NEW<strong>SHELL</strong>A DISTRIBUTES MANN FILTERSHella Australia has entered into a sales agency agreement with Mann and Hummel to market the premier quality MannFilter engine, oil, air, cabin and fuel filters to the aftermarket.While this alliance is new to the<strong>Australian</strong> automotive aftermarket, MannFilter and Hella successfully work togetherin sales partnerships across several othercountries and regions.This agreement also aligns the premiumquality Mann Filter range with one of themost respected and successful brands in the<strong>Australian</strong> automotive aftermarket.Former Mann and Hummel Australia ManagingDirector Robert McLellan has joined HellaAustralia as Business Manager – Filtration.One of the many synergies of thispartnership is the significantadditional value that existing MannFilter distributors gain by havinginstant access to the strong HellaAustralia and Behr Hella Servicesales and marketing team who arelocated in five state offices acrossthe country.Former Mann and HummelAustralia Managing Director, RobertMcLellan, has joined Hella Australiaas Business Manager – Filtration,ensuring a smooth transition forvalued Mann Filter customers.“Our prime objective is tomaintain and support our loyal Mann Filtercustomers across the nation,” he said.“In order for this change to be of value tothem, we have maintained a consistentpricing structure while offering superiorstock availability, a significantly expandedsales representation, and a proactivemarketing and advertising strategy.”Hella Australia Independent <strong>Aftermarket</strong>Director, Terry Fitzgerald, said the companynow offers the <strong>Australian</strong> automotiveaftermarket the world’s best quality filtrationproducts to suit a wide range of EuropeanPremium quality Mann and Hummel cabin air filters arenow available from Hella Australia.makes and models along with commercialtransport and motorcycle applications.“Hella Australia will also provide thesame dedicated technical assistance that weare renowned for,” he said.“Our goal is to make the Mann Filterrange the number one European filter ofchoice in the <strong>Australian</strong> automotiveaftermarket.”To find out more or to order premium qualityMann Filter products, contact Hella AustraliaCustomer Service toll free on 1800 061 729.2010 TAIPEI <strong>AM</strong>PA SET TO BE BIGGEST EVERRegistration numbers for the 2010 Taipei International Auto Parts and Accessories Show (<strong>AM</strong>PA) are projected to hit arecord 2700 booths, indicating that the economy is back.It also means Taipei <strong>AM</strong>PA will expand itsfirst place position among auto parts show inAsia and subsequently, if there is oneinternational show you are attending this year,it should be Taipei <strong>AM</strong>PA.The 26th Taipei <strong>AM</strong>PA will take place atTWTC Nangang Exhibition Hall in Taiwanfrom April 12 to 15 and will be held inconjunction with the fifth Taipei InternationalAutomobile Electronics Show.The coming <strong>AM</strong>PA builds upon thedazzling success it achieved in 2009 thatsuccessfully provided a global platform forbuyers from around the world.Among the 900-plus Taiwan domesticexhibitors are key suppliers including TYCBrother Industrial, Depo Auto Parts Ind, EagleEyes Traffic Industrial, Sonar Auto Parts, KaiYih Industrial, XYZ Auto Parts, Gordon AutoBody Parts, and Nankang Rubber Tire Corp.This year’s Taipei <strong>AM</strong>PA is expected tohost record more than 200 foreign exhibitorsfrom Korea, Singapore, Hong Kong, Thailand,Malaysia, Philippines, USA, India, and China.Focus areas at the 2010 show includesenergy saving LED auto lighting, innovativeengine parts, suspension systems,transmission systems, brake systems, tyrepressure monitoring systems (TPMS),maintenance equipment, air tools, tires andrims.Taipei <strong>AM</strong>PA 2010 also features a newElectric Vehicle Parts Area where manysuppliers in partnership with foreign automanufacturers such as Jaguar, Tesla andLotus will stage their latest lithium-ironphosphate(LiFePO4) batteries, motors andpower management systems.The show is inviting the suppliers to comeand be the first to reap the benefits of greenbusiness opportunities.<strong>AM</strong>PA 2010 is estimated to attract morethan 6000 international buyers who willcheck out the latest innovations in auto partsand accessories.Top buyers include those representingBMW and Audi, Honda, ZAZ (the largestUkrainian auto maker), Beijing AutomobileWorks, and Shanghai Auto.Multinationals like SANYO, Federal Mogul(UK), TRW <strong>Automotive</strong> of Spain, Delphi ofAustralia, Magna Powertrain of China, Valeo,Saud Bahwan <strong>Automotive</strong> (UAE) andContinental <strong>Automotive</strong> of Brazil also visit theshow.And with the economy getting back ontrack and E-car incentive policies worldwide,it’s certain that <strong>AM</strong>PA 2010 will fast trackyour success.For more information call Anthony Tung on02 9247 0111, or to pre-register, visitwww.Taipei<strong>AM</strong>PA.com.tw6 AU T O M O T I V E A F T E R M A R K E T M AG A Z I N E F E B R UA RY 2 010 www.aaaa.com.au
NEWSAAAA INAUGURAL GOLF DAYThe AAAA is proud to launch its Inaugural Golf Day to be held on Friday 12th March 2010 at Kingston Links, locatedjust 20 minutes from Melbourne's CBD via the Monash Freeway. This day is to provide members with an opportunityto network and enjoy the company of your industry colleagues in a relaxed and informal environment.Major SponsorWe would like to thank all our sponsors for this inaugural new event:Major Sponsor Premier Auto TradeNearest the Pin (1) Blue Tongue RecruitmentPre-Dinner Drinks AvailableNearest the pin (2) Glenhuntly Printing WorksRefreshment Cart NGKHole Sponsor Century Yuasa BatteriesRefreshment Cart KYBHole Sponsor Immij Pty LtdGolf Ball Sponsor <strong>Australian</strong> Street Rod Federation Hole Sponsor SWE CheckLongest Drive DaycoHole Sponsors Still availablePlease contact Michelle Vizzutti at the AAAA National Office on 03 9561 7044 if you would like further information on this exciting new event!FULCRUM EXTENDS DEALER NETWORKFulcrum’s network of 73 Authorised Dealers extends throughout Queensland, New South Wales, the ACT and Victoria andnow includes a Western NSW regional expansion that extends from Lithgow through to Cowra.The Fulcrum Suspensions AuthorisedDealer network is a knowledge-basedpartnership with various like-minded andprogressive automotive businesses.Fulcrum aligns itself with thesebusinesses and provides them with leadingbrand steering and suspension productsalong with a range of product, technical,sales and marketing support.Ensuring the right mix of leading brandstogether with the provision of extensivetraining and support allows Fulcrum to worktogether with its authorised dealers toprovide value added, tailored suspensionsolutions for customers.Fulcrum’s branding strategy ‘The Gurus’underpins its entire advertising marketingcommunication and is synonymous withexpertise and specialisation within thesuspension industry.Fulcrum supplies a broad range ofleading brand, high performance steeringand suspension products, including shockabsorbers, coil and leaf springs, torsionbars, height and damping adjustablesuspension, 4x4 suspension kits andenhancements, performance suspensionand lowering kits, electronic damper forcecontrollers, remanufactured power steeringand tie rods and ball joints.Fulcrum’s range of premium qualitysuspension products include the wellknown brands of TEIN, Bilstein, Koni,Boge, Monroe, Polyair, RAW, King Springs,EFS, Eibach, APS and its own locally madeSuperPro Polyurethane Bushings.The partnership of TEIN Japan andFulcrum Suspensions brings seriousperformance car suspension to the<strong>Australian</strong> market.Working closely with TEIN Japan,Fulcrum has invested in a comprehensiveresearch and development program tocustomise TEIN’s advanced engineering tosuit the unique demands of <strong>Australian</strong>driving conditions.TEIN products are designed to extractthe full handling potential from a range of<strong>Australian</strong> and imported vehicles and offerthe optimal balance between sportsperformance and comfort.These exclusive performancesuspension products also provide customerswith TEIN’s low-slung good looks for theirvehicle, while adhering to <strong>Australian</strong> legalride height limits.Combining the precision engineering ofTEIN products with Fulcrum’s own locallydesigned and manufactured SuperProPolyurethane Bushings allows Fulcrum toprovide tailored suspension packages for alarge range of vehicles, offering customersthe ultimate in performance enhancements.Fulcrum’s tailored suspensionenhancement kits comprise of TEIN shockabsorbers, TEIN S-Tech Coil Springs andSuperPro polyurethane suspensionbushings.This ultimate combination results insignificantly reduced vehicle body roll,superior ride comfort and precise handling.All of these important factors providemore controllability and balance throughcorners and under braking.Fulcrum Suspensions CEO Graham Scudamore-Smithwith a selection of TEIN high performancesuspension products at the company's MelbourneDistribution Centre.Triple V8 Supercar Champion Craig Lowndes with aSuperPro covered gearshift trophy presented byFulcrum Suspensions.AU T O M O T I V E A F T E R M A R K E T M AG A Z I N E F E B R UA RY 2 010 7