multicultural pr special report - Odwyerpr.com

PROFILES OF INTERNATIONAL PR FIRMStional PR campaigns for clients inthe entertainment, lifestyle andtechnology industries, includingU.S. and international film companies,international celebritiesand recording artists, worldwideconcert tours, fashion/lifestylebrands, instrument manufacturersand global technology brands.Our team manages globalaccounts working in conjunctionwith our international Rogers &Cowan and IPG family offices toexport and adapt PR, sponsorshipactivation, strategic alliances,influential seeding, event marketingand social media strategiesfor use worldwide.Our International Film divisionworks with filmmakers, producers,financiers, distributors, filmcommissions and filmmaking talentaround the world to spearheadtheir international publicity campaignsthroughout the lifetime oftheir film. We provide clientswith extensive knowledge of theinternational film market andclose relationships with leadingdistributors and media around theworld. We execute corporate PRcampaigns to position our clientswithin the film industry, manageinternational PR of theatricalfilms, promote foreign productionfacilities and manage mediaactivities at major film festivalsand markets, including Cannes,Edinburgh, Zurich, Tribeca Doha,Venice, AFM, Mifed and MipTV.RUDER FINN301 East 57th StreetNew York, NY 10022212/593-6400www.ruderfinn.comDavid Finn, ChairmanKathy Bloomgarden & PeterFinn, Co-CEOsRuder Finn is one of the world’slargest independent PR agenciesemploying 600 people worldwide.The firm is organized around fourstrategic pillars that reflect theagency’s key areas of leadership:Health & Wellness, Corporate &Public Trust, Global Connectivityand Life + Style. Expertiseincludes reputation management,branding, cultural and social issues,and intent driven social mediathrough its digital practices, RFRelate and RF innovation studios.Clients include: Air France,APEX, Bayer, Brazil, Audi, BristolMyers Squibb, Canadian TourismCommission, Chanel, Citigroup,Emirate Airlines, Hermes, IEEE,Govt. of Bahrain, Jamaica TouristBoard, L’Oreal, Microsoft, MoetHennessy Diageo, Merck,Novartis, Pfizer, PepsiCo, VisaInternational.Ruder Finn has a global footprintwith wholly-owned offices in NewYork, Chicago, Los Angeles, SanFrancisco, Washington, DC,London, Paris, Berlin, Basel,Jerusalem, Beijing, Hong Kong,Guangzhou, Shanghai, Singapore,and affiliates in all other majorcities in the US, Europe, LatinAmerica and Asia-Pacific. Thefirm’s offices in New York and inChina are among the largest in theindustry.WEBERSHANDWICK919 Third AvenueNew York, NY 10022212/445-8000www.webershandwick.comHarris Diamond, CEOJack Leslie, ChairmanAndy Polansky, PresidentJill Murphy, Chief BusinessDevelopment OfficerWeber Shandwick is a leadingglobal public relations agency withoffices in 76 markets around theworld. The firm’s reputation is builton its deep commitment to clientservice, creativity, collaborationand harnessing the power of advocates— engaging stakeholders innew and creative ways to buildbrands and reputation.Weber Shandwick providesstrategy and execution acrossworld-class practices such as consumermarketing, healthcare, technology,public affairs, corporate/financialand crisis management.Its specialized servicesinclude digital/social media, advertising,market research, and corporateresponsibility.In 2010, Weber Shandwick wasnamed Global Agency of the Yearby the Holmes Report for the secondyear in a row, an ‘Agency ofthe Decade’ by Advertising Age,Large PR Agency of the Year byBulldog Reporter, and TopCorporate Responsibility AdvisoryFirm by CR Magazine. The firmhas also won numerous ‘best placeto work’ awards around the worldincluding “Best Multinational Firmto Work For in EMEA” by theHolmes Report and a “Top Place toWork in PR” by PR News.Weber Shandwick is a unit ofThe Interpublic Group ofCompanies (NYSE:IPG), which isamong the world’s largest advertisingand marketing services organizations.odwyerpr.com is unrivaled for its hardhittingcoverage of all areas of marketing,communications, PR and media news.With PR and media in a state of upheaval,it’s more important than ever to keep ontop of the buzz in the industry.JUNE 2010 WWW.ODWYERPR.COM 25