Nonprofit Technology & Communications Conference - Minnesota ...

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3:15 - 4:30 p.m. Late Afternoon Breakout SessionsUnderstanding the Content Your Audience NeedsRoom: Greenway BC/HITrack: Marketing & CommunicationsWith proliferation of so many new communication tools, thenonprofit marketing and development professional needs to focushis or her attention on what an audience needs in order for themto become more engaged. This panel discussion will focus on fieldpractices in audience research, building market segments and profiles,matching the right communication tool to the right audience,and developing messaging campaigns that not only inform but alsoengage the audience in a meaningful experience.Carlo Cuesta, Managing Partner, Creation In Common; Helen Franczyk,VP External Affairs, Minnesota Children’s Museum; and Mike Stadelman,Director of Marketing and Outreach, CaringBridgeCommunication Strategies Targeting Asian American& Pacific Islander (AAPI) CommunitiesRoom: Skyway ABTrack: Marketing & CommunicationsAsian American and Pacific Islander (AAPI) is the fastest growingethnic group in Minnesota, encompassing diverse populationswith respect to highly varied educational and socioeconomicbackgrounds, cultural/linguistic characteristics and the uniqueconditions of countries of origin. Such diversity has increased thedifficulties in approaching the group as a whole, and the differentcultures within necessitate different communication styles andpatterns for reception of information. This session will utilize theAAPI cultural ways of communication and teach best practices forinformation dissemination in order for nonprofit organizations tobetter develop and disseminate critical information serving thesetarget audience(s).Ange Hwang, Executive Director and Kang Vang, Programming Director,Asian Media AccessStop Keeping Secrets from Your Database – EliminatingRogue DatabasesRoom: Greenway D-GTrack: Technology Planning & IT (Advanced)Your donor database is a key component to your nonprofit’s success.It is vital to have accurate and up-to-date information on your constituents.So why do we so often keep secrets from our database? Isit because we don’t know where the information would go? Or thedatabase can’t handle the information we want to include? In thissession, we will discuss how to integrate your data with your database.We will discuss how much time and money can be saved whenyour database knows all of your organization’s data secrets. Finally,we’ll provide you with the tools you need to provide flexibility, whilestill communicating with your database.Joel Barker, President, Backpack Tactics and Karen Graham, Director ofBusiness Development, thedatabankBuilding Digitally Inclusive CommunitiesRoom: Lake Superior AB (Located on the 5th floor)Track: Program DeliveryAre you relying on more technology to support your work? Do yourclients need help learning technology tools to improve their livesand reach their goals? While we may view technology from differentperspectives and different sectors, we need a good understandingof digital inclusion and why it’s important. In this session, you willgain definitions and perspective, an update on local and nationaldigital inclusion efforts, and see the areas of life where technologytools and skills can have critical impact on success. Learn the keyprinciples that communities can use to evaluate their strengths andneeds in order to ensure that, per a proposed national framework,“all people, businesses, and institutions will have access to digitalcontent and technologies that enable them to create and supporthealthy, prosperous, and cohesive 21st century communities.”Elise Ebhardt, Interagency Coordinator, City of Minneapolis – BusinessInformation Services; John Richard, Adult Education Coordinator, WaiteHouse-Pillsbury United Communities; and Mary Ann Van Cura, LibraryDevelopment & Continuing Education Coordinator, Minnesota StateLibrary Services, Minnesota Department of Education14Managing a Successful Website Redesign (from
3:15 - 4:30 p.m.Managing a Successful Website Redesign (fromTwo Nonprofit Project Managers Who’ve BeenThere)Room: Greenway AJTrack: WebsiteA nonprofit’s website is its front door to the world – donors, volunteers,clients, and supporters. So, when your site doesn’t put yourbest foot forward, it may be time to consider a redesign. In this session,you’ll learn best practices and tools a nonprofit should knowwhen considering a redesign. The presenters (both of whom haverecently led a website redesign process at their organizations) willshare tips and advice to help you as you go through a needs assessment,RFP process, vendor selection and implementation. This sessionis for those who are anywhere on the spectrum of a web projectredesign – from those just curious or considering undergoing theprocess of a website redesign to those who have begun working witha designer or are in the midst of implementation.Christine Durand, Communications and Marketing Director, MinnesotaCouncil of Nonprofits and Jason Samuels, Manager of Information Technology,National Council on Family Relations.Increasing Donations through Video &StorytellingRoom: RegencyTrack: FundraisingWhether it’s a meeting with donors, a special event like a gala, or anonline campaign, a powerful video can showcase a need and highlighthow donations make a positive impact. The key to a successfulvideo is effective storytelling founded on a strong, concise message.In this session you’ll learn what elements make a memorable storyand how videos can make an impact on financial giving. From thelength to the main characters to the budget-friendly tools that canbe used to produce a video, this session will take you from start tofinish. The days of spending tens of thousands of dollars to get a successfulvideo are over. You’ll leave this session ready to create andshare a video that tells a powerful story.Sara Brown, Director of Marketing & Communications, Restart Inc. andKristi Piehl, Owner, Media MinefieldQR Codes and Nonprofits: Scanning for SuccessRoom: MinnehahaTrack: Social Media & Mobile TechnologyThe private sector is plastering QR codes on everything from busstops to cereal boxes. But how is our sector using this new technology,and what best practices should nonprofits use in campaigns?Join this session for a whirlwind tour of the good, the bad, and theugly of QR code campaigns. Then do a deep dive into a case study tolearn strategy. You’ll leave with a better understanding of the toolsand guidelines to conduct a successful QR code campaign for yourown organization.David Erickson, Director of e-Strategy, Tunheim Partners“Reliable,QualityPrinting.”651.361.7500Better Products ~ Safer Communitieswww.minncor.com15
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Page 12 and 13: 1:45 - 3 p.m. Early Afternoon Break
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Page 18: 18Presenter BiographiesBrian Allie
Page 21 and 22: Presenter BiographiesDavid Erickson
Page 23 and 24: Presenter BiographiesJamie Millard
Page 25 and 26: Presenter BiographiesPat Thompson i
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Page 31 and 32: Upcoming EventsThe Minnesota Counci

Nonprofit Technology & Communications Conference - Minnesota ...

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