multicultural pr special report - Odwyerpr.com

PROFILES OF MULTICULTURAL PR FIRMSthese consumers Polyculturals.To learn more contact VerdiaJohnson, President, @ 212/336-9743. Our clients: Nissan,Infiniti, MassMutual FinancialGroup, Visa Prepaid Debit Card,Lowe’s Home Improvement,Continuum Health Partners,Gillette, MBIB/P&G andDiageo.INTERVIEWINGSERVICE OFAMERICA (ISA)Corporate Headquarters15400 Sherman Way, 4th FloorVan Nuys, CA 91406818/989-1044halberstam@isacorp.comwww.isacorp.comMichael Halberstam, PresidentFounded in 1982,Interviewing Service ofAmerica (ISA) had become oneof the largest market researchdata collection and processingfirms in the US. To date, wehave conducted multiculturaland multilingual research projectsin 67 languages, worldwide.Industries served includeAutomotive, CPG, Healthcare,fast food, entertainment, radioand TV advertising, public relationsand universities. We areacknowledged as experts in theAsian and Hispanic Americancommunities. ISA has officesaround the USA, Canada andIndia with three telephone centersand two focus group facilitiesin Los Angeles. We are theco-owners of the AsianAmerican Marketing Report, aone-of-a-kind, ongoing syndicatedsurvey that compares theChinese, Korean, Vietnamese,Filipino, Indian, Hispanic andAfrican American communitieswith the general population.MULTICULTURALMARKETINGRESOURCES, INC.101 Fifth Avenue, Suite 10BNew York, NY 10003212/242-3351lisa@multicultural.comwww.multicultural.comLisa Skriloff, PresidentMulticultural MarketingResources,Inc.(www.multicultural.com) is apublic relations and marketingconsulting firm working withcorporations, PR firms and themedia. We specialize in promotingmulticultural marketing anddiversity news to the mainstreammedia and general newsto the ethnic press. Our clientsinclude the nation’s leadingcommunications firm withLisa Skriloff is President of Multicultural Marketing Resources, Inc.expertise in marketing toHispanic, Asian American,African American, GLBT andother multicultural consumersas well as minority- and womenownedbusinesses.We also work with generalmarket public relations firms insupport of their b2c news. LisaSkriloff, previously a MarketingDirector at the New York Timesand Editor/Account rep withCaballero Spanish Radio, foundedthe company in 1994. MMRpublishes MulticulturalMarketing News, our freenewsletter by email, (fromMMRNews@multicultural.com)an award-winning, newsletterthat provides executives withresources for targeting ethnicconsumers and journalists withstory ideas and contacts.MMRNews serves as a paid service,available to public relationsfirms, for distribution of releasesto both journalist and corporatelists. Our annual directory, TheSource Book of MulticulturalExperts, lists companies ownedby or with expertise in marketingto cultural and niche markets,including Hispanic, AsianAmerican, African American,women, people with disabilitiesand GLBT consumers. Paid listingsare available with repeat inour searchable directory atwww.multicultural.com.The Multicultural MarketingResources Knowledge Center,serves as a consultant resourcefor professionals in the industryavailable for outsourced help onan hourly or project basis.Multicultural SpeakersShowcase offers trainers andpresenters for conferences andinternal meetings. Through thenewsletter and directory we helpcompanies gain visibility amongexecutives at corporations whooversee multicultural marketingbudgets and journalists whoseek diverse sources. For journalists,we offer a wealth ofresources for Black HistoryMonth, Women’s HistoryMonth, Asian Pacific AmericanHeritage Month, and HispanicHeritage Month, as well as foryear-round coverage of adiverse America. We provideexperts for interviews, alongwith demographic informationand insights into best practicesand trends. Visitwww.multicultural.com to signup for a free subscription to ournewsletter, MMRNews; to viewour Calendar of RecommendedMulticultural / Diversity Events;to meet our Multicultural /Diversity Speakers Showcasemembers and to download ourSource Book. JUNE 2010 WWW.ODWYERPR.COM 31