Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Nine Strategies for Success<br />
Strategy 8 – Advertising/Co-op Program<br />
• Creation of a co-op advertising program with ads tagged<br />
with initiative logo<br />
• Stand-alone ads for the campaign that could be run<br />
by companies<br />
Banner ads<br />
• Facebook<br />
• <strong>Career</strong>Builder<br />
• Monster<br />
• LinkedIn<br />
Print ads<br />
Radio ads<br />
• PSA campaign through JobsOhio<br />
©2012 Paul Werth Associates | Ohio <strong>Insurance</strong> Institute Annual Meeting – IIRC <strong>Career</strong> <strong>Awareness</strong> <strong>Campaign</strong><br />
25
Change language