Leadership for the Global Marketplace - The College of Business ...

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STUDENT NEWSInternational Business SocietyHolds Inaugural MeetingStudents in SDSU’s International Business Programcreated the International Business (IB) Society andheld their first meeting on April 25, with more than120 students in attendance.The IB Society’s purpose is to act as a centralresource for SDSU students to assist them with integratinginto the international business communitywith the goal of enhancing their educational, socialand financial well-being. They aim to do thisthrough enhancing cross-cultural competenceby developing a forum for members to interactand share international educational experiences;facilitate interface between members and IBpractitioners; and serve as a catalyst to otheracademic, professional and government organizationswith a similar mission.“We are establishing a database wherestudents can log-in and have access to thenames and contact info of students, alumniand employers, to help make the processof finding a job or internship abroadeasier. We want students to be able to findinternships that allow them to use theirskills and abilities they’ve been learningin the classroom.”– Zephan Fischl, Co-Founder of the SocietySolely designed to meet the needs of the students,the IB Society will provide its members with accessto keynote speakers from around the globe, filesharing privileges, alumni contact informationand study/internship abroad information sessions,just to name a few. It serves as a vehicle to otheracademic, professional and government organizationswith similar goals, and enables membersand practitioners to meet and discuss business,economic, culture, and professional issues.Additional information about the InternationalBusiness Society can be found at www.ibsociety.com.SDSU MBA Students WinInternational MarketingCompetitionMBA students were awarded first prize in the BrandMorocco Research Competition. The award includeda $1,000 cash prize. Students Linda Ronn, WeixuanLiao, Caroline Alexander and Janel Schermerhnornpresented their research results to the MoroccanAmerican Trade and Investment Council (MATIC)in Washington, D.C. on June 5, along with thesecond place team from George Washington University.MATIC is an American-based, non-profit tradeassociation that assists the Kingdom of Morocco inits quest to promote economic growth and stabilitythrough its private sector.Sponsored by EdVenture Partners, this is its firsteverinternational marketing-focused case studycompetition. The students’ challenge was to assistMATIC with a strategy that would encourage U.S.firms to take advantage of the benefits that Moroccoprovides as a platform from which to launch newbusiness initiatives. Competing universities were toconduct strategic marketing research focused oncommercial decision-makers in one of the followingareas: information technology, processed foods,parts manufacturing, textiles/apparel industryor design materials. Marketing Professors DonSciglimpaglia and Lois Olson were the team advisors.Students Place Third inInternational Business StrategyCompetitionThe SDSU team placed third in this year’s 42ndAnnual International Collegiate Business StrategyCompetition in San Diego. Based upon The BusinessPolicy Game: An International Strategy Simulation, atotal of 30 teams from three continents competedin the event, which features teams running mockmanufacturing companies required to respond toreal-world business dilemmas. Senior executivesfrom Cisco Systems, Ernst & Young and other firmsjudged the competition. Teams represented were:Dubai Men’s College, Sharjah Men’s College (alsofrom the Emirates), Oklahoma Christian University,San Jose State, and University of San Diego. Theteam consisted of students Lance Schaefer, AmberHorton, Chris Farnsway, Rebecca Tall and JayMontenegro. Management Professor Michael Hergertserved as team advisor.10 sdsu college of business administration: leadership for the global marketplace
STUDENT NEWSStudents Help Beirut andLebanon Investigate Potentialof Commercializing NewTechnologiesStudents in Management Professor Alex DeNoble’sgraduate capstone class worked diligently onprojects that involve investigating the commercializationpotential of new technologies. Thisyear, six students from DeNoble’s class were giventhe opportunity to investigate technologies beingdeveloped by scientists in Beirut and Israel.One group comprised of three graduate studentsworked with a scientist at the American Universityin Beirut (AUB), while another group of threestudents collaborated with a scientist from BenGurion University of the Negev. The studentscommunicated with the scientists overseasthrough e-mail, telephone and teleconferencing.“Communication was not a problem,” said TaniaSerhan, one of the students who worked on theAUB project. “It was cheap, easy, and the timedifference was not a problem.”Each team was assigned a different technology inwhich they were expected to obtain backgroundinformation on, in addition to finding out whatstage the technology is currently in and what militaryor commercial problems it was originallydesigned to solve.For Marty Frank, one of the grad students workingon the AUB project, understanding the technologywas a challenge. “I had to stay focused on the market,and not get bogged down by the technology,”said Frank.Centre for IMC HostsMoroccan CompetitionThe Centre for IMC hosted a national competitionin Integrated Marketing Communications inDecember. Fifty-two colleges and universitiescompeted in the development of an IMC planfor the Country of Morocco, with the five finalistspresenting at SDSU. Teams placed as follows:first place team was Bellevue University ($3000and trip to Morocco); second was Johnson &Wales ($2000); and third was Virginia Tech($1000). The judging panel consisted ofrepresentatives from the Country of Moroccoand SDSU IMC faculty.The Study Abroad Experience“ It was an incredible experience.I earned three degrees, speakthree languages (English,Spanish and French) and havea true understanding of the culturesand the way people dobusiness.” – Erica Gonzales,the first student to completeour triple-degree programwith universities in Canadaand Mexico.Working in conjunction with their mentors and thescientists at AUB and Ben Gurion University, eachteam was expected to reach an agreement on thevalue that their subject technology brings to variousparts of the market.According to Beverly Dunlap, a grad studentworking with scientists at Ben Gurion University,the ultimate goal for each team was to obtain alicensing partner and to find out whether the technologycan be commercialized in the U.S. and, ifnot, what steps are needed to take it to market.sdsu college of business administration: leadership for the global marketplace 11
Page 1 and 2: Spring 2007Leadership for the Globa
Page 3 and 4: New MBA in Global Entrepreneurship
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Page 7 and 8: C I B E R Y E A R I N R E V I E WEd
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Page 14 and 15: FACULTY INTERNATIONAL RESEARCH SPOT
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Page 18 and 19: NEW FACULTY HIRED WITH INTERNATIONA
Page 20 and 21: Lessons Learned from Conducting Fam
Page 22 and 23: WSJ: San Diego State is working clo
Page 24: MBA for Executives Program Travels

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