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JSOM Media Kit - Journal of Special Operations Medicine

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<strong>Media</strong> <strong>Kit</strong>Effective January 1, 2014Breakaway <strong>Media</strong>, LLC727-748-7141advertising@<strong>JSOM</strong>online.org www.<strong>JSOM</strong>online.org


About UsThe quarterly peer-reviewed <strong>Journal</strong> <strong>of</strong> <strong>Special</strong> <strong>Operations</strong> <strong>Medicine</strong> (<strong>JSOM</strong>) was established in 2000 by the UnitedStates <strong>Special</strong> <strong>Operations</strong> Command Surgeons Office as a tool to promote education among all <strong>Special</strong> <strong>Operations</strong>Forces (SOF) medical personnel.The <strong>JSOM</strong> transcends the boundary between military and civilian medicine by bringing forth practical and sensibleideas and techniques to the civilian tactical emergency medical support (TEMS) provider currently operating in a lawenforcement environment. The <strong>Journal</strong> is the only published venue that brings military SOF, civilian, and governmentalagencies with tactical medical assets together in one forum to promote the sharing <strong>of</strong> knowledge <strong>of</strong> this very uniquetrade craft. It updates the current medical providers on new trends in the field <strong>of</strong> <strong>Special</strong> <strong>Operations</strong> medical care andequipment and provides invaluable, current information that saves lives on the battlefield, whether overseas or urban.Many host nation military and civilians also benefit from the diffusion <strong>of</strong> medical knowledge that the <strong>JSOM</strong> imparts.The <strong>JSOM</strong> is one <strong>of</strong> the most practical and popular journals in tactical, operational, and clinical medicine.Our Audience<strong>Special</strong> <strong>Operations</strong> Forces worldwide, national and international conventional military, and civilian — physicians, medics,dentists, and veterinarians; tactical emergency medical support (TEMS) in federal, state, and local tactical teams; EMS;and medical and paramedic school students, both military and civilian.Bonus distribution to:› Office <strong>of</strong> the Surgeon General› Commanders and Surgeons <strong>of</strong> United States <strong>Special</strong> <strong>Operations</strong> Command-Naval <strong>Special</strong> Warfare Command-Army,Air Force, and Marine Corp Forces <strong>Special</strong> <strong>Operations</strong> Commands, NATO, and Theater <strong>Special</strong> Operation Commands.› Joint <strong>Special</strong> <strong>Operations</strong> Medical Training Center students and staff› <strong>Special</strong> Forces units; active duty, National Guard, and Reserve› State and International Bureaus <strong>of</strong> EMS and Departments <strong>of</strong> Public Health› American Trauma Society› American College <strong>of</strong> Emergency Physicians› World Association <strong>of</strong> Disaster and Emergency <strong>Medicine</strong>› Wilderness <strong>Medicine</strong> Society› Conferences and Scientific AssembliesWhat’s New for 2014The Medical Technology Update Supplement (MTUS) will be published in print and digital formats by Breakaway<strong>Media</strong> this Fall and will be sent to all <strong>JSOM</strong> subscribers. The MTUS is intended to highlight new launches, companyachievements, research findings, breakthroughs in the medical field, grants, and awards.Please contact advertising@<strong>JSOM</strong>online.org for more details.<strong>Special</strong> Quarterly Advertising PackageFor the price <strong>of</strong> 4 ads in the <strong>JSOM</strong>, you will receive:› 4 ads in the print and digital journal editions.› <strong>JSOM</strong>’s quarterly advertisers will be included and spotlighted with priority placement in the MTUS for no additionalcost.› Complimentary eNewsletter ad(s): You receive 1-4 complimentary ads in our bimonthly eNewsletter dependingon the size and position <strong>of</strong> the quarterly ad package you have chosen in the <strong>JSOM</strong> – 1/4 page ads in <strong>JSOM</strong> =1 complimentary eNewsletter ad, 1/2 page = 2 complimentary ads, full page = 3 complimentary ads, premiumposition = 4 complementary ads. Our eNewsletter goes out on the 1st and the 15th <strong>of</strong> each month. You can choosefrom a banner, skyscraper, or tile ad.› SOMA exhibitors receive a 10% discount.› Company logo with link to your website for duration <strong>of</strong> advertising.


2014 CALENDARSPRING EDITIONAd space close – 6 FebruaryAd materials due – 13 FebruarySUMMER EDITIONAd space close – 10 MayAd materials due – 17 MayFALL EDITIONAd space close – 9 AugustAd materials due – 14 AugustWINTER EDITIONAd space close – 11 OctoberAd materials due – 16 OctoberADVERTISING RATESQUARTERLY JOURNAL OF SPECIAL OPERATIONS MEDICINE (<strong>JSOM</strong>)*4-color 1 issue 2 issues 3 issues 4 issues2-Page Spread (premium) $10,958 $10,629 $10,300 $9,862Back Cover (premium) $7,160 $6,945 $6,730 $6,444Inside Front or Back Cover(premium)Full Page across from Table <strong>of</strong> Contents(premium)$6,378 $6,187 $5,995 $5,740$5,746 $5,574 $5,401 $5,171Full Page $4,850 $4,705 $4,559 $4,365Half Page $2,995 $2,905 $2,815 $2,696Quarter Page $1,898 $1,841 $1,784 $1,708MEDICAL TECHNOLOGY UPDATE SUPPLEMENT (MTUS)*Back Cover (premium) $7,160Inside Front or Back Cover (premium) $6,378Full Page $4,850RESERVE YOUR SPACE NOW!PREMIER ISSUE FALL 2014Half Page $2,995 (Complimentary to <strong>JSOM</strong> Quarterly Cover Advertisers)Third Page $2,515 (Complimentary to <strong>JSOM</strong> Quarterly Advertisers Only)*All rates include both print and digital “flip-book” versions.Digital Ads (eNewsletter and Digital Flipbook)› Skyscraper, Banner, or Tile Ad space available in our eNewsletter that goes out the 1st and 15th <strong>of</strong> every month, orchoose a Skyscraper or Banner Ad space that remains visible throughout the digital flip-book. All files should be a72 dpi jpeg or png.l 150 x 600 Skyscraper for the Sidebar $450/issue l 600 x 90 Banner at Top $450/issuel 400 x 400 Large Tile in Body <strong>of</strong> Newsletter $450/issue l 400 x 200 Medium Tile in Body <strong>of</strong> Newsletter $400/issuel 150 x 150 Small Tile Ad for the Sidebar <strong>of</strong> Newsletter $350/issue


PRINT AD SPECIFICATIONSJOURNAL OF SPECIAL OPERATIONS MEDICINE (<strong>JSOM</strong>) MEDICAL TECHNOLOGY UPDATE SUPPLEMENT (MTUS)Ad Size Dimension <strong>of</strong> Ad (inches) Ad Size Dimension <strong>of</strong> Ad (inches)2-Page Spread no bleed 15.75 x 9.375 PREMIER ISSUE FALL 20142-Page Spread with 1/8" bleed 17.125 x 11.125 Full Page no bleed 7 x 9.5Full Page no bleed 6.875 x 9.375 Full Page with 1/8" bleed 8.625 x 11.125Full Page with 1/8" bleed 8.625 x 11.125 Half Page Horizontal w/copy* 4.25 x 4.5Half Page Horizontal 6.875 x 4.75 Half Page Horizontal 7 x 4.5Half Page Vertical 3.3542 x 9.375 Third Page Horizontal w/copy* 4.25 x 3Quarter Page 3.3542 x 4.75 Third Page Horizontal 7 x 3Final Trim Size 8.375 x 10.875 Final Trim Size 8.375 x 10.875*Half Page ads limited to 950 characters, Third Page ads (complimentary to <strong>JSOM</strong> quarterly advertisers) limited to 600 characters. Please provide your companyinformation to us in a MS Word document.Classified/Recruitment Advertising$250 for 60 words or less; $1.50 for each additional word over 60. All classified ads must be prepaid at the time<strong>of</strong> order.Additional Services AvailableGraphic design services are available at an additional charge.Please contact us at publisher@<strong>JSOM</strong>online.org or (727) 748-7141 for more information.Complimentary SubscriptionsAdvertisers will receive a complimentary print journal for each issue they advertise in. The purchase <strong>of</strong> “premium”spaces will include an annual print and digital subscription.FORMATTING OF ADS› Images embedded and high-resolution (300 dpi)› CMYK not RGB (do not embed ICC pr<strong>of</strong>iles)› Fonts embedded or outlined (no artificial type styles)SIZINGBleedFull Page: 1/8 inch beyond trimPartial Page: no bleed or trim marks requiredLive Area: 1/2 inch inside trim› Please remember to include 1/8 inch bleed› No crop marks within bleed area› Ads must be complete and sized at 100%DELIVERY› Send ads either by email or CD-ROM› Include client or agency contact information, publication title, volume, issue or month <strong>of</strong> publication with exact adsubmitted via email.PRINTING INFORMATIONPrinting Process: Perfect-binding, 4-color processResolution: 300 dpi / Line Screen: 175Breakaway <strong>Media</strong> will print according to industry NAPL standards, CMYK density levels and will not be held responsiblefor the color reproduction <strong>of</strong> the ad.


journal <strong>of</strong> special operations medicine 2014 INSERTION ORDERContact:Company:Address:Telephone:Email:Issue(s):Ad size:eNewsletter Issue:Color:l Spring l Summer l Fall l Winter Quarterly | l MTUS<strong>JSOM</strong> l 2 Page Spread l Full Page l 1/2 Page (Horizontal or Vertical) l 1/4 PageMedical Technology Update Supplement (MTUS) l Full Page l 1/2 Page l 1/3 Pagel Skyscraper l Banner l Large Tile/Body l Medium Tile/Body l Small Tile/Sidebar4-color<strong>JSOM</strong> Position:l Inside Front Cover (premium)l Back Cover (premium)l Inside Back Cover (premium)l Full Page across from Table <strong>of</strong> Contents (premium)MTUS Position: l Inside Front Cover (premium) l Inside Back Cover (premium) l Back Cover (premium)<strong>Special</strong> Instructions:Net per Insertion:l Check l Credit Card: Exp. Date: CSC:Payment is due in full prior to selected edition going to print. Make check payable to Breakaway <strong>Media</strong>, LLC. If paying by credit card, pleaseadd 3%. Send payment to Breakaway <strong>Media</strong>, LLC, Spoor + Associates, PA, 111 Second Avenue NE #1600, St. Petersburg, FL 33701.Listing in the <strong>JSOM</strong> Advertising DirectoryCompany Name:Send Art (Ad) to: editor@<strong>JSOM</strong>online.orgWebsite:Authorized by:Date:Please review, sign, date and return to: advertising@<strong>JSOM</strong>online.orgFax: 866-409-2514 / Phone: 727-748-7141


Limitations <strong>of</strong> LiabilityThe advertiser agrees to indemnify and hold harmless the Publisher for all damages, costs, expenses <strong>of</strong> any nature including court costs and legalfees, for which the Publisher may become liable by reason <strong>of</strong> its publication <strong>of</strong> the advertiser’s advertisement. The Publisher is not responsible forincorrect ad materials run when ad materials or instructions are not received by the ad material deadline. The Publisher is not responsible for adplacements near competing products unless an agreement has been made in writing between the Publisher and Advertiser prior. The Publisherwill not be bound by any condition appearing on insertion orders,contracts, or copy instructions submitted by or on behalf <strong>of</strong> the Advertiser,when such condition conflicts with any pro vision in the Publisher’s policy. The Publisher does not make corrections to ad artwork. All ad artworkmust be submitted in final format. The Publisher is not responsible for the final reproductive quality <strong>of</strong> any materials provided that do not meetthe defined specifications <strong>of</strong> the publication. This includes color quality when pro<strong>of</strong>s for press match are not provided by the Advertiser. ThePublisher is not responsible for printer’s or clerical errors, nor will any credits be given for advertising errors not reported after the first issue inwhich the ad is published.Acceptance <strong>of</strong> AdvertisingAcceptance <strong>of</strong> all advertising is subject to review and approval by the Publisher. Ads that have not previously appeared in the <strong>JSOM</strong> mustbe submitted for approval at least two weeks prior to the ad space closing. Considering the great effort a manufacturer may undertake indeveloping advertising campaigns, advertisers are encouraged to forward proposed advertisements in rough form, thereby minimizing anyinconvenience caused by the review <strong>of</strong> advertising messages. All claims <strong>of</strong> fact must be fully supportable and should be meaningful in terms<strong>of</strong> performance or any other benefit. Advertisers should avoid the use <strong>of</strong> claims whose validity depends upon extremely fine interpretations<strong>of</strong> meaning. This does not exclude the use <strong>of</strong> normal qualifiers, such as footnotes, which may be necessary to render a claim true. Advertisersmay cite in references from scientific literature, provided the reference is truthful and is a fair representation <strong>of</strong> the body <strong>of</strong> literature supportingthe claim made. Comparisons to a competitor’s products or services listed in the <strong>JSOM</strong> are prohibited. The inclusion <strong>of</strong> an advertisement in the<strong>JSOM</strong> is not to be construed or publicized as an endorsement or approval by the Publisher, nor may the advertiser promote that its advertisingclaims are approved or endorsed by the Publisher. Artwork, format, and layout should be such as to avoid confusion with editorial content <strong>of</strong>the publication. The Publisher reserves the right to insert the word “Advertisement” above or below any copy to avoid confusion. The Publisherreserves the right to reject requests for advertisements, or not to renew previously approved advertisements, at any time, including withoutlimitation any advertisement that the Publisher determines could adversely affect the good will or reputation <strong>of</strong> the <strong>JSOM</strong>. Advertisements thatconflict or have the appearance <strong>of</strong> conflicting with the Publisher’s policies are prohibited. The fact that an advertisement for a product, service,or company has appeared in a Publisher’s publication or on a website shall not be referred to in collateral advertising. Use <strong>of</strong> the Publisher’s orjournal’s name and/or logo is prohibited without the Publisher’s prior written approval.SpecificationsThis Agreement is final to the size, shape, color, and placement as set forth above. All changes thereafter must be approved by the Publisher bythe ad space closing deadline and a new Agreement must be signed.Advertising Material DeadlineAll advertising material must be provided in electronic format as outlined with accompanying high resolution pro<strong>of</strong> by the ad materials deadlinelisted in this document.Edits and CorrectionsThe Publisher may, at its discretion, require edits or reject any advertisement submitted by the Advertiser that it deems inappropriate or that isinconsistent with the <strong>JSOM</strong>’s mission and organizational practice. This Agreement cannot be invalidated for typographical errors, or incorrectinsertions in Publisher’s publications. The Advertiser shall notify the Publisher <strong>of</strong> such errors immediately. Upon notification, errors will becorrected in the next available placement <strong>of</strong> the advertisement that is agreed to and made in this Agreement, provided the production timelinesallow for the insertion <strong>of</strong> the corrected ad material. The Publisher shall not be held liable to the Advertiser for any loss that results from theincorrect publication <strong>of</strong> the Advertiser’s advertisement.Payment TermsPayment is due in full prior to selected edition going to print. Make check payable to Breakaway <strong>Media</strong>, LLC. If paying by credit card, please add3%. Send payment to Breakaway <strong>Media</strong>, LLC, Spoor + Associates, PA, 111 Second Avenue NE #1600, St. Petersburg, FL 33701.Advertising Insertion Order submitted to the:Spring Edition, Volume 14, Edition 1 / due NLT 13 February 2014 Fall Edition, Volume 14, Edition 3 / due NLT 15 August 2014Summer Edition, Volume 14, Edition 2 / due NLT 16 May 2014 Winter Edition, Volume 14, Edition 4 / due NLT 16 October 2014In order to qualify for multi-ad discount, payment must be paid in full for all ads spaces purchased at the time <strong>of</strong> the first ad due date. A 1.5%finance charge will be applied to all past due amounts. In the event Advertiser fails to make payment, including incurred finance charges, withinthirty (30) days after publication, the Publisher will discontinue all advertising from the Advertiser until payment is received in full. This suspension<strong>of</strong> advertising does not relieve the Advertiser <strong>of</strong> its contractual obligations under this contract. A completed and duly signed Agreementguarantees advertising rates for the period identified in this document. By signing this Agreement, advertising agencies assure that they have theright to contractually bind the company being represented and in the event <strong>of</strong> default <strong>of</strong> payment or cancellation, both the advertising agencyand the company represented are held liable for the obligations <strong>of</strong> this Agreement.CancellationThe Advertiser may cancel or change an insertion within this Agreement by providing notice in writing to the Publisher seven (7) days prior tothis deadline. Any insertions cancelled after the ad space closing deadline will incur the full cost <strong>of</strong> the insertion.727-748-7141 | Fax 866-409-25141275 66th St N #41494, St. Petersburg, FL 33743advertising@<strong>JSOM</strong>online.org www.<strong>JSOM</strong>online.org

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