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AUTOMOTIVE MARKET OF RUSSIA - trends, prospects and forecast of development until 2012MARKETING REPORTPRICE SEGMENTATION OF MARKETBy marksThe car company Toyota continuesto increase the volumes of sales in Russia,in spite of rather high price a car($34 047). Its market share is alreadynearly 7%, and on the total of 6 monthsof the current year the volumes of proceedallowed it to occupy the first placein the rating, taking over a Lada mark.As the agency "AUTOSTAT" forecasts,the annual proceeds of Japanese carproducer will reach $5 447 mln., whichwill exceed the annual result of the leaderof domestic car producer, whose volumesof sales of production are steadyreducing. German concern Ford, whosesales in quantitative expression are morethan Toyota's and whose average priceof car is less ($18 033), is on the thirdplace of the rating. With appearance ofrange of successful novelties, the popularityon the territory of Russian Federationcomes back to Nissan. The salesgrow and the average price (a bit lessthan $26 000) give it the fourth place inthe rating.Korean company Hyundai and Americanbrand Chevrolet are in the end ofthe rating of the marks, whose proceedsexceeded $1 000 mln. on the total of thefirst half year. The last mark is a leaderamong the foreign cars on volumes ofsales of cars, but the average price of acar with a cross of Loui Chevrolet on itshood remains rather low and exceedsonly Lada and Daewoo.By price rangesWhen we observe the price segmentationof the market, the range of $6000-10 000 was absolutely a leader duringseveral years. The biggest numberof sold cars in our country fell namelyon its share. However, the tendencies ofgrowth of average price of a car and ofimprovement of prosperity of citizenshave played their role in the current year,and now the most of the sold carscost from $10 000 to $15 000. It is necessaryto note, that two price ranges($6 000 -10 000$ and $15 000 - $20000) are practically equal on volumes ofsales. However, considering the averageprice of a car, the last one is the leaderon amount of expenses. On the backgroundof constant reducing of volumesof sales, as the average price of cargrows, the price range $50 000 - $70000 is traditionally emphasized by theresult. The interest of clients to the carsdisposed in this price range remainsconstant. This says about tendency ofwell-off Russians who like to buy a fullsized off-roads and large sedans.Volume of profit on Russian marketМаkeToyotaLADAFordNissanChevroletHyundaiMitsubishiVolkswagenRenaultOpelMercedesKIABMWLexusMazdaHondaAudiVolvoLand RoverDaewooSuzukiSubaruSkodaPeugeotCitroenAverageprice,USDSales,un.Profit,mln. USDPrice segmentation of market in 2003 - 2007Sales,un.Profit,mln. USDSales,un.(by makes)2006 6 mon. 2007 2007 forecastProfit,mnl. USDSegment Parameter 2003 2004 2005 2006 2007USDUnder 6 thsd. Sales, un.Average price, $Expenses, mln. $6-10 thsd. Sales, un.Average price, $Expenses, mln. $10-15 thsd. Sales, un.Average price, $Expenses, mln. $15-20 thsd. Sales, un.Average price, $Expenses, mln. $20-25 thsd. Sales, un.Average price, $Expenses, mln. $25-30 thsd. Sales, un.Average price, $Expenses, mln. $30-35 thsd. Sales, un.Average price, $Expenses, mln. $35-40 thsd. Sales, un.Average price, $Expenses, mln. $40-50 thsd. Sales, un.Average price, $Expenses, mln. $50-70 thsd. Sales, un.Average price, $Expenses, mln. $Over 70 thsd. Sales, un.Average price, $Expenses, mln. $TotalSales, un.Average price, $Expenses, mln. $The other marketing researches from series «Automotive market of Russia» can be ordered in the company «AUTOSTAT».Phone number: (8482) 20-55-53. E-mail: amr@autostat.ru, violetta@7verst.ru, sale@autostat.ru. Internet: www.autostat.ru.5
AUTOMOTIVE MARKET OF RUSSIA - trends, prospects and forecast of development until 2012MARKETING REPORTREGIONAL MARKET CAPACITYThe dynamically developed automotivemarket of Russia is characterized bythe prevalence of the demand over theoffer and the big capacity. For foreigncars there are a queues for severalmonths, the volume of credit moneygrows, which is attracted by the companiesto the sector of automotive trading.All this allows to forecast optimisticallyon the automotive market of Russia developmentin the short-term perspective.Moscow and Moscow region have thehighest buying ability of new cars. Thecapacity of the market of Moscow andof Moscow region is evaluated in 460200 cars, the share of the general Russianmarket is more than 18 %. The mostpart of cars, sold in the capital and in theregion, are of foreign production (over360 000 cars). The second major consumerof new cars of foreign production isSt.Petersburg and its region, their shareon the market is 6%. Almost a quarter ofall cars sold in Russia falls on four namedabove subjects of Federation.Besides, the most part of them is offoreign production. The Sverdlovsk regionis also in the number of regions withhigh buying ability, the capacity of itsmarket is evaluated in 105 800 cars, over75% of them are new foreign cars.Amongst other regions we should markthe Primorsk and Habarovsk regions, aswell as Sakhalin region - the second handforeign cars are the most demanded inthese subjects of Russian Federation(from 15 000 to 20 000 cars a year),whatis explained by their geographicalposition and by the big volumes ofimport of cars from neighboring Asiancountries. The positions of domestic automotivemakes are traditionally stablein Samara region, Krasnodar krai and Tatarstan.However, here their share in thegeneral volume of sold cars is alreadyequal or concede to the share of new foreigncars.Central FD 30,4%Privolzhskiy FD 19,8%Siberian FD 12,5%South FD 12,0%North-west FD 11,5%Ural FD 9,8%Far Eastern FD 4,0%2007Regional market capacity in RussiaRegionMoscow+Moscow regionSt. Petersburg+St. Pet. reg.Sverdlovsk regionKrasnodar kraiBashkortastan republicTyumen regionRostov regionSamara regionKrasnoyarsk kraiTatarstan republicNovosibirsk regionPerm regionChelyabinsk regionNizhniy Novgrod regionKemerovo regionStavropolskiy kraiOrenburg regionSaratov regionIrkutsk regionVolgograd regionOmsk republicVoronegh regionTula regionPrimorskiy kraiKaliningrad regionAltay kraiBelgorod regionTver regionUdmurt. republicAstrakhan regionVolgograd regionKirov regionHabarovskiy kraiLipetsk regionPenza regionArkhangelsk regionYaroslavl regionRyazan regionVladimir regionKaluga regionSmolensk regionPskov regionOrlov regionUlyanovsk regionSahalin regionKursk regionKomi republicTomsk regionBryansk regionIvanovo regionChuvashskaya republicKurgan regionAmurskiy regionBuryatia republicChita regionDagestan republicMurmansk regionNovgorod regionKostroma regionKarelia republicHakasia republicMordovia republicKamchatsk regionTambov regionNorth Osetia-Alania rep.Saha republic (Yakutiya)Adigea republicAltay republicMariy El republicKabardino-Balkaria rep.Karachaevo-Cherkesk rep.Chechenskaya republicIngushetiya republicKalmikia republicMagadan regionEvreiskiy autonom. regionTiva republicChukotskiy autonom. reg.TotalPark on1.01.2007,thsd. un.Supply, caron 1000peopleTotalCapacity of market in 2007, thsd. un.RussianNew foreigncarsSec.-handfor. carsMarketshare , %The other marketing researches from series «Automotive market of Russia» can be ordered in the company «AUTOSTAT».Phone number: (8482) 20-55-53. E-mail: amr@autostat.ru, violetta@7verst.ru, sale@autostat.ru. Internet: www.autostat.ru.6
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