November - Stylist and Salon Newspapers
November - Stylist and Salon Newspapers
November - Stylist and Salon Newspapers
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Know Your Bottom LineThe Nail ExtensionVicki PetersPeople think of most nail technicians asartists, not accountants; however, the successfulones are both.I thought when I started doing nails Iwould never have to learn the computer orbalance my checkbook, because I always hadcash in my pocket. Saving that money for theend of the month was a challenge. I had tolearn how to budget <strong>and</strong> h<strong>and</strong>le my financesso I could pay the rent.Today it takes much more than justbalancing your checkbook, ittakes precise record keeping,knowing how much you canspend, what your servicescost <strong>and</strong> doing projections soyou know how to grow yourbusiness. The bottom lineshould always be in the backof your mind with everythingyou do.I learned about the bottomline the hard way when I worked at NailsMagazine. I ran the trade shows for them <strong>and</strong>had to deliver the bottom line on every eventI did. We did projections such as how manybooths we would sell <strong>and</strong> how many nailtechs would attend, <strong>and</strong> then I figured what Icould spend to market the show, pay salaries,etc.So with that experience I learned howto do the same in the salon. I based mycalculations on averaging one client per hour,working 40 hours per week, to equal 40clients a week if I were fully booked. Now Ihad to figure out what I was making per houron average. At the time, my fills were $26, fullsets <strong>and</strong> pedicures were $45 <strong>and</strong> half-hourmanicures were $15. So I figured my hourlyI learned aboutthe bottom linethe hard way...18 | NOVEMBER 2008 | NORTHWEST STYLIST & SALONwage was $28. So no matter what I did forservices my goal was $28 or better per hour.I would then subtract what I spent onsupplies <strong>and</strong> salon rent that month <strong>and</strong> get aclear figure on what I actually made for themonth. If my bookings were down I couldfigure how much I was down by dividingmy hourly wage into the week’s profits <strong>and</strong>that would tell me how many new clients Ineeded in order to keep my projected incomefor the month.Another thing that worked for me wasrecording my earnings on a daily basis rightin my appointment book. I would put theamount next to the client’s name with a slash<strong>and</strong> the amount of the tip (28/5) $28 for theservice, $5 tip. I would add that up at the endof the day <strong>and</strong> add the totalsacross at the end of the week.I would then carry over thetotal <strong>and</strong> add it to the nextweek. So every week I couldtell you exactly how muchmoney I made. Today someof us use computers or PDAsfor clients <strong>and</strong> you can use asimilar system, which is eveneasier. Some of us even useQuickBooks, which is a great program for asmall business.As a small business or as a salon owner,knowing your bottom line keeps you on trackfor growth <strong>and</strong> controlling expenses. Weshould all know exactly what we are spendingto make money <strong>and</strong> have a plan to grow ourbusinesses. Sitting <strong>and</strong> waiting for the phoneto ring is not enough these days, take action.Being smart, having your thumb on thepulse of your bottom line will give you morecontrol for the future. Every penny counts.Vicki Peters is a 26 year veteran master nail tech, competition champion,judge, international educator, author <strong>and</strong> manufacturer <strong>and</strong> serves on theNail Manufacturer Council. For more information visit www.vickipeters.comor email her at Vicki@vickipeters.com.<strong>November</strong> Tresjolie Hair Extension Specialist offers H<strong>and</strong>s On Classes<strong>and</strong> Free Demonstration to salons <strong>and</strong> schools. For more info(503)453-3259 www.extensions4hair.net 15-16: Westmore Academy of Cosmetic Arts presents Airbrushfor Face & Body & Hairstyling & Updos for Brides, Parties <strong>and</strong>Special Occasions, Burbank, CA 1-877-978-6673 17: Tresjolie Hair Extension Specialist presents Double HairH<strong>and</strong>s On, Portl<strong>and</strong>, OR (503)453-3259 www.extensions4hair.net 17: SHE Consultants presents H<strong>and</strong>s On Training in Hair Extensions,Seattle, WA 1-888-806-6549 17: Cosmoprof Beauty presents Farouk Shades of Fall!, Beaverton,OR; Pravana Encounter Demo, Portl<strong>and</strong>, OR; Pravana Day,Federal Way, WA, Seattle, WA, Burien, WA, Everett, WA, Salem, OR;Nioxin Demo Day, Everett, WA & Bellevue, WAwww.cosmoprofbeauty.com 17: <strong>Salon</strong> Services & Supplies presents Davines Adv. cut &Color & Chromawhite, Renton, WA; Kadus Art of Color, Portl<strong>and</strong>, OR1-800-251-4247 x226 www.salonservicesnw.com 18: <strong>Salon</strong> Services presents Skinbar Tending & 5 Star Service,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 24: Tresjolie Hair Extension Specialist presents Color & DesignH<strong>and</strong>s, Portl<strong>and</strong>, OR (503)453-3259 www.extensions4hair.net 24: <strong>Salon</strong> Services presents IDI Undergraduate Student Day,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.comDecember 1: Cosmoprof Beauty presents Farouk Demo Day, Lake Oswego,OR www.cosmoprofbeauty.com 1: <strong>Salon</strong> Services & Supplies presents Dermalogica LIVE Retail,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 1-5: Westmore Academy of Cosmetic Arts presents WestmoreMethod / Five Looks, Burbank, CA 1-877-978-6673 2: <strong>Salon</strong> Services & Supplies presents Dermalogica LIVE Professional,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 3: <strong>Salon</strong> Services & Supplies presents Face Mapping, Renton,WA 1-800-251-4247 x226 www.salonservicesnw.com<strong>November</strong> 2008 16: Maly’s & <strong>Salon</strong> Consultants International present The Path toAbundance with Peter Mahoney, Vancouver, WA www.malys.com 17: Maly’s & <strong>Salon</strong> Consultants International present It’s AboutTime to Unleash Your Potential, Vancouver, WA www.malys.com 17-22: World Massage Conference, virtual conference,www.worldmassageconference.com 29 - 12/01: International Congress in Aesthetics, Anti-AgingMedicine & Medical Spa Middle East Dubai, www.antiagingme.comJanuary 2009 10-17: Supernatural <strong>Salon</strong> Cruise presented by John AmicoProducts. 1-800-676-5264 or www.<strong>Salon</strong>cruises.com 15-22: Nail Those Profits at Sea, from San Diego to Mexico aboardthe Carnival Spirit, www.nailthoseprofitsatsea.com 800/809-6623 19-20: 2009 Redken Symposium, Las Vegas, NVwww.redkensalon.com 31-Feb. 2: Long Beach International <strong>Salon</strong> <strong>and</strong> Spa Expo (ISSE)produced by the Professional Beauty Association, Long Beach, CAwww.probeauty.org/isse.February 2009 18-21: SPATec North America, www.spatecna.com 954 942 8143or info@spatecna.com 21-23: 2009 Spa & Resort Expo <strong>and</strong> Medical Aesthetics Conference<strong>and</strong> Expo, Los Angeles, CA www.spa<strong>and</strong>resortexpo.com 21 - 24: Bronner Bros. International Hair <strong>and</strong> Beauty Show,Atlanta, GA www.bronnerbros.com 22-23: The Makeup Show Miami, FL www.themakeupshow.com212.242.1213March 2009 1-3: Professional Beauty London 2009, ExCel London,www.professionalbeauty.co.uk/london 8-9: ABA Canada presents Beauty Show - Montreal, Canadawww.abacanada.com 15-17: Day Spa Expo & Business Forum, Las Vegas, NVwww.dayspaexpo.com 20-22: Asia Spa <strong>and</strong> Wellness Festival, Bangkok, Thail<strong>and</strong>,www.asiaspafestival.com 22-23: International Congress of Esthetics <strong>and</strong> Spa, Dallas, TX1-800-471-0229 or www.lneonline.com 22-23: Spectrum International Beauty Expo, Los Angeles, CAwww.spectrumintlbeautyexpo.com 6-7: Westmore Academy of Cosmetic Arts presents Hair 101,Burbank, CA 1-877-978-6673 8: SHE Consultants presents H<strong>and</strong>s On Training in Hair Extensions,Seattle, WA 1-888-806-6549 8: Tresjolie Hair Extension Specialist presents Color & DesignH<strong>and</strong>s On, Portl<strong>and</strong>, OR (503)453-3259 www.extensions4hair.net 8: <strong>Salon</strong> Services presents TYROS, Spokane, WA; The Core Treatment,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 8: Cosmoprof Beauty presents Nioxin Demo Day, Vancouver, WA& Portl<strong>and</strong>, OR www.cosmoprofbeauty.com 8-12: Bio-Therapeutic Institute Monthly Curriculum, Seattle, WAwww.bio-therapeutic.com 9: <strong>Salon</strong> Services & Supplies presents Medibac Clearing,Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 10: <strong>Salon</strong> Services & Supplies presents Speed Mapping &Advanced Retailing Techniques, Renton, WA 1-800-251-4247 x226www.salonservicesnw.com 15: <strong>Salon</strong> Services & Supplies presents TYROS, AGE SmartTheory & Practical, Renton, WA 1-800-251-4247 x226 www.salonservicesnw.com 15-16: Legend Aesthetic Distribution & Education presents BodySugaring Certification Class, Auburn, WA (253)569-3336 www.legendtrainingcenter.com 16: <strong>Salon</strong> Services & Supplies presents The Core 4, Renton, WA1-800-251-4247 x226 www.salonservicesnw.comJanuary 2009 4: Paul Mitchell the school Portl<strong>and</strong> presents Cut & Color Class,Portl<strong>and</strong>, OR (503)222-7687 5-Feb.13: Westmore Academy of Cosmetic Arts presents HighFashion, Print & Photography, Burbank, CA 1-877-978-6673 5-Mar.27: Westmore Academy of Cosmetic Arts presents MotionPictures <strong>and</strong> Television, Burbank, CA 1-877-978-6673 12: Cosmoprof Beauty presents Nioxin Demo Day, Vancouver,WA <strong>and</strong> Portl<strong>and</strong>, OR www.cosmoprofbeauty.com 19: Cosmoprof Beauty presents Nioxin Demo Day, Tacoma, WA& Kent, WA www.cosmoprofbeauty.com 28-30: America’s Beauty Show, Chicago, ILwww.AmericasBeautyShow.com or call 1-800-648-2505 28-30: America’s Expo for Skin Care <strong>and</strong> Spa (in conjunction withAmerica’s Beauty Show), Chicago, IL www.AmericasExpo.com or call1-800-648-2505. 28-30: America’s Latino Beauty Congress (in conjunction withAmerica’s Beauty Show), Chicago, IL call 1-800-648-2505 or visitwww.AmericascBeautyShow.com/Congreso. 29-30: ABA Canada presents Beauty Show - Toronto, Canadawww.abacanada.com 29-30: Professional Barber & Beauty Show 2009, Ponce, PuertoRico www.sanjuanbeautyshow.netApril 2009 5: Global Hair <strong>and</strong> Beauty Expo, Sacramento, CA 209-824-0041or visit www.ghbexpo.com 5-6: Beauty School Forum, Barristar Productions, Anaheim, CAwww.barristar.com 800 SHOW-432 5-6: ABA Canada presents Beauty Show - Winnipeg, Canadawww.abacanada.com 19-20: Intercoiffure Spring Symposium, Las Vegas 800/442-3007or intercoiffure.us 25-27: Proud Lady Beauty Show, Chicago, IL 312-458-9862,708-633-6328, www.proudlady.org 26-27: ABA Canada presents Beauty Show - Vancouver, B.C.www.abacanada.com 26-28: IBS NewYork, Jacob Javits Convention Center, New Yorkwww.ibsnewyork.com 26-28: International Esthetics, Cosmetics <strong>and</strong> Spa Conference,Jacob Javits Convention Center, New York www.iecsc.comMay 2009 2-3: Metamorphosis — Josden International Beauty Expo, Oakl<strong>and</strong>,CA.(909) 758-9333 or E-Mail djmanagement@josden.com 2-4: International Congress of Esthetics <strong>and</strong> Spa, South Beach, FL1-800-471-0229 or www.lneonline.com 3-4: JosDen International Beauty Expo, Oakl<strong>and</strong>, CA, (909) 758-9333 – (866) 907-9333 or www.josden.com 3-4: ABA Canada presents Beauty Show - Edmonton, Canadawww.abacanada.com 8-10: Health & Beauty Expo, Vancouver, Canada www.jamexpo.ca 17-18: <strong>Salon</strong> Vision 2009 Conference “Success/Style/Spirit”,Austin, TX contact Steve Farrer 512 415 8300 17-18: Bronner Bros. International Hair <strong>and</strong> Beauty Show, Baltimore,MD www.bronnerbros.com
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