Insurance Industry Resource Council: Career Awareness Campaign

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Nine Strategies for Success Strategy 1 – Branding • Name the campaign • Logo development • Style guide Use of the logo ©2012 Paul Werth Associates | Ohio Insurance Institute Annual Meeting – IIRC Career Awareness Campaign 17
Nine Strategies for Success Strategy 2 – Website Enhancements • Add to the diversity of the site, especially with the testimonial videos • Veterans link/content Skill translator GI Bill and funding support Certification options Peer video • Mid-career professional content Skill translator Certification/education options Mid-career transition video • Links to additional students resources ©2012 Paul Werth Associates | Ohio Insurance Institute Annual Meeting – IIRC Career Awareness Campaign 18
Page 1 and 2: INSURANCE INDUSTRY RESOURCE COUNCIL
Page 3 and 4: August 15 Workshop Recap ©2012 Pau
Page 5 and 6: August 15 - Workshop Participants (
Page 7 and 8: ©2012 Paul Werth Associates | Prep
Page 9 and 10: Program Goals 24-Months • Increas
Page 13 and 14: Target Audiences Mid-Career/Underem
Page 17: Nine Strategies for Success ©2012
Page 21 and 22: Nine Strategies for Success Strateg
Page 29 and 30: Next Steps • Finalize plan • Pr

Insurance Industry Resource Council: Career Awareness Campaign

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