Christie's leadership takes flight with HFR and IMB - Christie Digital ...

Widespread adoption of Christie's4K and 3D solutions continues worldwideOne of Wanda Group's cinemasin BeijingThe Asia Pacific region is the most rapidly growingcinema market and exhibitors enthusiasticallyadopt Christie ® 4K and 3D technology. Christie,the pioneer of digital cinema projectiontechnology and the first OEM licensee of TexasInstruments’ DLP Cinema ® chip, is now the firstto present total digital solutions based on 4K.“The demand for 4K will continue to increase,especially in Asia where the cinema industry isexperiencing a dynamism that has not been seenfor a long time,” says Lin Yu, vice president,Christie Asia Pacific.Christie has deployed its DCI-certifiedChristie CP4220 and CP4230 projectors invarious markets in Asia. The Christie awardwinningSolaria ® Series which now includes afully integrated media block (IMB) solution canmanage higher frame rates (HFR) and 4K contentwithout compromising image quality and security.Rapid 4K expansionin ChinaChristie has four offices throughoutChina to provide sales and servicesupport. According to Jack Kline,president and COO of Christie DigitalSystems USA, “we really see China asthe future and they see us as a leaderin the cinema space. We are helpingexhibitors find the path through thatnext technological advancement.”Christie has the most 4K installationsin China including more than350 projectors with the Wanda Group,Asia’s largest cinema chain, with 71premium cinemas and more than 600screens across China. Wanda has plansfor adding another 120 cinemas and more than400 screens in 2012. “With Christie’s 4K projectorsfilling our cinema screens, we are able to providea complete 3D experience unequaled in quality,brightness, image accuracy and alignment — andultimately — a total cinema immersion for ourclients,” remarked Ye Ning, general manager ofWanda Cinema Group.United Circuit, the cinema operator underShanghai Film Group, China’s largest cinemacircuit, and one of the most comprehensive filmgroups in China, recently purchased 200 Christiedigital cinema projectors, including the ChristieCP4230. Xu Xiaoping, general manager of UnitedCircuit, said the 4K digital cinema projectors arepart of the company’s next step in providingindustry-leading solutions for bigger screens andselected 3D releases. To date, United Circuit hasinstalled more than 600 Christie digital cinemaprojectors across China.India and Indonesia embrace 4KAt the Urvashi Cinema in Bangalore, India — thecountry’s first 3D cinema — the Christie CP4230digital cinema projector made possible the 3Dscreening of “Transformers: Dark of the Moon.”“4K is a premium experience, even going byworldwide standards. Urvashi prides itself on itscommitment to give our patrons the best viewingquality, said Amit R Gowda, CEO of Urvashi Cinema.“We pursue excellence and that is the reason whywe took such a bold move with the installation ofthe Christie CP4230 digital cinema projectors.”Ranjit Thakur, CEO of Scrabble Entertainment,Christie’s deployment partner in India, agreed,stating, “The way in which India is progressing onthe digital cinema platform is astonishing. Urvashi’smove to 4K digital cinemaprojection has set the barfor cinemas everywhere.This is the onset of a newrevolution and I’m sure inthe near future, we will seea lot of conversions fromthe cinema operators herein India.”In Indonesia, Christie is installing close to 200digital cinema projectors, including several 4Kmodels. Other Asia markets using Christie 4KDLP Cinema projection technology include Japan,Korea, Hong Kong, Singapore and Taiwan.Massive digital rolloutin the PhilippinesDCinema Alliance (DCA), a wholly ownedsubsidiary of Array’s Technologies Inc., is theleading supplier of cinema projection equipmentand services in the Philippines. Set up to digitizethe Filipino cinema market, DCA has targeted aminimum of 400 screens in 60 sites, in additionto the 109 screens already converted. Christie hashad a very good working relationship with Array’sfor the last fifteen years.The contract for DCI-compliant Christie CP2220and Christie CP2230 Digital Cinema ® projectorswith installations beginning in Metro Manilabefore fanning out nationwide, began in January2012, and is scheduled for completion withintwo years. “Digital cinema is revolutionizing thecinema-going experience everywhere. We hopethis deployment, which will see a minimum of400 screens digitized, will support the goalsof our exhibitors to provide a more engagingcinematic experience fortheir patrons,” commentedRey Del Poso, president,DCinema Alliance Corp.ArcLight gets head starton HFR movie projectionArcLight Cinemas, part of the Pacific Theatresgroup, with 33 auditoriums and 61 screens,completed the digital conversion of its fourlocations in California. They installed ChristieSolaria ® Series 2K and 4K projectors to providethe best in both conventional and premier movieexperiences. All auditoriums within the ArcLightbrand are premium presentation auditoriums,focusing on a “black box” design aesthetic, whichemphasizes undistracted viewing and features thebest in sight and sound technology.“Christie’s Solaria series will make it possible forus to present the latest technological advancesto our patrons, such as 3D and big-screenexperiences, as well as high frame rate moviesscheduled to launch later this year, beginning withepics such as Peter Jackson’s “The Hobbit,” saidJoe Miraglia, director of design, construction andfacilities for ArcLight. “Since we offer a range ofmovies and theaters to suit distinct audiences, weneeded digital projection that could adapt to anyneed, and Christie gave us the best solution.”ACS Enterprises Inc., who handled the installation,chose Christie because of its winningcombination of product and support excellence.“At ACS, we care about our clients, their theatersand their continued success,” saidJose Alvarado, chief executive officerof ACS. “Christie is a partner thatshares our philosophy and wanted tomake sure we succeeded in our digitalcinema transitions. In addition toproviding first-rate technology, Christiecollaborated in installation design,setup and testing through its ChristieManaged Services group, which hasbeen extremely helpful in quickly andefficiently providing the assistancewe needed for ArcLight’s uniquerequirements,” says Alvarado.The ArcLight chain includes the famous ArcLightHollywood, with its historic and unique CineramaDome — one of only three such theaters in theworld today. The Dome now features ChristieDuo technology, a configuration of twoprojectors, advanced software and a space-savingframe that delivers a completely seamless, premiummovie experience for the world’s largest screens.Cannes Film Festival renewsChristie partnership for three yearsIn its 65th year, the Cannes International FilmFestival signed with Christie, a technical partnersince 2006, to provide all the digital projectionequipment and the entire digital projectionplatform over the next three years.As technical partner, Christie provided 2K and4K DLP Cinema ® projectors for screening theworks shown in 20 digital auditoriums at theFestival, that took place in May of this year.Each year, the main projection rooms inthe Cannes Palais des Festivals are equippedwith projectors from the Christie Solaria ®Series meeting Digital Cinema Initiatives (DCI)recommended standards.“The Cannes CST, the body responsible forprojection’s technical aspects at the CannesFestival, is delighted to be working withChristie. The partnership between Christie andthe Festival helps us guarantee an outstandingquality of projection,” said Pierre WilliamGlenn, chairman of the CST (SupervisoryTechnical Committee for Sound and Image).Pascal Gervais, Manager of Christie France,added, “This renewed three-year TechnicalPartnership with the Cannes Festival confirmsChristie’s high reputation in the film industry and— because of the demanding qualification processdeployed by the CST — proves our commitment tooffering nothing but the best in terms of image forone of film’s most prestigious events.”Technical ParTner DigiTal cinema2007 | 2008 | 2009 | 2010 | 2011 | 2012ArcLight Cinemas representan evolution in the moviegoing experience35mm | DigiTal cinema | 2K | DigiTal cinema 3D | 4K | hFr DigiTal cinemaCelebrating the 65th Anniversary of the Cannes Film Festivalthe past, present & future of cinema.www.christieatcannes.comCD0150_2012_Guide Marché du Film_65th-Cannes_2012_Fv.indd 1 16/04/2012 12:274 5