Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
Insurance Industry Resource Council: Career Awareness Campaign
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Nine Strategies for Success<br />
Strategy 5 – Media Relations<br />
• Print (daily papers, suburban papers, op-ed)<br />
• Broadcast (TV, radio, radio tours)<br />
• Digital (bloggers, career sites)<br />
• Story 1 – Launch of Talent Gap Initiative<br />
Partnership between Ohio and industry<br />
Program launch and focus<br />
• Story 2 – Where are the jobs? In insurance!<br />
17,000 jobs in four years<br />
Benefits – stable, work/life balance, compensation<br />
• Story 3 – Education leads the way. Launch of university<br />
programs in Ohio.<br />
©2012 Paul Werth Associates | <strong>Insurance</strong> <strong>Industry</strong> <strong>Resource</strong> <strong>Council</strong> – <strong>Career</strong> <strong>Campaign</strong> Kickoff<br />
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