2010 Report - Waterways Ireland

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4343Looking at the current visit, accommodation is the largest expenditure item, withwaterway users spending an average of €137 per person on accommodation.Unsurprisingly both food and drink were the items most likely to have been paidfor during the visit, with 45% of respondents spending on food and 45%spending on drink. As the majority of visitors on the waterways were there forwalking and other short stay recreational activities, it stands to reason that 55%did not spend anything in the food and drink categories.Figure 37: Expenditure on Current VisitAverage SpendFuel€ Per Party€44€ Per Person€25Accommodation€392€137Food€191€63Drink€79€26Shopping (Food)€105€32Shopping (Non-Food)€132€38Other€81€20*Average spend provided is based on those who provided a response for each category.10-031982 Waterway Users Research 2010 Report (1st December)
44444.7 Waterways Ireland4.7.1 AwarenessPositively, three quarters of all waterway users are aware of WaterwaysIreland. This figure increases to a high of 89% for those using the GrandCanal. Waterway users aged 35 or over are most likely to be aware ofWaterways Ireland. In terms of gender, male users are more likely to beaware of Waterways Ireland than female users.Figure 38: Awareness of Waterways Ireland IWaterwayGrand Lower Royal ShannonTotal Barrow Erne Canal Bann Canal Erne Shannon(1,625) (216) (129) (152) (137) (188) (229) (574)% % % % % % % %Yes7561848950718876No2539161150291224Base: All waterway usersFigure 39: Awareness of Waterways Ireland IIGenderAgeTotal Male Female 16-24 25-34 35-49 50-64 65-74 75+(1,625) (953) (672) (217) (298) (452) (424) (178) (45)*% % % % % % % % %50Yes7581666880 83 81 8050No2519343220 17 19 20Base: All international users10-031982 Waterway Users Research 2010 Report (1st December)
Page 1 and 2: Waterway Users Research2010December
Page 3 and 4: 1Executive Summary10-031982 Waterwa
Page 5 and 6: 22their friends and family. This fi
Page 7 and 8: 44Background & Objectives10-031982
Page 9 and 10: 66Research Methodology10-031982 Wat
Page 11 and 12: 883.1 Interviews AchievedInterviews
Page 13 and 14: 10104. Findings4.1 Profile of Water
Page 15 and 16: 1212The chart below illustrates tha
Page 17 and 18: 1414Comparing country of origin acr
Page 19 and 20: 16164.2 Visit to the Waterways4.2.1
Page 21 and 22: 18184.2.3 Motivation to VisitThe ke
Page 23 and 24: 2020In terms of the frequency of us
Page 25 and 26: 22224.2.5 Association MembershipAt
Page 27 and 28: 2424When waterway users are visitin
Page 29 and 30: 26264.2.8 Visit to the Waterways -
Page 31 and 32: 28284.3 Rating of the Waterways4.3.
Page 33 and 34: 30304.3.3 Reasons for Negative Rati
Page 35 and 36: 32324.3.5 Development of Facilities
Page 37 and 38: 3434Positive ratings have increased
Page 39 and 40: 3636In the 53 cases where there was
Page 41 and 42: 3838In the 40 cases where difficult
Page 43 and 44: 40404.5 International VisitorsFour
Page 45: 42424.6 ExpenditureAll waterway use
Page 49 and 50: 46464.7.3 The Role of Waterways Ire
Page 51 and 52: 48484.8 Equality SectionThe Waterwa
Page 53 and 54: 5050In terms of ethnic origin, 98%
Page 55 and 56: 52525. ConclusionsAt an overall lev
Page 57 and 58: 5454Appendix A:Copy of Questionnair
Page 59 and 60: Ipsos MRBI | Waterway Users Researc

2010 Report - Waterways Ireland

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