OUTLOOK - Grow Wellington

10Table 3.2 Population growth in Wellington Region 4NumberPopulation changePopulation Jun 06 Jun 07 Natural increase Net migration Total Number Total % changeWellington Region 466,300 470,300 3,800 220 4,000 0.9%% of New Zealand 11.1% 11.1% 11.4% 2.2% 9.2%New Zealand 4,184,600 4,228,000 33,330 10,080 43,400 1.0%Source: Statistics NZ (June years)Table 3.3 Highest qualifications of working-age populationQualifications of working-age populationArea No qualifications School, Level 1 or 2 Level 3 or 4 Diploma Bachelors or above TotalWellington Region 64,608 93,261 62,271 31,266 75,273 326,679% of population 19.8% 28.5% 19.1% 9.6% 23.0% 100.0%New Zealand 708,432 873,516 534,270 268,362 447,780 2,832,360% of population 25.0% 30.8% 18.9% 9.5% 15.8% 100.0%Source: Statistics NZ4 Note the population figures here are slightly higher than for the resident population given in the previous table.The reason is that the figures in Table 3.2 are based on Statistics New Zealand estimates rather than census data.

11PHOTO: GLENN COLLINS, MANAGING DIRECTOR, KONEV LEATHERand NADA PIATEK, CREATIVE DIRECTOR, DENADAQuality EmbellishmentWhen a bag is returned after ten years, and it is insuch good condition that the owner wants to getits zip replaced so they can keep using it, you knowthat you are producing a quality product.That’s exactly what Konev do. Their Tawa-based factoryproduces quality leather handbags and wallets, all fromNew Zealand leather. Started as a family business in 1972,it employs some of the last-remaining leather productspecialists in New Zealand.Glenn Collins inherited the quality ethic when he tookover the Tawa-based company two years ago. But he knewthat to survive in an increasingly-competitive market, thecompany needed more than quality, it needed to innovate.He decided the best strategy was to collaborate withan outside designer. That designer was Nada Piatek,who owns deNada in Wellington’s Featherston Stand is a graduate from Creative HQ.“Our businesses complemented one another perfectly,”Glenn says. “deNada is an innovative design-led fashionlabel business and we were an older more traditionalbusiness, but one with an established brand thatproduces a strong reliable product.”Innovation was the name of the game. Nada’s designsdemanded avocado green, black and red coloured leatherand using some of the old intricate embossing plates thatKonev had not used in years. This created functional butquirky designs that look wonderful.“It was not only great design collaboration, but it married thetraditional craftsmanship of our quality leather manufacturingwith fresh and innovative design.”The deNada Konev bags went on sale in November 2007and became an immediate success. The new designs havegenerated demand from customers that Konev had notpreviously dealt with. Konev styles too have now incorporatedsome of the leather embossing. Konev have already takenon more staff and added a full-time sales rep to increasesales and develop distribution outlets for Konev products.The result is that Konev overall sales have gone up by 30%and Konev’s customer database has increased significantly.Export plans are also in the wings.“It was not only great design collaboration,but it married the traditional craftsmanshipof our quality leather manufacturing withfresh and innovative design.”

124Largest andfastest-growingindustriesThis section presents the largest and fastest-growingindustries in the Wellington region in terms of employment,GDP and business size 5 . Considering the size of thepopulation and workforce in the Wellington region,the analysis only covers industries that had over 100FTEs, 35 business units or GDP of over $175 million in 2007.4.1 EmploymentTable 4.1 presents the ten industries that employed the mostFTEs within the Wellington region in 2007.The business services industry ranked top of the listwith almost 37,000 FTEs, making up 17% of total FTEs.Three of the top five industries are from the social servicessector, namely, government administration, education, and healthservices. These industries account for around 22% of total FTEs inWellington. Construction trade services are also one of the largestemployers, with 10,182 FTEs employed in 2007. The top fiveindustries in terms of FTEs employ 43% of all FTEs in the region.Ranked in sixth to tenth place are personal and household goodretailing (4.5%), accommodation, cafes, and restaurants (4.4%),food retailing (3.5%), other services (3.5%), and finance (3.2%).The business services industry ranked top on the listwith almost 37,000 FTEs, making up 17% of total FTEs.Table 4.1 Largest industries by employment, 2007Employment (FTEs)Rank by FTEs Industry 2007 % of total1 Business Services 36,959 16.8%2 Government Administration 21,073 9.6%3 Education 14,697 6.7%4 Health Services 12,797 5.8%5 Construction Trade Services 10,182 4.6%6 Personal and Household Good Retailing 9,921 4.5%7 Accommodation, Cafes and Restaurants 9,784 4.4%8 Food Retailing 7,651 3.5%9 Other Services 7,625 3.5%10 Finance 6,982 3.2%Source: BERL Regional Database, Statistics NZ5Industry names (at the 53-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

13Earning its StripesWho would have thought that giving something awayfor free would reap international recognition andsignificant business deals?That’s exactly what has happened to SilverStripe, a softwareand website development company.Since graduating from Creative HQ in 2005 they have gonefrom three staff to 16, produced over 200 websites, had a417% increase in revenue and developed software for buildingwebsites that has caught the eye of developers the world over.Last year they joined Google’s exclusive ‘Summer of Code’programme and were ranked the 113th fastest-growingtechnology company in the Asia Pacific. They have presentedat several major U.S. software conferences and landed thehighly-competitive job to produce the Democratic NationalConvention website as part of this year’s U.S. elections.This year they were a finalist in the Wellington Gold Awards.It’s all because of the SilverStripe Platform, a contentmanagement system that makes making websites easyPHOTO: THE TEAM AT SILVERSTRIPEfor developers, designers and users – and SilverStripe’sdecision to make it open source.“That decision was key to our expansion,” says co-ownerSigurd Magnusson. “It gave us exponential exposure –far more than for a product with a cost.”There have been tens of thousands of downloads of theproduct and many have become paid SilverStripe clients.“It’s the best of all worlds. Not only are we making money,the input of developers has given us a better product, andwe are having more fun. The calibre and geographical locationof our client base changed overnight. Clients are paying usto mentor and support the software. Larger clients see the‘buzz’ about us and that gives them more confidence in us.”“The commitment and belief in the project is reflected in thefact that that people are willing to pay money even throughit’s free. We want to build on that and see the product beingenjoyed by a huge number of people around the globe.”"Since graduating from Creative HQ in 2005SilverStripe has gone from three staff to 16, producedover 200 websites, had a 417% increase in revenueand developed software that has caught the eye ofweb developers the world over."

16Three large industries among the top ten are communicationservices, government administration, and business services.Government administration managed 5.7% growth over the year,with $136 million more in GDP than in 2006. Communicationservices enjoyed double-digit growth of 13.3%, generating$2.1 billion in 2007. The business services industry producedan additional $115 million in GDP in 2007.Sport and recreation leads GDP growth in the region,up 15.6% in one year.Motion picture, radio and television services continueto do well, with its GDP contribution up 10.1%.The top ten industries together added $5.8 billionto regional GDP in Wellington.Table 4.6 presents the ten fastest-growing industries interms of GDP within the Wellington region from 1997 to 2007.Over the last ten years, communication services managedannual growth of 9.5%, representing a total increase inGDP of $1.2 billion. The GDP generated by this industrymore than doubled within ten years.Other sizable increases occurred in the social services sectorincluding defence (5.4% per annum) and health services(5.1% per annum).4.3 Business UnitsTable 4.7 presents the ten industries that accounted for themost business units within the Wellington region in 2007.Not surprisingly, business services, the largest employer,had the largest number of business units in 2007, making upalmost one fifth of the total number of businesses in Wellington.The top five industries accounted for 53% of the totalnumber of businesses in Wellington, whereas the topten made up almost 70%.Table 4.8 presents the ten fastest-growing industries interms of business units within the Wellington region in 2007.Most new business units were added in finance (143 units),general construction (121), property services (485) andbusiness services (447). Other sizable growth occurredin sport and recreation (up 5.0%), services to agriculture,hunting and trapping (up 7.3%), and petroleum, coal,chemical and associate product manufacturing (up 6.7%).The top ten fastest-growth industries in terms of businessunits account for 49% of all Wellington region businesses.Table 4.9 presents the ten fastest-growing industries in termsof business units within the Wellington region from 1997 to 2007.The motion picture, radio and television services industryadded more than 500 new businesses over the last ten years,an average of 11.8% growth per annum. This is in linewith the employment and GDP growth over the same periodas discussed in the previous sections.Many business services sector industries are amongthe top ten fastest-growing industries. Finance enjoyed7.0% per annum growth, followed by property services(6.0% per annum), business services (4.6% per annum),and services to finance and insurance (4.1% per annum).Together, the top ten fastest-growing industries in termsof business units added 10,700 units to the regionaleconomy over the ten years.Table 4.6 Industries with fastest GDP growth, 1997 to 2007 (10 years)Rank byGDP growthGDP (2007$m)Industry 1997 2007 % growth1 Communication Services 831 2,052 9.5%2 Sport and Recreation 106 208 7.0%3 Defence 111 187 5.4%4 Health Services 551 908 5.1%5 Government Administration 1,561 2,543 5.0%6 Construction Trade Services 320 478 4.1%7 General Construction 251 369 3.9%8 Other Services 138 202 3.9%9 Personal and Household Good Retailing 341 487 3.6%10 Food Retailing 261 372 3.6%Source: BERL Regional Database, Statistics NZ

Table 4.7 Largest industries by business units, 2007Rank bybusinessesBusiness unitsIndustry 2007 % of total1 Business Services 10,068 19.9%2 Property Services 8,858 17.5%3 Construction Trade Services 3,330 6.6%4 Personal and Household Good Retailing 2,511 5.0%5 Finance 2,107 4.2%6 General Construction 2,056 4.1%7 Agriculture 2,020 4.0%8 Health Services 1,639 3.2%9 Accommodation, Cafes and Restaurants 1,397 2.8%10 Food Retailing 1,224 2.4%17Source: BERL Regional Database, Statistics NZTable 4.8 Industries with fastest business units growth, 2007Rank bybusinessgrowthBusiness unitsIndustry 2006 2007 % growth1 Services to Agriculture; Hunting and Trapping 259 278 7.3%2 Finance 1,964 2,107 7.3%3 Petroleum, Coal, Chemical & Assoc Prod Mfg 119 127 6.7%4 General Construction 1,935 2,056 6.3%5 Property Services 8,373 8,858 5.8%6 Food, Beverage and Tobacco 134 141 5.2%7 Sport and Recreation 696 731 5.0%8 Community Services 486 509 4.7%9 Business Services 9,621 10,068 4.6%10 Services to Mining 49 51 4.1%Source: BERL Regional Database, Statistics NZTable 4.9 Industries with fastest business units growth, 1997 to 2007 (10years)Rank byBusiness unitsbusinessAVERAGEgrowthIndustry 1997 2007% growth PA1 Motion Picture, Radio and Television Services 248 755 11.8%2 Services to Mining 19 51 10.4%3 Services to Agriculture; Hunting and Trapping 136 278 7.4%4 Finance 1,073 2,107 7.0%5 Property Services 4,936 8,858 6.0%6 Storage 36 64 5.9%7 Business Services 6,404 10,068 4.6%8 Services to Finance and Insurance 523 781 4.1%9 General Construction 1,378 2,056 4.1%10 Accommodation, Cafes and Restaurants 972 1,397 3.7%Source: BERL Regional Database, Statistics NZ

185Public transportThe Wellington region benefits from an extensive publictransport network. According to Metlink, the GreaterWellington transport system has seven passenger trainlines (with 43 stations), 103 bus routes (with 2,800bus stops), and a harbour ferry (with five wharves).Rising oil prices and concerns about congestion have resultedin rapid growth in public transport use over the last few years,as shown in Figure 5.1.Total passenger trips per year rose from around 28 millionin the August 2000 year, to almost 35 million (a 25% increase)in the August 2006 year. The most significant rises occurredin 2005 to 2006, as crude oil prices rose from just overUS$35 to more than US$60 for the first time. Total passengernumbers grew by 7.6% in the June 2006 year.Passenger numbers fell slowly to below 34 million per annum,but have picked up again in the last few months. Interestingly,train services have enjoyed the strongest growth in passengernumbers over the last four months as oil has remained aboveUS$100 a barrel.Table 5.1 presents patronage data of public transportin the Wellington region by mode.Bus use has in fact declined slightly over the last coupleof years, with strong gains in the February 2007 yearoffset by a fall of 2.6% in the latest year.Train use continued to grow, albeit more slowly, in the February2008 year, after a solid 3.5% rise the previous year. Meanwhile,after seeing ferry use drop significantly in the February 2007year, the service has recorded an impressive 8.9% increasein passenger numbers in the latest year, taking the two-yearaverage to 2.7% per annum growth.Figure 5.1 Wellington public transport patronage, 2000 to 2008PATRONS PER YEAR (MILLIONS)37353331292725AUG 00 AUG 01 AUG 02 AUG 03 AUG 04 AUG 05 AUG 06AUG 07Source: Greater Wellington Regional CouncilTable 5.1 Wellington public transport patronage, 2006 to 2008Year ending% pa changePassengers (000)Feb 06 Feb 07 Feb 08 Feb 06 - Feb 07 Feb 07 - Feb 08 Feb 06 - Feb 08Bus 22,826 23,364 22,761 2.4% -2.6% -0.1%Train 10,821 11,200 11,256 3.5% 0.5% 2.0%Ferry 152 147 160 -3.1% 8.9% 2.7%Source: Greater Wellington Regional Council

19Benefits Coming In To LandA plan to redevelop Paraparaumu Airport has thepotential to bring a significant increase in business,tourism and income to the Kapiti region.Details of the $450 million redevelopment are currently undernegotiation, but will include an upgraded runway and a new$10 million terminal. Other proposed developments include abusiness park and shops, a 400-500 seat community facilitysuitable for performing arts and conferences as well as anairport museum, and landscaped grounds.An extension of the main runway and relocation of the crosswindrunway will enable 50-seater turboprop planes to land, makingdestinations like Auckland and Christchurch viable.Air New Zealand could be running two or more daily flights by2009 to Auckland, with the potential to increase to four, andwould also look at including Christchurch as a destination.Nature Coast, the Kapiti economic development agency, havepredicted that visitor numbers could double as a result of theImage: ARTIST’S IMPRESSION OF THE PLANS FOR A REDEVELOPEDPARAPARAUMU AIRPORT.extra flights and may bring in an extra $3.5 milliona week for the local economy.The developer, Paraparaumu Airport Holdings Limited’svision is to “retain and enhance the airport’s aviationactivity, and to support it with commercially successful andenvironmentally sustainable activities that bring significantbusiness and employment opportunities to Kapiti.”It is estimated the development will create around 3,000full-time jobs, including business opportunities in the newbusiness park. This enables a decrease in the number ofpeople who need to drive out of the region for work.A new terminal building will allow for ongoing domestic flightsand flight training. A benefit to the wider region will be its roleas support for Wellington airport in the event of emergency,or closure. This means that despite adverse weather conditions,the capital’s business can continue as usual.A benefit to the wider region will be the airport'srole as support for Wellington airport in the eventof emergency, or closure. This means that despiteadverse weather conditions, the capital’s businesscan continue as usual.

6.2 Wellington International AirportPassenger servicesTable 6.2 shows the numbers of passengers passing throughWellington International Airport from 2006 to 2008, comparedto Auckland Airport.The big news for air travel in New Zealand was the introductionof Pacific Blue into the domestic market from November 2007.The results are already being seen, with lower fares encouragingstrong increases in domestic travel. The number of domesticpassengers passing through Wellington International Airportrose 7.3% year-on-year in the February 2008 year. The numberfor the March or April year is expected to be even higheras the full impact of more capacity and lower fares takes effect.After a sluggish year to February 2007, international passengerfigures recovered well in the latest year, up 4.9%.Growth in international passenger numbers in the Wellingtonregion has mirrored that seen in Auckland over the last two years.Figure 6.1 shows recent trends in passenger numbers passingthrough Wellington International Airport.The impact of the entry of Pacific Blue into the domestic market isclear from the near-vertical increase in domestic passenger numbersfrom November 2007. Domestic passenger numbers for theFebruary 2008 year are up 280,000 on the November 2007 year,and can be expected to rise even more over the next few months.International passenger numbers have recovered from a lowof around 553,000 in August 2006, to just under 600,000in the February 2008 year.21Table 6.2 Airport passenger numbers, 2006 to 2008Year ending% pa changeFeb 06 Feb 07 Feb 08 Feb 06 - Feb 07 Feb 07 - Feb 08 Feb 06 - Feb 08Wellington International Airport ('000)International 572 571 599 -0.3% 4.9% 2.3%Domestic 3,987 4,050 4,346 1.6% 7.3% 4.4%Auckland Airport ('000)International 6,201 6,271 6,521 1.1% 4.0% 2.5%Domestic 4,922 5,030 5,435 2.2% 8.0% 5.1%Source: Infratil, Auckland AirportFigure 6.1 Wellington INTERNATIONAL airport annual passenger numbers, 1998 to 20084,500650DOMESTIC PASSENGERSINTERNATIONAL PASSENGERS4,000550DOMESTIC PASSENGERS (’000)3,500450INTERNATIONAL PASSENGERS (’000)3,0003502,500250MAR 98 MAR 00 MAR 02 MAR 04 MAR 06 MAR 08

227Finance, insuranceand businessservices sectorTable 7.1 summarises the contribution of the finance,insurance and business services sector to the Wellingtonand New Zealand economies.The sector employs more than one-fifth of all Wellington FTEs,and produces a similar proportion of GDP. The relatively smallsize of businesses in the sector means that it accounts for aneven larger portion of business units. Across all three of theseindicators, the relative size of the sector in the region is largecompared to the national picture.Table 7.2 shows the performance of the finance, insuranceand business services sector over the last three years and thelast ten years in the Wellington region relative to New Zealand.The urban nature of the majority of the Territorial LocalAuthorities (TLAs) that make up the Wellington region meansthat it has historically had a high proportion of finance,insurance and business services. Over the last ten years, asmentioned previously, the sector continued to grow strongly, withemployment averaging 2.7% and business units 4.0% per annum.However, gains in New Zealand overall have been higher as theimportance and availability of these services increases in the restof the country.Table 7.3 shows the largest sub-industries by FTEs. 7Employment in the finance, insurance and business servicessector increased by more than 2,200 FTEs in the Wellingtonregion during the year. Significant portions of this growthoccurred in employment placement services (610 FTEs),and business administration services (450 FTEs). The onlysub-industry in the top ten to record a decline was banking,which saw its strong gains in 2006 somewhat reversed.Table 7.1 Finance, insurance and business services: summaryFinance, insurance and business services FTEs % GDP ($2007m) % Business units %Wellington Region 48,462 22.0% 4,615 21.6% 13,289 26.2%New Zealand 280,859 15.2% 24,876 15.0% 85,189 17.0%Source: BERL Regional Database, Statistics NZTable 7.2 Finance, insurance and business services: performance% ChangeFinance, insurance and business services 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 36,975 44,741 46,231 48,462 4.8% 2.7%New Zealand 166,289 249,135 264,722 280,859 6.1% 5.4%Business UnitsWellington Region 8,993 12,094 12,822 13,289 3.6% 4.0%New Zealand 46,156 75,383 81,124 85,189 5.0% 6.3%Source: BERL Regional Database, Statistics NZ7Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

23Putting Porirua on the MapFrom its Porirua City base, EGL (Explorer Graphics)is going global.The company has just launched a joint venture in India,and its joint venture partner in America based in Denver,Colorado is opening a second office in Los Angeles.The Whitby-based company specialises in GeographicInformation Systems (GIS) - in laymans terms, applicationsfor using digital mapping technology.The company has grown rapidly since it was launched by CEODavid Pimblott and his wife Beryl in 1987, with approximatelya third of the company’s revenue now earned offshore.He says India is a market with huge potential for EGLand its joint venture partner North South GIS India(NSGI), based in Hyderabad.“Our presence in this country with NSGI will open upmarkets that we would find it very difficult to participatein on our own,” says David.PHOTO FROM LEFT: EGL MANAGING DIRECTOR DAVID PIMBLOTTAND TECHNICAL SERVICES DIRECTOR ANDRE POST“We are positioning ourselves at exactly the right time, andit also opens up the wider eastern region to the company.”The company’s projects are wide and varied. In New Zealand,EGL works with government departments, utility companiesand local councils. They have a partnership with NZ AerialMapping (NZAM) to make NZAM photography available onlineand integrated with New Zealand’s Core Record system.In Los Angeles NSGI is working with five City departmentsand is talking to the LA Police about using the technologyfor its dispatch systems. Its American clients also includecompanies involved in gold mining, transport andagriculture and real estate.Despite its international success, David says the heartof EGL will remain in New Zealand. “Because of the skillswe have developed, we see New Zealand as being likea Centre of Excellence. We will provide that top tierof expertise on all our projects.”Table 7.3 Finance, insurance and business services: largest sub-groupsEmployment (FTEs)Finance, insurance and business services 2005 2006 20071 Banks 5,518 6,346 6,0842 Computer Consultancy Services 5,444 5,670 5,7943 Business Management Services 4,650 4,607 4,7674 Cleaning Services 2,757 2,779 2,8765 Business Services nec 2,892 2,709 2,7646 Business Administrative Services 2,296 2,232 2,6837 Legal Services 2,500 2,460 2,4798 Consultant Engineering Services 2,052 2,206 2,3239 Accounting Services 2,073 1,940 2,09410 Employment Placement Services 1,694 1,480 2,090Source: BERL Regional Database, Statistics NZ

248Agriculture andforestry sectorTable 8.1 summarises the contribution of theagriculture and forestry sector to the Wellingtonand New Zealand economies.The make-up of the Wellington region, with five largely urbanTLAs, results in a relatively small agriculture and forestry sector.With 4,300 FTEs, the sector provided 2.0% of Wellington’semployment in 2007, producing 1.5% of its GDP ($330 million).Because many agricultural businesses are owner-operated,however, the sector accounts for a large proportionof the region’s business units, at 5.4% in 2007.Table 8.2 shows the performance of the agriculture and forestrysector in Wellington over the short and long term compared tonational performance.The agriculture and forestry sector has been shrinking in sizein the region over the last ten years. The number of FTEs in thesector has fallen by 400 since 1997, while the numberof businesses has declined at a slower rate of 0.5% per year.This picture is not very different from the national situation,where the number of businesses has dropped slightly faster.However, there has been slight growth in agriculture andforestry employment at a national level.Table 8.3 shows the largest sub-industries by FTEs. 8Sheep and dairy farming dominate agricultural employmentin the region, as they do in many other parts of New Zealand.However, the Wairarapa’s position as a wine-making areaensures that grape growing fills third place. Other horticulturalsub-industries, such as plant nurseries and vegetable growingalso make the top ten, while logging, in tenth place, is the mainforestry-related industry in the region.Table 8.1 Agriculture and forestry: summaryAgriculture and forestry FTEs % GDP ($2007m) % Business units %Wellington Region 4,343 2.0% 326 1.5% 2,744 5.4%New Zealand 143,203 7.8% 10,300 6.2% 79,733 15.9%Source: BERL Regional Database, Statistics NZTable 8.2 Agriculture and forestry: performance% ChangeAgriculture and forestry 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 4,757 4,552 4,689 4,343 -7.4% -0.9%New Zealand 138,895 135,891 142,644 143,203 0.4% 0.3%Business UnitsWellington Region 2,882 2,883 2,824 2,744 -2.8% -0.5%New Zealand 84,790 82,641 81,562 79,733 -2.2% -0.6%Source: BERL Regional Database, Statistics NZ8Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

25PHOTO: ANGELA WATKINS, VERTIGO DESIGNTable 8.3 Agriculture and forestry: largest sub-groupsEmployment (FTEs)Agriculture and forestry 2005 2006 20071 Sheep Farming 1,044 1,229 1,1092 Dairy Cattle Farming 595 686 5813 Grape Growing 394 390 3744 Plant Nurseries 263 324 3415 Shearing Services 259 276 3286 Services to Agriculture nec 418 373 3117 Sheep-Beef Cattle Farming 179 239 2478 Vegetable Growing 254 148 1499 Beef Cattle Farming 121 165 12710 Logging 145 124 103Source: BERL Regional Database, Statistics NZ

269Communicationsand media sectorThe communications and media sector includesnewspaper and magazine printing and publishing,postal and telecommunications services, and radioand television services.Table 9.1 summarises the contribution of the communicationsand media sector to the Wellington and New Zealand economies.The communications and media sector employed just over7,000 FTEs in the region in 2007. The high labour productivityin the sector resulted in a 10% contribution to GDP, or $2.2 billioneven though the sector employed just 3.2% of FTEs in 1.1%of Wellington businesses.Table 9.2 shows the performance of the communicationsand media sector in the Wellington region comparedto its performance nationally.The communications and media sector managed growthin the Wellington region despite a tough year on a national level.Over the longer term, employment within the sector in Wellingtonhas remained relatively constant, rising 0.3% per year, whilethe number of businesses has declined by 1.1% per year.Over the same time period, there has been some growthin New Zealand as a whole.Table 9.3 shows the largest sub-industries by FTEs. 9Postal services employed the majority of communications andmedia FTEs in 2007. Employment in telecommunication servicesand newspaper printing or publishing continued to fall, whilethe numbers in courier services and radio services both rose.The communications and media sector managed somegrowth in the Wellington region despite a tough year ona national level. Over the longer term, employment withinthe sector in Wellington has remained relatively constant.Table 9.1 Communications and media: summaryCommunications & media FTEs % GDP ($2007m) % Business units %Wellington Region 7,044 3.2% 2,228 10.4% 563 1.1%New Zealand 40,923 2.2% 11,453 6.9% 4,840 1.0%Source: BERL Regional Database, Statistics NZ9Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

27Table 9.2 Communications and media: performance% ChangeCommunications & media 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 6,830 6,973 7,035 7,044 0.1% 0.3%New Zealand 38,690 43,819 44,430 40,923 -7.9% 0.6%Business UnitsWellington Region 630 573 557 563 1.1% -1.1%New Zealand 4,569 4,929 4,865 4,840 -0.5% 0.6%Source: BERL Regional Database, Statistics NZTable 9.3 Communications and media: largest sub-groupsEmployment (FTEs)Communications & media 2005 2006 20071 Postal Services 2,579 2,792 2,7762 Telecommunication Services 1,978 1,874 1,8453 Newspaper Printing or Publishing 1,022 961 9164 Courier Services 583 568 6245 Radio Services 455 505 525Source: BERL Regional Database, Statistics NZ

2810GovernmentsectorTable 10.1 summarises the contribution of the governmentsector to the Wellington and New Zealand economies.Government employs 9.6% of all FTEs in the region, comparedwith 2.9% of employment nationally. This is unsurprising givenWellington City’s role as seat of government. The sector producesan even larger share of GDP (11.9%) through around 350business units. The size of business units in the sector meansthat it only accounts for 0.7% of Wellington businesses.The performance of the government sector in the Wellingtonregion compared to national performace over both the shortand long term is presented in Table 10.2.The number of FTEs employed in government continued to growstrongly in 2007, up 3.8% on the year before. Over the decade,employment has increased by 4.2% per annum on average. Incontrast, the number of business units has experienced a slightdecrease, down six units over the ten years. This drop has beenmore marked at a national level, which saw a 1.9% per annumdecline in business units across the decade.Government employs 9.6% of all FTEs in the region,compared with 2.9% of employment nationally.Table 10.1 Government: summaryGovernment FTEs % GDP ($2007m) % Business units %Wellington Region 21,073 9.6% 2,543 11.9% 351 0.7%New Zealand 53,649 2.9% 6,473 3.9% 1,771 0.4%Source: BERL Regional Database, Statistics NZTable 10.2 Government: performance% ChangeGovernment 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 13,983 17,143 20,297 21,073 3.8% 4.2%New Zealand 44,025 46,569 51,888 53,649 3.4% 2.0%BUSINESS UNITSWellington Region 357 352 352 351 -0.3% -0.2%New Zealand 2,143 1,797 1,785 1,771 -0.8% -1.9%Source: BERL Regional Database, Statistics NZ

11Manufacturingsector29Table 11.1 summarises the contribution of themanufacturing sector to the Wellington andNew Zealand economies.Manufacturing in the Wellington region employed morethan 16,000 FTEs in 2007, or 7.4% of all FTEs. Theseworkers produced $1.5 billion in GDP through 2,000 businesses.As manufacturing businesses tend to employ more FTEs thanother sectors, its share of business units was relatively small.The performance of the manufacturing sector in the Wellingtonregion compared to nationally over the short and long termis presented in Table 11.2.The manufacturing sector as a whole throughout New Zealandstruggled in 2007. A significant portion of the blame for thiswas placed on the high exchange rate, which affected exportssubstantially. The result was a sharp fall in employment in thesector in Wellington and New Zealand. Over the long term, thesector has also experienced declines in employment in Wellingtonalthough there has been slight growth in New Zealand overall.The picture in business units has been similar although thenumbers are not quite so negative. The number of businessesin the sector in Wellington was flat in 2007 and down by just12 businesses since 1997.The manufacturing sector as a whole throughoutNew Zealand struggled in 2007.Table 11.1 Manufacturing: summaryManufacturing FTEs % GDP ($2007m) % Business units %Wellington Region 16,352 7.4% 1,532 7.2% 2,011 4.0%New Zealand 245,931 13.3% 24,233 14.7% 24,810 5.0%Source:BERL Regional Database, Statistics NZTable 11.2 Manufacturing: performance% ChangeManufacturing 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 20,975 17,762 17,547 16,352 -6.8% -2.5%New Zealand 244,398 258,993 252,113 245,931 -2.5% 0.1%BUSINESS UNITSWellington Region 2,023 2,040 2,011 2,011 0.0% -0.1%New Zealand 22,623 24,786 24,878 24,810 -0.3% 0.9%Source: BERL Regional Database, Statistics NZ

30Table 11.3 shows the largest sub-industries by FTEs. 10Printing and publishing are the two largest manufacturingsub-industries in the Wellington region in terms of employment.Both sub-industries saw employment fall in 2007.Clothing manufacturing continued to be hit by a high exchangerate, which meant that imported clothing became relativelycheap. The sub-industry lost more than 50 FTEs in 2007.Table 11.3 Manufacturing: largest sub-groupsEMPLOYMENT (FTES)Manufacturing 2005 2006 20071 Printing 1,235 1,238 1,2182 Newspaper Printing or Publishing 1,022 961 9163 Industrial Machinery and Equipment Manufacturing nec 744 735 7104 Clothing Manufacturing 688 654 5995 Wooden Structural Component Manufacturing 542 562 5546 Meat Processing 574 544 5377 Biscuit Manufacturing 551 526 4968 Fabricated Metal Product Manufacturing nec 339 521 4859 Food Manufacturing nec 362 398 47210 Wooden Furniture and Upholstered Seat Manufacturing 403 415 411Source: BERL Regional Database, Statistics NZ10Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

31Constructing SuccessIf you pass any major construction site in New Zealand,chances are that the machinery you see is usingattachments created by Upper-Hutt-basedcompany Wedgelock.Forty percent of New Zealand construction machinery usesWedgelock excavator attachments, and with skyrocketingsales internationally, the same may shortly be said aboutconstruction sites overseas.Established in 1994, the company is a family-ownedand operated business that specialises in the designand manufacture of excavator attachments. Their mostrecent innovation is a world-leading I-Lock safety systemfor their Wedgelock Quick Coupler. This safety innovationimproves significantly the safe use of quick couplersto change different devices on excavators quicklyand easily, and has driven skyrocketing international sales.“We are now in the top five in the world in terms of volumesales for Quick Couplers,” says CEO Matthew Calvert.“From no exporting five years ago, we are now distributingWedgelock products in the US, the UK, Australia, Russiaand parts of Asia.”PHOTO: Matthew Calvert, CEO of Wedgelock EQUIPMENT LIMITED.Demand for their products has necessitated expansionand review of production and distribution channels.The company has licenced manufacturers in the UK andin Australia and in the last year their Wellington operationhas expanded by twenty staff and their factory spacehas doubled to 4000 square metres.“This has enabled our production output to increaseby around 60%, and we estimate that the percentagethat we export will increase from 25% to 50% by theend of this year,” says Matthew.Wedgelock won the ‘Global Gold’ Award this yearat the Wellington Gold Awards.He says Wedgelock is not content with a place in thetop five – “We want to be the world-leader in QuickCoupler attachment design, manufacture and distribution.”This appears to be well within their reach. Wedgelock isinvestigating export to China, India, Brazil and Europe and ata recent trade show in Las Vegas they attracted the attentionof several large companies. They are now negotiating dealsfor the North American market." We estimate that the percentagethat we export will increase from25% to 50% by the end of this year."

32Buggy Takes Tritec to New HeightsDoubling sales, taking on new staff and buying outits European and British distributors are ‘all in a day’swork’ for fast-growing Wellington company Tritec.Appropriate for a company whose motto for their productis ‘Live Life Every Day’.Tritec’s main business is as owner, designer, builderand distributor of the Mountain Buggy® pushchair.The company was founded in 1998 by Charlie Fairbrother,Alan Blundell and Jesse Muru Paenga, three former managersof Kenson Industries. At that time the Wainiuomata-basedcompany had just gone into liquidation. The three started upTritec, taking over Kenson’s plant and $4 million of Kenson’sbusiness, including the production of the Mountain Buggy.Tritec then purchased the entire Mountain Buggy companyin 2004, and the rest is history. It is now a top sellerin New Zealand with a reputation for safety, strength,quality and excellence in design.The company produce 45,000 Mountain Buggys a year,with 90% of those being sent offshore.Export is the mainstay of the business, with Europe(40%), Australia (20%) and the US (20%) the keymarkets. Other markets include the UK and Canada.Last year the company bought out distributors in Britainand Europe, giving it total control over these markets.Tritec’s turnover has grown from $5.5 million in 2000,to $30 million today. Staff have increased from 25 whenthe company was founded, to 124 today, with two morestaff taken on last month. They also were a finalist in therecent Wellington Gold Awards.Business Improvement Manager Gary Carson says thatrecent growth is only the beginning for the company.“There is significant scope for growth outside New Zealand,so we’ll be focussing on expanding export markets,” he says.“Although it’s a competitive market, our company has a solidniche of simplicity, durability and reliability. The MountainBuggy is a product that’s designed to go anywhere.We believe our company can too.”“Although it’s a competitive market, our companyhas a solid niche of simplicity, durability and reliability.The Mountain Buggy is a product that’s designedto go anywhere. We believe our company can too.”

12Tourism sector33Table 12.1 summarises the contribution of the tourismsector to the Wellington and New Zealand economies.The contribution of tourism to the local economy comesfrom three sources: tourism-characteristic industries, such asaccommodation, restaurants, transport services, and culturaland recreational services; tourism-related industries, specificallythe retail trade; and all other industries, including everything frompolice services to mining.The direct contribution of tourism in Wellington included theemployment of almost 13,000 FTEs, or 5.9% of all employment.The sector produced 4.7% of GDP, through almost 2,600 businesses.The Wellington region’s growing importance as a tourismdestination has seen its share of national tourism employmentrise slightly, to 11% in 2007. This figure is fast-approaching theproportion of total New Zealand employment based in Wellington,which currently stands at 11.9%.Table 12.2 presents the performance of the tourism sector in theWellington region relative to its performance across New Zealand.The tourism sector in Wellington enjoyed strong growth in 2007,adding more than 300 new FTEs, at a rate of 2.6%. Similarly,the number of businesses in the region directly attributable totourism rose by 1.1%. The long-term figures, in which local tourismemployment growth averaged 1.8%, mask a decade of two halves.Tourism employment in the region grew 3.2% per annumover the three years to 2007, compared to an averageof 1.2% across the seven previous years.Table 12.3 shows the largest sub-industries by FTEs. 11As would be expected, the café, restaurant andaccommodation sector dominates tourism employment.The role of government in the region ensures that it also makesthe list of the top ten sub-industries in tourism by employment.12.1 Other Tourism IndicatorsTable 12.4 presents a range of additional tourism indicatorsfor the Wellington region and New Zealand.The stand-out figure for the region is the strong increasein guest nights achieved over the last two years (10.2% per year).The last year was particularly good, with guest nights up by360,000, or 14.5%, on 2006.While occupancy rates in the region have remained relativelyconstant over the last two years, this has been the result ofthe increase in the number of stay nights matching the risein capacity, a fact borne out by the numbers in the table. Thenumbers of accommodation establishments, capacity, and staynights have all increased at a rate faster than that seen nationally.Table 12.1 Tourism: summaryTourism FTEs % GDP ($2007m) % Business units %Tourism-Characteristic Industries 7,003 3.2% 416.1 1.9% 1,223 2.4%Tourism-Related Industries 2,274 1.0% 114.4 0.5% 489 1.0%All Non-Tourism-Related Industries 3,703 1.7% 466.8 2.2% 869 1.7%Wellington Region 12,981 5.9% 997.3 4.7% 2,581 5.1%New Zealand 117,875 6.4% 8,759.1 5.3% 25,666 5.1%Source: BERL Regional Database, Statistics NZ, Tourism Satellite Account11Industry names (at the 477-industry level) are those used in the Australia New Zealand Standard Industrial Classification (ANZSIC) New Zealand version, as published by StatisticsNew Zealand. It is important to note that these figures are not total figures for each sub-industry, but rather the proportion of each sub-industry estimated to be directly involved in tourism.

Table 12.2 Tourism: performance% ChangeTourism 1997 2005 2006 2007 2007 1997 - 2007FTEs34Wellington Region 10,828 11,993 12,649 12,981 2.6% 1.8%New Zealand 91,349 110,685 115,694 117,875 1.9% 2.6%BUSINESS UNITSWellington Region 1,935 2,487 2,553 2,581 1.1% 2.9%New Zealand 18,102 24,906 25,472 25,666 0.8% 3.6%Source: BERL Regional Database, Statistics NZTable 12.3 Tourism: largest sub-groupsEmployment (FTEs)Tourism 2005 2006 20071 Cafés and Restaurants 1,951 2,262 2,4452 Hotels (Accommodation) 806 845 8793 Pubs, Taverns and Bars 455 463 4584 Supermarkets 424 434 4315 Central Government Administration 317 369 3876 Scheduled Domestic Air Transport 240 306 3247 Motels and Motor Inns 258 281 3058 Coastal Water Transport 161 172 1799 Taxi and Other Road Passenger Transport 181 178 17610 Travel Agency Services 166 164 173Source: BERL Regional Database, Statistics NZTable 12.4 Tourism indicators, 2006 to 2008Year ending%pa changeTourism Feb 06 Feb 07 Feb 08 Feb 06 - Feb 07 Feb 07 - Feb 08 Feb 06 - Feb 08Wellington RegionEstablishments 208 213 221 2.2% 3.6% 2.9%Capacity ('000) 3,216 3,354 3,474 4.3% 3.6% 3.9%Guest Nights ('000) 2,360 2,502 2,865 6.0% 14.5% 10.2%Stay Nights ('000) 1,564 1,661 1,684 6.2% 1.4% 3.8%Occupancy rate 48.6% 49.5% 48.5% 1.8% -2.1% -0.2%New ZealandEstablishments 3,686 3,763 3,845 2.1% 2.2% 2.1%Capacity ('000) 48,981 49,509 50,366 1.1% 1.7% 1.4%Guest nights ('000) 31,515 32,007 33,127 1.6% 3.5% 2.5%Stay nights ('000) 18,088 18,540 19,116 2.5% 3.1% 2.8%Occupancy Rate 36.9% 37.4% 38.0% 1.4% 1.4% 1.4%Source: Statistics NZ (February years)

13Education sector35Table 13.1 summarises the contribution of the educationsector to the Wellington and New Zealand economies.The significance of the education sector in the Wellingtonregion economy is much in line with its national importance.The sector employs nearly 15,000 FTEs, and produces almost$700 million in GDP in the region, through 1,000 business units.Table 13.2 presents the recent and long-term performanceof the education sector in the Wellington region andNew Zealand.Education employment surged throughout the countryin the 2007 year, by 7.5%. Rises in the Wellington regionwere even higher, reaching 9.7%. Over the decade,gains have been more moderate.The number of business units in education rose more slowlyin 2007, but over the ten years since 1997 has seen solidgains both regionally and nationally.Table 13.3 shows the sub-industries within education by FTEs. 12The region has a vast array of tertiary education providers,including: Victoria University of Wellington; Massey University;the University of Otago, Wellington; the Open Polytechnic; Weltec;and Whitireia Polytechnic. The result is a high level of employmentin higher education. Strong gains in employment in preschooleducation continued in 2007, with an additional 150 FTEs.13.1 Student EnrolmentsTable 13.4 shows the number of students enrolled in schoolsin the Wellington region and New Zealand for the last threeyears and for 1997.The number of students enrolled at Wellington regionschools has hovered around the 79,500 mark for the lastthree years. Since 1997, numbers have risen around 3,200,or 0.4% per annum.The region’s share of total national student enrolmentstood at 10.4% in 2007, down slightly from 10.7% in 1997.12 Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

36Table 13.1 Education: summaryEducation FTEs % GDP ($2007m) % Business units %Wellington Region 14,697 6.7% 693 3.2% 1,017 2.0%New Zealand 121,008 6.6% 5,705 3.4% 8,540 1.7%Source: BERL Regional Database, Statistics NZTable 13.2 Education: performance% CHANGEEducation 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 13,597 13,394 13,400 14,697 9.7% 0.8%New Zealand 98,986 114,659 112,582 121,008 7.5% 2.0%BUSINESS UNITSWellington Region 906 992 1,016 1,017 0.1% 1.2%New Zealand 7,449 8,424 8,510 8,540 0.4% 1.4%Source: BERL Regional Database, Statistics NZTable 13.3 Education: sub-groupsEmployment (FTEs)Education 2005 2006 20071 Higher Education 3,877 3,719 3,8992 Primary Education 3,348 3,006 3,1513 Secondary Education 2,520 2,471 2,8854 Other Education 2,020 2,192 2,4205 Preschool Education 1,176 1,276 1,423Source: BERL Regional Database, Statistics NZTable 13.4 Student enrolments% PA CHANGESCHOOL ENROLMENTS 1997 2005 2006 2007 2006 2007 1997-2007Wellington Region 76,028 79,391 79,684 79,235 0.4% -0.6% 0.4%% of NZ Enrolments 10.7% 10.4% 10.5% 10.4% 0.6% -0.5% -0.2%New Zealand 712, 276 762,792 760,761 759,906 -0.3% -0.1% 0.6%Source: BERL Regional Database, Statistics NZ

14Creative sector37The creative sector includes recorded media manufacturingand publishing, book and other publishing, advertisingservices, film and video production, music and theatreproductions, as well as various related support industries.Table 14.1 summarises the contribution of the creative sectorto the Wellington and New Zealand economies.Table 14.2 compares the performance of the creative sectorin the Wellington region to that of the sector nationally.Overall, the sector has struggled in recent years, with 2007 beingparticularly difficult. Employment in 2007 fell 8.2%, while thenumber of business units declined 2.8%. Over the longer term,employment in the creative sector in Wellington has been largelystatic, compared with steady growth nationally. Business unitincreases have been strong locally and nationally.Table 14.3 shows the largest sub-industries by FTEs for the lastthree years. 13Most sub-industries recorded flat or slightly negative growthin 2007. The publishing sub-industry experienced a significantfall in employment, shedding two-fifths of its FTEs. There wasa significant fall in performing arts venues' employment as well,although part of this decline may be a result of re-classification,considering the 2006 number.Overall, the sector has struggled in recent years, with2007 being particularly difficult. Employment in 2007fell 8.2%, while the number of business units declined2.8%. Over the longer term, employment in the creativesector in Wellington has been largely static, comparedwith steady growth nationally. Business unit increaseshave been strong locally and nationally.Table 14.1 Creative sector: summaryCreative FTEs % GDP ($2007m) % Business units %Wellington Region 3,376 1.5% 230 1.1% 2,066 4.1%New Zealand 20,682 1.1% 1,370 0.8% 10,708 2.1%Source: BERL Regional Database, Statistics NZ13 Industry names (at the 477-industry level) are those used in the Australia New Zealand StandardIndustrial Classification (ANZSIC) New Zealand version, as published by Statistics New Zealand.

38Table 14.2 Creative sector: performance% changeCreative 1997 2005 2006 2007 2007 1997-2007FTEsWellington Region 3,393 3,460 3,676 3,376 -8.2% -0.1%New Zealand 17,078 19,801 20,829 20,682 -0.7% 1.9%BUSINESS UNITSWellington Region 1,110 1,987 2,125 2,066 -2.8% 6.4%New Zealand 5,981 10,098 10,508 10,708 1.9% 6.0%Source: BERL Regional Database, Statistics NZTable 14.3 Creative sector: largest sub-groupsEmployment (FTEs)Creative 2005 2006 20071 Commercial Art and Display Services 750 736 7372 Film and Video Production 754 736 7303 Advertising Services 542 578 6104 Creative Arts 389 395 3505 Music and Theatre Productions 235 280 2926 Book and other Publishing 400 416 2537 Services to the Arts nec 147 166 1638 Photographic Studios 146 160 1459 Performing Arts Venues 41 149 5810 Sound Recording Studios 37 46 30Source: BERL Regional Database, Statistics NZ

15CONTACTS39FOR MORE REGIONAL ECONOMICINFORMATION CONTACT:COUNCIL CONTACTSCarterton District CouncilColin Wright, CEO+64 6 379 6626colin@cdc.govt.nzGreater Wellington Regional CouncilJane Davis, WRS Divisional Manager+64 4 384 5708jane.davis@gw.govt.nzHutt City CouncilGary Craig, City Development Manager+64 4 570 6920gary.craig@huttcity.govt.nzKapiti Coast District CouncilNature Coast EnterpriseGlen O’Brien, Chief Executive+64 4 298 6611glen@naturecoast.co.nzMasterton District CouncilJan Gerritsen, Manager Community Services+64 6 378 9666janetteg@mstn.govt.nzPorirua City CouncilRay Cowles, Manager, Economic Development+64 4 237 3564rcowles@pcc.govt.nzSouth Wairarapa District CouncilVicky Robinson, Governance Support+64 6 306 9611governancesupport@swdc.govt.nzUpper Hutt City CouncilChris Upton, Director of Business Development+64 4 527 2123chris.upton@uhcc.govt.nzWellington City CouncilPaul Desborough, Manager Strategy+64 4 803 8095Paul.Desborough@wcc.govt.nzOTHER CONTACTSBusiness Hutt ValleyDavid Kiddey, Chief Executive+64 4 939 9821ceo@businesshuttvalley.co.nzBusiness PoriruaMark Copsey, Executive Director+64 4 237 5590mark@businessporirua.co.nzBusiness WairarapaStephanie Gundersen-Reid+ 64 6 370 0913steph@wairarapanz.comNew Zealand Trade and Enterprise0800 555 888www.nzte.govt.nzPositively Wellington TourismMichael Grace, Research andDevelopment Manager+64 4 916 1206Michael.Grace@WellingtonNZ.comStatistics New Zealand0508 525 525www.statsnz.govt.nzWellington Regional Chamber of CommerceCharles Finny, Chief Executive+64 4 914 6500charlesf@wellingtonchamber.co.nzGrow WellingtonGrow Wellington exists to work for and with businessesin the greater Wellington region that want to be world-class.Our aim is to drive growth in exports, to help create a strongand vibrant Wellington regional economy to be enjoyed byall who visit, live, and work here. We work with individualbusinesses, and develop centres of excellence and otherlarger projects involving industry groups and sectors.Grow Wellington was formed on 5 April 2007 as awholly-owned subsidiary of the Greater WellingtonRegional Council, funded in part by a regional rate,and it began operating on 1 July 2007.The creation of Grow Wellington is a crucial part ofimplementing the Wellington Regional Strategy (WRS)that has been developed by greater Wellington’s nine localauthorities in conjunction with central government and theregion’s business, education, research and voluntary sectors.Grow WellingtonNigel Kirkpatrick CHIEF EXECUTIVE+64 4 382 0099nigel.kirkpatrick@growwellington.co.nz

40GROW WELLINGTON LTDLevel 5, 50 Manners Street. PO Box 10 347, Wellington 6143, New ZealandTel +64 4 382 0099, Fax +64 4 382 0098. www.growwellington.co.nz