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InterviewBLASER SWISSLUBEIS AN AMERICAN SUCCESS STORY.THIS YEAR THE SWISS LUBRICANT BUSINESS ISCELEBRATING 25 YEARS OF BUSINESS IN AMERICA.It all started back in 1981 in White Plains NY when Hans Schneider, a Swiss-American, set up his sales office.He visited the metalworking businesses in the area and with great enthusiasm, told them about the new typesof Swiss cooling lubricants, kind to both the human skin and the environment. The people he spoke to thenwanted to try out the product and that was where this success story began.Just five years later, a production facility and officecomplex was erected in Goshen NY and went intobusiness. Now Blaser Swisslube Inc. is one of theUSA’s leading providers of water-mixed cooling lubricantsand cutting oils. Many customers considerBlaser to be the best supplier on the market, offeringexceptional products and superlative standards ofservice, something which our customers confirmtime and again.We ask Uli Krahenbühl, Chief Executive andPresident of Blaser Swisslube Inc. USA, just what ittakes to be successful in this tough and highly competitivemarket.DECO Magazine: Mr Krahenbühl, what is thesecret to the success of Blaser Swisslube inAmerica ?Uli Krahenbühl: Hard work and motivated employees!Just like anywhere else, success does notcome out of nowhere. We are fortunate enough tohave very good products. In addition, the peoplewho sell our cooling lubricants have extraordinarylevels of expertise at their fingertips. These peopleare sales engineers who know the requirements ofthe metalworking industry and who can thereforegive our customers really valuable advice.DM: Every supplier claims to have very goodproducts. What sets the Blaser cooling lubricantsapart ?UK: Our cooling lubricants are actually liquid tools.Uli Krähenbühl, Chief Executive and President of Blaser Swisslube Inc., USA.They are characterised by very high performance,exceptional service life and good compatibility withthe human skin. These are just three qualities deliveringgenuine benefits to customers.DM: How do these benefits communicate themselvesto customers ?UK: Well, the performance is something customerscan experience directly, simply by being able to runmachine tools at higher cutting speeds, therebyincreasing daily output levels. The good lubricationprovided by our products also extends tool servicelife. This means that each tool can produce moreunits. Long service life is demonstrated by the factthat the cooling lubricant does not need to be disposedof – at least not very frequently – and thishelps to reduce machine downtime. Then in terms ofskin sensitivity, mechanics will find eczema outbreaksless common, so will lose less time off work throughsick leave.56 DECO MAGAZINE03 / 06