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Hertfordshire Libraries, Heritage and the Arts - Hertfordshire County ...

Hertfordshire Libraries, Heritage and the Arts - Hertfordshire County ...

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Section 1 - Introduction: <strong>Libraries</strong> for <strong>the</strong> 21st Century• A targeted marketing campaign hashighlighted what libraries have to offer,both to existing library users <strong>and</strong>people who don’t currently use libraryservices. Some of <strong>the</strong> highlights of <strong>the</strong>campaign include:‣ Adshel adverts to promote Sundayopening at Bishops Stortford, HemelHempstead, St Albans <strong>and</strong>Stevenage libraries‣ New vibrant modern externalsignage at all librariesEntrance to Oxhey library‣ Radio advertising on Chiltern FM<strong>and</strong> Mercury FM highlighting freeInternet access <strong>and</strong> children’sservices‣ Bus advertising – “Visit your library”adverts on 35 buses across<strong>Hertfordshire</strong>• A new ‘Love your library loyalty cardscheme’ is proving extremelypopular with library users. Regularborrowers receive a ‘Borrow one,get one free’ voucher for DVDs,CDs or talking books, plus <strong>the</strong>opportunity to win a book token in amonthly prize draw. Over 40,000collector cards have been returnedso far.Cllr Keith Emsall (Executive Member forCommunity Safety <strong>and</strong> Culture) takes somereading for his bus journey‣ Adshel adverts (bus stopadvertising) to promote <strong>the</strong> new ICTsuite at Watford library2

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