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A Graphic Renaissance PDF - ANM102 History of Graphic and Web ...

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CHAPTER EIGHTAn Epoch <strong>of</strong> Typographic GeniusHISTORY OF GRAPHIC & WEB DESIGNWilliam Caslon <strong>of</strong> Engl<strong>and</strong>, was anotable engraver, <strong>and</strong> type designerwho’s font, Caslon Old Style was aninstant hit. While not very fashionable orinnovative, his typeface had outst<strong>and</strong>inglegibility <strong>and</strong> a sturdy texture that made it“friendly to the eye.” Caslon increasedthe contrast between thick <strong>and</strong> thinstrokes by making the former slightlyheavier. The Caslon foundry continuedunder his heirs <strong>and</strong> was in operation untilAdobe Caslon Boldthe 1960s.20

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