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Leadership for the Global Marketplace - The College of Business ...

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Dean Gail Naughton(at podium) asks questions<strong>of</strong> <strong>the</strong> panel <strong>of</strong> globalbusiness experts at <strong>the</strong>NYC Press Conference.From left to right are:Dr. Norman Gray, UnitedArab Emirates Higher<strong>College</strong>s <strong>of</strong> Technology;Dr. Belinda Hyde, VP<strong>of</strong> <strong>Global</strong> Learning atInvitrogen; Dr. GeorgeNajjar, dean <strong>of</strong> <strong>the</strong> OlayanSchool <strong>of</strong> <strong>Business</strong> atAmerican University<strong>of</strong> Beirut; and Dr. IrwinJacobs, chairman <strong>of</strong> <strong>the</strong>board and founder <strong>of</strong>QUALCOMM.network <strong>of</strong> business contacts. Corporate partnerexecutives lecture on keys to success in cross-culturalbusiness experiences, and students travel to <strong>the</strong>irlocal manufacturing plants and research centers tosee how <strong>the</strong> strategies <strong>the</strong>y are learning in <strong>the</strong> classroomare implemented in <strong>the</strong> workplace.“We believe that it is important <strong>for</strong> leaders to havea global perspective and an understanding abouthow to operate in <strong>the</strong> global marketplace,” saidDr. Irwin Mark Jacobs, chairman and founder <strong>of</strong>QUALCOMM. “SDSU CBA has created a programthat will enable students to have a greater understanding<strong>of</strong> cultural and business differencesaround <strong>the</strong> world.”QUALCOMM, Invitrogen, Micros<strong>of</strong>t, Intel and KPMGrepresent <strong>the</strong> wireless, biotech, high tech and financialadvisory business sectors that are experiencingtremendous growth in <strong>the</strong> global market.“One <strong>of</strong> <strong>the</strong> most significant challenges companiesface today is building a team experienced in workingwith people from diverse cultures and with asound understanding <strong>of</strong> global business practices,”said Corporate Vice President <strong>of</strong> <strong>the</strong> Original EquipmentManufacturer (OEM) Division <strong>of</strong> Micros<strong>of</strong>t ScottDi Valerio. “SDSU’s GEMBA program, with its focuson student involvement in different cultures andinternational business practices, will help ensurecompanies have <strong>the</strong> quality <strong>of</strong> employees neededto be competitive in <strong>the</strong> global economy.”Each partnering company has operations in <strong>the</strong>countries where SDSU students will travel to study.As <strong>the</strong> capstone project to <strong>the</strong> program, teams <strong>of</strong>students will work with executives from <strong>the</strong> industry<strong>of</strong> <strong>the</strong>ir choice to provide solutions to a currentbusiness problem.Leonard Lavin, founder and chairman <strong>of</strong> Alberto-Culver Corporation, noted business author <strong>of</strong>Winners Make it Happen and SDSU’s Entrepreneurin-Residencesaid, “When my company beganexpanding into international markets, it becameclear that what worked <strong>for</strong> our brands in <strong>the</strong> U.S.was not necessarily going to work everywhere. Itquickly became important <strong>for</strong> our executives tounderstand how specific brands within our consumerproducts line crossed cultural boundaries.An entrepreneurial focus is one <strong>of</strong> <strong>the</strong> keys to successin our company and this is particularly true ininternational situations. <strong>The</strong> <strong>Global</strong> EntrepreneurshipMBA program at SDSU is <strong>the</strong> type <strong>of</strong> programthat can help corporations give <strong>the</strong>ir employees aglobal edge.”<strong>The</strong> first class is scheduled to begin in early 2008.Fur<strong>the</strong>r in<strong>for</strong>mation and prospective student inquiriesshould be directed to http://gemba.sdsu.edu.4 sdsu college <strong>of</strong> business administration: leadership <strong>for</strong> <strong>the</strong> global marketplace

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