1:45 - 3 p.m. Early Afternoon Breakout SessionsBringing it All Together: <strong>Technology</strong>, Public Art,and Widespread EngagementRoom: St. CroixTrack: Marketing & <strong>Communications</strong> (Advanced)The Cities of Bloomington, Edina, and Richfield began a public/private collaboration with Blue Cross and Blue Shield of <strong>Minnesota</strong>aimed at changing policies, systems and environments thatnegatively affect active living and healthy eating in those cities.This partnership, named do.town, is using a unique combination ofcommunity organizing, technology, and public art to spark a widespreadconversation about re-envisioning the city as a place wherethe healthy choice is the easy choice. Through these engagementstrategies, do.town is building a community-led movement thatuncovers the specific demands for change and effectively matcheslocal decision-makers with residents to build public policy fromthe ground up. This session will outline the specific strategies andtactics that do.town is using to lead community-wide visioning andpolicy discussions. Specifically, this presentation will outline howthe combination of texting, mobile web, social media, and goodold-fashioned organizing and public art can connect people withcommon goals to co-create systematic change.Alexander Falconer, do.town Campaign Manager, Grassroots Solutions;Kim Milbrath, Senior Project Manager for the Center for Prevention,Blue Cross and Blue Shield of <strong>Minnesota</strong> Foundation; and Daren Nyquist,Senior Project Manager, Grassroots SolutionsWordPress.com 102Room: Greenway AJTrack: WebsiteContinue to build on what you learned in WordPress.com 101 bylearning to add static pages and widgets to your site. We’ll also customizethe look of the site, create a media library, and learn how toschedule content. You do not need to have attended WordPress.com101 to attend this session.Baya Clare, <strong>Technology</strong> Educator, Sisters of St. JosephMaking Accessible <strong>Communications</strong> Work for YouRoom: MinnehahaTrack: WebsiteMaking your website, print materials, videos and meetings/presentationsaccessible doesn’t need to break your budget. In fact, buildingaccessibility into the program development process can oftenincrease the value of your assets as well as improve your outreach.Learn about the range of accessibility needs, the different types ofaccommodations tools available, and how to know what to do invarious situations, from presenting to constituents to posting a pdfonline.Tanya Belanger, Senior Project Consultant, Office of Enterprise <strong>Technology</strong>– State of <strong>Minnesota</strong> and Jay Wyant, CEO, RemotocomArt Eye for a Tech Guy: The Novice’s Guide toCreating Stellar Marketing MaterialsRoom: Greenway BC/HITrack: Marketing & <strong>Communications</strong>Are you sick of using boring generic template flyers (yes, the onesthat look the same as the ones used by every other small nonprofiton the face of the earth)? But do the combination of the blank whitepage and your lack of creativity terrify you? Well then this is the sessionfor you! The “accidental graphic designer” will learn how to usesome basic rules and elements of art and design to create visuallyappealing marketing materials that get your message across. Youwill then put your knowledge to the test and work together to createa giant “simulation flyer” for your organization. Feel free to bringexamples of current print materials from your organization to shareand use as a launching point for brainstorming.Mary Davis, Program Director, Duluth Children’s MuseumHot Tech Trends: Looking Back at 2011 and Aheadat 2012-13Room: RegencyTrack: <strong>Technology</strong> Planning & ITJoin our panel for a discussion of some of the hottest technologytrends of 2012. What has happened in the last year and where arethings headed? Topics will include but are not limited to: Consumertechnology taking over the workplace. Will Google+ pass Facebookby? How is Pinterest changing how we use the Internet? Should we“Fail Informatively” or begin to “Fail Intentionally” to be successful?Proprietary systems versus open source; plus what about those openAPI’s (Salesforce, CiviCRM, Drupal)? Mobile apps versus mobilesites? Greater insight into our data and the perception of decreasingprivacy. What were the topics at SXSW?Rick Birmingham, Manager, IT Services; David Erickson, Director ofe-Strategy, Tunheim Partners; Bruce Lindberg, Executive Director, AdvanceIT <strong>Minnesota</strong>; and Brian Roemen, Lead Tech & Owner, BackpackTacticsPulling it All Together – From “Just a Bunch ofNumbers” to “Increased Community Impact”Room: Greenway D-GTrack: Program DeliveryDo you feel like you spend too much time collecting too muchdata, for too many different stakeholders? Do you wish you coulddo something useful with it? If so, please join us to learn how onenonprofit organization, HIRED, partnered with the State of <strong>Minnesota</strong>and for-profit IT consultants to tackle these issues head-on.This session will show you how your organization can also “pull itall together” to the great benefit of your staff, funders and the communitiesyou serve every day.Brian Allie, Director Application Development and Support, <strong>Minnesota</strong>Department of Employment and Economic Development (DEED); ChuckBies, Senior Consultant, Aeritae Consulting Group; Matt Derosier, SeniorProgram Manager, HIRED; Jodi Schlichting, Business Analyst, HIRED;Tejpal Thatte, Senior Consultant, GNet Group; and Jim Thibodeau, ITDirector, HIRED12
1:45 - 3 p.m.Doing More with Less (it is possible!) - DatabaseSelection and IntegrationRoom: Skyway ABTrack: <strong>Technology</strong> Planning & ITIs your organization ready to finally get a database, or are youconsidering a transition to a new database? By identifying challengesand thoughtfully considering your organization’s needs andresources before, during and after the selection process, you CANeffectively choose and use a database that will benefit your organization.Whether it is for membership or donor management, communityorganizing or service delivery, transitioning to a new databaseis an opportunity to examine your organization’s processes andprocedures for gains in efficiency. Equally as important, consideringhow your organization collects and manages data will help youmore effectively reach your target constituency. The first part of thissession will help identify the challenges inherent in choosing a newdatabase, help you strategize how to overcome these challenges,and outline some important things to consider in the process. Thesecond part of the session will address technology integrations strategy– walking you through the steps to integrate your new databasewith your organization’s accounting software or current accountingsystems and procedures.Natalie Brenner, Operations Manager, Progressive <strong>Technology</strong> Project;Tim Jewell, IT Consultant, Blanski, Peter, Kronlage & Zoch; and RobynPerry, <strong>Communications</strong> & Program Associate, Progressive <strong>Technology</strong>ProjectDashboards, Metrics, and Insights: Measuring theValue in Social MediaRoom: Lake Superior AB (Located on the 5th floor)Track: Social Media & Mobile <strong>Technology</strong> (Advanced)Have you been told it’s impossible to prove the ROI (return oninvestment) of social media? This session will provide you with theinspiration, methodology, and tools to understand and communicatethe economic- and mission-value of your social media efforts.We will walk through how to directly connect your social mediaefforts to your organization’s strategic priorities by developing“goals” in Google Analytics and creating a social media engagementdashboard. Once you understand the value of your efforts, you canmake informed decisions about how to improve your social mediastrategies to ultimately better advance the mission of your organization.Instead of covering the basics like how to tweet and gainfollowers, we will be diving in to specific analytics features like “goalsetting” and “custom segmentation.” We will also provide attendeeswith a downloadable dashboard they can use to start collecting theirown social media data, and a toolkit with all of our favorite onlineand social media applications.Jamie Millard, <strong>Communications</strong> Coordinator, Charities Review Councilof <strong>Minnesota</strong> and Chris Oien, Web <strong>Communications</strong> Associate, <strong>Minnesota</strong>Council on FoundationsComprehesiveEmpoweringRight-sizedEasy-to-usewww.fullcirclegiving.com...the complete solution to fundraising data management13
Change language