP.O. BCoralAddress block text:Frutiger Light 6.5/8.5 pt.Set flush leftBlackLorem A. IpsumdolorUniversity of Miami Visual Identity Manual 1234 N. Main Ave.May 28, 2009Coral Gables, FL 33124-0000Lore123Cor

Stationery SystemFRONTPrinted versionFRONTEmbossed versionBACKUniversity of MiamiOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-46165.14Note CardNot actual size.7" x 5"FrontUniversity of Miami informal signaturePantone® 1665 and Pantone® 3435,with optional embossBackUniversity of Miami unit signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Address block:Frutiger Light 7.5/10.75 pt.Set flush leftBlackPaper specificationsCougar opaque white, 80 lb. cover stockUniversity of Miami Visual Identity Manual May 28, 2009

Stationery SystemOffice of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-00005.15Baronial Envelope for Note CardSize: 7 1/4" x 5 1/4"Return address block text:Frutiger Light 7.5/10.75 pt.Set flush leftBlackLeft margin: 2pTop margin: 2p6Return address blocks position as shown above. Thewidth of each text block is determined by the width ofthe widest line. The farthest right text block positionswith its longest line against the right margin. (See page5.10 for standard envelope treatment.)Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard #7 baronial envelopes:Cougar opaque white, 24 lb. stockUniversity of Miami Visual Identity Manual May 28, 2009

Stationery SystemThe infinite rule version of the signature is used.The rule ends just shy of the center of the envelope.Postal regulations require that all elements of thereturn address block are confined to the left upperquadrant of the envelope.Office of AdmissionP.O. Box 248025Coral Gables, Florida 33124-4616Lorem A. Ipsumdolor1234 N. Main Ave.Coral Gables, FL 33124-00005.16#9 Window EnvelopeSize: 8.875" x 3.875"SignatureAppropriate University of Miami signature with infinite ruleVector file imported at 17 percentPantone® 1665 and Pantone® 3435Return address block position follows standard envelopespecifications (see page 5.10.)Any questions regarding stationery should be directedto the Office of Communications and Marketing at305-284-5600 or umidentity@miami.edu.Paper specificationsStandard #9 window envelopes:Cougar opaque white, 24 lb. stockAddress block text:Frutiger Light 7.5/10.75 pt.Set flush leftBlackUniversity of Miami Visual Identity Manual May 28, 2009

6.0 Web Usage6.1 Web Site Application—University-wide Home Page6.2 Web Site Application—College- or School-level HomePage6.3 Web Site Application—College- or School-levelDepartmental Page6.4 Web Site Application—Administrative Divisions Page6.5 Web Site Application—Administrative Offices Page

WEB USAGE6.1Web Site Application—University-wide Home PageA unique configuration of the University of Miami logo(“U”) and the words “University of Miami” is reservedsolely for use in the banner at the top of the Web site.It was developed for maximum legibility of the Universityname in this medium and may not be used on otherapplications.The standard primary reversed white University ofMiami signature and address block appear at the foot ofthe page.University of Miami Visual Identity Manual May 28, 2009

WEB USAGE6.2Web Site Application—College- or School-level Home PageA unique configuration of the informal University ofMiami signature with the college or school name isreserved solely for use on the Web site. It was developedfor maximum legibility of the school name in thismedium and may not be used on other applications.The standard University of Miami endorsed unitsignature with a Web-specific coloration appear at thefoot of the page.University of Miami Visual Identity Manual May 28, 2009

WEB USAGE6.3Web Site Application—College- or School-level Departmental PageA unique configuration of the informal University ofMiami signature with the college or school name andthe department name is reserved solely for use on theWeb site. It was developed for maximum legibility of theschool and department name in this medium and maynot be used on other applications.The standard University of Miami endorsed unitsignature with a Web-specific coloration appear at thefoot of the page.University of Miami Visual Identity Manual May 28, 2009

WEB USAGE6.4Web Site Application—Administrative Divisions PageA unique configuration of the University of Miami logo(“U”) and the words “University of Miami” is reservedsolely for use in the banner at the top of the Web site.It was developed for maximum legibility of the Universityname in this medium and may not be used on otherapplications.The standard primary reversed white University ofMiami signature and address block appear at the foot ofthe page.University of Miami Visual Identity Manual May 28, 2009

WEB USAGE6.5Web Site Application—Administrative Offices PageA unique configuration of the University of Miami logo(“U”) and the words “University of Miami” is reservedsolely for use in the banner at the top of the Web site.It was developed for maximum legibility of the Universityname in this medium and may not be used on otherapplications.The standard primary reversed white University ofMiami signature and address block appear at the foot ofthe page.University of Miami Visual Identity Manual May 28, 2009

7.0 Applications7.1 Placement of Signature onPublication Front Covers7.2 Placement of Signature onPublication Back Covers7.3 PowerPoint Presentation7.4 PowerPoint Presentation—Elements7.5 Merchandise7.6 Vehicles

ApplicationsCENTER forPOLITICS in AMERICACenter forPolitics in AmericaCenter forPolitics in America7.1Placement of Signature on Publication Front CoversThe front cover of any publication for a University ofMiami unit must include an approved University of Miamisignature in one of the following positions: the uppercenter, the upper right-hand corner, the lower center, orthe lower right-hand corner.The unit name can be either included in the signature(master or endorsed, see pages 2.5 and 2.6 for guidelines)or displayed elsewhere on the page (as shown inthe examples at right) using the infinite-rule version ofthe primary University of Miami signature.See Sections 2 and 3 for guidelines on signature andcolor usage.University of Miami Visual Identity Manual May 28, 2009

Department ofArt and Art HistoryGraphic Design/Multimedia1540 Levante Avenue Ph: 305-284-2542Coral Gables, Fl 33146 art-arh@miami.eduApplicationsCOLLEGE ofARTS & SCIENCESCOLLEGE ofARTS & SCIENCESDepartment ofArt and Art HistoryGraphic Design/Multimedia1540 Levante AvenueCoral Gables, Fl 33146Ph: 305-284-2542art-arh@miami.eduwidth of textbox butts toright marginText top alignswith top of logo.1p31p37.2Placement of Signature on Publication Back CoversSignatureAppropriate University of Miami signature with infinite ruleAddress block text:Frutiger Light 7.5/10.75 pt.Set flush leftBlackCustomized address blocks position as shown above.Address text blocks top align with the top of the logo(“U”). The width of each text block is determined by thewidth of the widest line. The farthest-right text blockpositions with its longest line against the right margin.Subsequent text blocks position at 1p3 intervals.University of Miami Visual Identity Manual May 28, 2009

APPLICATIONSTitle PageSection PageBasic Text FormatSECTION TITLE HEADER 14PT HELVETICA BOLDTITLE OF PRESENTATIONGOES HERE 30PTHELVETICA TITLEThis is the Space for aSubtitle 30pt HelveticaSECTION 2This is the Space for a SectionTitle This is the Space for a TitlePage heading level 1 here in30pt Helvetica RegularPage heading level 2 here in 20pt Helvetica bold1. Body text or numbered lists in 20pt Helvetica Regular.Minimum of one-third extra line space above and below.Align turned lines on text above.• Bulletted lists in 16pt Helvetica Regular• Minimum of one-third line space above and below• Align turned lines on text above2. Duis autem vel eum iriure dolor in hendrerit inDate, Authors, Version, Dept., Etc. 18pt Helvetica3Photo/Text PagesArrange and align photos on underlaygrid. Bleed large photos off edges whenpossible and eliminate section headersand logo footer. Keep top and bottomheader/footer rule and page number.Body text in 20pt Helvetica Regular.Minimum of one-third extra line spaceabove and below. Align turned lines ontext above.Photo PageIf necessary, place caption type for full bleed photos over‘open’ areas of photos. Do not use headers or footers forfull-bleed photos.GraphicsSECTION TITLE HEADER 14PT HELVETICA BOLDUse tint backgrounds to set off complex graphics from textdescriptions. Keep diagrams simple and to the point.437.3PowerPoint PresentationPictured are some examples of what the various pagesof a PowerPoint presentation may look like. PowerPointtemplates are to be created using the elements picturedon the next page.University of Miami Visual Identity Manual May 28, 2009

ApplicationsGrid UnderlayVisualizing a grid that divides the page intosegments may be helpful. This will ensureconsistency and cohesiveness throughout thepresentation.PHOTO ORDISPLAYGRAPHICSTEXTBACKGROUND IMAGESThese two images are provided for use asbackgrounds for title slides and section dividers.The files can be downloaded athttp://newscenter.univmiami.net/gallery2/main.phpHeaders and FootersThe section title is placed at top of a page. TheUniversity of Miami signature with an infiniterule is placed at the bottom of the page.SECTION TITLE HEADER 14PT HELVETICA BOLD37.4PowerPoint Presentation—ElementsPowerPoint templates are to be created using theelements pictured above. See the previous page forexamples of what the various pages may look like.See the typography section (Section 4) of this manualfor guidelines on using fonts.University of Miami Visual Identity Manual May 28, 2009

Applications7.5MerchandiseUniversity of Miami merchandise may be emblazonedwith the informal University of Miami signature(see page 2.2), as illustrated in the examples above.University of Miami Visual Identity Manual May 28, 2009

Applications7.6VehiclesThe illustration on this page shows an appropriate displayof a University of Miami signature on a vehicle.University of Miami Visual Identity Manual May 28, 2009

8.0 Other Identities8.1 Athletics

Other Identities8.1 Athletics—University of Miami HurricanesUniversity of Miami is the owner of all rights, title, andinterest in and to the above Indicia, which includestrademarks, service marks, trade names, designs, logos,seals, and symbols.The marks of The University of Miami are controlledunder a licensing program administered by the CollegiateLicensing Company. Any use of these marks will requirewritten approval from The Collegiate Licensing Company.In addition to the Indicia shown above, any Indiciaadopted hereafter and used or approved for use byUniversity of Miami shall be deemed to be additions tothe Indica as shown above and shall be subject to theterms and conditions of the Agreement.Inquiries regarding the use of the University’s athleticmarks should be directed to Malaika Underwood,director – University Services, The Collegiate LicensingCompany, at 770-799-3255 or munderwood@clc.com.University of Miami Visual Identity Manual May 28, 2009

9.0 Appendix9.1 File-naming System9.2 Identity Matrix

AppendixPrimary SignatureMaster Brand SignatureCOLLEGE ofARTS & SCIENCESEndorsed Brand SignatureCOLLEGE ofARTS & SCIENCESInformal SignatureUniversity SealAthletics LogoStationeryLetterhead • • •Business Cards • • •Envelopes • • •ApplicationsBrochures • • •Newsletters, Posters, Flyers • • • •Ads • • • •Web • • • • •Official University documents • • • •PowerPoint • • • •SuppliesClothing•Merchandise • •9.2Identity MatrixThis matrix lists a variety of common communicationapplications and identifies the most appropriate graphicelement for each item.While this matrix does not provide an exhaustivelist of possible branded communications, it is meant toprovide direction for most types of applications.University of Miami Visual Identity Manual May 28, 2009