ESC Congress 2011 - ESCexhibition.org, as

CONGRESS PRESSCongress Press Office 2011The Press Centre was a major information hub for journalists and media from across the world, to reporton the scientific presentations and outcomes of the Congress. The international press conferences and releases,covered approximately 90 scientific sessions, considered by the ESC to be of particular media interest. The ESCpress office also arranged and facilitated interviews with ESC spokespersons and presenters and provided anextensive working space for reporters.• Journalists attending:o 776 journalists presento From 43 countries (France, Germany, UK, Japan sent the most reporters)• Press Conferences:o 1 Local Press Conferenceo 1 Opening Press Conferenceo 12 International Press Conferences• Press Releases:o 63 related Pres s Conferenceo 7 non conference related press releaseso Tip sheet with 35 further suggestions for press coverageo Printed Press Book with press releases and useful information for media• Other Media Activities:o Local Press Office catering to French mediao Daily brief for French mediao Italian press brief by Prof Ferrario 8 Industry Press Conferenceso 7 Industry Display UnitsMedia Coverage:Over 3 000 clippings tracked so farESC Congress 2011 Evaluation report – Executive summary Page 34