Nonprofit Technology & Communications Conference - Minnesota ...

87:45 - 8:45 a.m. Early Morning Breakout SessionsJumpstart a Fundraising Campaign with a SmallBudget (Facebook Advertising 101)Room: Lake Superior AB (Located on the 5th floor)Track: Marketing & Communications (Advanced)With a bit of creativity, some research, and a few hundred dollars youcan reach thousands of people and thousands of their friends on Facebook.Learn how to set up a Facebook advertising campaign for yourorganization or cause. By attending this session, you’ll learn how touse the Facebook targeting tool, how to set up your ad campaign, andhow to measure your success and optimize return on investment.Hilary Le Bon, Interactive Marketing Consultant and T.J. McLeod,Director of Social Media, CRAVE Restaurant ChainBack Pocket Tech – Free Resources and Tools YouMust Plug IntoRoom: MinnehahaTrack: Technology Planning & ITKnow where you can find huge discounts on computers and software?Interested in finding low-cost tools for scheduling, virtual meetingsand more? This session is your whirlwind tour of resources and applicationsto empower your organization to do more on a tight budget.We’ll start by learning about organizations that provide discounts andlearning opportunities like TechSoup and MAP TechWorks. Thenbelly-up to our “tech buffet” and learn about open source tools likeGoogle Apps, Springpad and more. You will leave with an idea-packedmini-notebook for your own back pocket, as well as connections tokeep learning year-round.Mary Davis, Program Director, Duluth Children’s Museum and Cary Walski,Manager of MAP TechWorks, MAP for NonprofitsBuilding Bridges to Learning: How Quality OnlineClasses Create Access to Continuing EducationRoom: Greenway D-GTrack: Program DeliveryIn this session you’ll examine what constitutes a quality online learningprogram and understand the components that are necessary todevelop and maintain one in your organization. In addition, youwill view a nonprofit program that has almost a decade of success inonline education. Attend this session to discover different types ofonline program delivery that can benefit your nonprofit, hear testimonialsfrom programs that have used online learning programs, andgain knowledge about how in-depth online learning can support yourprogram staff and clients.Grace Kintzinger, Technology Specialist and Cory Woosley, Program Manager,Eager-to-Learn, MNCCRR NetworkDeveloping your Nonprofit Voice on TwitterRoom: Greenway BC/HITrack: Social Media & Mobile TechnologyWhat could Twitter do for your nonprofit? How do you build a voiceon Twitter and find followers? Is it okay the get volunteers to Tweetor hire an intern? What is my organization risking by exploringTwitter? By attending this session, you’ll learn the answers to thesequestions as well as how to Tweet properly, how to use lists to findfollowers, and you’ll learn the risks associated with using Twitter.Ryan May, Principal, RDM ConsultingEngaging Youth through New TechnologyRoom: Skyway ABTrack: Program DeliveryThis engaging session will discuss tools that nonprofits and educatorscan use to engage youth deeply into community and content throughthe use of new media tools and projects. MIGIZI Communicationshas spent the last four years developing a New Media Pathway andother program elements that give youth the tools and experiencenecessary to create quality new media products with subject matterthat has relevance for youth. Pre-production, production and postproductiontips, as well as programmatic approaches that can be usedwith youth from pre-school through high school will be shared in thismedia- enhanced discussion.Graham Hartley, Director of Programs, and John Gwinn, Media Specialist,MIGIZI Communications, Inc.Blogging: Be the Storyteller for Your NonprofitRoom: Greenway AJTrack: WebsiteYour websites, social media channels, newsletters and print communicationsall let you tell parts of your nonprofit’s story. But how doyou pull everything together to continue to showcase, organize andcurate these stories, while also capitalizing on search engine optimizationand creating a resource people will return to? Your blog is youronline newsroom. It offers the perfect opportunity to engage yoursupporters, create community and showcase what your nonprofit isdoing. Unlike newsletters and traditional communication channels,blogs are not confined to size limits, are ever-evolving and allow forcollaboration among your team. Attend this session to discuss questionslike: How do you launch a blog? Why invest in a blog vs. othertools? How do you generate creative posts for it? How much time,and how many people, does it take?Joel Barker, President, Backpack Tactics and Jamie Jacobsen, Lead ProjectManager, Spyder Trap Online MarketingIf Content is King, Design is the KingmakerRoom: RegencyTrack: WebsiteWe all know that fresh, engaging content is the lifeblood of yourorganization’s website. However, words and information make uponly part of the user experience on your site. How this informationis presented not only creates the environment where you deliveryour organization’s personal brand and narrative, but it also controlshow effectively this content can be delivered. This presentation willhelp attendees move past the design generalities of “fun” and “clean”and work with a designer to set goals for the look and feel of theirwebsites.Meleck Davis, Interactive Designer, and Pat Thompson, Senior Designer,Triangle Park Creative