Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
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Target Audiences<br />
Mid-<strong>Career</strong>/Underemployed<br />
• Readily available<br />
7.2 percent unemployment in Ohio<br />
14 percent underemployment in Ohio<br />
• Talented workforce ready to engage<br />
• To raise awareness of industry<br />
Variety of opportunities, not just sales<br />
Retraining and certification options<br />
• How best to reach<br />
Social media vs. traditional media<br />
Networking sites<br />
<strong>Industry</strong> outreach to customers, employees and agents<br />
©2012 Paul Werth Associates | Ohio <strong>Insurance</strong> Institute Annual Meeting – IIRC <strong>Career</strong> <strong>Awareness</strong> <strong>Campaign</strong><br />
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