Johannesburg Expo Centre, Nasrec South Africa

AFRICA HEALTH MARKETING CAMPAIGNAfrica Health Marketing CampaignEmail campaigns: Emails to internal and external databases were sent out over thepromotion period, targeting healthcare and trade professionals. 35% of our visitors heardabout Africa Health through one of our email campaigns.E-invitation system: The organisers set up an e-invitation system that allowed our exhibitorsto send personalised invitations to their contacts, prospects or potential customers. Hundreds ofinvitations were sent from our exhibitors using this system. which resulted in visitors on-site.Radio advertising: Live-reads and advertisements were broadcast on four South Africanradio stations (702 Talk Radio, Cape Talk, Jacaranda and Classic FM) raising the awareness ofthe show amongst the local audience. and bringing visitor registrations as well as conferencedelegate bookings.Trailer advertising: Two trailers advertising the Africa Health Exhibition and Congresscirculated for over four weeks prior to the event around the main hospitals of Johannesburgand Pretoria directly targeting healthcare professionals.Poster campaigns: Posters were displayed in private clinics as well as government hospitalsthanks to special agreements in order to reach the core of the healthcare market.Street pole ads: Street pole advertisements were placed on roads around major hospitals inGauteng to raise awareness of the show.Fax shots campaign: Fax shots were sent to heads of department and HR Directors inhospitals inviting them to the exhibition and informing them of the various conferences takingplace.Direct marketing:- Conference brochures and visitor tickets were mailed to everyone on our database in SouthAfrica inviting them to attend the event.- Conference brochures were distributed in hospitals in the relevant medical departments topromote the Africa Health congress.- Inserts in payslips of our hospital partner staff were arranged to inform them about theeventAdvertising: Regular advertisements promoting the exhibition as well as the congress wereplaced in several South African medical publications, in our in-house magazines (Medlab,Imaging & Diagnositcs, Arab Health, Arab Health e-book) as well as in trade guides.PR campaign: A Public Relations Agency in South Africa was appointed to handle thepublicity for the show and ensure media coverage.On-site promotions and raffle-draws: on each day of the event, an iPad has been givenaway to three visitors of the show. The Grand Prize – Win a trip to Arab Health 2012 in Dubai– has been advertised online, through emails, on the e-invitation system and hundreds ofvisitors have entered the draw.www.africahealthexhibition.com