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BU & Beyond 2012 - Bournemouth University

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“It’s life Jim, but not as we know<br />

it”. Life sometimes does imitate art<br />

(or, indeed, Star Trek), and the world<br />

of higher education is certainly<br />

changing beyond all recognition.<br />

We are shifting from an age of<br />

certainty to an age of uncertainty,<br />

driven primarily by changes to the<br />

way that English universities are<br />

funded. Whereas previously we used<br />

to receive a block grant from the<br />

Government; that money has now<br />

been re-directed through student<br />

loans so a university’s income is<br />

directly linked to the exact number<br />

of students it teaches.<br />

Now, for the record, I think it’s<br />

absolutely right and proper that<br />

a university’s income should be<br />

determined by how many students<br />

choose to study there, and of<br />

course, its research funding. But<br />

it does mean that our finances are<br />

much more variable and difficult<br />

to predict. And of course, success<br />

now hinges largely on being able<br />

to attract a suitable number of high<br />

quality applicants; a task that takes<br />

on a new level of complexity when<br />

tuition fees, and therefore student<br />

expectations, are increasing at the<br />

same time.<br />

This is why we needed a new<br />

approach. We have to continue to<br />

offer the same excellent academic<br />

experience that we have always<br />

offered, but we also have to think<br />

of new ways to add even more<br />

value to our students’ educational<br />

experience. Earlier this year the<br />

“ Creating the most<br />

stimulating, challenging<br />

and rewarding university<br />

experience.<br />

”<br />

36 | <strong>BU</strong> & <strong>Beyond</strong><br />

Fusion at <strong>BU</strong><br />

Vice-Chancellor Professor John Vinney explains <strong>BU</strong>’s exciting<br />

new vision.<br />

<strong>University</strong> Board approved a new<br />

vision for <strong>Bournemouth</strong> <strong>University</strong>:<br />

“Creating the most stimulating,<br />

challenging and rewarding<br />

university experience in a worldclass<br />

learning community by<br />

sharing our unique fusion of<br />

excellent education, research and<br />

professional practice and inspiring<br />

our students, graduates and staff to<br />

enrich the world”.<br />

It is a vision I want us all – alumni,<br />

staff, and students - to share as we<br />

seek to establish <strong>BU</strong> as a world class<br />

centre of academic excellence in<br />

education, research and professional<br />

practice; a learning community with<br />

a truly global reach, combining the<br />

elements of Creating, Sharing and<br />

Inspiring to deliver the ultimate<br />

experience for all.<br />

But rewind a moment. A unique<br />

fusion of excellent education,<br />

research and professional practice<br />

– what does that actually mean?<br />

Don’t all universities offer education,<br />

research and professional practice?<br />

How is that different to what <strong>BU</strong> was<br />

offering when I was studying there?<br />

Well, I’m glad you asked, and as an<br />

alumnus of <strong>BU</strong>’s predecessor myself<br />

I fully recognise the importance

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