Christie's leadership takes flight with HFR and IMB - Christie Digital ...

Christie DLP Cinema ® projectors ignite screens around the globeChristie surpasses 28,000 digital cinema projector milestone“The versatility andconvenience ofour one-stop shopping approach, based on our deepunderstanding ofexhibitor needs,has won us newcustomers acrossthe globe.”Jack KlinePresident and Chief Operating Officer,Christie Digital Systems USA, Inc.Texas Instruments (TI) announced that in the12-month period between December 1, 2010and November 30, 2011, the number of DLPCinema ® screens worldwide grew to a total of51,620 for an increase of 84 percent. Christiewas the first manufacturer to surpass the5,000 digital cinema milestone in Spring 2009,followed by the 7,500 milestone in the Fall ofthat year. At the Cine Asia 2011 conferencein Hong Kong, TI awarded a commemorativeplaque to Christie customer, United CircuitCinemas, Shanghai Film Group, to commemoratethe 50,000th 3-chipset manufactured.At CinemaCon 2012 in April, Christie reportedthat they shipped and installed more than28,000 digital cinema projectors to date. Ledby the DCI-compliant Christie Solaria ® Series 2Kand 4K projectors — from the popular ChristieCP2220 and CP2230 workhorses to the CP4220and CP4230 thoroughbreds — Christie now hasmore than half of the world’s marketshare.“The versatility and convenience of ourone-stop shopping for fully integrated solutionsand our end-to-end approach based on ourdeep understanding of exhibitor needs has wonus new customers across the globe.Christie continues to be the exhibitors’choice for financing options like ourinnovative Virtual Print Fee (VPF)program in North America, leadingedge-hardware and software andunparalleled support from Christie’sManaged Services,” said Jack Kline,president and chief operating officer,Christie Digital Systems USA, Inc.EMEA region sees record growthThe first 4K DLP Cinema projector in Russia wasinstalled in Summer 2011 by Asia Cinema, along standing Christie partner, in Cherepovets— the largest city of Vologda region. It marksan important stage in the development of theRussian cinema industry. A Christie CP4230Solaria Series projector was installed in the largesthall of the Kinomir cinema, with a 16.2m (53 ft)screen and a seating capacity of 570.Since then, the interest in Christie 2K and4K digital projectors in Russia as well as acrossthe EMEA region continues unabated. As theundisputed leader in this field, Christie is continuouslypushing the boundaries for its integrationpartners and cinema exhibitors, to further expandits dominance in the cinema area.”We are seeing significant investment in amajority of territories in EMEA, in particular inGermany, France and Russia, where we havebeen number one in terms of active digitalcinema installations for years,” comments DaleMiller, vice president, Christie EMEA. ”OurChristie CP4230 is proving particularly popular,and the fact that we are always a step aheadwhen it comes to the future trends of cinema— with the development of Higher Frame Rates(HFR) or IMB solution — is a strong sign ofsupport to our cinema exhibitors who know theyare investing in high end performance and futureproofdigital projection systems.”Christie acquires $40 milliondigital cinema projector orderfor India marketScrabble Entertainment Pvt. Ltd., a subsidiaryof UFO Moviez India Ltd, and India’s largestDCI-compliant digital deployment entity,announced its commitment to purchase Christiedigital cinema projectors valued at approximately$40 million for rollout in the Indian market.Scrabble is the only aggregator of DCI-compliantscreens in India with VPF agreements with majorHollywood studios. The order includes the awardwinningChristie CP2210, Christie CP2220 andChristie CP2230 digital cinema projectors fromthe Christie Solaria Series. The installation ofthese projectors has begun and is slated to becompleted by the end of 2012. “Christie hasproven to be a reliable brand for the cinemaindustry for many years. Scrabble partnered withChristie four years ago for the first phase of DCIrollout with the installation of 300 screens acrossIndia. In the second phase, we plan to rollout anadditional 1200 screens across premium Indianmultiplex and single screen properties, furtherreinforcing the confidence we have in Christie.Christie’s digital cinema projectors are not onlyreliable, but unrivalled in terms of resolution,brightness and performance,” said Ranjit Thakur,CEO, Scrabble Entertainment.According to Kapil Agarwal, Joint ManagingDirector, UFO Moviez, “We have very aggressiveplans for the next phase of our DCI rollout inIndia. Riding on the strength of our innovativebusiness model, the UFO-Scrabble combinationwill exponentially increase the number ofDCI-compliant cinemas from our existing 400 to1500 by the end of 2012, providing Hollywoodcontent owners unparalleled reach in theIndian subcontinent. This transition is especiallysignificant as UFO has over 2,750 non-DCI digitalscreens in India.”“We are delighted to work with Christie forthis significant deployment. It is a well-knownfact that Christie is leading on many fronts indigital cinema technology, including 4K andscreening movies at higher frame rate thanthe current standard. Through this partnershipwith Christie, we hope to leverage on theseadvancements in digital cinema solutions andbring them to cinemas in India,” says Agarwal.Harkins Theatres selects Christiefor 400+ projectors in the U.S.Celebrating 78 years, Harkins Theatres is thelargest privately owned theatre chain in thecountry and the premier movie exhibitor ofthe Western U.S. operating over 420 screens.Featuring a large selection of film, snacks, andinnovative amenities to moviegoers since 1933,Harkins Theatres, based in Arizona, is renownfor its commitment and passion for offering theUltimate Moviegoing ® experience. Founded byrenowned showman, inventor, and communityleader Dwight “Red” Harkins, Harkins Theatres hashistorically been a trailblazer for advancements inthe motion picture exhibition industry.Christie provided Harkins Theatres with morethan 400 Christie Solaria Series 2 digital cinemaprojectors deployed at the end of 2011. The chainhas also subscribed to Christie’s VPF program.“Harkins Theatres is both an entertainmentand a cultural destination for the manydiverse communities it serves throughout theSouthwest,” said George Scheckel, director,Business Development, Entertainment Solutionsat Christie. “As a major supporter of so manycharitable organizations and community-basededucational programs, Harkins is committedto providing the highest quality movie-viewingexperience to its patrons. Christie is pleasedthat its new generation of DLP Cinema ®projectors will now help contribute to theirinspiring legacy that includes groundbreakinginnovations in cinema.”China’s Great Hall of The Peoplechooses Christie CP Series digitalcinema projectorsLocated on the western side of TiananmenSquare, in Beijing, the Great Hall of the Peopleis the political hub of China and home to theNational People’s Congress and the ChinesePeople’s Political Consultative Conference, heldannually in March. It is also usedfor ceremonial events and in recentyears, this historic venue has hostedseveral non-political conventionsand concerts. According to FrankXiao, general manager, ChristieChina, the Great Hall of the Peoplehas inked an agreement withChristie to install two Christie CPseries digital cinema projectors inone of its auditoriums, slated tobegin as early as 2012.“The Great Hall of the Peopleis one of the most important andprestigious government buildings inChina. Christie is extremely honoredto be associated with such an exalted organizationand even more honored that our latest CP seriesdigital cinema projectors have been selected forthis momentous deployment. We are immenselypleased that the Great Hall of the People hassupported Christie all these years,” said Lin Yu,vice president, Christie Asia Pacific.8 9