Christie's leadership takes flight with HFR and IMB - Christie Digital ...

6The Christie Duo solutionfor large format 3D cinemaChristie achieves firstdual-stacked 4K demo in ChinaOn a giant screen 62ft x 33ft (19m by 10m), in atheater in Shanghai, attended by more than 70cinema owners and exhibitors in China, Christiemade its initial demonstration of true DLP ® 4Kresolution in 3D.They achieved an incomparable brightness levelof 68,000 ANSI lumens, using two Christie CP4230digital cinema projectors. With highly definedcolor contrast and superior 3D images, attendeesgot a sneak preview of what the next generation,large-screen premium movie experience promisesto deliver.Christie’s Advanced Program DevelopmentChief Scientist, Terry Schmidt, explained how thedual-stacked 4K digital cinema solution workson large cinema screens and how they achievehigh brightness for superior 3D applications. Healso conducted a technology preview of Christie’sauto-aligning software that helps to adjust imagesto gain perfect pixel precision.“With the rapid and significant increase inthe screening of 3D movies, theater owners andexhibitors are increasingly demanding dual-stackprojector solutions that allows for very clear andbright 3D displays. This demonstration proved thatChristie is committed to push conversion to digital4K as a digital projection option for facilitating3D movies,” said Frank Xiao, general manager,Christie China.Poised to deliver the premiummovie experienceThe Christie Duo solution enables exhibitors todeliver the brightest 2K or 4K movie experiencesin 2D or 3D on the largest screens. Coupled withautomated features that easily calibrate, align andoptimize the images from both Christie Solaria ®Series 2K or 4K digital cinema projectors, ChristieDuo delivers a completely seamless, premiummovie experience to moviegoers worldwide.When combined with world-leading 3D systems,exhibitors can achieve 3D image brightness levelsup to twice as high as what can be achievedusing the current large-format marketleader — at a significant overall cost savingCameron's Titanic 3Dworld premiere projectedby Christie Duo solutionIn co-operation with James Cameron’sLightstorm Entertainment, Inc., Christiesupplied its Christie Duo dual-projector solution tobring the bright, vivid scenes of Titanic in 3D to life atits world premiere at The Royal Albert Hall in London.“I’m pleased to have Christie continuing toaccompany me on my ‘journey of discovery,’which will see studios and theater ownersproviding stirring 3D and, in due course, highframe rate movies, to fully immerse theiraudiences in experiences that best representthe creative excellence of today’s producers anddirectors,” said James Cameron.The multi-party effort included Fox FilmedEntertainment, Bell Theatres Services, Britannia RowAudio and a full orchestra, with Jon Landau appearingonstage with James Cameron at the premiere.“The Hobbit” brought to lifein HFR on massive silver screenChristie Duo combined with the new RealDXL-DP Cinema System projected Warner Bros.Pictures’ “Sneak Peek” of “The Hobbit” in 3D, athigh frame rates (HFR) of 48 frames per second,achieving an unprecedented combination ofuniformity and brightness. Christie, and RealD,a leading global licensor of 3D technologies,powered the presentation in the Colosseum atCaesars Palace during CinemaCon.In the setup for the presentation, projectionengineers calibrated the system using brightnessmeasurements taken towards the edges of thescreen, rather than at the center. By combiningthe Christie Duo andthe RealD XL-DP3D Cinema System,exhibitors can actuallyachieve double thelight output over theprevious leading largeformat solutions, andat a significant overallvalue during regular, commercial movie showings.“With the new RealD XL-DP Cinema System,there is a technical solution for achieving 3Dbrightness at 2D light levels on some of the largestmovie theater screens in the world,” says RodArcher, vice-president of Cinema Products, RealD.”Don Shaw, senior director, Christie’sEntertainment Solutions product managementgroup noted that “The incredible experiencedelivered by RealD and Christie was achieved ona silver screen, using Christie’s Pureformity Color Technology to ‘control’ the center brightness,allowing us to obtain the most uniform imagepossible across this large screen.”“Theater of the Future” bringsluxury, hi-tech, low maintenancedigital cinema technology to U.S.Cinépolis Luxury Cinemas launches boothless projectionsystem with Christie Managed ServicesLocated in the Del Mar Highlands Town Centerin Carmel Valley, Cinépolis Luxury Cinemasfeatures two traditional auditoriums and six withboothless projection systems, seating up to 74guests, 3D and surround sound technologies,reserved seating options, and high back recliningleather chairs for the ultimate in viewing comfort.Christie Managed Services has implementedcost effective boothless projection systems,powered by low-maintenance Christie digitalcinema projectors, the most powerful andmost trusted name for exhibitors joining thedigital revolution. Designed and installed byChristie Managed Services as part of a completecustomized solution, the boothless systemseliminate the need for traditional projectionistbooth space and require no human operator.They also free up space for an additional row ofseating that would normally have been taken upby the projection booths.“While we are South America’s largest theaterchain, this is our first entry into the U.S. market,and it was critical that every aspect of ourpatrons’ movie-viewing experience was as perfectas possible,” said Carlos Wellman, managingdirector of Cinépolis Luxury Cinemas. “Weselected Christie because they bring more than80 years in the exhibition industry, and perfectlyunderstand the old-world traditions of the finestmovie houses and the next generation of digitaltechnology to meet the sophisticated demands oftoday’s moviegoers.”Christie end-to end solutionsChristie provided an all-inclusive, turnkeysolution for a special lift system that enablesthe Christie CP2220 DLP Cinema ® projectorsto be positioned out of the way during normaloperation and lowered for maintenance.Matthew Heyman, a Cinépolis consultant on thisproject notes, “Christie’s boothless lifts create thespace for Cinépolis to transform its theaters into aunique movie-going experience. These boothlessconcepts, like the ones Christie designs and installs,are transforming the digital cinema environment.”“Exhibitors are looking for solutions thatenable them to reduce construction costs,while offering the design flexibility to transformolder facilities to the look and feel of the luxurycinema,” explained Sean James, vice presidentof Managed Services for Christie. “Ourcustomers need thebenefit of technologywithout the complexityof integration or theburden of support toaccomplish their designand cost reductiongoals. We designed andbuilt boothless systemsthat provide the rightenvironment for theprojector and isolatesthe audience from thenoise and heat theprojector and servergenerate while allowingthe projection booth tobe removed.”Recently, an additionalsix auditoriums wereinstalled with Christieboothless projectionsystems at the CinépolisLuxury Cinemas La Costalocation in Carlsbad.Christie Managed Services team alsoinstalled the audio system, screens,processing equipment, lighting,drapes, library management systems,playback and projection systems,in addition to designing anddeploying the boothless capability.7