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difficult’ either in terms of the course difficulty and indeed the physical layoutand resultant slow play. JC advised that a review was being undertaken tomake the course slightly easier and to speed up play.• excellent performance at Silverknowes was noted and JC/NB commendedthe Head Greenkeepers performance at that site. NB referred to the benefitsof rotating greenkeeping staff.• NB referred to EL’s recruitment of an ‘Energy Officer’. MS advised that hisexperience of the provision of such a member of staff would deliver significantsavings. NB would consider an update to the Board on the progress made inthis matter in terms of saving energy / water to be presented to a future Boardmeeting.JCInfoNB3. CUSTOMER FEEDBACK FROM FOCUS GROUPS3.1 NB referred to previous surveys undertaken at facilities a few years ago whichtended to prove expensive. However the identification of the attitudes andexpectations of our customers was key to ensuring the delivery of a servicewhich met the needs of our customers. EL’s Research Officer had thereforearranged to gain feedback from three key customer groups i.e. 30 to 50 year oldmales, junior beginners and women beginners. The research will be undertakenvia focus groups and telephone interviews. Information was collated andpresented to EL’s golf management team on the attitude and expectations of the30 to 50 year old male group and NB referred to the key findings of thepresentation. NB advised that on the completion of these three focus groups thatthe Research Officer would be invited to attend a forthcoming golf sub committeeto present the findings. Information from this research will be included in themarketing plan and overall golf service improvement plan.NB4. PRICES4.1 NB referred to the Board’s approval on 30 th September of the general prices andprinciples to be adopted to generate additional income of 2.5% in 2010/11JC referred to specific details as to how this would impact on the golf prices inrelation to no increases to juniors, concessions and those aged 60 and over.However unlike the majority of EL prices, golf were retaining their lower pricedweek day prices. JC distributed a list of the prices to be introduced from 1 st April2010 with the respective % increase. JC specifically referred to the joint ELseason ticket / club memberships and the clubs that participated found this to bemost useful. However it is planned to increase the number of clubs to this jointscheme as the clubs are seen as a vital part of the future of our golf services.MS raised the issue of balancing prices against demand i.e. the 28 day ticketoption maybe popular but is EL potentially losing income. JC/NB to furtherconsider trends in recent years to examine further.InfoJCJC4.2 Comparison with CompetitorsJC distributed information based on the comparative data compiled from otherEdinburgh based golf courses and clubs in 2009 and in 2010. Key points fromthis comparison was that clubs were clearly significantly reducing their joining3Info
fees and also their pay and play prices (specifically in terms of inviting guests totheir courses when accompanied by members).EL will continue to monitor these closely in particular in relation to the pay perplay prices which were beginning to fall closer to the levels charged by EL at theBraid Hills course for example.JC5. BENCHMARKNG5.1 JC attending benchmarking group meeting in South Lanarkshire on 22 nd Januarywhich is useful to compare developments, share best practice and so on.5.2 JC referred to recently received performance information on Scottish and UK golfprovision from April to September 2009. JC distributed graphs demonstrating theScottish average in 08/09 in comparison with 09/10 together with EdinburghLeisure‘s performance in 08/09 in comparison with 09/10. The key aspect of theoutcome was that EL was following the same national trends. However, thepercentage increases in usage achieved by EL had been significantly higher thanthe Scottish average.JCInfo6. GOLF PLAN6.1 NB referred to the continuing work to develop and complete the review of the‘First for Leisure’ strategy, which contains the Golf Plan. The draft Plan hadpreviously been distributed to the sub committee for comment. The FFL will bepresented to the forthcoming Board on the 1 st February.7. ANY OTHER COMPETENT BUSINESS7.2 NB referred to information provided by the Scottish Golf Union whichdemonstrated that over the recent 5 year period there had been a reduction inclub membership by men by -4.2% by women of -9.7% and of boys -5.6%.However girls were showing an increase within club memberships of +3.6%.Info8. DATE OF NEXT MEETING8.1 NB suggested that the next sub committee may wish to visit or indeed playcourses, however this to be decided nearer the time. No date established for thenext meeting however the week beginning the 22 nd March (apart from 24th) to beconsidered.NB4
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Page 11 and 12: • Working closer with the 9 clubs
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Page 15 and 16: Edinburgh Leisure Board Sub Committ
Page 17 and 18: coaches awards which will recognise
Page 19: 1.5 Golf Coaching ReviewJC/NB refer

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