philanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaGOOD B<strong>US</strong>INESS IN CARS AND MEDICINEDealership leader Maroone givesto continue legacy of care and research.Al and Kit Marooneard work and goodservice are two of theoutstanding characteristicsAl and KitMaroone embody.These qualities have been key to theirsuccess in the last 50 years, helping themcreate a dealership network that continuestoday. The Maroones also perceivedthese same traits in Cleveland ClinicFlorida, inspiring them to pledge $2 millionin support of continuing world-classcare for generations to come.To say that in his early life Mr.Maroone was driven to succeed wouldbe an understatement. In the early 1950s,at age 26, he achieved success as one ofthe youngest general foremen at the FordMotor Company in Buffalo, N.Y.However, he and his wife, Kit, agreed heshould learn the other end of the business- selling cars.“So I quit my job where I was makinggood money and went into selling carsfor about a third of that,” Mr. Maroonelaughs. Eventually, with a little directionfrom Ford, he purchased a dealership intiny Middleport, N.Y., using his motherin-law’shouse as collateral. After that,the work really began.“The key to my success? It was allabout hard work. I was a 24/7 type ofguy - I’d leave early in the a.m., drive 32miles away to run the dealership all day,and get back home around 10:00 atnight,” says Mr. Maroone. “I’m lucky tobe married to Kit. She’s amazing. She’dhave potential customers lined up in theliving room waiting for me when I gothome. I’d sell cars at the dealership duringthe day and then sell more at homeuntil maybe midnight.”The hard work paid off and theMaroones were able to purchase a seconddealership, this time in a Buffalosuburb. Innovative advertising throughfull-page newspaper ads, personally starringin his own television commercialsand back-of-the-bus ads, and sponsorshipof numerous athletic teams broughtpeople into the dealership. But the goodservice, such as a car wash and follow-upphone calls, kept customers comingback for all of their car needs.Mr. Maroone explains his core philosophy,“Once you get a customer, youmake sure you give them the right deal,the right service and take care of themeven after the service. You want thatcustomer for life.”In 1977, the Maroones, along withson Michael, took their strategy toMiami, purchasing a bankrupt dealershipand, again applying hard work andgood service, made a profit in their firstyear. The business continued to growand in the late ‘90s became a part of theAuto Nation group.In 2003, Mr. Maroone needed spinesurgery and he became a patient ofRobert Biscup, D.O., Chairman andDirector of the Cleveland Clinic FloridaSpine Institute. Although the Maroones’admiration for the Clinic had begun inearlier years, after his surgery Mr.Maroone became a fan of Dr. Biscupand the Clinic’s exceptional work in thespine and neuromuscular areas. In supportof these endeavors, the Marooneshave dedicated $2 million to expandingthe Cleveland Clinic Florida SpineInstitute in Weston.“They just don’t come any betterthan Dr. Biscup,” Mr. Maroone saysenthusiastically. “Thanks to him, I’m inpretty good shape now. I play golf, exerciseevery day, walk, ride a bike, liftweights - I’m able to do just about anythingI want, even after two surgeries.”Just as word-of-mouth advertisingworked for their dealership business, theMaroones are hard at work for theClinic. Mr. Maroone, who recentlyretired from being Chairman of theCleveland Clinic Florida LeadershipBoard, explains, “We spread the wordabout the Clinic wherever we can. Afteryou get people to go to the Clinic andthey experience the great patient carethere, they’re a customer for life.”34 cleveland clinic magazine
philanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaphilanthropiaBUILDING HOPE THROUGH CANCER RESEARCHWilson endowsBrain Tumor Institute chair.Karen Wilson (back) with her grandchildren (front,left to right): Morgan Lyons, Rachel Partain, HannahLyons, Stacey Partain and Samantha Partain.fter losing both her father andmother to brain tumors, KarenWilson is taking an active rolein advancing research and treatmentsat the Cleveland ClinicBrain Tumor Institute. Sherecently committed $2 millionto establish an endowed chair inpediatric brain tumor research and fundother laboratory research at the BrainTumor Institute.“This gift is dedicatedto my parents, to supportresearch, develop newtreatments and find acure,” says Ms. Wilson.“Back when my dadhad his tumor, we didn’thave the diagnostics, so wedidn’t even know whatkind of tumor he had.We’ve come such a longway in diagnosing andtreating cancer,” she notes.Ms. Wilson’s father died ofa malignant brain tumorwhen he was 49 years old.Ms. Wilson’s familyhas played an instrumentalrole in the evolution of the Brain TumorInstitute. Before her passing, her mother,Rose Ella Burkhardt – who was a patientof Gene Barnett, M.D., Chairman, BrainTumor Institute – made a gift to helpestablish the institute and create the RoseElla Burkhardt Chair, currently held byDr. Barnett. Her mother’s husband,Melvin H. Burkhardt, also continuesactive support of the Brain TumorInstitute, including the establishment ofan additional endowed chair.“My mother’s gift, given 11 yearsago, helped to create the Brain TumorInstitute. These gifts build on eachother. Through them, patient care andtreatment improve and provide for theresearch that will ultimately lead to acure. They make a difference,” saysMs. Wilson.The grandmother and former teacherfelt especially compelled to help childrenwith her endowment. In additionto the pediatric chair, a portion of hergift will support the investigative workof Robert J. Weil, M.D., the newlyrecruited Associate Director of BasicResearch at the Brain Tumor Institute.“It is my hope that this gift will helpto make a positive difference in thetreatment and survival rate of futurecancer patients,” Ms. Wilson says.Beyond her own philanthropy toexpand what her mother helped start,Ms. Wilson serves on the Brain TumorInstitute Leadership Board. As chairmanof the board and chief executiveofficer of her family-run business,Central Distributors of Beer, Inc.,Romulus, Mich., she organizes anannual golf outing, which has raised$70,000 in four years to benefit theBrain Tumor Institute.www.clevelandclinic.org 35