Christie's leadership takes flight with HFR and IMB - Christie Digital ...

Increasing frame ratesprovide more framesto better represent fastmoving objects. It alsoprovides increased imagedetail as the camerashutter is openfor less timeper frame.To learnmore abouthigh frame ratesand upcoming Christieevents and demonstrations visitchristiedigital.com/highframerates.2Christie's leadership takes flightwith HFR and IMBStory continues from page 1their cinematic offerings by providing premiummovie experiences and alternative contentoptions. Christie continues to lead the evolutionof cinema solutions and offers studios, directorsand exhibitors the software, firmware andequipment they need to give audiences the mostcompelling cinema experiences.Fast motion action shots, camera panning,and the elimination of strobing artifacts are nowpossible with higherframe rates (HFR) andChristie Solaria ® Series2 projectors. “It’s aboon to the industryto have advanced,upgradeable projectortechnology fromChristie to solve partof the frame ratepuzzle,” notes JamesCameron, chairmanand CEO, LightstormEntertainment Inc.“3D shows you awindow into reality,the higher frame ratetakes the glass out ofthe window.” Workingclosely with JamesCameron's LightstormEntertainment andPark Road, bothpremiere productionfacilities, Christieensures they will have the right solutions when themarket needs them.Are you ready?“With the support and the initiative that visionaryleaders like James Cameron and Peter Jacksonhave shown for HFR, we foresee this becomingthe next 3D-type of experience where audienceswill actually see a difference — somethingastonishing and stunning,” comments Jack Kline,president and COO, Christie Digital Systems, USA.Kline believes that with HFR, “the promise ofdigital cinema will be fully realized.”Previewed at ShowEast in October 2011and launched at CinemaCon 2012, Christie'sIntegrated Media Block (IMB) server technologyprovides the performance and security thatexhibitors demand. The IMB has become arequirement for the amount of data encryptionand bandwidth that 4K resolution requires, andcreates a secure, high-bandwidth connectionthat manages HFR and 4K content withoutcompromising image quality.Ready. Set. Go.Christie is ready. As the pioneer and expert in HFRprojection capabilities, they have put another toolin the directors’ and studios’ toolboxes. Christie isset to expand its leadership role and expertise inHFR with the introduction of Christie PrevistoHFR technology, among other firmware upgrades,for an enhanced 2D and 3D experience. And nowChristie goes the extra mile with the developmentof the advanced technology designed to deliverHFR with its new, more powerful and versatileserver technology — the Christie IMB.Christie is set. They can provide the optimalperformance solution for their Solaria Series2 projectors, with the introduction of thefuture-proof Christie IMB. “Our projectors arecapable of supporting up to 60 frames persecond (fps) per eye, a decoding bit rate ofup to 500 MBIT/sec (more than double theDCI standard), and the capability for higherbandwidth 4K and 3D content,” states Dr. DonShaw, director, product management, ChristieEntertainment Solutions.Christie is ready to go. “We can propose to theexhibitor a safe haven — from both the projectorand the IMB standpoints — that they are notgoing to be made obsolete,” Kline assures. “Thisis a pledge we make to our customers because ofour history in the business.”“Christie is the single source for technologysolutions, expertise, and service. Whetherexhibitors need support for streamingalternative content, the ability to upgradeeasily or to switch back and forth from 24fpsto 48fps or 60fps, to dual stacked-projector3D setups for special presentations on a bigscale, Christie is committed to digital cinemafor the long term,” notes Dr. Shaw. He adds,“with Christie’s cost-effective, more reliable androbust solutions, film makers, post-productionstudios and exhibitors can also embrace thenew technology now.”> See back page for story on Technology Co-operation with Park Road Post Production, Weta Digital and Christie.Christie IMB makes its debut worldwideAsia is an early adopterfor Christie IMBCountries throughout Asia Pacific are often earlyadopters of Christie DLP Cinema ® technology.Shanghai-based Shimao Group, a leadingChinese property, retail and entertainmentcompany, was the first to purchase the all-newChristie integrated IMB solution.“We are confident that Christie’s IMB will workwell with the Christie Solaria Series 2K and 4Kprojectors we have deployed in our cinemas. Afterviewing the HFR and IMB solution, which made itsfirst appearance at the Christie booth at CineAsia,we are convinced that the IMB solution will offerus a more complete projection system because itis integrated within the projector. This is definitelya value-add for exhibitors like Shimao who isalways eager to embrace the latest innovationsin digital cinema,” commented Liu Ming, generalmanager, Shimao Cinema Investment Co., Ltd.Prototype Christie laser-engine projector showsJames Cameron High Frame Rate demo reelIn April, Christie hosted a HFR Summit at Christie’s worldwide center forengineering, research and development in Kitchener, Ontario, providingcinema-industry luminaries the first-ever laser projection of high framerate cinema and alternative content on to a 30-foot white screen.Matt Cowan, chief scientific officer, RealD; Douglas Trumbull, arecent Gordon E. Sawyer Academy Award winner; Ian Bidgood,technical director, Park Road Post Production; Bert Dunk,director at the Screen Industries Research and Training Centre;Demetri Portelli, stereographer, and John Helliker, also directorat the Screen Industries Research and Training Centre, met withChristie engineering and product development staff for a vibrantinformation sharing session and discussion on high frame rates,laser projection, and the future of 3D and 4K projection.Most current installationsuse a media block in anexternal server that is linkedby cables to the projector.This can create limitationsfor displaying alternativecontent and for displayingimages at HFR. Christie’sShaw explained, “by havingthe IMB integrated in theprojector, Christie has madethe IMB an integral partof the projector, creating asecure connection that can manage the highbandwidth required for HFR and 4K contentwithout any compromise to pixel quality.”Shimao Group, one of the top five exhibitorsin China, completed the digitalization of at least75 screens at 10 cinemas at the end of 2011and will increase the number of multi-functionalcinemas to 60 with 500 screens by 2015.Christie hosts cinema industry heavyweightsat first-ever HFR laser projection demoBig, bright and crystal clear will spark cinemaindustry renaissanceThe consensus of the assembled industry experts was that the industryneeds to differentiate itself from the plethora of varied viewing options,from tablets to home theaters and all manner of exhibitor setups. DougTrumbull said, “Spectacular movies delivered at high-frame rates, on tobig and vividly bright screens, will enable the production and exhibitionof amazingly immersive cinema experiences that will be far morepowerful than any other medium.”Echoing Mr. Trumbull’s sentiments, Ian Bidgood suggested that“…3D images must be awe-inspiring to bring back the crowds totheaters worldwide, and the higher brightness levels that are requiredto do justice to these images, along with higher frame rate material,will be delivered by Christie’s technology in the laser field, with newprojector and cinema solutions for today and the future.”Christie’s commitment to HFRThe Christie IMB seamlesslyintegrates into the ChristieSolaria Series of digitalcinema projectorsThe two main goals of Christie’s HFR activities are to help the industrydevelop the best HFR content and the best delivery system for HFRcontent. The first goal involves assisting leading-edge filmmakers andpost-production companies in perfecting HFR movie creation for themost engaging, entertaining content possible. The second goal is toassist exhibitors in showing 3D HFR movies in all their glory. To theseends, Christie is helping create the standards for 3D HFR movies withcurrent DLP and new laser technologies. through formal and informaltechnology-development alliances with major producers and directors,post-production facilities, studios and technology partners.3

Widespread adoption of Christie's4K and 3D solutions continues worldwideOne of Wanda Group's cinemasin BeijingThe Asia Pacific region is the most rapidly growingcinema market and exhibitors enthusiasticallyadopt Christie ® 4K and 3D technology. Christie,the pioneer of digital cinema projectiontechnology and the first OEM licensee of TexasInstruments’ DLP Cinema ® chip, is now the firstto present total digital solutions based on 4K.“The demand for 4K will continue to increase,especially in Asia where the cinema industry isexperiencing a dynamism that has not been seenfor a long time,” says Lin Yu, vice president,Christie Asia Pacific.Christie has deployed its DCI-certifiedChristie CP4220 and CP4230 projectors invarious markets in Asia. The Christie awardwinningSolaria ® Series which now includes afully integrated media block (IMB) solution canmanage higher frame rates (HFR) and 4K contentwithout compromising image quality and security.Rapid 4K expansionin ChinaChristie has four offices throughoutChina to provide sales and servicesupport. According to Jack Kline,president and COO of Christie DigitalSystems USA, “we really see China asthe future and they see us as a leaderin the cinema space. We are helpingexhibitors find the path through thatnext technological advancement.”Christie has the most 4K installationsin China including more than350 projectors with the Wanda Group,Asia’s largest cinema chain, with 71premium cinemas and more than 600screens across China. Wanda has plansfor adding another 120 cinemas and more than400 screens in 2012. “With Christie’s 4K projectorsfilling our cinema screens, we are able to providea complete 3D experience unequaled in quality,brightness, image accuracy and alignment — andultimately — a total cinema immersion for ourclients,” remarked Ye Ning, general manager ofWanda Cinema Group.United Circuit, the cinema operator underShanghai Film Group, China’s largest cinemacircuit, and one of the most comprehensive filmgroups in China, recently purchased 200 Christiedigital cinema projectors, including the ChristieCP4230. Xu Xiaoping, general manager of UnitedCircuit, said the 4K digital cinema projectors arepart of the company’s next step in providingindustry-leading solutions for bigger screens andselected 3D releases. To date, United Circuit hasinstalled more than 600 Christie digital cinemaprojectors across China.India and Indonesia embrace 4KAt the Urvashi Cinema in Bangalore, India — thecountry’s first 3D cinema — the Christie CP4230digital cinema projector made possible the 3Dscreening of “Transformers: Dark of the Moon.”“4K is a premium experience, even going byworldwide standards. Urvashi prides itself on itscommitment to give our patrons the best viewingquality, said Amit R Gowda, CEO of Urvashi Cinema.“We pursue excellence and that is the reason whywe took such a bold move with the installation ofthe Christie CP4230 digital cinema projectors.”Ranjit Thakur, CEO of Scrabble Entertainment,Christie’s deployment partner in India, agreed,stating, “The way in which India is progressing onthe digital cinema platform is astonishing. Urvashi’smove to 4K digital cinemaprojection has set the barfor cinemas everywhere.This is the onset of a newrevolution and I’m sure inthe near future, we will seea lot of conversions fromthe cinema operators herein India.”In Indonesia, Christie is installing close to 200digital cinema projectors, including several 4Kmodels. Other Asia markets using Christie 4KDLP Cinema projection technology include Japan,Korea, Hong Kong, Singapore and Taiwan.Massive digital rolloutin the PhilippinesDCinema Alliance (DCA), a wholly ownedsubsidiary of Array’s Technologies Inc., is theleading supplier of cinema projection equipmentand services in the Philippines. Set up to digitizethe Filipino cinema market, DCA has targeted aminimum of 400 screens in 60 sites, in additionto the 109 screens already converted. Christie hashad a very good working relationship with Array’sfor the last fifteen years.The contract for DCI-compliant Christie CP2220and Christie CP2230 Digital Cinema ® projectorswith installations beginning in Metro Manilabefore fanning out nationwide, began in January2012, and is scheduled for completion withintwo years. “Digital cinema is revolutionizing thecinema-going experience everywhere. We hopethis deployment, which will see a minimum of400 screens digitized, will support the goalsof our exhibitors to provide a more engagingcinematic experience fortheir patrons,” commentedRey Del Poso, president,DCinema Alliance Corp.ArcLight gets head starton HFR movie projectionArcLight Cinemas, part of the Pacific Theatresgroup, with 33 auditoriums and 61 screens,completed the digital conversion of its fourlocations in California. They installed ChristieSolaria ® Series 2K and 4K projectors to providethe best in both conventional and premier movieexperiences. All auditoriums within the ArcLightbrand are premium presentation auditoriums,focusing on a “black box” design aesthetic, whichemphasizes undistracted viewing and features thebest in sight and sound technology.“Christie’s Solaria series will make it possible forus to present the latest technological advancesto our patrons, such as 3D and big-screenexperiences, as well as high frame rate moviesscheduled to launch later this year, beginning withepics such as Peter Jackson’s “The Hobbit,” saidJoe Miraglia, director of design, construction andfacilities for ArcLight. “Since we offer a range ofmovies and theaters to suit distinct audiences, weneeded digital projection that could adapt to anyneed, and Christie gave us the best solution.”ACS Enterprises Inc., who handled the installation,chose Christie because of its winningcombination of product and support excellence.“At ACS, we care about our clients, their theatersand their continued success,” saidJose Alvarado, chief executive officerof ACS. “Christie is a partner thatshares our philosophy and wanted tomake sure we succeeded in our digitalcinema transitions. In addition toproviding first-rate technology, Christiecollaborated in installation design,setup and testing through its ChristieManaged Services group, which hasbeen extremely helpful in quickly andefficiently providing the assistancewe needed for ArcLight’s uniquerequirements,” says Alvarado.The ArcLight chain includes the famous ArcLightHollywood, with its historic and unique CineramaDome — one of only three such theaters in theworld today. The Dome now features ChristieDuo technology, a configuration of twoprojectors, advanced software and a space-savingframe that delivers a completely seamless, premiummovie experience for the world’s largest screens.Cannes Film Festival renewsChristie partnership for three yearsIn its 65th year, the Cannes International FilmFestival signed with Christie, a technical partnersince 2006, to provide all the digital projectionequipment and the entire digital projectionplatform over the next three years.As technical partner, Christie provided 2K and4K DLP Cinema ® projectors for screening theworks shown in 20 digital auditoriums at theFestival, that took place in May of this year.Each year, the main projection rooms inthe Cannes Palais des Festivals are equippedwith projectors from the Christie Solaria ®Series meeting Digital Cinema Initiatives (DCI)recommended standards.“The Cannes CST, the body responsible forprojection’s technical aspects at the CannesFestival, is delighted to be working withChristie. The partnership between Christie andthe Festival helps us guarantee an outstandingquality of projection,” said Pierre WilliamGlenn, chairman of the CST (SupervisoryTechnical Committee for Sound and Image).Pascal Gervais, Manager of Christie France,added, “This renewed three-year TechnicalPartnership with the Cannes Festival confirmsChristie’s high reputation in the film industry and— because of the demanding qualification processdeployed by the CST — proves our commitment tooffering nothing but the best in terms of image forone of film’s most prestigious events.”Technical ParTner DigiTal cinema2007 | 2008 | 2009 | 2010 | 2011 | 2012ArcLight Cinemas representan evolution in the moviegoing experience35mm | DigiTal cinema | 2K | DigiTal cinema 3D | 4K | hFr DigiTal cinemaCelebrating the 65th Anniversary of the Cannes Film Festivalthe past, present & future of cinema.www.christieatcannes.comCD0150_2012_Guide Marché du Film_65th-Cannes_2012_Fv.indd 1 16/04/2012 12:274 5

6The Christie Duo solutionfor large format 3D cinemaChristie achieves firstdual-stacked 4K demo in ChinaOn a giant screen 62ft x 33ft (19m by 10m), in atheater in Shanghai, attended by more than 70cinema owners and exhibitors in China, Christiemade its initial demonstration of true DLP ® 4Kresolution in 3D.They achieved an incomparable brightness levelof 68,000 ANSI lumens, using two Christie CP4230digital cinema projectors. With highly definedcolor contrast and superior 3D images, attendeesgot a sneak preview of what the next generation,large-screen premium movie experience promisesto deliver.Christie’s Advanced Program DevelopmentChief Scientist, Terry Schmidt, explained how thedual-stacked 4K digital cinema solution workson large cinema screens and how they achievehigh brightness for superior 3D applications. Healso conducted a technology preview of Christie’sauto-aligning software that helps to adjust imagesto gain perfect pixel precision.“With the rapid and significant increase inthe screening of 3D movies, theater owners andexhibitors are increasingly demanding dual-stackprojector solutions that allows for very clear andbright 3D displays. This demonstration proved thatChristie is committed to push conversion to digital4K as a digital projection option for facilitating3D movies,” said Frank Xiao, general manager,Christie China.Poised to deliver the premiummovie experienceThe Christie Duo solution enables exhibitors todeliver the brightest 2K or 4K movie experiencesin 2D or 3D on the largest screens. Coupled withautomated features that easily calibrate, align andoptimize the images from both Christie Solaria ®Series 2K or 4K digital cinema projectors, ChristieDuo delivers a completely seamless, premiummovie experience to moviegoers worldwide.When combined with world-leading 3D systems,exhibitors can achieve 3D image brightness levelsup to twice as high as what can be achievedusing the current large-format marketleader — at a significant overall cost savingCameron's Titanic 3Dworld premiere projectedby Christie Duo solutionIn co-operation with James Cameron’sLightstorm Entertainment, Inc., Christiesupplied its Christie Duo dual-projector solution tobring the bright, vivid scenes of Titanic in 3D to life atits world premiere at The Royal Albert Hall in London.“I’m pleased to have Christie continuing toaccompany me on my ‘journey of discovery,’which will see studios and theater ownersproviding stirring 3D and, in due course, highframe rate movies, to fully immerse theiraudiences in experiences that best representthe creative excellence of today’s producers anddirectors,” said James Cameron.The multi-party effort included Fox FilmedEntertainment, Bell Theatres Services, Britannia RowAudio and a full orchestra, with Jon Landau appearingonstage with James Cameron at the premiere.“The Hobbit” brought to lifein HFR on massive silver screenChristie Duo combined with the new RealDXL-DP Cinema System projected Warner Bros.Pictures’ “Sneak Peek” of “The Hobbit” in 3D, athigh frame rates (HFR) of 48 frames per second,achieving an unprecedented combination ofuniformity and brightness. Christie, and RealD,a leading global licensor of 3D technologies,powered the presentation in the Colosseum atCaesars Palace during CinemaCon.In the setup for the presentation, projectionengineers calibrated the system using brightnessmeasurements taken towards the edges of thescreen, rather than at the center. By combiningthe Christie Duo andthe RealD XL-DP3D Cinema System,exhibitors can actuallyachieve double thelight output over theprevious leading largeformat solutions, andat a significant overallvalue during regular, commercial movie showings.“With the new RealD XL-DP Cinema System,there is a technical solution for achieving 3Dbrightness at 2D light levels on some of the largestmovie theater screens in the world,” says RodArcher, vice-president of Cinema Products, RealD.”Don Shaw, senior director, Christie’sEntertainment Solutions product managementgroup noted that “The incredible experiencedelivered by RealD and Christie was achieved ona silver screen, using Christie’s Pureformity Color Technology to ‘control’ the center brightness,allowing us to obtain the most uniform imagepossible across this large screen.”“Theater of the Future” bringsluxury, hi-tech, low maintenancedigital cinema technology to U.S.Cinépolis Luxury Cinemas launches boothless projectionsystem with Christie Managed ServicesLocated in the Del Mar Highlands Town Centerin Carmel Valley, Cinépolis Luxury Cinemasfeatures two traditional auditoriums and six withboothless projection systems, seating up to 74guests, 3D and surround sound technologies,reserved seating options, and high back recliningleather chairs for the ultimate in viewing comfort.Christie Managed Services has implementedcost effective boothless projection systems,powered by low-maintenance Christie digitalcinema projectors, the most powerful andmost trusted name for exhibitors joining thedigital revolution. Designed and installed byChristie Managed Services as part of a completecustomized solution, the boothless systemseliminate the need for traditional projectionistbooth space and require no human operator.They also free up space for an additional row ofseating that would normally have been taken upby the projection booths.“While we are South America’s largest theaterchain, this is our first entry into the U.S. market,and it was critical that every aspect of ourpatrons’ movie-viewing experience was as perfectas possible,” said Carlos Wellman, managingdirector of Cinépolis Luxury Cinemas. “Weselected Christie because they bring more than80 years in the exhibition industry, and perfectlyunderstand the old-world traditions of the finestmovie houses and the next generation of digitaltechnology to meet the sophisticated demands oftoday’s moviegoers.”Christie end-to end solutionsChristie provided an all-inclusive, turnkeysolution for a special lift system that enablesthe Christie CP2220 DLP Cinema ® projectorsto be positioned out of the way during normaloperation and lowered for maintenance.Matthew Heyman, a Cinépolis consultant on thisproject notes, “Christie’s boothless lifts create thespace for Cinépolis to transform its theaters into aunique movie-going experience. These boothlessconcepts, like the ones Christie designs and installs,are transforming the digital cinema environment.”“Exhibitors are looking for solutions thatenable them to reduce construction costs,while offering the design flexibility to transformolder facilities to the look and feel of the luxurycinema,” explained Sean James, vice presidentof Managed Services for Christie. “Ourcustomers need thebenefit of technologywithout the complexityof integration or theburden of support toaccomplish their designand cost reductiongoals. We designed andbuilt boothless systemsthat provide the rightenvironment for theprojector and isolatesthe audience from thenoise and heat theprojector and servergenerate while allowingthe projection booth tobe removed.”Recently, an additionalsix auditoriums wereinstalled with Christieboothless projectionsystems at the CinépolisLuxury Cinemas La Costalocation in Carlsbad.Christie Managed Services team alsoinstalled the audio system, screens,processing equipment, lighting,drapes, library management systems,playback and projection systems,in addition to designing anddeploying the boothless capability.7

Christie DLP Cinema ® projectors ignite screens around the globeChristie surpasses 28,000 digital cinema projector milestone“The versatility andconvenience ofour one-stop shopping approach, based on our deepunderstanding ofexhibitor needs,has won us newcustomers acrossthe globe.”Jack KlinePresident and Chief Operating Officer,Christie Digital Systems USA, Inc.Texas Instruments (TI) announced that in the12-month period between December 1, 2010and November 30, 2011, the number of DLPCinema ® screens worldwide grew to a total of51,620 for an increase of 84 percent. Christiewas the first manufacturer to surpass the5,000 digital cinema milestone in Spring 2009,followed by the 7,500 milestone in the Fall ofthat year. At the Cine Asia 2011 conferencein Hong Kong, TI awarded a commemorativeplaque to Christie customer, United CircuitCinemas, Shanghai Film Group, to commemoratethe 50,000th 3-chipset manufactured.At CinemaCon 2012 in April, Christie reportedthat they shipped and installed more than28,000 digital cinema projectors to date. Ledby the DCI-compliant Christie Solaria ® Series 2Kand 4K projectors — from the popular ChristieCP2220 and CP2230 workhorses to the CP4220and CP4230 thoroughbreds — Christie now hasmore than half of the world’s marketshare.“The versatility and convenience of ourone-stop shopping for fully integrated solutionsand our end-to-end approach based on ourdeep understanding of exhibitor needs has wonus new customers across the globe.Christie continues to be the exhibitors’choice for financing options like ourinnovative Virtual Print Fee (VPF)program in North America, leadingedge-hardware and software andunparalleled support from Christie’sManaged Services,” said Jack Kline,president and chief operating officer,Christie Digital Systems USA, Inc.EMEA region sees record growthThe first 4K DLP Cinema projector in Russia wasinstalled in Summer 2011 by Asia Cinema, along standing Christie partner, in Cherepovets— the largest city of Vologda region. It marksan important stage in the development of theRussian cinema industry. A Christie CP4230Solaria Series projector was installed in the largesthall of the Kinomir cinema, with a 16.2m (53 ft)screen and a seating capacity of 570.Since then, the interest in Christie 2K and4K digital projectors in Russia as well as acrossthe EMEA region continues unabated. As theundisputed leader in this field, Christie is continuouslypushing the boundaries for its integrationpartners and cinema exhibitors, to further expandits dominance in the cinema area.”We are seeing significant investment in amajority of territories in EMEA, in particular inGermany, France and Russia, where we havebeen number one in terms of active digitalcinema installations for years,” comments DaleMiller, vice president, Christie EMEA. ”OurChristie CP4230 is proving particularly popular,and the fact that we are always a step aheadwhen it comes to the future trends of cinema— with the development of Higher Frame Rates(HFR) or IMB solution — is a strong sign ofsupport to our cinema exhibitors who know theyare investing in high end performance and futureproofdigital projection systems.”Christie acquires $40 milliondigital cinema projector orderfor India marketScrabble Entertainment Pvt. Ltd., a subsidiaryof UFO Moviez India Ltd, and India’s largestDCI-compliant digital deployment entity,announced its commitment to purchase Christiedigital cinema projectors valued at approximately$40 million for rollout in the Indian market.Scrabble is the only aggregator of DCI-compliantscreens in India with VPF agreements with majorHollywood studios. The order includes the awardwinningChristie CP2210, Christie CP2220 andChristie CP2230 digital cinema projectors fromthe Christie Solaria Series. The installation ofthese projectors has begun and is slated to becompleted by the end of 2012. “Christie hasproven to be a reliable brand for the cinemaindustry for many years. Scrabble partnered withChristie four years ago for the first phase of DCIrollout with the installation of 300 screens acrossIndia. In the second phase, we plan to rollout anadditional 1200 screens across premium Indianmultiplex and single screen properties, furtherreinforcing the confidence we have in Christie.Christie’s digital cinema projectors are not onlyreliable, but unrivalled in terms of resolution,brightness and performance,” said Ranjit Thakur,CEO, Scrabble Entertainment.According to Kapil Agarwal, Joint ManagingDirector, UFO Moviez, “We have very aggressiveplans for the next phase of our DCI rollout inIndia. Riding on the strength of our innovativebusiness model, the UFO-Scrabble combinationwill exponentially increase the number ofDCI-compliant cinemas from our existing 400 to1500 by the end of 2012, providing Hollywoodcontent owners unparalleled reach in theIndian subcontinent. This transition is especiallysignificant as UFO has over 2,750 non-DCI digitalscreens in India.”“We are delighted to work with Christie forthis significant deployment. It is a well-knownfact that Christie is leading on many fronts indigital cinema technology, including 4K andscreening movies at higher frame rate thanthe current standard. Through this partnershipwith Christie, we hope to leverage on theseadvancements in digital cinema solutions andbring them to cinemas in India,” says Agarwal.Harkins Theatres selects Christiefor 400+ projectors in the U.S.Celebrating 78 years, Harkins Theatres is thelargest privately owned theatre chain in thecountry and the premier movie exhibitor ofthe Western U.S. operating over 420 screens.Featuring a large selection of film, snacks, andinnovative amenities to moviegoers since 1933,Harkins Theatres, based in Arizona, is renownfor its commitment and passion for offering theUltimate Moviegoing ® experience. Founded byrenowned showman, inventor, and communityleader Dwight “Red” Harkins, Harkins Theatres hashistorically been a trailblazer for advancements inthe motion picture exhibition industry.Christie provided Harkins Theatres with morethan 400 Christie Solaria Series 2 digital cinemaprojectors deployed at the end of 2011. The chainhas also subscribed to Christie’s VPF program.“Harkins Theatres is both an entertainmentand a cultural destination for the manydiverse communities it serves throughout theSouthwest,” said George Scheckel, director,Business Development, Entertainment Solutionsat Christie. “As a major supporter of so manycharitable organizations and community-basededucational programs, Harkins is committedto providing the highest quality movie-viewingexperience to its patrons. Christie is pleasedthat its new generation of DLP Cinema ®projectors will now help contribute to theirinspiring legacy that includes groundbreakinginnovations in cinema.”China’s Great Hall of The Peoplechooses Christie CP Series digitalcinema projectorsLocated on the western side of TiananmenSquare, in Beijing, the Great Hall of the Peopleis the political hub of China and home to theNational People’s Congress and the ChinesePeople’s Political Consultative Conference, heldannually in March. It is also usedfor ceremonial events and in recentyears, this historic venue has hostedseveral non-political conventionsand concerts. According to FrankXiao, general manager, ChristieChina, the Great Hall of the Peoplehas inked an agreement withChristie to install two Christie CPseries digital cinema projectors inone of its auditoriums, slated tobegin as early as 2012.“The Great Hall of the Peopleis one of the most important andprestigious government buildings inChina. Christie is extremely honoredto be associated with such an exalted organizationand even more honored that our latest CP seriesdigital cinema projectors have been selected forthis momentous deployment. We are immenselypleased that the Great Hall of the People hassupported Christie all these years,” said Lin Yu,vice president, Christie Asia Pacific.8 9

Apex Entertainment hasreceived several honorsand awards for itsdedication in exhibitionIndependents in North Americavalue Christie equipment,services and VPF ProgramSmaller independent exhibitors play an importantrole and provide local audiences a connection totheir communities. Christie has helped regionaland local exhibitors move into the 21st centuryof entertainment by providing the world’s mostpreferred DLP Cinema ® projectors and dependablecustomer service. Along with the Christie VirtualPrint Fee (VPF) Program, independents can nowafford their digital conversions and continueto operate the way they always have, withoutunwieldy fees and restrictions.Apex Theatres, Louisville, KYLocally owned by a group ofinvestors, Apex Entertainment, LLC,currently operates 16 screens inLouisville, Kentucky, including BaxterAvenue Filmworks Theatre (Baxter).Opened in 1996, Baxter is far froma typical multiplex. It offers first-run,foreign, and independent fare andmost recently, 3D movies, on eightwall-to-wall screen auditoriums.In addition to state-of-theartprojection equipment andsound systems, Baxter's mostshow-stopping assets are itsaesthetic allure, including amultimedia video wall above theconcession stand, lighted moving sculptures, andvintage posters and hand-painted murals by localartists throughout.“We have always had the highest regard forChristie equipment, even before we startedinstalling their digital projectors,” says LeslieAberson, President, Apex Theatres. CurrentlyBaxter has five Christie Solaria ® Series digitalprojectors installed with the remaining threescreens scheduled for conversion by mid-2012.“We appreciate Christie's reliability and economicaloperation that provide savings day in and day out.According to Gary Engvold, president ofIntegrity Entertainment Solutions, LLC, a certifiedChristie partner, who handled the installation,“We recommend Christie projectors becausethey typically use a lamp size smaller than thecompetition on the same screen, providing morelight and using less electricity. They are known forthe brightest and highest performance projectorsand the lowest cost of ownership.”Christie VPF — best return oninvestmentAfter much research, Baxter contracted withChristie for their VPF Program because theyconsidered it to be the most friendly. “TheChristie VPF Program is straight forward, andin comparison to others, it is the best deal outthere. In terms of simple economics, we get thebest return on our money because the VPFs arepaid faster and we have the ability to depreciatethe equipment under Christie’s self-financingprogram,” explains Aberson. “We didn’t haveto jump through hoops and deal with all sortsof restrictions.”In response to exhibitors, Christie has expanded itsVPF Program until September 30, 2012.Canadian exhibitors embraceChristie total solutionsLandmark selects Christiefor full digital conversionLandmark Cinemas of Canada Inc.(Landmark) iswestern Canada’s largest independent exhibitor.They operate 31 cinema complexes, with acombined total of 111 screens, in 28 locationsin the four western provinces and the Yukon.Privately owned and operated since 1965, thepartners who make up the ownership group ofLandmark have strong roots to film exhibition.The digital conversions for 100+ screens —including a range of DCI-compliant ChristieSolaria ® Series projectors installed by KingCinema — is to be completed over the next sixmonths with no disruption in service. Landmarkwill provide state-of-the-art entertainment in allits markets, including 2D and 3D movies, liveevents and other alternative content.“Christie guarantees us the twin pillars ofsuperior product and the best people,” says NeilCampbell, chief operating officer, LandmarkCinemas. “The team at Christie is highly responsive.I can find the managers I need whenever I needthem, and they’re always focused on meeting theunique requirements of each cinema.”Christie Managed Servicesand VPF ProgramSigning onto Christie Managed Services enablesChristie to remotely monitor and manageLandmark’s digital cinema environments in realtime and to reap the full benefit of digitization.Included with the hardware will be Christie’sLibrary Management Servers for playing onmultiple Landmark screens. They also subscribeto Christie’s simplified and customized VirtualPrint Fee (VPF) Program that provides financialsupport for exhibitors seeking the greatestindependence in making the move to DLPCinema ® digital cinema projection systems.“The program offers Landmark expert supportand flexible options for all phases of the digitalconversion process, including Christie’s NetworkOperations Center (NOC) services, providing24/7 /365 technical support,” added Muscat.Cinémas Guzzo goes100% digital with ChristieOne of Canada’s leading independent chains,Les Cinémas Guzzo (“Guzzo”) is the largestprivately owned cinema chain in Quebec. Partof the Quebec cinema scene since 1974, it wasfounded by Angelo Guzzo, and currently hasmore than 140 screens, mainly in the Montrealarea. Angelo Guzzo and his son Vincenzo work asa team to bring moviegoers the best that cinemahas to offer, including installation of ChristieSolaria ® Series Series 2K projectors as well asthe upgrading of 27 screens to Christie’s nextgeneration Solaria 4K DLP Cinema ® projectors.“In addition to the terrific image quality offeredby digital projection, the conversion will give usmore flexibility in the types of presentation we canoffer, such as 3D, and more personalized pre-showand alternative content,” says Vincenzo Guzzo,executive vice president and chief operating officer,Cinémas Guzzo. The conversion of all 142 Guzzoscreens, managed in-house and supported byChristie, is planned for completion by April 2012.“With Christie, we get first-class service and greatafter-sale support. We’ve been with Christie fromour first installs in 2008, so we know they’re themost reliable choice for this project,”Guzzo added.Services, systems and supportGuzzo is working with Christie Managed Servicesin support of sourcing,integrating and validatinghardware that enablesremote monitoring andmanagement of Guzzo’sdigital cinema projectionenvironments. Included withthe hardware are LibraryManagement Servers thathold the feature films,advertisements, trailers andother digital content forplaying on multiple screens.Cinémas Guzzo will also useChristie ACT , a theaterautomation controller toautomate presentations insome of its theaters.Dave Muscat, senior director of sales, ChristieCanada, noted, “Christie has helped CinémasGuzzo make this pivotal transition to digital, withbest-in-class product and flexible, customized service.Today we have more than 85 percent of Canada'sdigital cinema market through our commitment tolong-term partnership with our customers.”“Christie guaranteesus the twin pillarsof superior productand the bestpeople.”Neil CampbellChief Operating OfficerLandmark Cinemas1011

Projection, post-production andvisual effects leaders to exchangeideas, test results and evaluationson current industry directionsChristie ® signed a technology co-operationagreement with Park Road Post Production Ltd.(“Park Road”) and Weta Digital Ltd. (“Weta”) towork together to advance the state of the art ofdigital cinema production and projection, with anemphasis on high frame rate (HFR) delivery — theindustry's most exciting new technology.For its part, Christie will supply a combinationof ‘direct to engineering’ technical support,Christie Solaria ® Series DLP Cinema ® projectorsand early access to prototype projectiontechnologies, including laser projectors, thatChristie is developing.As part of the agreement, Park Road and Wetawill upgrade their current facilities with Christieprojectors and provide Christie with review,testing and feedback on new hardware andsoftware developments related to high-bandwidthinterfaces and HFR technology. In addition, theywill sample movie content (consistent with thecontent owner’s permission) for Christie to use intesting its projectors and integrated media block(IMB) units.“The team at Park Road has a strong andlong-standing relationship with Christie andwe are delighted that this will continue intoThe move to HFR is thefuture of movie-goingFor over eight decades, Christie has been dedicated to leadingthe development for advanced cinema technologies. With deepties to the motion picture community, along with its long-termpartnership with James Cameron’s Lightstorm Entertainment,Christie will enable exhibitors to deliver a new level ofenhanced viewing experiences as well as an opportunity forpremium pricing.For more information about HFR, go to: www.christiedigital.com/highframeratesthe future,” said Cameron Harland, generalmanager, Park Road, a premier post-productionfacility located in Wellington, New Zealand. “Wehope that our joint research and knowledgeexchange on high frame rates in particular willbenefit filmmakers, studios, exhibitors and mostimportantly the movie-going audience.”Weta Digital is a five-time Academy Award ®winning visual effects facility based in Wellington,New Zealand. Kathy Gruzas, chief informationofficer, Weta said “Christie shares a commonvision with our facility and Park Road — thatis, to be on the leading-edge of world-classdevelopments in digital cinema — and we lookforward to combining the sum total of ourcollective experience and knowledge to thrillcinema audiences in the upcoming, new world of3D and HFR.”“We are delighted to be teaming up with thesetwo legends in the post-production and visualeffects world,” said Don Shaw, senior director,Product Management, Christie EntertainmentSolutions, “and look forward to pushing theenvelope with Park Road and Weta on thisexciting endeavor.”Contact usVisit our website at:www.christiedigital.comCorporate officesChristie Digital Systems USA, Inc.USA – Cypressph: 714 236 8610Christie Digital Systems Canada Inc.Canada – Kitchenerph: 519 744 8005Worldwide officesUnited Kingdomph: +44 118977 8000Germanyph: +49 2161 664540Franceph: +33 (0) 1 41 21 44 04Spainph: +34 91 633 9990Eastern Europe andRussian Federationph: +36 (0) 1 47 48 100United Arab Emiratesph: +971 (0) 4 299 7575Indiaph: +080 41468941 – 48Singaporeph: +65 6877 8737China (Shanghai)ph: +86 21 6278 7708China (Beijing)ph: +86 10 6561 0240Japan (Tokyo)ph: +81 3 3599 7481Korea (Seoul)ph: +83 2 702 1601Independent salesconsultant officesItalyph: +39 (0)2 9902 1161South Africaph: +27 (0) 317 671 347We welcome your comments, questions, storysubmissions, updates and installation inform ation.Send correspondence to:Kati Bujnakati.bujna@christiedigital.comKinoNotes is published 3x a year by Christieand distributed in print to our cinema partnersand customers. We wish to thank our customersfor their support in producing this newsletter.No part of this newsletter may be reproducedin whole or in part without the written consentof Christie.© 2012 Christie Digital Systems USA, Inc. All rightsreserved. All brand names and product names aretrademarks, registered trademarks or tradenames of theirrespective holders. Printed in Canada on recycled paper.CHRI9510 KinoNotes Summer 12.pdf12