A Graphic Renaissance PDF - ANM102 History of Graphic and Web ...
A Graphic Renaissance PDF - ANM102 History of Graphic and Web ...
A Graphic Renaissance PDF - ANM102 History of Graphic and Web ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CHAPTER EIGHTAn Epoch <strong>of</strong> Typographic GeniusHISTORY OF GRAPHIC & WEB DESIGNIn the latter part <strong>of</strong> the 1700s,Giambattista Bodoni <strong>of</strong> Italy, becamethe <strong>of</strong>ficial private printer to the court <strong>of</strong>Ferdin<strong>and</strong>, Duke <strong>of</strong> Parma. Despite an<strong>of</strong>fer to move to Rome <strong>and</strong> design <strong>and</strong>print the classics for the Vatican,Ferdin<strong>and</strong> countered with an <strong>of</strong>fer toexp<strong>and</strong> his current facilities, providegreater independence <strong>and</strong> the freedomto print for other clients.Bodoni is most noted for introducing anew category <strong>of</strong> roman type, referred toas modern.20
Change language