Leadership for the Global Marketplace - The College of Business ...

Spring 2007Leadership for the Global MarketplaceCollege of Business Administration

Greetings:College of Business AdministrationSome of our highlights you’ll find in this issue are:San Diego State University and our College of Business Administration are proudto present you with an overview of our most recent international business accomplishments.We have become a recognized leader in training students with a competitiveadvantage in an ever changing economy. For three years in a row, SanDiego State University is ranked “Top 10” for International Business by U.S. News &World Report. This year, we unveiled our new slogan – Leadership for the GlobalMarketplace – and take great pride in the recent initiatives we have completed tobetter prepare our students to work in the global economy.As a part of our commitment to academic excellence and the global marketplace, our College has recentlyadded two new graduate programs:• The Global Entrepreneurship MBA will provide students with the opportunity to study in San Diego, China,India and the Middle East. They will learn from executives from our corporate partners: QUALCOMM, Invitrogen,Microsoft, Intel and KPMG.• SDSU and Gallup University have combined their expertise to develop a new MBA for Executives in Life Sciences.The Life Sciences MBA is predominantly on-line to allow executives to participate, and was designed to prepareindividuals to effectively lead healthcare product development and regulatory approval, while accelerating thetime to market, decreasing costs, and bringing tangible benefits to patients worldwide.To compliment our innovative curriculum, we have recruited twelve new faculty who focus on internationalbusiness research.Our recognized Centers are unique, and each support our global focus:• SDSU’s Center for International Business Education and Research (CIBER) was once again named a nationalcenter of excellence by the U.S. Department of Education;• SDSU’s Entrepreneurial Management Center (EMC) works with the Beyster Institute’s Middle East EntrepreneurTraining program;• SDSU’s Corporate Governance Institute is dedicated to the study and application of responsible corporategovernance principles worldwide;• SDSU’s Family Business Forum has expanded its reach to include workshops internationally.Strategically situated on the border with Mexico and serving as a gateway to the Pacific Rim, our Collegecontinues to play a pivotal role in preparing students to work internationally. Thank you for taking the timeto peruse this publication and learn more about the great things happening at San Diego State University.Sincerely,Gail K. Naughton, Ph.D.DeanContentsNew Global Entrepreneurship MBA . . . . .3CIBER Updates . . . . . . . . . . . . . . . . . . . . . .6Student News . . . . . . . . . . . . . . . . . . . . . . .10Distinctions . . . . . . . . . . . . . . . . . . . . . . . .12Faculty Spotlights . . . . . . . . . . . . . . . . . . .14Faculty Achievements . . . . . . . . . . . . . . . .16New Faculty Hired . . . . . . . . . . . . . . . . . . .182 sdsu college of business administration: leadership for the global marketplace

New MBA in Global Entrepreneurship AnnouncedQUALCOMM, Invitrogen, Microsoft, Inteland KPMG partner with the College of BusinessAdministrationOn November 15, 2006 SDSU’s College ofBusiness Administration (SDSU CBA) announceda first-of-its-kind MBA program in GlobalEntrepreneurship at a press conference at theMarriott Marquis in Times Square. At the event,corporate partners, representatives from internationaluniversities and industry experts participatedin a panel discussion on global business, culturallearning and the need to educate managers whoare conducting business internationally. Those atthe event included: CBA Dean Gail Naughton,QUALCOMM Chairman of the Board Irwin Jacobs,American University of Beirut Olayan School ofBusiness Dean George Najjar, Invitrogen Vice Presidentof Global Learning and Development BelindaHyde, and United Arab Emirates Higher Colleges ofTechnology Director of Special Programs Norman Gray.“ By bringing together key growth industries anduniversities located in emerging countries, alongwith industry leaders who will share ‘ bestpractices’ in globalization, we will give ourstudents the knowledge and skills to effectivelyconduct business in the global arena.”– Gail K. Naughton, Dean, College of Business AdministrationThis innovative program takes students around theworld to four different countries as they study in aone-year, comprehensive program that shows them,in a hands-on environment how international businessis conducted. Corporate partners QUALCOMM,Invitrogen, Microsoft, Intel and KPMG have joinedwith SDSU CBA to give students real-worldexperiences of how companies operate in differentcountries, as well as expose them to current issuesand trends within each corporate sector.“This program is the wave of the MBA future,” saidSDSU CBA Dean Gail Naughton, an entrepreneurand pioneer in the field of tissue engineering.“By bringing together key growth industries anduniversities located in emerging countries, alongwith industry leaders who will share ‘best practices’in globalization, we will give our students theknowledge and skills to effectively conduct businessin the global arena.”Students begin their study with six weeks in SanDiego and then travel for 12-week blocks to eachpartner university in China, India and the MiddleEast, finishing their last six weeks in San Diego. Foreach MBA cohort, the partner university will bedetermined based on academic strengths, studentinterest and academic calendar.“The Indian Institute of Management Lucknow(IIML) realizes that the 21st century belongs toentrepreneurs, not only in India, but across theglobe,” said Dr. Devi Singh, Director of IndianInstitute of Management, Lucknow, and Professorof International Finance and Management. “Neverin history has the entrepreneurial spirit been morealive as most nation states have come to acceptthe importance of entrepreneurship in creatingjobs and fueling economic growth. I think therecould not have been a better time to start a GlobalEntrepreneurship MBA Program.”At each campus, the students form relationshipswith their peers who are studying in the partneruniversities’ MBA programs to develop a global... continued on page 4sdsu college of business administration: leadership for the global marketplace 3

Dean Gail Naughton(at podium) asks questionsof the panel of globalbusiness experts at theNYC Press Conference.From left to right are:Dr. Norman Gray, UnitedArab Emirates HigherColleges of Technology;Dr. Belinda Hyde, VPof Global Learning atInvitrogen; Dr. GeorgeNajjar, dean of the OlayanSchool of Business atAmerican Universityof Beirut; and Dr. IrwinJacobs, chairman of theboard and founder ofQUALCOMM.network of business contacts. Corporate partnerexecutives lecture on keys to success in cross-culturalbusiness experiences, and students travel to theirlocal manufacturing plants and research centers tosee how the strategies they are learning in the classroomare implemented in the workplace.“We believe that it is important for leaders to havea global perspective and an understanding abouthow to operate in the global marketplace,” saidDr. Irwin Mark Jacobs, chairman and founder ofQUALCOMM. “SDSU CBA has created a programthat will enable students to have a greater understandingof cultural and business differencesaround the world.”QUALCOMM, Invitrogen, Microsoft, Intel and KPMGrepresent the wireless, biotech, high tech and financialadvisory business sectors that are experiencingtremendous growth in the global market.“One of the most significant challenges companiesface today is building a team experienced in workingwith people from diverse cultures and with asound understanding of global business practices,”said Corporate Vice President of the Original EquipmentManufacturer (OEM) Division of Microsoft ScottDi Valerio. “SDSU’s GEMBA program, with its focuson student involvement in different cultures andinternational business practices, will help ensurecompanies have the quality of employees neededto be competitive in the global economy.”Each partnering company has operations in thecountries where SDSU students will travel to study.As the capstone project to the program, teams ofstudents will work with executives from the industryof their choice to provide solutions to a currentbusiness problem.Leonard Lavin, founder and chairman of Alberto-Culver Corporation, noted business author ofWinners Make it Happen and SDSU’s Entrepreneurin-Residencesaid, “When my company beganexpanding into international markets, it becameclear that what worked for our brands in the U.S.was not necessarily going to work everywhere. Itquickly became important for our executives tounderstand how specific brands within our consumerproducts line crossed cultural boundaries.An entrepreneurial focus is one of the keys to successin our company and this is particularly true ininternational situations. The Global EntrepreneurshipMBA program at SDSU is the type of programthat can help corporations give their employees aglobal edge.”The first class is scheduled to begin in early 2008.Further information and prospective student inquiriesshould be directed to http://gemba.sdsu.edu.4 sdsu college of business administration: leadership for the global marketplace

New International Business Chair SpotlightChair of the San Diego StateUniversity International Business(IB) Program Dean Popp has bigplans for the future. Popp, whoassumed his current position inJanuary 2006, has been busyworking on new initiatives andmaintaining the alreadyvery successful IB program.Popp began his SDSU career in 1969 as an assistantprofessor of Economics. Starting in 1985, Popp wasthe associate vice president for Faculty Affairs. Heheld that position until 2003 when he retired. In2006, Popp was presented with the opportunity toact as chair of the IB program. He gladly acceptedand has been working hard to maintain and developthe program’s strong reputation ever since.As chair of the undergraduate IB program, Poppstrives to improve the overall quality of the IBprogram in order to enhance the experience for allstudents involved. One initiative that he feels willbenefit current students, as well as students whohave graduated, is the IB Alumni Organization.Popp wants to establish an organization comprisedof alumni who can offer support in the implementationof new curriculum at the university.Once the alumni organization is established, Poppwould like to see a relationship develop betweenit and the IB Society, a club made up of IB studentsand headed by Marketing Professor MassoudSaghafi. Popp hopes that alumni can act asmentors and facilitate students in the search foran internship, which is a requirement to completethe IB program.“I have identified alumni who show interest insupporting the IB program and who want to stayconnected,” said Popp. “I have high hopes that thiswill be well received by alumni.”that can present some financial difficulties. It is oftenless expensive to live abroad than it is to live in SanDiego, however, there are often limits on what kindof work non-residents can do. Popp hopes thatmembers of the new alumni organization will takethe lead in starting this scholarship fund.Popp admits that the past year has been a learningexperience for him.One initiative that he feels will benefit currentstudents, as well as students who have graduated,is the IB Alumni Organization. Popp wants toestablish an organization comprised of alumniwho can offer support in the implementation ofnew curriculum at the university.“I have to learn what is important to our partneringforeign universities,” said Popp. “I’m looking to theCollege of Business Administration and the Collegeof Arts and Letters faculty for advice because withouttheir support, the IB program would not work.”Popp maintains excellent relationships with theprogram’s partner universities and is currentlyworking on establishing two new partnershipswith universities in Lebanon and Morocco.SDSU’s International BusinessProgram again Ranked “Top 10”San Diego State University’s International BusinessProgram was again ranked 10th in the nation byU.S. News & World Report, the leading organizationranking business programs. With more than 800undergraduate majors, it is the largest internationalbusiness program in the nation.In addition to the establishment of the alumniorganization, Popp would like to start a scholarshipfund for students who are studying abroad.Although the study abroad program is an excellentexperience, it is also a requirement for all IB studentssdsu college of business administration: leadership for the global marketplace 5

C I B E R Y E A R I N R E V I E WSDSU CIBER Receives $1.4 Million Grantmark ballam, sdsu cibermanaging directorThe SDSU Center for InternationalBusiness Education andResearch (CIBER) received acontinuation grant of $1.4million to be disbursed overthe next four years. CIBER hasbeen at SDSU since 1989.“With this funding, SDSUCIBER will build upon itsprevious success and continue to set a standard foreducational excellence in international businessamong our nation’s universities and graduates,”said Congresswoman Susan Davis. “Their emphasison language and cultural education, as wellas business and economics, is one of the mainreasons why CIBER has been so beneficial to ournation’s future leaders in global economics.”“ Our goal at SDSU CIBER is to providegraduates who truly are ‘Minds that Move theWorld.’ International business opportunitiesare not confined to the business school. Ourinitiatives include projects around the entireuniversity community. CIBER’s mandate is tohelp these initiatives evolve into ‘Leadershipfor the Global Marketplace.’”– SDSU CIBER Director Gangaram SinghThe CIBER program has supported SDSU’s undergraduateInternational Business major, the largestsuch program in the U.S. The major has beenranked in the top 10 nationally for the past twoyears by U.S. News & World Report and is ajoint program between the College of BusinessAdministration and the College of Arts and Letters.Paul Wong, the Dean of the College of Arts andLetters, said, “The International Business majorprovides a lot of synergy to other internationalprograms and benefits from the fine languagedepartments that are housed in our college.”With more than 800 students, the program iswidely recognized for offering the first transnational,triple-degree programs in the country(one with universities in Mexico and Canada,the other with universities in Mexico and Chile).The Institute for International Education also hashonored the program as the best study abroadprogram in the country – in any area of study.“Our commitment is to continue to provide theworkforce, leaders and research necessary to sustainSan Diego’s industries, as well as prepare ourgraduates to interact with their peers around theworld,” said Mark Ballam, SDSU CIBER ManagingDirector. “San Diego is on the edge of the PacificRim and shares a border with Tijuana and Mexicali –ideally positioned to conduct business internationally.The nation’s seventh largest city is a thriving basinfor innovators in diverse fields like software design,environmental research, biomedical research,electronics manufacturing, transportation, andinternational trade,” said College of BusinessAdministration Dean Gail Naughton.CIBERs were created under the Omnibus Tradeand Competitiveness Act of 1988 to increase andpromote the nation’s capacity for internationalunderstanding and economic enterprise. Theprogram links the manpower and informationneeds of U.S. business with the internationaleducation, language training and researchcapacities of universities across the U.S.Funded in part by a grant from the U.S. Departmentof Education, SDSU’s CIBER is one of 31 centersnationwide and was one of the first six funded in1989. Its activities include providing grants to fundfaculty research and student study/internshipsabroad; outreach and development programs forthe business community; training programs for languageand business faculty from institutions acrossthe country; and a variety of innovative activitieswhich impact interdisciplinary education in theU.S. and further the CIBER mandate to enhance U.S.competitiveness abroad.6 sdsu college of business administration: leadership for the global marketplace

C I B E R Y E A R I N R E V I E WEducational World Trade Summit with Studentsfrom U.S. and MexicoIn a first-of-its-kind effort, teamsof students from San Diego andBaja California, Mexico, participatedin a regional InternationalEconomic Summit (IES), an all-dayconference that simulates worldtrade among nations. SDSUCIBER co-sponsored the event,along with the InternationalEconomic Summit, the CaliforniaCouncil for International Trade,the California Trade EducationCenter and the Federal ReserveBank of San Francisco. SempraEnergy provided financialsupport for the summit.Like a mini-United Nations, dozens of student teams represented different countries. They spentweeks getting ready for the event, researching their assigned country’s economy, political structure,imports and exports, natural resources, infrastructure needs, and other strengths and weaknesses.These “economic advisers” came with specific strategies in mind, prepared to negotiate and tradetheir way toward improving the standard of living within “their country.”“The International Economic Summit was an exciting opportunity for students to explore basiceconomic concepts and globalization issues in a way that combines learning and fun,” says MarkBallam, Managing Director of SDSU CIBER. “This kind of program has been conducted successfullyelsewhere in the United States, but this was the first time it has been done with students frommore than one country.”This year’s IES event is scheduled for May 22, 2007 on the SDSU campus.Regional International Business Education ConferenceSDSU CIBER hosted this year’s CIBER Western Regional Conference on September 6-8 in San Diego.This academic conference focused on all aspects of international inter-disciplinary educational programs,and included input from government and industry professionals. The conference served to enhance internationalbusiness faculty training and curriculum, as well as program development opportunities for communitycollege and university faculty in the Western United States.The conference featured keynote speakers: Dr. Michael Cunningham, founder of Cunningham GraphicsInternational and Mr. Sanjit Menezes, Vice President, Anklesaria Group, Inc. The conference was hosted byDr. Gail Naughton, dean of SDSU’s College of Business Administration, Dr. Gangaram Singh, SDSU’s CIBERdirector and Mark Ballam, managing director of SDSU CIBER.sdsu college of business administration: leadership for the global marketplace 7

C I B E R Y E A R I N R E V I E WPanel Session on InternationalCorporate GovernanceProfessors Gene Whittenburg, Donna Street, andSharon Lightner at the Corporate GovernanceRoundtableAs part of the Director’s Forum, the College ofBusiness Administration and SDSU CIBER hosted apre-conference bonus session featuring a roundtablediscussion between leading academics in corporategovernance research and directors. Topics discussedincluded shareholder democracy, disclosure transparency,director professionalism and ethics, boardresponsibility, and the effect of the convergencebetween Institute for Advanced Study and GenerallyAccepted Accounting Principles on financial reporting.Panelists included: Robert Bushman, ForensicAccounting Distinguished Professor at UNCKenan-Flagler; Mark Lang, Thomas W. Hudson,Jr./Deloitte and Touche L.L.P. Distinguished Professorof Accounting; Per Olsson, Associate Professorof Accounting, Fuqua School of Business, DukeUniversity; and Donna Street, Professor of Accounting,Mahrt Chair in Accounting, University of Dayton.International Family Business ConferenceAt the annual international conference of the Family FirmInstitute (FFI) in San Francisco last October, SDSU CIBERManaging Director Mark Ballam educated attendees on therole of CIBER centers in the U.S. Other guest speakers fromSDSU’s College of Business Administration included FamilyBusiness Forum Director Carmen Bianchi and Dean GailNaughton. The FFI is the premier organization worldwide forprofessionals specializing in family business.SDSU CIBER Hosts JIBSConference on EmergingResearch Frontiers inInternational BusinessThis year, SDSU CIBER hosted the Fourth AnnualAcademy of International Business (AIB)/Journalof International Business Studies (JIBS)Conference on Emerging Research Frontiersin International Business.The conference was titled “Asia and GlobalBusiness in the 21st Century: Institutions,Cultures, and Strategic Transformations.” Participantsdiscussed methodologies for managementresearch in Asia, international business, businessgroups, internationalization, corporate governanceand institutional transformation, culturalissues in global business and joint ventures.Ko Nishimura, former CEO and President ofSolectron Corp., served as keynote speaker fromthe global business perspective and Mike Peng,Provost’s Distinguished Professor of GlobalStrategy, Organizations, Strategy and InternationalManagement at the University of Texas atDallas, was keynote speaker from the academicside. In addition, many distinguished globalbusiness leaders and successful academicsfrom leading universities spoke at the event.“Doing Business in Turkey”SDSU CIBER and the San Diego World Trade Centerhosted a seminar titled, “Doing Business in Turkey.”The seminar featured presentations from leadingeconomic experts, seasoned corporate strategists,legal specialists and top government officials.Featured speakers included: Mr. Tevfik Unel, theTurkish Under Secretariat for Foreign Trade, andMr. David Bohigian, Assistant Secretary for MarketAccess and Compliance, US Department ofCommerce, Washington, D.C.Discussions focused on Turkey’s complex mix ofmodern industry and commerce, which continueto attract a diverse set of American companiesranging from mining to high technology to energy;negotiations for becoming a member to the Union;and the Customs Union Agreement.8 sdsu college of business administration: leadership for the global marketplace

STUDENT NEWSInternational Business SocietyHolds Inaugural MeetingStudents in SDSU’s International Business Programcreated the International Business (IB) Society andheld their first meeting on April 25, with more than120 students in attendance.The IB Society’s purpose is to act as a centralresource for SDSU students to assist them with integratinginto the international business communitywith the goal of enhancing their educational, socialand financial well-being. They aim to do thisthrough enhancing cross-cultural competenceby developing a forum for members to interactand share international educational experiences;facilitate interface between members and IBpractitioners; and serve as a catalyst to otheracademic, professional and government organizationswith a similar mission.“We are establishing a database wherestudents can log-in and have access to thenames and contact info of students, alumniand employers, to help make the processof finding a job or internship abroadeasier. We want students to be able to findinternships that allow them to use theirskills and abilities they’ve been learningin the classroom.”– Zephan Fischl, Co-Founder of the SocietySolely designed to meet the needs of the students,the IB Society will provide its members with accessto keynote speakers from around the globe, filesharing privileges, alumni contact informationand study/internship abroad information sessions,just to name a few. It serves as a vehicle to otheracademic, professional and government organizationswith similar goals, and enables membersand practitioners to meet and discuss business,economic, culture, and professional issues.Additional information about the InternationalBusiness Society can be found at www.ibsociety.com.SDSU MBA Students WinInternational MarketingCompetitionMBA students were awarded first prize in the BrandMorocco Research Competition. The award includeda $1,000 cash prize. Students Linda Ronn, WeixuanLiao, Caroline Alexander and Janel Schermerhnornpresented their research results to the MoroccanAmerican Trade and Investment Council (MATIC)in Washington, D.C. on June 5, along with thesecond place team from George Washington University.MATIC is an American-based, non-profit tradeassociation that assists the Kingdom of Morocco inits quest to promote economic growth and stabilitythrough its private sector.Sponsored by EdVenture Partners, this is its firsteverinternational marketing-focused case studycompetition. The students’ challenge was to assistMATIC with a strategy that would encourage U.S.firms to take advantage of the benefits that Moroccoprovides as a platform from which to launch newbusiness initiatives. Competing universities were toconduct strategic marketing research focused oncommercial decision-makers in one of the followingareas: information technology, processed foods,parts manufacturing, textiles/apparel industryor design materials. Marketing Professors DonSciglimpaglia and Lois Olson were the team advisors.Students Place Third inInternational Business StrategyCompetitionThe SDSU team placed third in this year’s 42ndAnnual International Collegiate Business StrategyCompetition in San Diego. Based upon The BusinessPolicy Game: An International Strategy Simulation, atotal of 30 teams from three continents competedin the event, which features teams running mockmanufacturing companies required to respond toreal-world business dilemmas. Senior executivesfrom Cisco Systems, Ernst & Young and other firmsjudged the competition. Teams represented were:Dubai Men’s College, Sharjah Men’s College (alsofrom the Emirates), Oklahoma Christian University,San Jose State, and University of San Diego. Theteam consisted of students Lance Schaefer, AmberHorton, Chris Farnsway, Rebecca Tall and JayMontenegro. Management Professor Michael Hergertserved as team advisor.10 sdsu college of business administration: leadership for the global marketplace

STUDENT NEWSStudents Help Beirut andLebanon Investigate Potentialof Commercializing NewTechnologiesStudents in Management Professor Alex DeNoble’sgraduate capstone class worked diligently onprojects that involve investigating the commercializationpotential of new technologies. Thisyear, six students from DeNoble’s class were giventhe opportunity to investigate technologies beingdeveloped by scientists in Beirut and Israel.One group comprised of three graduate studentsworked with a scientist at the American Universityin Beirut (AUB), while another group of threestudents collaborated with a scientist from BenGurion University of the Negev. The studentscommunicated with the scientists overseasthrough e-mail, telephone and teleconferencing.“Communication was not a problem,” said TaniaSerhan, one of the students who worked on theAUB project. “It was cheap, easy, and the timedifference was not a problem.”Each team was assigned a different technology inwhich they were expected to obtain backgroundinformation on, in addition to finding out whatstage the technology is currently in and what militaryor commercial problems it was originallydesigned to solve.For Marty Frank, one of the grad students workingon the AUB project, understanding the technologywas a challenge. “I had to stay focused on the market,and not get bogged down by the technology,”said Frank.Centre for IMC HostsMoroccan CompetitionThe Centre for IMC hosted a national competitionin Integrated Marketing Communications inDecember. Fifty-two colleges and universitiescompeted in the development of an IMC planfor the Country of Morocco, with the five finalistspresenting at SDSU. Teams placed as follows:first place team was Bellevue University ($3000and trip to Morocco); second was Johnson &Wales ($2000); and third was Virginia Tech($1000). The judging panel consisted ofrepresentatives from the Country of Moroccoand SDSU IMC faculty.The Study Abroad Experience“ It was an incredible experience.I earned three degrees, speakthree languages (English,Spanish and French) and havea true understanding of the culturesand the way people dobusiness.” – Erica Gonzales,the first student to completeour triple-degree programwith universities in Canadaand Mexico.Working in conjunction with their mentors and thescientists at AUB and Ben Gurion University, eachteam was expected to reach an agreement on thevalue that their subject technology brings to variousparts of the market.According to Beverly Dunlap, a grad studentworking with scientists at Ben Gurion University,the ultimate goal for each team was to obtain alicensing partner and to find out whether the technologycan be commercialized in the U.S. and, ifnot, what steps are needed to take it to market.sdsu college of business administration: leadership for the global marketplace 11

D I S T I N C T I O N SSDSU named in Princeton Review’sBest Business SchoolsSan Diego State University is one of the newest additions to thePrinceton Review’s 2007 edition of its book, “Best 282 BusinessSchools.” The book was released in October 2006 by RandomHouse and featured 45 schools receiving The Princeton Review’s“Best” designation for the first time.According to Princeton Review VP / Publisher Robert Franek,“We select schools for this book based on several criteria coveringthree areas: our regard for their academic programs and otherofferings, institutional data we collect about them, and opinionsof students attending the schools. We are very pleased to featureSDSU in our book. We highly commend it to readers of the bookand users of our website as one of the best institutions they couldattend to earn an MBA.”The book has a two-page profile on SDSU with a write-up onacademics, student life and admissions, plus ratings for academics,selectivity and career placement services.“Best 282 Business Schools,” is one of more than 200 PrincetonReview books published by Random House. For more informationvisit www.princetonreview.com.Entrepreneurship ProgramRanks 22ndThe entrepreneurship program ranked 22ndin the U.S. News & World Report’s “America’sBest Graduate Schools” 2006 edition.“We’re thrilled that our entrepreneurshipprogram continues to be recognized by ourpeers as one of the best in the nation,” saidGail Naughton, dean of SDSU’s College ofBusiness Administration. “Our faculty andstaff work very hard to ensure our studentshave the best educational programs andexperiential opportunities. Also, the privatesupport we receive for our EntrepreneurialManagement Center gives us an extra marginof excellence in our research, curriculumand outreach.”SDSU’s ranking rose from 26th in 2005 andthis year tied with Wake Forest University.12sdsu college of business administration: leadership for the global marketplace

D I S T I N C T I O N SSDSU Study Abroad RanksSecond NationwideSDSU had 1,415 students study abroad during2005-06, more than any other public universityin California, reports the Institute for InternationalEducation in its “Open Doors” report.SDSU also ranked second nationwide amonguniversities of its category in the latest report,released by the Institute for InternationalEducation. “There is an established global cultureat San Diego State, and it’s growing fast,”says Alan Sweedler, assistant vice president forInternational Programs and Physics professor.“There is a lot of work going on across campusto enhance international study options for ourstudents, and student interest in studyingabroad has shown no sign of slacking.”SDSU students studiedin 55 different countries55during 2004-2005.Ten most popular destinations:Mexico (309 students) Australia (49)Spain (176)Brazil (45)The United Kingdom (157) Japan (40)France (68)Costa Rica (37)Italy (58)Chile (30)Alumni SpotlightArturo Lopez, 2004 InternationalBusiness alum, is a ProjectManager at QUALCOMM’s InternetServices Division. He was recentlypromoted to serve as the ProjectManager for QUALCOMM’s largestrevenue account, VerizonInternational.While a student at SDSU, Lopezwas part of the MEXUS programin conjunction with UniversidadAutónoma de Baja California.Lopez began working as aLopez at Machu Picchufull-time Project Manager atQUALCOMM while still a senior at SDSU. He worked as aProject Manager for the Latin America region for threeyears, implementing internet services into Latin Americantelecommunications companies.“I wouldn’t be able to do my job without the experienceof my study abroad in Mexico while at SDSU. In Mexico,I learned the Latin culture, the language, and how thepeople work in the professional world. My education andexperiences at SDSU have helped me excel when workingwith my global clients,” said Lopez.Lopez has future plans of entering a master’s program andliving abroad in either Asia or Europe to expand his globalknowledge and experience. He plans to eventually own hisown business.SDSU’s IB Program Ranked “Top 10” NationallySan Diego State University’s undergraduate international business program ranks No. 10 in the nation,according to U.S. News & World Report’s “America’s Best-Colleges 2006 Guide.”The major, offered jointly by SDSU’s College of Arts & Letters and College of Business Administration,is the largest international business program in the country, with more than 800 students.The program is widely noted for offering the first transnational, triple-degree programs in the country(one with universities in Mexico and Canada, the other with universities in Mexico and Chile). The Institutefor International Education also has recognized the international business program as the best studyabroad program in the country – in any area of study.sdsu college of business administration: leadership for the global marketplace 13

FACULTY INTERNATIONAL RESEARCH SPOTLIGHTSCultural Influences on Service Failure andRecovery: Implications for HRMKaren EhrhartSan Diego State UniversityDespite the rising share ofthe economy that servicesrepresent and the rapid globalizationof the marketplace,research on the culturalboundedness of theorieshaving to do with servicesmanagement is rather limited. As a result, relativelylittle is known about cultural differences in customerneeds and the corresponding variations inmanagement responses that those customer differencesnecessitate. Karen Ehrhart and Lisa Nishii(Cornell University) have been conducting researchaimed at addressing this knowledge gap by focusingon one aspect of services management–that ofservice failure and recovery. They presented theirmost recent study at the Academy of Managementconference and are currently writing a correspondingmanuscript to submit for publication.The focus of their study is on differences in thenaming, blaming, claiming, and outcomes thatoccur in customer experiences of service failures inthe two cultures of the US and Japan. Data collectedfrom customers in the US and Japan suggested thatindividuals’ experiences of and reactions to servicefailure situations do indeed differ across cultures,and that these differences can be explained primarilyin terms of cultural differences in individualismcollectivism.Given that frontline services areproducts of strategic issues, particularly of humanresource management (HRM) issues, the HRM implicationsof the results are of particular interest.With regard to naming issues, when employees displayednegative emotions and a lack of empathicbehavior, customers associated this with servicefailure, more so in Japan than in the US. As someargue, “we can train people to do anything technical,but we can’t make them nice” (Heskett, Sasser,& Schlesinger, 1998, p.116). Thus, one implicationis hiring people who are adept at self-monitoring.In addition, customers – particularly in the US –identified unfair treatment and unfair outcomesas contributing to service failures. Thus, organizationswould benefit from paying more attention totreating employees fairly, for it is then that employeeswill be more likely to treat customers fairly.Regarding blaming issues, US respondents weremore likely than Japanese respondents to blamethe service provider (employee) for the failure andto note that they would recommend the servicebecause the service is usually acceptable. Servicefailures may therefore be viewed as exceptionsrather than as the rule in the US. Japanese participantsblamed the organization as a whole moreoften than US participants, and Japanese customerswere less likely than US customers to recommendthe service to others. Investments in training, evenfor temporary employees, may be of paramountimportance in Japan, particularly given the repercussionsof insufficient training in terms of lowercustomer intentions to recommend the business.With regard to claiming issues, some customers,particularly in Japan, did not confront the serviceprovider even when they were dissatisfied. Thus,identifying ways to increase the probability thatcustomers will confront failure situations is critical.There are at least two means of eliciting this behaviorfrom customers: holding employees accountablefor collecting information about service failures andtraining customers to provide such information.Finally, regarding outcome issues, Japaneseindividuals were less likely to report recovery,be satisfied with the way the service failure washandled, and recommend the service to others.This suggests that the premise that recovery canbe good for business may be culture-bound, andit may be more important to focus on avoidingfailure in the first place in cultures such as Japan.As failure is seemingly inevitable, when it doesoccur, the organization might consider providingcustomers with coupons for free future servicewith the intention of re-establishing trust throughfuture interactions. Once trust is regained, customersmight be willing to spread positive wordof mouth about the organization.14 sdsu college of business administration: leadership for the global marketplace

FACULTY INTERNATIONAL RESEARCH SPOTLIGHTSFactors that Affect the Competitiveness of Small Firmsin International MarketsMartina MusteenSan Diego State UniversityMartina Musteen’s mainresearch interest involvessmall, entrepreneurial firmsand their international activities.Musteen is interested inunderstanding factors thataffect the competitiveness ofsuch firms in internationalmarkets, an arena that has been traditionally dominatedby large multinational corporations. In oneof her latest research projects, Musteen studiedsmall and medium-sized businesses in the CzechRepublic. Her study revealed that small Czech firmsare able to internationalize soon after their inceptionand establish presence not only in the neighboringcountries but around the globe. One of themost important factors in their ability to successfullyapproach international markets was their ability todevelop personal contacts in foreign countries andleverage them in overcoming barriers associatedwith entering foreign countries. The Czech entrepreneursrelied on their international contacts(both personal and professional) more so than ongovernment programs or the Internet and/or tradeassociations to learn about foreign markets and theopportunities therein. The knowledge that theygleaned from their social connections enabledthem to enter foreign markets on a larger scale andachieve better performance relative to competitors.The study also provided evidence that certain qualitiesof networks that Czech entrepreneurs developare more helpful than others in facilitating internationalizationof small firms in a transitional economysuch as the Czech Republic. Specifically, firmswhose founders/managing directors developedlarger, more geographically dispersed networks andinteracted with their contacts on a more frequentbasis reported greater satisfaction with their internationalactivities in terms sales and profitability.In another study involving U.S. firms, Musteen andher collaborators investigated some of the capabilitiesthat may contribute to the competitiveness ofsmall exporting firms in the global arena. Threefactors that were found to be especially helpfulincluded technological sophistication, entrepreneurialorientation and use of offshoring. Firmsthat reported having more patents were able tointernationalize on a larger scale and in a broadergeographical scope. The same was true of firmswhose organizational cultures rewarded entrepreneurialspirit and calculated risk taking and outsourcedsome of their business processes to foreigncontractors. Interestingly, ISO certification andforeign language fluency of the managers had littleimpact on the international activities by these firms.San Diego International Systems ConferenceOn July 14-16, SDSU hosted the San Diego International Systems Conference (SISC). The conference, organizedby IDS Professor Bongsik Shin, focused on information systems and information technologies. The conferencewas attended by 33 national and international scholars and practitioners who discussed relevant research,teaching, and practice issues. The attendees came from 11 different countries from universities such as theTokyo Institute of Technology, University of Melbourne Australia and the University of Calgary in Canada.Topics of discussion included E-business, Social Issues in Information Systems, Business Process Management,and Industry Cases: Best Practices, among others. LG Electronics Executive Vice President Dr. Byung Yi servedas this year’s guest speaker. SISC’s goal is to build synergistic bridges between academicians and industrypractitioners to exchange innovative ideas and valued experiences.sdsu college of business administration: leadership for the global marketplace 15

FACULTY INTERNATIONAL BUSINESS ACHIEVEMENTStheophilis addo carmen bianchi janie chang sanford ehlrich marie flatley kamal haddad murray jennexLynn Shore, along with J.G. Wu, P.W. Hom, L.E.Tetrick, L. Jia, C. Li and J. Song, co-wrote a piece“The Norm of Reciprocity: Scale development andvalidation in the Chinese context,” which waspublished in Management and Organization Review.Massoud Saghafi, Matt Aistrich and DonSciglimpaglia co-authored “Strategic BusinessMarketing Developments in the New Europe:Retrospect and Prospect” which appeared inIndustrial Marketing Management.Kuntara Pukthuanthong-Le, along with FayezElayan and Lawrence Rose, wrote a piece on “GlobalEquity and Debt Market Responses to SovereignCredit Rating Announcements,” which was featuredin the Global Finance Journal.Murray Jennex was the keynote speaker at theAustralian Conference on Knowledge Managementand Intelligent Decision Support in Melbourne,Australia in December 2006. His speech was titled“Defining Knowledge Management Success:Integrating the Doing and the Knowing.”Don Sciglimpaglia and Massoud Saghafico-authored a proceedings paper for the 35thEMAC Conference in Athens, Greece in May 2006.The paper was titled “Social Responsibility at theLevel of the Small to Mid-Size Business: Corruptionin Global Markets and its Impact on CompanyStrategy and Practice.”Lori Ryan presented a speech on “CorporateGovernance and Business Ethics in Brazil andthe United States” at the annual meeting of theInternational Association for Business and Societyheld in Merida, Mexico in March 2006.Carmen Bianchi and Sanford Ehlrich co-authored“Winners Make it Happen, Losers Let it Happen,”which was written about an interview with LeonardLavin, founder of Alberto-Culver Corporation. Thepiece was published in the Family Business Reviewin December 2006.Chee Chow, J. Deng, and S. Yuen co-wrote anarticle on “The Adequacy of InformationDecision-Making in China’s Business Enterprises:An Exploratory Study,” which was featured inInternational Journal of Accounting, Auditingand Performance Evaluation.Kamal Haddad, Chee Chow and William Sterkco-authored an article tilted “Capital BudgetingPractices of Chinese Firms,” which was featured inthe proceedings of the Western Decision SciencesInstitute Conference in March 2005.Victoria Krivogorsky presented on “InteractionEffects of Country Specific Characteristics andInternal Corporate Governance Mechanisms onProfitability” at the Academy of InternationalBusiness Annual Conference in 2006.William Sterk, Kamal Haddad and A. Wu presentedon “The Financial Management Practices ofTaiwanese Firms” at the Western Decision SciencesInstitute meetings in March 2006.16 sdsu college of business administration: leadership for the global marketplace

FACULTY INTERNATIONAL BUSINESS ACHIEVEMENTSvictoria krivogorsky kuntara pukthuanthong-le lori ryan massoud saghafi don sciglimpaglia lynn shore william sterkJanie Chang and S. Yen co-authored an article on“The Effects of Moral Development and AdverseSelection Conditions on Managers’ Project ContinuanceDecisions: A Study in the Pacific-Rim Region.”The article appeared in the 2007 Journal of BusinessEthics.Theophilis Addo, Chee Chow and J. Leu co-wrotean article on “B2B E-Commerce in the United States,Europe, and Japan: A Comparative Study,” whichappeared in the Journal of the Academy of Businessand Economics.Marie Flatley, Ray Lesikar and Kathryn Rentzco-authored a chapter titled “Techniques ofCross-cultural Communication” in the bookBusiness Communication: Making Connectionsin a Digital World.Sean Sehyun Yoo, along with J. Choi and S. Park,co-wrote a piece on “The Value of Outside Directors:Evidence from Corporate Governance Reform inKorea” that will be featured in the forthcomingJournal of Financial and Quantitative Analysis.Sean Sehyun Yoo photo not available.SDSU Accounting Professor Chee ChowNamed Outstanding InternationalAccounting Educator for 2006Accounting Professor Chee Chow received the OutstandingInternational Accounting Educator Award for 2006 by the AmericanAccounting Association (AAA). Chow was presented with a plaque andrecognized for his accomplishments at the International AccountingSection luncheon in Washington, D.C. on August 7.Chow’s primary teaching interests are in the management accounting area, recently at the MBAlevel. His research interests include many areas of accounting, including auditing, financialaccounting, accounting education, taxation, and management accounting and controls. Chowserved as president of the AAA Management Accounting Section in 2000-2001, and has servedon numerous committees and sections throughout his membership in the organization.Chow has won numerous awards for his writing, has published well over 100 articles in leadingacademic and practitioner journals, and has made a like number of presentations at universitiesand conferences worldwide. He was the second most prolific accounting researcher/author forthe 34 years between 1967 and 2001, according to Advances in Accounting. Chow has held theVern Odmark Professorship of Accountancy at SDSU since 1984; a prestigious position thatacknowledges the university’s objective of continuing the high standards of teaching excellenceand professionalism.sdsu college of business administration: leadership for the global marketplace 17

NEW FACULTY HIRED WITH INTERNATIONAL BUSINESS EXPERTISEJanie ChangaccountingJanie Chang previously served asa professor of accounting informationsystems (AIS) at San JoseState University. Chang completedher bachelor’s degree in accountingat Tamkang University in Taiwan. She went onto complete her master’s at the University of Illinois,Chicago and her Ph.D. at the University of California,Irvine. Chang’s teaching interests include AISrelated topics (such as IS Audit, Data Modeling/Database Management, Issues in E-business, andBusiness Networks and Controls), managerialaccounting and financial accounting.David DeBoskeyaccountingDavid DeBoskey received his Ph.D.in accounting from RutgersUniversity, where he also completedhis master’s in business administration(concentration in finance)with highest honors. He has taught accounting andfinance courses in Beijing and Shanghai, China aswell as for the Rutgers Executive MBA program. Hisresearch interests include corporate transparency,financial accounting and SEC reporting, managerialaccounting and auditing.Karen EhrhartmanagementKaren Ehrhart comes to theCollege of Business from SDSU’sDepartment of Psychology. Shehas served as an assistant professorof psychology for the past fiveyears and has taught at the undergraduate andgraduate level. Ehrhart received her Ph.D and hermaster’s degree in industrial and organizationalpsychology from the University of Maryland.Ehrhart’s areas of expertise include internationalhuman resources management, recruitment,employment testing, personality, climate for service,emotional labor and technology.John FrancismanagementJohn Francis received his master’sin business administration fromSamford University in Alabamaand his Ph.D. from the University ofMemphis in Tennessee. Dr. Francisalso spent three years doing research and programdevelopment for the CIBER at The University ofMemphis. His areas of expertise are internationalstrategic management, specifically concerningstrategies for firms as they enter foreign markets.Stefano GubellinifinanceStefano Gubellini received hisdoctorate and master’s degreesin economics from Purdue University.Previously, he completed hisLaurea degree in Statistics andEconomics at the University of Bologna, Italy wherehe graduated summa cum laude. His currentresearch includes asset pricing, stock marketpredictability, trading strategies, and data-snoopingissues. Gubellini was most recently a teachingassistant for the Ph.D. econometrics courses anda microeconomics instructor at Purdue University.Professionally, Gubellini worked for two Italianresearch centers (Prometeia and Nomisma) as aconsultant, and for Telecom Italia Mobile S.p.A.as a market analyst.Victoria KrivogorskyaccountingFluent in three different languages,Victoria Krivogorsky was an assistant/associateprofessor at MorganState University in Maryland priorto SDSU. She graduated with herPh.D. from the Institute of Economics of Academyof Sciences of USSR in Kiev, Ukraine in 1991. Then,she received her doctorate’s degree in accountancyfrom the University of Wisconsin-Madison in 1999.Krivogorsky’s areas of expertise include corporategovernance and control, the effects of governancemechanisms and information environments onaccounting and managerial behavior in uncertaineconomic environments.18 sdsu college of business administration: leadership for the global marketplace

NEW FACULTY HIRED WITH INTERNATIONAL BUSINESS EXPERTISEMarie-Eve LachancefinanceMarie-Eve Lachance has been afinance professor at Cass BusinessSchool with City University inLondon. She received her Ph.D.at University of Pennsylvania’sWharton School in two majors: Risk Managementand Finance. Her bachelor’s is in Actuarial Scienceat Laval University in Quebec. Lachance has wonnumerous awards, published in several journals andhas been a frequent presenter on issues such asinvestments, pensions, management of insuranceproducts and financial risks, financial and actuarialmathematics, derivatives and economics ofuncertainty.Martina MusteenmanagementMartina Musteen received herPh.D. in business administrationfrom the University of Kansas (KU),Lawrence and her master’s fromKU, Italy. She completed her undergraduatework at the European Division of theUniversity of Maryland in Heidelberg, Germanywhere she graduated summa cum laude. Shehas won multiple awards for her graduate anddoctoral teaching performance at KU. Her area ofexpertise lies in international entrepreneurship,knowledge transfer, social network theory,managerial cognition, corporate reputation,and corporate governance.Amy E. RandelmanagementAmy Randel, formerly assistantprofessor at Wake Forest University,graduated from University ofCalifornia, Irvine’s Ph.D. managementprogram with an emphasisin organizational behavior. She has a B.A. in psychologyfrom Brown University and has received bothresearch and teaching awards from Wake ForestUniversity. Randel’s areas of expertise include identitiesin organizations, diverse group dynamics, groupefficacy, cross-cultural management and socialcapital.Joseph TanimurafinanceJoseph Tanimura was a managingeconomist for LECG, LLC and afinance instructor at the Universityof Washington Business Schoolwhere he received his Ph.D. Tanimuracompleted his bachelor’s degree in finance and hislaw degree at the University of Southern California.Tanimura’s areas of expertise are capital structure, lawand financial economics, and international finance.Tanimura was the recipient of the University of WashingtonCIBER fellowship award in 2000.Fei XiefinanceFei Xie received his Ph.D. in financefrom Vanderbilt University. Hisareas of expertise include corporategovernance and venturecapital. One of his papers won theBest Doctoral Student Research Award at the SouthernFinance Association 2003 Annual Meeting. Hereceived his bachelor’s degree in finance fromTsinghua University in China in 1998.Congcong ZhengmanagementCongcong Zheng received her Ph.D.from the London Business School(LBS) in the United Kingdom. Sheis the recipient of the HuntsworthScholarship from the LBS and alsothe People’s Scholarship from the University of InternationalBusiness and Economics in Beijing (UIBE),where she obtained her undergraduate degree. Herareas of expertise include: the behavioral theory ofthe firm, decision-making, risk-taking, capabilitydevelopment and high technology entrepreneurship.SAVE THE DATESAVE THE DATESan Diego World Trade Center’s 3rd AnnualGlobal Logistics Symposium“Goods Movement: Facing the Future”May 10, 2007 at the San Diego Convention Centerwww.sdwtc.orgWith support from SDSU Center for International Business Education & Research,Unified Port of San Diego, San Diego County Regional Airport Authority,San Diego Convention Center Corporation, and Sonysdsu college of business administration: leadership for the global marketplace 19

Lessons Learned from Conducting Family BusinessWorkshops in Lebanon and ChinaBy Carmen Bianchi, Director ofSDSU Family Business Forum andPresident-Elect of Family FirmInstituteIn May and October 2006, DeanGail Naughton and I traveled toAmerican University of Beirutand Chinese University of HongKong, respectively, to conducttwo-day seminars on family business using the casestudy methodology.“Our objective in going to theseuniversities was to create awarenessand, perhaps, duplicate what we aredoing at San Diego State Universityat the Entrepreneurial ManagementCenter Business Forum.”– Carmen BianchiAs a professor of MBA students, as well as a familybusiness consultant, I knew it was important notto instill American values when visiting foreigncountries, but to learn from the attendees abouttheir own particular culture. By practicing this perspectivefrom the beginning, the participants weremore appreciative and open. Further, we chosea European case study that dealt with all the pertinentissues facing family businesses (successionplanning, transition, sibling rivalry, birth order,enmeshment, fusion, triangulation, so forth) to reinforcethe perspective above, and give the workshopparticipants an opportunity to demonstrate howthings are done in their country.In Beirut, it was interesting to note that most of thefamily businesses are passed on to the oldest son(primogeniture) and that it is a male dominatedsuccession plan. Most of the companies are familyowned,very large and not public companies;whereas in Hong Kong, 80% of the companies arefamily-owned and public. It is also bad “Chi” tospeak of death in China so, instead of talking aboutdeath, we talked about some kind of permanentdisability that would trigger the need to write andcreate a succession plan.The Chinese audience was very receptive torole playing and took it most seriously. Some ofthem were so good they could have ended upin Hollywood! The Lebanese were more cautious,but relaxed, and the workshop was a great successin getting the participants to role play.These workshops are for both practitioners andservice providers to family businesses, as well as themembers of a family business. They are educationaland growth-oriented with emphasis on structureand governance. Because communication is a veryimportant component, we encourage all membersof the family business to attend so that they canlearn to deal with conflict in a more structured andunemotional way.Our objective in going to these universities wasto create awareness and, perhaps, duplicate whatwe are doing at San Diego State University at theEntrepreneurial Management Center BusinessForum. Our outreach program is for closely heldand family businesses with revenues of $3- to$500-million. We have monthly roundtables andan annual retreat with the goal of addressing theirpertinent issues through education and leadership.About Carmen BianchiCarmen Bianchi, founder of the EMC BusinessForum, has been elected as president of the FamilyFirm Institute (FFI). Bianchi was announced aspresident at the FFI’s annual conference on Oct. 25-28 in San Francisco. Her term as president at FFI willconsist of one year as president-elect, two years aspresident, and one year as ex-officio. Bianchi hasbeen a family business consultant since 1991. Herexpertise lies in family systems and the relationshipbetween family, business ownership and the professionalroles within a family firm. She teaches theMBA program at SDSU on Family Business Managementand she is also the principal of Carmal &Associates; a family business consulting firm.20 sdsu college of business administration: leadership for the global marketplace

Reprinted by permission of The Wall Street JournalHow San Diego State Aims to Be UniqueNew Programs Include Global Entrepreneurship, Life SciencesBy Ron AlsopTuesday, February 20, 2007Like the toothpaste aisle at the grocerystore, the selection of M.B.A. programshas never been greater or more diverse.And like Colgate-Palmolive Co. and Procter& Gamble Co., business schools mustwork harder than ever to create new andTALKINGB-SCHOOLimproved products and promotetheir distinctive benefitsto prospective customersNowhere is that more apparent than inSan Diego. Business schools there arebecoming much more active players inthe M.B.A. marketplace as San Diego StateUniversity, the University of San Diegoand the University of California, SanDiego, all roll out new degree programs.M.B.A. Track columnist Ron Alsop recentlytalked with Gail Naughton, dean of theCollege of Business Administration at SanDiego State University, about the school’stwo newest M.B.A. programs, in globalentrepreneurship and the life sciences, andabout online education and the escalatingM.B.A. competition in San Diego.Gail K. Naughton, Dean, SDSU College of Business AdministrationWSJ: How has San Diego State been affected bythe development of new full-time M.B.A. programsat both the University of San Diego and theUniversity of California, San Diego?Dr. Naughton: Our applications are increasing, soif anything, the new programs are heighteningawareness of the importance of an M.B.A. in theSan Diego community. Each school is also taking adifferent approach to management education. Weare playing to our established strengths in internationalbusiness, entrepreneurship, and accountingand governance, while the University of San Diegois focusing on business ethics and social responsibilityand UC San Diego has reacted to the growthof technology and the life sciences to train scientistsand engineers in management.WSJ: Many schools today claim to be international.What do you believe will set your global-entrepreneurshipdegree apart from other internationalbusiness programs?Dr. Naughton: Our program will focus very heavily onthe importance of local culture and language in doingbusiness abroad, as well as the interaction of governmentand politics with business. Students will experiencea total immersion in other cultures, spendingabout 12 weeks each in San Diego and at partneruniversities in China, India and the Middle East.... continued on page 22sdsu college of business administration: leadership for the global marketplace 21

WSJ: San Diego State is working closely withcompanies in developing some of its degrees,including your sports management M.B.A. withthe San Diego Padres baseball team and the globalentrepreneurshipM.B.A. with Qualcomm,Invitrogen, Microsoft, Intel and KPMG. Why haveyou chosen to work hand in hand with companies?Dr. Naughton: I believe that business schoolsneed to partner more with industry to become ascompetitive as possible. It only makes sense thatthe executives and HR directors, who are sendingus their managers and recruiting our graduates,should help develop courses and share best practicesas mentors and lecturers.For the new entrepreneurship M.B.A., we decidedto focus on global industries that are key to theeconomic growth of San Diego – technology,biotech and telecommunications – and we wantedcorporate partners who would play a continuingrole in this degree program. Executives from thecompanies will lecture about their experiences incross-cultural business ventures, and students willvisit their operations here and abroad to see howthe strategies they are learning about in class arebeing implemented in the workplace.WSJ: Your next degree will be an executive M.B.A.on the life- sciences industry. Did your backgroundas a scientist and biotechnology entrepreneurinfluence your decision to develop this specializedprogram?Dr. Naughton: It definitely did have an impact.With my biotech company, I learned what it's likenot to be able to find the talent you need to dealwith regulatory agencies and to understand suchthings as clinical design and statistics, qualityassurancemanagement, patent protection, and theconstraints on sales and marketing with government-approvedproducts. Our new M.B.A. will trainmanagers in those areas and, in doing so, will drawon the most relevant parts of San Diego State’sexisting online master’s programs in regulatoryaffairs and biomedical quality control.Dr. Naughton: The executive M.B.A. will be a twoyearpart-time program with six weeks taught inperson in San Diego and the remainder online. Sowe wanted someone with more online experiencethan we have had and someone we could learnbest online practices from to apply to our otherprograms, including our general M.B.A. This will beour first program that is primarily online, but weare certainly moving toward more because we feelit is a far more convenient modality for students.In addition, Gallup is committed to providing lifescienceexecutives to mentor the students oneon one.WSJ: In the annual Wall Street Journal/Harris Interactivebusiness school survey, corporate recruiterstend to be critical of online M.B.A. education. Areyou concerned about delivering the same qualityof instruction as you add online content?Dr. Naughton: Originally, yes, I did have somereservations. But we looked at some assessmenttests that show students can do as well or betteronline as in a classroom. We also felt comfortablebecause we believe Gallup is well establishedwith a quality online educational approach.WSJ: You are one of a small minority of femalebusiness-school deans. Do you believe that yourpresence at the helm has helped attract morewomen to enroll in your graduate programs?Dr. Naughton: Having a woman as dean cancertainly help in attracting both women studentsand faculty members. They like having a rolemodel who looks like them. We are pleased thatabout 40% of the students in our graduate businessprograms are women and hope to see thenumber rise even higher.Reprinted by permission of The Wall Street Journal,Copyright© 2007 Dow Jones & Company, Inc. All RightsReserved Worldwide. License number 1654971076430. DowJones & Company’s permission to reproduce this articledoes not constitute or imply that Dow Jones sponsor orendorses any product, service, company, organization,security or specific investment.WSJ: With this degree, you are joining forces withGallup University. Why did you decide to make thatconnection?22 sdsu college of business administration: leadership for the global marketplace

SDSU Provides Leadership for the Global Marketplace.Renowned University CentersEntrepreneurial Management Center (EMC)The EMC works with the Beyster Institute’s MiddleEast Entrepreneur Training program to teach businessexecutives not only how to be entrepreneurs, but howto globalize their companies.Center for International Business Educationand Research (CIBER)SDSU’s CIBER is among the first in the country andis one of only 31 nationwide. SDSU CIBER has beennamed a national center of excellence every year since1989 by the U.S. Department of Education.Corporate Governance InstituteThe Corporate Governance Institute is a researchand education center dedicated to the study andapplication of responsible corporate governanceprinciples worldwide. Most recently, the Institutesponsored a bonus session to the national CorporateDirectors Forum conference featuring internationallyrecognized experts.EMC Family Business ForumThe Family Business Forum has expanded its reachto conduct workshops internationally. The forum'sdirector, Carmen Bianchi, was named president-electof the Family Firm Institute, the international organizationfor family businesses.Commitment to Academic ExcellenceNew! Global Entrepreneurship MBAStudents study over a 12-month period in San Diego,China, India and the Middle East and learn fromexecutives from our corporate partners: QUALCOMM,Invitrogen, Microsoft, Intel and KPMG. Visitgemba.sdsu.eduTop RankingsSDSU ranks in the top 10 of U.S. News & World Reportfor International Business (IB) and in the top 25 forentrepreneurship. The IB program is the largestundergraduate program of its kind in the country.World Class FacultyOur faculty are known around the globe for teachingand research. For example, Accounting ProfessorChee Chow was named the International AccountingEducator for 2006 by the American AccountingAssociation. Twelve new faculty, renowned for theirinternational research, have recently been hired.First Dual- and Triple-Degree ProgramsThe MEXUS program is the first U.S.-Mexico dualundergraduate business degree program. CaMexUs isthe first undergraduate triple degree program betweenCanada, Mexico and the U.S. The college also offersgraduate programs in Taiwan and Singapore.Best Study AbroadThe IB program was named the best study abroadprogram in the country – in any area of study – bythe Institute on International Education in New York.Students in the IB program are required to study abroad,as well as become fluent in a second language.New Undergraduate CoursesThe college is implementing three new courses:International Human Resource Management,International Entrepreneurship and Advanced GlobalMarketing. A minor in Global Entrepreneurship willsoon be open to any SDSU undergraduate student.www.sdsu.edu/businessSDSU College of Business Administration5500 Campanile DriveSan Diego, CA 92182-8230Randy Carmical, Director of CommunicationsRandy.Carmical@sdsu.edu (619) 594-0206sdsu college of business administration: leadership for the global marketplace 23

MBA for Executives Program Travels to AsiaFor the first time in its 16-year history, the MBA for Executives Program (EMBA) invited current studentsand alumni on a trip to Beijing, China and Bangkok, Thailand from May 19-28, 2006. The trip wasdesigned to provide an introduction to the region: political, historic, and economic overview; coupled withcorporate visits: Invitrogen, Coca Cola, SMIC, and Fu Sheng in Beijing and The Manager Group, SiamCement, and CRP Jewelry in Bangkok; as well as incorporate social/cultural activities. EMBA alumniAngelika Gaylord (EMBA XIV), Edwin Kofler (EMBA IV), Henryk Olstowski (EMBA XIII), and SDSUCIBER Managing Director Mark Ballam also joined current students on this soon-to-be annual trip.College of Business AdministrationLeadership for the Global Marketplacewww.sdsu.edu/business5500 Campanile DriveSan Diego, CA 92182-8230