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5. FUTURE GOLF PLAN5.1 NB referred to the Health & Fitness plan which was to be used by the key serviceareas as a template for 5 year plans, which would be included in the overall FFLstrategy. A draft FFL strategy would be prepared for the Board at theirNovember meeting. Meanwhile an early draft of the Plan was passed to IW/ASfor their <strong>com</strong>ments.IW/AS6. ANY OTHER COMPETENT BUSINESS6.1 AS queried the potential for winter session tickets. JC advised that EL hadintroduced these last year for the first time and found that many private clubs hadcopied this initiative. This initiative was repeated from October this year to March2010. A total of 168 had been sold in the first 2 weeks of October. AS queriedwhether this initiative had been promoted enough. JC referred to posters whichwere being displayed at all sites however our Golf Starters could be selling thesemore proactively to our regular golfers e.g. AS at PGC.6.2 IW referred to the importance of the marketing and promotional aspects of a GolfPlan with the overall aim to maintain usage numbers and in<strong>com</strong>e levels. JCreferred to the planned implementation of online bookings which all felt would besuccessful and JC’s intention of each golf course having their own particularmicro site on EL’s website to ensure different segmentation of the marketJCJC7. DATE OF NEXT MEETING7.1 NB referred to the next scheduled meeting as being the 28 th January. Howevergiven existing diary <strong>com</strong>mitments, NB to suggest alternative dates to the sub<strong>com</strong>mittee members for week beginning 18 th January.NB5

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