FOUR SEASONSBEAUTY SUPPLY12033 SE Powell Blvd., Portl<strong>and</strong> OR 97266Open 6 Days a Week:Mon-Thur 9am-7pm • Fri 9am-3pm • Sat - Closed • Sun 11am-7pm503-760-5388 • 503-869-2926Fax 503-760-6244NEW LOCATION IN SALEM!FOUR SEASONSBEAUTY SUPPLY980 Lancaster Dr NE, Salem, OR 97301 (behind Taco Time)Mon-Thur: 9:00am-6:00pmFri: 9:00am-5:00pm • Sun: By appointment onlyPh: (503) 363-9098 • Fax: (503) 363-9069Offers expire Dec. 15th, 2008 or While Supplies Last.MARKET PLACEBEAUTY SUPPLY3061 W. 11th Ave., Eugene, OR 97402Open 6 Days a Week:Mon-Fri 9:30am-6:00pm • Sat 10:00am-6:00pm541-484-6666Fax 541-848-0547We Match All Local Advertisers Pricing!Steamer with OzoneSale $199reg. $249Facial Table with ShelfSale $369reg. $3998 in 1 Facial Care Unitwith Hot Towel CabinetSale $999reg. $1399Hydraulic ChairsBotticelli or CezanneSale $249 eachreg. $299Hot Towel CabinetSale $130reg. $180Visa & MCWelcome!FREE FREIGHTFOB Warrantee on all Merch<strong>and</strong>iseSay you saw it in the NW <strong>Stylist</strong>!Naturally Advanced Body CareMidnight Bloom$29.95FREE totewith purchaseAll 16 oztreatments$5.50Hempz Holiday Basketschoose from:24 travel size Hempz Herbal Moisturizers 2.5 oz24 travel size Hempz Cucumber Jasmime Moisturizers 2.5 oz.24 travel size Hempz Body Butters<strong>and</strong> get a FREE Hempz basket.$49.95 eachAll 16 ozTreatments$5.50“Scent” from SantaContains 1 each 4.2 oz. Manicure/Pedicure Scrub<strong>and</strong> Manicure/Pedicure Massageplus... FREE Scented Room DiffuserChoose from: Tropical Citrus or Cucumber$12.50Let's Play Juicies!Deal contains 6 -1 oz. Avojuice lotions:Avojuice Peach, Avojuice Jasmine, AvojuiceCoconut Melon, Avojuice Cran & Berry, AvojuicePumpkin Butter, Avojuice Berry Merry Rose$4.95Dog-gone Sweet!This FREE Plush Toyl<strong>and</strong> Puppy is irresistible,Nail Envy for long, strong nails!Choose from:Original Formula or Sensitive & Peeling Formula$8.50 eachHoliday in Toyl<strong>and</strong>Darks <strong>and</strong> Neutrals12 pc display$49.95Holiday in Toyl<strong>and</strong>Glamour Reds12 pc display (2 each of 6 GlamourRed Shades)$49.95OPEN STOCK $4.25 EACHNail TableSale $299reg. $449Holiday inToyl<strong>and</strong>36 pc display w TrendsetterAcrylic display<strong>and</strong> header card <strong>and</strong> FREEHoliday Tote!$149.95Tiny Toybox4 mini nail lacquers$5.50Pedicure CartSale $199reg. $239Buy 32 oz EzFlow Liquidget FREE 4 oz Powder$21.95 valueAll pot waxes$9.99Joys & Toys Duo PackEach Duo contains 2 OPI Nail Lacquers <strong>and</strong> a FREEBracelet. (3 Duo's to choose from)$8.50 eachBack Wash unitSale $650reg. $799Buy EzFlow PrimerGet EZ Bond FREE!I’ve Been Naughty &I’ve Been Nice:with FREE Wristlet purse..All OPI holiday deals are while supplies last.
Make Serious Money in Your <strong>Salon</strong>By Gordon MillerWhen it comes to making serious moneyin the salon, it is necessary to address two keyconcepts:1. A pricing strategy that includes regularlyscheduled price adjustments to reflectmarket issues <strong>and</strong> inflation.2. An incremental sales strategy focusedon building additional revenue on top of yourbase service offerings.There are certainly other issues toconsider when you’re building a successfulbusiness geared to last for the long haul.Such things as hiring <strong>and</strong> firing practices,commission structure, inventory control <strong>and</strong>employee benefits are a few examples. But ifyour books are not yet full, those two issuescan make a huge difference in your long-termsuccess.Price increases remain one of theindustry’s most profound weaknesses. Withinflation picking up, client dollars are worthless today then they were last month—letalone last year—which means you must bringin more to just stay even.A great example is the cost of backbarproducts, such as color. In the last year, salonshave seen costs soar in this area, as the coststo manufacture <strong>and</strong> ship product have goneup for producers. Therefore, you must have astrategy to pass on rising costs to your clients,who benefit from the use of these ever moreexpensive products.At the heart of this strategy is the simpleidea that you must increase prices on aregular basis simply to stay even in an everchangingeconomy. Add to that the idea thatexperience counts, meaning as your skillsincrease, so should your value. Of course,to make that argument you must make sureyour skills are growing from year to year bystaying educated. Then, let your clients knowabout your efforts to hone your skills <strong>and</strong>knowledge; that way it’s easier for them toperceive your enhanced value.Commit to raising prices on your servicesa minimum of five percent per year, moreif you’re great at what you do, <strong>and</strong> lockin a plan. It is important to note that youshould not make it a big deal to clients. Donot make major announcements regardingprice increases; after all, can you think ofanother business that does? Be prudent, besensitive to your competitive position in themarketplace, look at your ratio of requests towalk-ins (more requests means client loyalty,which translates into a more secure clientbook) <strong>and</strong> be confident in your approach toadjusting prices to remain competitive <strong>and</strong>viable as a business.“Incremental sales” is one of the mostpowerful considerations when lookingat your profitability. The point is to findmore revenue from every client by addingadditional services <strong>and</strong> by selling plenty ofretail. The first step is to have something tooffer—add-on services <strong>and</strong> a well-stocked yetfocused retail offering. The second step is toactually ask for the sale.Whether it is you, your receptionist or ashampoo technician, you need to be lookingfor that add-on sale <strong>and</strong> then complete thatsale. If you feel you are not a salesperson, hirea receptionist who is; then provide incentivesfor that person to get the job done for you.Remember that retail rules when itcomes to added sales per client. Great salonretailers are often paying for their employeebenefits—which can create low to no staffturnover in these salons—<strong>and</strong> often also theirrent with their profits from retail.In the meantime, remember the two keyconcepts of scheduled price adjustments <strong>and</strong>robust sales strategies, <strong>and</strong> you’ll be on theroad to making serious money at your salon.Gordon Miller is the Executive Director for the National CosmetologyAssociation, the largest organization of salon professionals in the world. Itsmission, since its inception in 1921, has been <strong>and</strong> continues to be to ensurethat working salon professionals have the tools <strong>and</strong> resources availableto create career success with integrity. For more information, visit www.ncacares.org or call Membership Services at 312-527-6765.National Cosmetology Association <strong>Salon</strong> Life ‘09For more information about how to make serious money at your salon, visit the thirdannual National Cosmetology Association <strong>Salon</strong>Life August 1-3, 2009 in Chicago. The focuswill be “the big ideas that drive success,” <strong>and</strong> you’ll hear the likes of Robert Cromeans,Chris <strong>and</strong> Sonya Dove, Gino Stampora <strong>and</strong> others extol the virtues <strong>and</strong> share their strategiesfor building success through effective sales <strong>and</strong> pricing strategies. Add to that the keynotepresenter—personal financial guru Suze Orman—<strong>and</strong> you have a program that will delivera unique <strong>and</strong> valuable experience for every attendee.<strong>Salon</strong>Life 09 offers a new level of meaningful programs to ensure that attendees receivemaximum benefits including an exhibit hall witha focus on networking <strong>and</strong> learning inan upscale, professional, noise free show floor <strong>and</strong> the <strong>Salon</strong>Life Theater which offers anunparalleled lineup of expert speakers in an inspiring environment presenting big ideas onhow to grow your business <strong>and</strong> your bank account.For updates, visit salon-life.org.L egendA estheticDistribution & EducationBody SugaringEasy, Gentle <strong>and</strong> All NaturalAlternative to Waxing.Sugar of the Nile produces a paste made from allnatural ingredients, including real sugar, honey<strong>and</strong> lemon juice, which provides mild <strong>and</strong>effective hair removal.In fact, it’s so natural, you can even eat it!2-Day Certification Class - Auburn, WAththDecember 15 & 16 2008 - $225Spaces fill quickly. Reserve your spot early.253-569-3336www.legendtrainingcenter.comBLACK MONDAY BEFORE THANKSGIVINGSALE!ONEDAYONLY!<strong>November</strong> 24, 2008 | 9:00am - 4:00pm50 %SomeItemsOverPortl<strong>and</strong>Demo Day• Holiday Hair UpDo’s• Hair Extensions• Hair Color DemosMeet Dana TaguePacific NorthwestEight Time GoldMedalist showingHow to doHolidayHair UpdosOFFwww.SoCapNW.comOregon & Washington Regional Office<strong>and</strong> FREE Demo Day!Best Western Pony Soldier Inn - Airport9901 NE S<strong>and</strong>y BlvdPortl<strong>and</strong>, OR 97220-3323(503) 256-15045 Tubes of Color20 Vol Developer$10.00HerStyler Flat Iron$50.00Save$19.95Reg.$2 00.00to find out more information on when you can be certified go to www.SoCapNW.comor call 888-262-7020 • 509-465-4795®Special Pricingon CertificationAvailable atthis One Day Event!ErgoHot Razors<strong>and</strong>Styling MatsSaveBig !!HerStyler Curl Iron$50.00Reg.$17 5.00Don’t Miss this One Day Event!All Nutrient is available in Oregon through Dayspring Beauty Supply360-574-9910 (office) • 503-283-4905 (salon)NORTHWEST STYLIST & SALON | NOVEMBER 2008 | 11
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