Nonprofit Technology & Communications Conference - Minnesota ...

10:30 - 11:45a.m.Email EQ: Tips to Tap the Emotional BrainRoom: Greenway BC/HiTrack: FundraisingBack by popular demand, this session will help you examine howto craft donation appeals that tap into the “emotional” brain ofdonors. Research has yielded surprising results about what does,and does not motivate people to give when they receive an e-mailfrom a nonprofit. Attendees will learn simple strategies to optimizeboth the look and language of e-campaigns to leverage the unintuitiveinsights yielded by research on how people think and behaveonline. Email your enewsletter to cwalski@gmail.com in advanceto participate in small group discussion of how your e-campaign orenewsletter can be optimized for success.Cary Walski, Manager of MAP TechWorks, MAP for Nonprofits andKevin Watson, Communications Coordinator for Development andAlumni Relations, Hamline UniversityConnecting the Dots: How Facebook, Twitter,LinkedIn and Your Blog Work TogetherRoom: RegencyTrack: Social Media & Mobile Technology (Advanced)In this advanced session you’ll learn how to make all of your onlineprofiles work together. The session will give you a tactical, takehomeexample of a structured social media model, from which youcan launch fundraisers and marketing campaigns. Additionallyyou’ll be introduced to helpful tools to manage this process. Thissession will focus on optimizing your Twitter message, turningyour Facebook posts into advocacy efforts, trackable back-linking,blogging like a pro (and its critical role), measuring your success,and monitoring your brand and conversations relevant to your keyindustry.Hilary LeBon, Social Media Consultant and T.J. McLeod, Director ofSocial Media, CRAVE Restaurant ChainMPNAMaster of Public andNonprofit Administration• Public administration and nonprofitmanagement• Classroom and online• Minnesota’s most affordable option612-659-7290TTY 651-772-7687www.metrostate.edu/com/mpnaA Member of the Minnesota State Colleges and Universities system.Practical Leadership for 21st Century Challenges11