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A Graphic Renaissance PDF - ANM102 History of Graphic and Web ...

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CHAPTER EIGHTAn Epoch <strong>of</strong> Typographic GeniusHISTORY OF GRAPHIC & WEB DESIGNAfter the drought <strong>of</strong> graphic design originalityin the seventeenth century, the 18th broughtabout remarkable innovation <strong>and</strong> creativity.Typographically, at the request <strong>of</strong> French KingLouis the XIV, a committee was formed todesign a new st<strong>and</strong>ardized typeface based onscientific principles. Romain du Roi, atypeface based on a squares divided intogrids, increased the contrast between thick<strong>and</strong> thin strokes, sharp horizontal serifs, <strong>and</strong>an even balance to each letterform.http://ilovetypography.com/2008/01/17/type-terms-transitional-type/ilovetypography.com20

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