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Spring Bulletin 2012 - The Park School

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aspect of wine is that it’s interdisciplinary:<br />

Where else do geology, geography, biology,<br />

chemistry, topography and meteorology meet<br />

culture, tradition, history, travel, language, and<br />

ultimately, the five senses? When the boys<br />

asked me to move back to Reims with them,<br />

the capital of the Champagne region, for the<br />

now legendary 2002 champagne harvest, I<br />

jumped. Mostly my role consisted of picking<br />

grapes in the chalky-soiled vineyards of the<br />

Montagne de Reims. But it was enough. I’d<br />

caught the wine bug big time.<br />

Back in New York I got certified as a<br />

sommelier and worked at a restaurant in midtown<br />

for years. It paid the bills. I learned<br />

Brazilian Portuguese from a kind-hearted<br />

Brazilian bartender’s assistant (or barback in<br />

the restaurant business), who took three<br />

months one summer to teach me conversational<br />

Portuguese. I took a job repping the<br />

wines of the Loire Valley, which was fun and<br />

empassioned, but still I wanted more. <strong>The</strong>n<br />

I took a job in wine retail. Once I found retail<br />

I was never bored. In retail you’re interfacing<br />

with wines and people from all over the<br />

world on a daily basis. Planning events with<br />

distributors, promoting emerging regions,<br />

travelling to meet winemakers, developing<br />

marketing strategies and writing sales copy to<br />

best sell any given product, not to mention<br />

eating, drinking, laughing, and hanging out<br />

with people from every country. When I had<br />

the opportunity to move to Los Angeles to<br />

be the staff writer and marketing/communications<br />

manager at Woodland Hills, a 13,000<br />

square foot retail space specializing in the<br />

wines of Burgundy and Champagne with a<br />

huge online presence, I thought… gulped…<br />

packed a suitcase and my cat… and got the<br />

next plane to L.A.<br />

In L.A., my job includes writing all sales<br />

copy for our national market, conceiving and<br />

drafting all marketing strategy, translating all<br />

documentation and reviews from French, acting<br />

as a liaison with producers from France,<br />

Germany, Italy, Greece, Croatia, Slovenia,<br />

and Hungary, coordinating and marketing all<br />

the in-store events, building in-store content<br />

(I buy Central Europe and Greece), assisting<br />

with Burgundy allocations, editing content for<br />

the marketing blog I instituted, and managing<br />

all social media. I took an Italian class at<br />

Santa Monica College but dropped out after<br />

the first two weeks — the traffic was just too<br />

much. But I learned enough to be able to<br />

greet to my Italian producers and order pesto<br />

and pigato this summer in San Remo. (My<br />

German is pathetic, but I can understand if<br />

people speak slowly.)<br />

Please get in touch if you have any<br />

questions about wine or are interested in the<br />

wine business. My email is lily@whwc.com.<br />

And check us out online www.whwc.com,<br />

www.whwcblog.com, woodland hills wine<br />

company on Facebook and @WHWC on<br />

Twitter.<br />

<strong>The</strong> <strong>Park</strong> <strong>School</strong> <strong>Bulletin</strong> | <strong>Spring</strong> <strong>2012</strong> 21

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