01.12.2012 Views

Insurance Industry Resource Council: Career Awareness Campaign

Insurance Industry Resource Council: Career Awareness Campaign

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Nine Strategies for Success<br />

Strategy 6 – Social Media/Digital Strategy<br />

• Facebook<br />

­ Weekly career spotlight<br />

• Twitter<br />

­ Drive traffic to content<br />

­ Highlight news of initiative<br />

• YouTube<br />

­ House testimonial videos<br />

• LinkedIn<br />

­ Target mid-career<br />

­ <strong>Career</strong> transition LinkedIn<br />

• Link to Ohio insurance company sites<br />

©2012 Paul Werth Associates | <strong>Insurance</strong> <strong>Industry</strong> <strong>Resource</strong> <strong>Council</strong> – <strong>Career</strong> <strong>Campaign</strong> Kickoff<br />

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