ltd – summer 2011/12 - CablePrice

TRACK & WHEELGM’S ADDRESSThis year has flown by, and at the time of publishing,I have enjoyed the challenge of being in the roleof general manager sales and marketing with suchan enterprising company for almost a year. 2011has been a year of challenges and changes forCablePrice (NZ) Ltd, ranging from the devastatingearthquake in Christchurch to earthquakes and tsunamis in Japan,all having a major impact on the running of our company.Business confidence continues to be volatile globally: justwhen one newspaper is reporting that confidence is improving,another comes out reporting confidence has dipped. CablePricehas successfully moved on from this and we see a confidentorder book. Our customers are judging the reports themselves,just getting on with business.We are proud of the new Hitachi EX 2500-6 excavator thatis up and running at OceanaGold’s East Otago mine site. Manythanks to our experienced, specialised mining support staff fortheir involvement. Also, the new Bell Articulated Dump Trucks atthe Solid Energy New Vale mine are making their mark. The JohnDeere product is growing from strength to strength, showinggood sales across the board, particularly in forestry equipmentand wheel loaders. Scania V8 truck orders are positive after oursuccessful V8 road show that was complimented by recent salesin milk, forestry, line haul and distribution. All up, these salesfurther cement our confidence in our clients and upcomingproduct lines, such as our new Hitachi Dash-5 due to come online very soon. As such, CablePrice is placing customers firstwith reliability, lowest fuel consumption, lowest environmentalimpact combined with highest brand image in the market, all ofwhich is complimented with a wide range of service supportand service contracts.On the head office front, we have had a couple of senior staffchanges, and with those come renewed energy, new ideas, freshthinking and forward visionWe appreciate our customers for continuing to invest inCablePrice’s products, despite the turbulent economic times, andas a result, CablePrice has decided to further invest in the NewZealand economy. After 16 years at our current location, we havedecided to move head office and regional workshop operationsto a new purpose-built facility in Bell Road South, Lower Hutt,some 500 metres from our present site.As our customer base continues to grow, we needed a moremodern workshop, administration and warehouse building tofuture-proof our business so that we can continue to provide aprofessional service to our ever growing list of clients and fleets.To put it briefly, “we’ve simply outgrown our present location”.We look forward to serving all our customers in a refreshedapproach in 2012.I wish you all a very merry Christmas, and a happy and safenew year.Alfons ReitsmaGeneral Manager Sales and Marketing4 CablePrice