ESC Congress 2011 - ESCexhibition.org, as

CONGRESS REPORT

Evaluation Report ESC Congress 2011

ContentsESC CONGRESS 2011 ................................................................................................................................................ 2Facts and Figures ........................................................................................................................................................ 2Congress Spotlight ...................................................................................................................................................... 2SCIENTIFIC PROGRAMME ......................................................................................................................................... 3Pre-Arranged sessions.................................................................................................................................................. 3New and Special Features in the ESC Congress 2011 Scientific Programme......................................................................... 4Scientific Programme mobile app for smart phones and tablets ......................................................................................... 5ESC Congress 2011 Faculty .......................................................................................................................................... 6Clinical Cases from the Cardiologists of Tomorrow ........................................................................................................... 7Abstract Programme .................................................................................................................................................... 7‣ Abstract submission and acceptance by countries “top 30 list” for ESC Congresses ............................................... 8‣ Abstract submission and acceptance by geographical area ................................................................................ 9‣ Abstract submission by main topics .............................................................................................................. 10‣ Abstract submission by age range ................................................................................................................ 10Poster Area ............................................................................................................................................................... 11‣ Traditional Posters ..................................................................................................................................... 11‣ e-Posters & e-Slides ................................................................................................................................... 12REGISTRATION DATA ............................................................................................................................................. 13General Attendance & Registration figures .................................................................................................................... 13‣ Delegate Profiles ........................................................................................................................................ 17‣ Attendee Profiles: 2011 v 2010 v 2009 v 2008 .............................................................................................. 17‣ Place of Work ............................................................................................................................................ 17‣ Fields of Interest and Area of Expertise ......................................................................................................... 18‣ Professional Activities ................................................................................................................................. 19‣ Continuing Medical Education Interests ......................................................................................................... 19PARC DES EXPOSITIONS PARIS NORD VILLEPINTE ................................................................................................ 20Main Figures ............................................................................................................................................................. 20ESC Central .............................................................................................................................................................. 20EXHIBITION, INDUSTRY SPONSORED SESSIONS, SPONSORSHIP & ADVERTISEMENT ........................................... 21Exhibition ................................................................................................................................................................. 21‣ Summary of Hall Usage .............................................................................................................................. 21‣ Key figures: comparison with the ESC Congress 2010 in Stockholm ................................................................. 22‣ ESC CONGRESSES 1997–2011, Exhibition Hall Usage ..................................................................................... 22‣ Online promotion of the ESC Congress 2011 Exhibition: the Virtual Exhibition Map ............................................. 23‣ ESC Exhibitors and Industry Partners Website ............................................................................................... 24‣ CRT and Exhibitor Lounge ........................................................................................................................... 24‣ Exhibition breakdown ................................................................................................................................. 25Sponsorship, Advertisement & Promotional Opportunities ............................................................................................... 31Industry Sponsored Sessions ...................................................................................................................................... 32‣ Satellite Symposia ...................................................................................................................................... 32‣ Mini-Satellite Symposia ............................................................................................................................... 32‣ EBAC Accredited Educational Programmes ..................................................................................................... 32‣ Hands-On Tutorials .................................................................................................................................... 33CONGRESS PRESS ................................................................................................................................................... 34Congress Press Office 2011 ........................................................................................................................................ 34ELECTRONIC COMMUNICATIONS ............................................................................................................................ 35Daily e-Newsletter ..................................................................................................................................................... 35ESC STUDIO ............................................................................................................................................................. 35Web activity.............................................................................................................................................................. 35‣ Congress reports ........................................................................................................................................ 36‣ Congress news .......................................................................................................................................... 36‣ Webcasts .................................................................................................................................................. 37‣ ESC Guidelines .......................................................................................................................................... 37PUBLIC EVENT ........................................................................................................................................................ 38Atout Cœur à tout Age ............................................................................................................................................... 38Evaluation Report ESC Congress 2011 Page 1

ESC CONGRESS 2011The ESC Congress 2011 was held in Paris from Saturday 27 August to Wednesday 31 Augustand was accredited by EBAC for 21 CME credits hours.For the first time, the ESC Congress was also accredited by the French CME office through theFrench Society of Cardiology, for the 32 category 1 credits.Facts and FiguresOver 155 countries represented32 897 participants26 355 Physicians5 277 Exhibitors725 Press540 others889 Invited Speakers424 ESC sessions221 regular pre-arranged sessions43 pre-arranged sessions outside regular time slot20 Focus Sessions134 regular oral abstract sessions6 oral abstract sessions outside regular time slotIndustry sessions43 Satellite Symposia26 Mini- Satellite Symposia Expo m²The exhibit area occupied a total of 12 163.94 m²Exhibiting companiesTotal of 203 exhibiting companies34 lecture roomsIncluding 2 Focus rooms and 1 Cardiac Anatomy Room10 836 abstracts submitted4 276 acceptedCongress SpotlightControversial issues in Cardiology48 pre-arranged sessions (including Focus sessions & 5 abstract sessions) were organised around thistheme.Evaluation Report ESC Congress 2011 Page 2

SCIENTIFIC PROGRAMMEPre-Arranged sessions221 Pre-arranged sessions• 161 CPC/Assoc/WG/Council sessions including:o 6 Main Sessionso 17 Debateso 90 Symposiao 44 Clinical Seminarso 4 How-to Sessions• 60 Special Sessions including:o 4 ESC Lectures (1 Clinical, 1 Population, 2 Basic)o 1 Highlight Sessiono 27 Joint Sessions (including new Joint sessions with:Brazilian Society of Cardiology (BSC)Cardiological Society of India (CSI)Chinese Society of Cardiology (CSC)Saudi Heart Association (SHA)o 5 Committee for Practice Guidelines sessionso 3 Hot Lineso 2 Clinical Trial Updateso 2 Clinical Registry Highlight sessionso 1 Basic and Translational Science Hot Lineo 5 ESC Association Track sessionso 1 Council for Cardiology Practice Sessiono 1 Meet the Editorso 1 How-to Tutorialo 1 e-Health sessiono 1 CV device session43 sessions outside regular time slots (lunch, coffee breaks)• 12 Meet the Experts• 8 Read with the Experts• 3 How-to Tutorials• 5 Meet the Trialists (after the Hot Line sessions)• 4 Cardiac Anatomy Live sessions• 2 Meet the Guidelines Task Forces• 3 Best of EHJ• 5 bilingual ESC sessions for Primary Care Physicians and NursesFocus Sessions 2011• 10 Focus Imaging Intervention sessions including 7 LIVE Sessions• Live from:- Turku, Finland- Paris, France (2 Bichat Hospital - 1 « Pitié Salpetrière » Hospital)- Cotignola, Italy- Liège, Belgium- Madrid, Spain• 10 Focus Cardiology Practice sessions• Room capacity of both rooms maintained at 800 seats• Only one overflow room capacity 200 – used depending on session & attendance in room• Lots of overflow screens around each room• Focus Sponsorship Package, acknowledgements slide on display in the overflow room and on the screensaround the roomCardiac Anatomy 2011These sessions were organised in the FOCUS area and not in the Poster areaRoom Capacity: 200 seats.Substrates of sudden coronary cardiac deathOverflowCardiac anatomy for interventional cardiologistsOverflowSurgical anatomy of congenital heart diseaseValve anatomy and pathology for imaging and surgical proceduresEvaluation Report ESC Congress 2011 Page 3

New and Special Features in the ESC Congress 2011 Scientific Programme• Congress Spotlight: “Controversial issues in Cardiology”This spotlight theme has been chosen to clarify conflicting views across several aspects of cardiovascularmedicine. There are, inevitably, different opinions on certain topics, and these occur anywhere from basicscience and research to the most complex interventional procedures. The ESC Congress is the platformfor constructive debate on the issues based on evidence and experience.• Topics by VillageFor the delegates‟ convenience most scientific sessions were arranged by topic in themed villages(Zones A-F).• Cardiologists of Tomorrow TrackThe Cardiologists of Tomorrow programme is a partnership between the ESC and its National CardiacSocieties and Affiliated Cardiac Societies. It consists of a dynamic specific educational track throughoutthe Congress that provides young cardiologists with some of the most relevant and up to dateinformation on key areas in Cardiovascular Medicine.A one day track in Room Zagreb was also dedicated to CoT sessions organised by the young for theyoung.• Clinical case sessionsClinical cases (presenters were all under 35) selected by the nucleus members of the ESC Cardiologists ofTomorrow were presented during interactive sessions chaired by a senior cardiologist and a youngercolleague.• Bilingual Track for General Practice Physicians and NursesAll day Saturday in room Athens.These sessions were dedicated to common problems in cardiovascular diseases open to all but specificallyaimed at primary care practitioners, general physicians and nurses. It covered the most relevant issuesthese professionals have to face on a daily basis. This programme was organised in conjunction with theESC Council for Cardiology Practice, the ESC Council on Cardiovascular Primary Care and the ESC Councilon Cardiovascular Nursing and Allied Professions. There was a special one day registration fee for GeneralPractice Physicians (€135) and Nurses (€50) attending just this programme.ESC for GPs & Nurses attendance by geographical area4% 3%17%25%51%ESCAsia PacificSouth & Central AmericaNorth AmericaAfrica (non ESC)• More Joint sessions with Global perspectiveIncluding the Brazilian Society of Cardiology, the Saudi Heart Association, the Chinese Society ofCardiology and Cardiological Society of India.• Gender TrackA series of abstract sessions on Sunday 28 August and Monday 29 August in room Riga (Zone B).Gender medicine has become one of the most interesting and attractive topics in cardiovascularmedicine.The differences in morbidity and mortality among the genders even in conditions with similar risk factorsattracted a lot of attention about the pathophysiological differences.Furthermore, special related issues like pregnancy with congenital heart disease, pregnancy relateddiseases like preeclampsia, hypertension and peripartal cardiomyopathy are among the most intensivelydiscussed issues.Therefore the Congress Programme Committee, for the first time at an ESC Congress, put together aspecial track on gender related aspects of cardiovascular disease for the congress in Paris.Scientists, clinicians and epidemiologists are invited to enrichen this field with their contributions.Evaluation Report ESC Congress 2011 Page 4

15-Aug16-Aug17-Aug18-Aug19-Aug20-Aug21-Aug22-Aug23-Aug24-Aug25-Aug26-Aug27-Aug28-Aug29-Aug• Clinical Registry HighlightsClinical registry highlights were introduced to highlight a growing number of excellently performedinnovative registries. The primary outcomes of these registries were presented for the first time in thisnew session type.• Live streaming interactive sessions – 3 Cardiologists of Tomorrow sessionsAnd the Highlight session (without the interaction)People could connect to the live sessions in Paris from their office computer or home with the possibilityof interacting via twitter (for CoT sessions only)Scientific Programme mobile app for smart phones and tabletsThis application allowed delegates to:View the entire scientific programmeSearch for sessions, presentations, abstractsFind exhibitors, sponsorsNavigate the floor planCreate a personal itineraryMake own “to do” list and take notesShare with colleaguesDownloads registered by the Conference Compass serverStatistics:Iphone + Android August 10 795Iphone + Android September 696Blackberry August 320Blackberry September 0Total 11 811Downloads per type of device3%59%24%14%IpadAndroidiPhoneOther16001400120010008006004002000Number of download per dayDemographics:Evaluation Report ESC Congress 2011 Page 5

Top 10 countries for iPhone/iPad*USA 20.06%France 14.50%Germany 12.39%Netherlands 8.93%UK 8.68%Brazil 6.73%Spain 6.54%Italy 6.01%China 5.35%Japan 5.25%Top 10 Countries for Android**France 18.55%Netherlands 14.52%Germany 14.52%Japan 12.90%Spain 9.68%Italy 6.85%India 6.05%Poland 6.05%Denmark 5.65%UK 5.24%ESC Congress 2011 FacultyTotal faculty was 1208 with the following breakdown:Country Roles Faculty Country Roles FacultyGermany 321 161 Hungary 9 5France 300 126 Ireland 9 6United Kingdom 249 134 Croatia 7 2Italy 225 115 South Africa 7 3United States of America 191 113 Argentina 6 5Netherlands 124 71 Hong Kong 6 5Switzerland 116 52 Slovak Republic 6 3Spain 113 58 China 5 5Belgium 110 47 Luxembourg 4 3Sweden 66 31 Mexico 4 3Greece 57 32 Monaco 4 2Poland 52 24 Romania 4 2Austria 50 21 Korea, Republic of 3 3Denmark 38 16 Latvia 3 1Portugal 34 16 Saudi Arabia 3 3Finland 28 15 Singapore 3 3Norway 25 14 Iceland 2 2Canada 23 14 Kosovo, Republic of 2 1Czech Republic 19 10 New Zealand 2 1Israel 15 8 Uruguay 2 2Brazil 14 9 Bulgaria 1 1Serbia 14 6 Chile 1 1Japan 13 13 Colombia 1 1Turkey 13 8 Kuwait 1 1Australia 12 6 Malaysia 1 1India 11 7 Philippines 1 1Russian Federation 10 8 Thailand 1 1Slovenia 10 5 Tunisia 1 1Grand Total 2 352 1 208Evaluation Report ESC Congress 2011 Page 6

ESC 2011 - Faculty members by regions4%2%11%83%ESCAsia PacificSouth & Central AmericaNorth AmericaClinical Cases from the Cardiologists of TomorrowApplicants were 35 or under.379 cases were submitted and 43 were accepted.3 Cases were accepted and discussed during the session “Challenging Case reports”. Diploma and Prize of€2000 for the winner and €1000 for the runners-up.40 Cases were accepted in 4 Sessions “Case-based learning from the ESC Cardiologists of Tomorrow” thatwere held in the Scene@ESC auditoria: 8 minutes discussion and presentation for each.Clinical cases were submitted under specific topics.1.15 - Automatic implantable cardioverter / defibrillator1.16 - Resynchronisation therapy3.11 - Cardiomyopathies5.06 - PCI- procedural complications5.09 – RestenosisAbstract ProgrammeThere were 10 836 submitted abstracts and 4 276 accepted (39.46% Acceptance Rate).ESC CONGRESSES 2008 2009 2010 2011Number of abstracts submitted 9 669 9 848 9 511 10 836Number of abstracts accepted 3 534 4 085 4 167 4 276Acceptance rate 36.55% 41.48% 43.81% 39.46%AbstractStatistics bytype of sessionNumberofsessions2008 2009 2010 2011NumberofabstractsNumberofsessionsNumberofabstractsNumberofsessionsNumberofabstractsNumberofsessionsNumberofabstractsOral sessions 109 654 110 660 104 624 125 750Evaluation Report ESC Congress 2011 Page 7

State of the Artand FeaturedResearchsessionsYoungInvestigatorAward sessionsModeratedPoster sessions12 48 12 48 12 48 9 365 20 5 20 5 20 5 2014 112 14 112 14 112 14 112Poster sessions 7 2 697 7 3 248 7 3 360 7 3 355NurseInvestigatorAward session1 3 NA N/A 1 3 1 3TOTAL 148 3 534 148 4 088 143 4 167 161 4 276ESC Congressesabstracts submitted to the Young Investigators Awards2008 2009 2010 2011Young Investigator Award (YIA) Basic 507 420 565 736Young Investigator Award (YIA) Clinical Science 1 209 1 341 1 530 1 631Young Investigator Award (YIA) Coronary Pathophysiology andMicrocirculation (Working Group Award)73 116 89 108Young Investigator Award (YIA) Population Sciences 150 203 185 199Young Investigator Award (YIA) Thrombosis 92 103 131 102TOTAL ABSTRACT SUBMITTED WITH OPTION YIA 2 031 2 183 2 500 2 776• Abstracts were available on a CD-Rom on-site and online one week before the Congress (Abstract BookOnline and Scientific Programme Online).• QR Codes were included in the Final Programme to upload abstracts onto mobile phones.‣ Abstract submission and acceptance by countries “top 30 list” for ESC CongressesAbstracts by countryESCCONGRESS2008ESCCONGRESS2009ESCCONGRESS2010ESCCONGRESS2011SUBMITTED+/- 2010 &2011Acc Subm Acc Subm Acc Subm Acc Subm n° %Japan 207 563 236 628 318 783 463 1 213 430 54.92%Italy 370 937 454 1 054 425 913 385 998 85 9.31%Germany 482 978 520 871 546 936 514 962 26 2.78%Spain 181 516 200 587 204 526 257 594 68 12.93%United Kingdom 211 485 276 545 242 449 243 527 78 17.37%Poland 163 604 160 548 173 507 158 524 17 3.35%Greece 211 609 260 612 235 559 198 483 -76 -13.60%France (Inc Guadeloupe) 196 411 208 400 238 443 226 481 38 8.58%United States of America 173 333 150 286 175 284 201 387 103 36.27%Netherlands 190 306 249 412 221 368 215 363 -5 -1.36%Russian Federation 32 191 52 243 51 243 71 363 120 49.38%Portugal 60 248 102 308 113 337 78 328 -9 -2.67%Brazil 32 143 62 190 65 204 88 304 100 49.02%Korea, Republic of 68 196 64 191 97 229 89 221 -8 -3.49%Turkey 48 260 53 259 48 233 58 218 -15 -6.44%Australia 55 129 51 102 64 115 93 184 69 60.00%Evaluation Report ESC Congress 2011 Page 8

China, (Inc Hong Kong) 49 176 57 150 72 174 55 184 10 5.75%Switzerland 89 169 96 152 116 185 90 180 -5 -2.70%Sweden 67 157 49 99 82 172 77 154 -18 -10.47%Canada 44 67 44 87 40 68 63 118 50 73.53%Austria 57 133 78 150 75 131 52 116 -15 -11.45%Czech Republic 18 89 29 95 29 73 39 107 34 46.58%Denmark 37 68 66 97 50 69 72 106 37 53.62%Serbia 20 88 19 97 19 94 24 106 12 12.77%Romania 26 112 36 156 33 127 31 101 -26 -20.47%Hungary 8 60 22 63 24 71 26 97 26 36.62%Israel 52 141 41 87 41 86 36 93 7 8.14%Taiwan, ROC 17 53 18 44 25 53 40 92 39 73.58%Argentina 22 66 18 58 21 58 22 88 30 51.72%Belgium 60 115 64 111 69 133 47 86 -47 -35.34%‣ Abstract submission and acceptance by geographical areaSubmitted 2008 2009 2010ESC Congress2011ESC 7 309 7 597 7 264 7 658Asia Pacific 1 358 1 347 1 574 2 195North America 438 395 371 531South & Central America 232 299 285 429Africa (non ESC) 8 25 17 23TOTAL 9 345 9 663 9 511 10 836ESC Congress 2011 - Submitted Abstracts by geographicalarea4% 5% 0%20%71%ESCAsia PacificSouth & Central AmericaNorth AmericaAfrica (non ESC)Accepted 2008 2009 2010ESC Congress2011ESC 7 309 3 269 3 213 3 064Asia Pacific 1 358 496 635 815North America 438 213 220 269South & Central America 232 97 92 120Africa (non ESC) 8 10 7 8TOTAL 9 345 4 085 4 167 4 276Evaluation Report ESC Congress 2011 Page 9

ESC Congress 2011 - Accepted abstracts bygeographical area3% 6% 0%19%ESCAsia Pacific72%South & Central AmericaNorth AmericaAfrica (non ESC)‣ Abstract submission by main topics16%14%12%10%8%6%4%2%0%SubmittedAccepted‣ Abstract submission by age range30%25%20%15%10%5%0%24 & less 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70 &moreBased on 1 st Author ageEvaluation Report ESC Congress 2011 Page 10

Poster Area• Paris Poster area: 6 000 m²• 3 466 abstracts were accepted as Poster presentations (of which 112 Moderated Posters)• The Poster area represented:480 panels for Traditional Posters16 panels for Moderated Posters40 computers for e-Library (e-Posters and e-Slides)2 rooms for Scene@ESC sessions and COT Clinical cases session (capacity 200)‣ Traditional PostersThe Poster area was set up by mediAVentures.Poster boards were hung from the ceiling and divided into 3 distinct zones highlighted by 9 different colours.The submission topic was indicated on each poster board.There were two sessions per day, Saturday to Tuesday, plus one on Wednesday morning.As last year, the Moderated Presenters had the opportunity to have their presentation filmed and transmittedsimultaneously on a plasma screen in the Moderated Poster area.Call-4Posters: The participants had the opportunity to quickly and easily create online a professional poster andthe convenience of having the poster delivered on-site at the meeting via the Call4Posters® service. Suppliers,Marathon, the supplier, received 322 posters orders out of the total of 3 466.Evaluation Report ESC Congress 2011 Page 11

‣ e-Posters & e-SlidesAuthors of traditional posters were also invited to submit their posters electronically. These posters wereavailable for electronic consultation on the e-Library on 40 computers during the entire Congress and now via theESC Website 1 178 Posters were submitted as an e-Poster.4 0003 5003 0002 5002 0001 5001 0005000# of ePosters uploaded on the eLibrarycomputers3 4723 466Poster accepted1 2301 178Total ePoster uploadedStockholm 2010Paris 20112 5002 000210522941 5001 00012701510874116110187755002103000Sat 27 Aug Sund 28 Aug Mond 29 Aug Tues 30 Aug Wed 31 AugePosterseSlidesE-Posters topic most viewed: Echo-ventricular function (212 views)(In 2010: Cardiomyopathies)E-Slides topic most viewed: Atrial fibrillation (791 views)(In 2010: Secondary cardiovascular prevention: interventions and outcomes)Evaluation Report ESC Congress 2011 Page 12

General Attendance & Registration figuresREGISTRATION DATARegistrationWCC 2006 ESC 2007 ESC 2008 ESC 2009 ESC 2010 ESC 2011by categoryPhysicians 24 776 22 527 22 886 24 311 21 424 26 355Press 725 564 719 745 559 725Total active25 501 23 091 23 605 25 056 21 983 27 080participantsExhibitors 6 120 5 631 6 068 5 656 4 947 5 277Accompanying923 701 707 611 566 540personsTotal participants 32 544 29 423 30 380 31 323 27 496 32 897Group v. IndividualregistrationWCC 2006 ESC 2007 ESC 2008 ESC 2009 ESC 2010 ESC 2011Group registration 58% 60% 61% 60% 57% 52%Individual registration 42% 40% 39% 40% 43% 48%Congress Attendees Age Range Analysis18%16%14%12%10%8%6%4%2%0%1%6%10%12%14%16% 16%18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70 71 andover13%8%3%1%Age information has been provided by 70% of the delegates.The average age of the congress attendees was 47.3.Evaluation Report ESC Congress 2011 Page 13

Chart country region 2006 –2011Registration by Geographical Area80%70%60%50%40%30%20%10%0%2006 2007 2008 2009 2010 2011ESC (Member Countries) 75% 76% 76% 76% 73% 70%ASIA PACIFIC 12% 14% 14% 12% 14% 15%N AMERICA 7% 6% 6% 6% 6% 6%S & C AMERICA 5% 3% 3% 5% 6% 8%AFRICA 1% 1% 1% 1% 1% 1%7%12%5% 1% 200675%ESC (Member Countries)ASIA PACIFICN AMERICAS & C AMERICAAFRICA6% 3% 1% 200714%76%ESC (Member Countries)ASIA PACIFICN AMERICAS & C AMERICAAFRICAEvaluation Report ESC Congress 2011 Page 14

6% 3% 1%200814%76%ESC (Member Countries)ASIA PACIFICN AMERICAS & C AMERICAAFRICA6% 5% 1% 200912%76%ESC (Member Countries)ASIA PACIFICN AMERICAS & C AMERICAAFRICA6%14%6% 1%201073%ESC (Member Countries)ASIA PACIFICN AMERICAS & C AMERICAAFRICA6%8% 1%2011ESC (Member Countries)15%70%ASIA PACIFICN AMERICAS & C AMERICAAFRICAEvaluation Report ESC Congress 2011 Page 15

Top 30 countriesCountries Delegates Countries DelegatesFrance 2 503 Sweden 526Germany 2 167 Belgium 502Italy 1 472 Austria 486Brazil 1 160 Romania 457United1 145 Denmark 399KingdomUnited States 1 110 Argentina 398of AmericaSpain 1 108 Autralia 397Greece 945 Portugal 351Japan 901 Norway 349Netherlands 760 Serbia 325China,745 Czech Republic 310People’sRepublcSwitzerland 675 Canada 304Poland 616 Hungary 257India 599 Mexico 251RussianFederation528 Finland 247Congress registration by year30 000Congress Registration 1999 - 201125 00020 00015 00010 0005 000PhysiciansExhibitorsPress02011 Paris2010 Stockholm2009 Barcelona2008 Munich2007 Vienna2006 Barcelona2005 Stockholm2004 Munich2003 Vienna2002 Berlin2001 Stockholm2000 Amsterdam1999 BarcelonaEvaluation Report ESC Congress 2011 Page 16

‣ Delegate ProfilesThe “Raise Your My ESC Profile” initiative, launched in April 2010, requesting My ESC Users,and congress delegates onsite, to update their personal and contact data and profileinformation, greatly improved the quantity and quality of profile data for congress attendees lastyear (from levels below 30% previously to 70%).Raise Your My ESC Profile is now a continuous process throughout the year, helping tomaintain the higher levels of profile data in our database. For the ESC Congress this year, asofter approach was adopted than last year, with no prize draw and significantly less logisticsand resources onsite. Emphasis was placed more on publicity pointing out the importance ofverifying personal data to ensure receipt of the journal, etc., and using the traditionalsubscription and membership zones at the congress for delegates to check/update their data.Profile information this year is based on around 67% of active delegates.‣ Attendee Profiles: 2011 v 2010 v 2009 v 2008The profile information contained here is taken from information supplied voluntarily online or, during ESCCongress 2011, through the My ESC Browser application.Overall the summary profiles are similar, but there are some variations which are highlighted in theindividual sections.Following the “Raise Your “My ESC” Profile” this year, the % of delegates providing profile information in MyESCis very much higher than the two previous years. Overall the profiles are similar to the two previous years, butthere are some variations which are highlighted in the individual sections.‣ Place of WorkWhereas previously the place of work information was only provided by the cardiologist profession, it is nowavailable to be completed by all. The “Research” and “Other” options have only been available since March 2008,and were disproportionately low in 2008 and 2009, but in 2010 (with the initiative to review/update the profile)the proportions are more representative and they now form a much more significant proportion of attendees –with the proportion “In University Hospital” decreasing significantly. One or more categories can be chosen.Place of Work 2008 2009 2010 2011In University Hospital 63% 65% 48% 50%In Non-University Hospital 34% 31% 31% 29%Private Practice 16% 16% 21% 22%Research 2% 5% 10% 13%Other 1% 2% 10% 9%Evaluation Report ESC Congress 2011 Page 17

‣ Fields of Interest and Area of ExpertiseIndividuals can choose as many Fields of Interest as they wish from a list of 30 categories (which mostlyreflect the ESC core syllabus categories). Following feedback from last year‟s congress regarding the lack of acategory for Interventional Cardiology, this new category was added in October 2010. The average number ofcategories chosen per attendee for both years is close to 6.5. The information was provided by 67% ofattendees.Fields of Interest and Areas of Expertise 2008 2009 2010 2011Heart Failure (HF) 60% 61% 55% 55%Acute Coronary Syndromes (ACS) 59% 58% 53% 52%Hypertension 41% 41% 41% 41%Atrial Fibrillation 30% 30% 36% 36%Arrhythmias 38% 37% 36% 36%Chronic Ischaemic Heart Disease (IHD) 35% 35% 36% 36%Non-invasive imaging - Echocardiography, CMR, CT and NuclearTechniques49% 48% 35% 36%Valvular Heart Diseases 35% 34% 30% 30%Myocardial Disease 25% 24% 25% 25%Diabetic Heart Disease 24% 24% 25% 25%Invasive imaging - Cardiac Catheterisation and Angiography 26% 25% 23% 21%Cardiovascular Rehabilitation and Secondary Prevention – LongtermManagement36% 35% 22% 23%Sudden Cardiac Death and Resuscitation 22% 22% 21% 21%Syncope 20% 20% 21% 21%Clinical Pharmacology 18% 18% 17% 18%Infective Endocarditis 16% 15% 16% 16%Basic Science (since March 2008) 14% 15% 15% 17%Thromboembolic Venous Disease 12% 13% 15% 16%Peripheral Arterial Diseases 13% 13% 14% 14%Primary Pulmonary Hypertension (PPH) 12% 13% 13% 14%Congenital Heart Disease 11% 11% 13% 13%Pericardial Disease 13% 12% 12% 13%Rehabilitation and Exercise Physiology 12% 13% 12% 12%Pregnancy and Heart Disease 10% 10% 11% 12%Cardiac Consult (since March 2008) 1% 2% 10% 11%Diseases of the Aorta and Trauma to the Aorta and Heart 10% 10% 9% 10%Other 4% 4% 8% 8%Genetics 8% 9% 8% 8%Cardiac Tumours 7% 6% 5% 6%Average Fields of Interest per person 6.6 6.8 6.4 6.6Notable variances include:Non invasive Imaging and Cardiovascular Rehabilitation and Secondary Prevention(slight increase in 2011) Atrial Fibrillation (increased in 2011) Cardiac Consult (increased in 2011 )Evaluation Report ESC Congress 2011 Page 18

‣ Professional Activities67% of delegates provided Profession information. One category may be chosen.The large majority were cardiologists (practising or trainee).Percentages for 2011 are very similar to last year’s.Profession 2008 2009 2010 2011Cardiologists 78.7% 77.6% 69.6% 68.8%Others 6.2% 6.6% 7.3% 7.2%Cardiologist – Trainees 6.0% 6.6% 7.2% 7.4%Industry/Agents 4.6% 4.3% 5.0% 4.8%Scientists 4.1% 4.8% 4.4% 5.0%Nurses 1.5% 1.7% 2.2% 2.0%Press/Medical Writers 1.2% 1.2% 1.3% 1.7%General Practitioners 0.6% 0.7% 1.3% 1.2%Surgeons 0.7% 0.7% 0.9% 0.9%Technicians 0.3% 0.2% 0.5% 0.6%Public HealthOrganisation/NGO0.4% 0.5% 0.3% 0.3%PR Agency/Comms 0.2% 0.2% 0.2% 0.1%7.2%4.8%5%Professional ActivitiesCardiologist1.2% 0.9% 0.6%1.7%0.3% Cardiologist - Trainee0.1%2%OtherScientist7.4%68.8%Industry/AgentNursePress/Medical WriterGeneral Practitioner‣ Continuing Medical Education InterestsCME Interests were added to “My ESC” Profile in March 2008. During the first two years only a lowpercentage of attendees had provided such information. Although this is not a mandatory field, in 2011 around51% of those attendees provided data. On average, around two (2.2) interests have been chosen out of thethree.CME Interest 2008 2009 2010 2011Congresses and Meetings 63% 64% 81% 85%Scientific Journals and Publications 73% 71% 75% 76%Online Education 57% 58% 60% 60%Total 192% 192% 217% 221%Evaluation Report ESC Congress 2011 Page 19

PARC DES EXPOSITIONS PARIS NORD VILLEPINTEMain Figures• 125 000 m 2 configured as a MainEntrance with Registration, theExhibition, a Press Area, five Zones forLecture Rooms with Focus and PosterArea.• 19 340 seats distributed between 34lecture rooms constructed for theCongress (31 by ACS, 3 bymediAVentures)• Exhibition and the ESC Zone are inZone C.ESC CentralA separate area named “ESC Central” was established.This comprised of two floors and was dedicated to the ESC Board and Management.Facilities included:13 ESC Meeting rooms for ESC constituent bodies, ESC Scientific Division and Management.(+ 6 additional meetings rooms in the Speaker Service Centre)ESC Presidents and Directors officesCRT & Exhibitor‟s loungeVIP Lounge with a voting bureauFellows loungeEvaluation Report ESC Congress 2011 Page 20

EXHIBITION, INDUSTRY SPONSORED SESSIONS,SPONSORSHIP & ADVERTISEMENTExhibitionAt the ESC Congress 2011 in Paris, the exhibit area occupied a total of 12 163.94 m² and was concentrated inHall 6 (Zone C).‣ Summary of Hall UsageZone C (Hall 6) was made up of two distinct exhibition areas namely:1. The Commercial Exhibition2. The ESC Zone (Formerly known as the ESC Membership Zone)The Commercial Exhibition took up the central portion of the hall and the ESC Zone occupied the bottom left sideof the hall.Some interesting facts about the two exhibition areas: It was the first time at an ESC Congress that both exhibition areas could be seen from the main entranceof the building. Stands over 350 m² were allowed to hang part of their stand structure. More than 200 stands (including Pharmaceutical industries and Device companies) The ESC Stand was in close proximity to the Registration AreaFrench GardensWith the “Jardins de Versailles” being so far away we decided to create an ideal relaxing spot for our busydelegates!Both gardens were 300 m² and were directly opposite the entrance leading to Zone A and B.There was a fountain in one garden that was a major attraction and ample seating was provided around thegardens.ESC Zone:The National Societies were placed in the ESC Zone in between the Commercial Exhibition and the Lecture roomsin Hall 5. The exhibition schedule was changed this year and was more in accordance with the opening hours ofthe scientific session as delegates had to pass through the ESC Zone to access the lecture rooms in Hall 5.Evaluation Report ESC Congress 2011 Page 21

This year, the ESC Zone welcomed the following exhibitors: 12 Affiliates Societies of the ESC ESC Stand 46 National Societies‣ Key figures: comparison with the ESC Congress 2010 in StockholmESC 2010StockholmESC 2011ParisTotal number of m² sold – allprices(including cancellation fee +11 190.00 m² 12 163.94 m²Exhibition Lounges)Total number of exhibitor4 947 5 277registrationsTotal number of exhibiting201 203organisationsTotal number of stands occupied 193 207Total number of ETSA booths 6 4Total number of publishers 13 23‣ ESC CONGRESSES 1997–2011, Exhibition Hall UsageNumber of Stands Occupied245235233225215205195185201197187210193 191 189213199186221207193207175Stands OccupiedEvaluation Report ESC Congress 2011 Page 22

Space Used for Stands (m²)16 00015 00014 00015 22013 40814 21414 17813 00012 00011 00010 00011 347 11 482 10 66711 95812 03211 305 11 39610 79912 30211 92811 574Space used for stands (m²)‣ Online promotion of the ESC Congress 2011 Exhibition: the Virtual Exhibition MapInteractive map in the Exhibition• Virtual Exhibition Map: A virtual plan was offered on www.escardio.org allowing easier navigation andaccessibility to company information for delegates.• Onsite Interactive Map: for the first time we replaced the huge exhibition plan we used to place at theentrance of the exhibition hall by 10 terminals containing the Interactive Map and these were in turnscattered around Hall 6 so that delegates could view the exhibition hall plan from each side of the hall.Evaluation Report ESC Congress 2011 Page 23

‣ ESC Exhibitors and Industry Partners WebsiteLike in previous years, all order forms and the latest exhibition information concerning the ESC Congress in Pariswas available on the ESC Exhibitors and Industry Partners Web Site:http://www.escexhibition.org/Paris2011/default.aspx‣ CRT and Exhibitor LoungeA special dedicated lounge for Exhibitors, Diamond Exhibitors and CRT members allowed them to holdinformal meetings and take a break from the Congress.Four public internet pointsFour network connectionsCateringSatellite TVSelection of international newspapersLeather couchesEvaluation Report ESC Congress 2011 Page 24

‣ Exhibition breakdownIndustry ExhibitorsTOTAL ORGANISATION: 108TOTAL M²: 9825.50 m²AbbottD400125.00 m²AccumetricsA25218.00 m²Actelion Pharmaceuticals LtdD150165.00 m²Adelphi Real WorldA25312.00 m²Agfa HealthCare NVA21540.00 m²AlereB33116.00 m²ALOKA Holding Europe AGC41063.00 m²AstraZenecaC300684.50 m²AtCor MedicalA21715.00 m²ATEROVAXA22112.00 m²Athera Biotechnologies ABE4499.00 m²Bayer HealthCare PharmaceuticalsD300404.40 m²Beijing Choice Electronic Technology Co LtdA2339.00 m²BG MEDICINE INCD41310.50 m²Biodevices SAA4009.00 m²BIOTRONIKA100120.00 m²Boehringer IngelheimB200560.00 m²BPLabA43012.00 m²BRAHMS GmbHA35030.00 m²Bristol-Myers Squibb/PfizerC250400.00 m²CAE HealthcareA42012.00 m²China Qingdao Bright Medical ManufacturingCo LtdA4049.00 m²CNSystems Medizintechnik AGA2479.00 m²Cordis Johnson & Johnson MedicalA11560.00 m²Custo med GmbHA20021.00 m²CVRx IncA41050.00 m²Daiichi Sankyo Europe GmbHC200 & A204295.00 m²Daiichi Sankyo Europe GmbH / Eli Lilly andCompanyB150220.00 m²DefibtechE45012.00 m²diaDexus IncA24612.00 m²EDAN INSTRUMENT INCA45030.00 m²Edwards LifesciencesB33050.00 m²Eli Lilly and CompanyD155120.00 m²enverdis GmbHA32521.00 m²Esaote SpAB40084.00 m²Experimetria LtdA2449.00 m²Finapres Medical SystemsA21812.00 m²Fresenius Medical CareA22013.50 m²GE HealthcareC420300.00 m²HealthSTATS International Pte ltdD15736.00 m²Evaluation Report ESC Congress 2011 Page 25

HEMO SAPIENS IncA40516.00 m²Hexacath/NovacorA31930.00 m²Huntleigh Healthcare LtdA44012.00 m²Impulse Dynamics Germany GmbHE44610.00 m²Iroko Cardio InternationalE10380.00 m²Itamar Medical LtdA32021.00 m²KONTRON MEDICAL SASB40624.00 m²Littmann / 3M Health CareA34936.00 m²MEDIMATICD41118.00 m²Medis medical imaging systems bvA2199.00 m²Medispec LtdB40520.00 m²Meditek LtdD15636.00 m²MEDSET Medizintechnik GmbHA41312.00 m²MedtronicA120150.00 m²MENARINID100 & E105433.00 m²Merck Serono Division of Merck KGaAB320112.00 m²MIDES GmbHE44712.00 m²Miltenyi Biotec GmbHB33550.00 m²Mortara Instrument IncD42072.00 m²MSDB110427.50 m²MultiplateA31012.00 m²NORAV MedicalD42520.00 m²NorthEast Monitoring IncE4489.00 m²Novartis Pharma AGB300308.00 m²PfizerD200649.60 m²Philips HealthcareD450237.50 m²Randox CardiologyE42520.00 m²RECORDATIE150 & E115253.00 m²ResMed EuropeA11830.00 m²RocheA240105.00 m²Rottapharm | MadausA30660.00 m²SANOFIB100152.00 m²SCHILLERC400103.50 m²ScottCare Cardiovascular SolutionsA20312.00 m²SERVIERC1001 036.00 m²Siemens AG Healthcare SectorC450364.50 m²SMT medical technology GmbH & Co KGA2329.00 m²ST Jude MedicalA250100.00 m²STORZ MEDICAL AGD41015.00 m²Takeda Pharmaceuticals Europe LtdE100100.00 m²theheart.orgA20572.00 m²TomTec Imaging Systems GmbHA21612.00 m²Toshiba Medical SystemsE400140.00 m²United Therapeutics Europe LimitedA241 & A24223.00 m²Vasomedical IncA30012.00 m²Verathon Medical Europe BVA33436.00 m²Evaluation Report ESC Congress 2011 Page 26

VIFOR PHARMAE15120.00 m²VisualSonicsA2229.00 m²Vitaphone GmbHA23112.00 m²BioCardia IncB4049.00 m²Brainware/DM SoftwareA4039.00 m²CompumedicsA3099.00 m²Global CVCT Forum – Overcome PCOB33312.00 m²Gubener Plastinate GmbHA24812.00 m²HEALTH IN CODE S LA2269.00 m²HRA ResearchA2459.00 m²IEM GmbHA44512.00 m²VolcanoA34620.00 m²Ziosoft IncE42012.00 m²ZOLL Medical CorporationA22318.00 m²Infopia Co LtdD4129.00 m²MANI INCA3029.00 m²MAQUET CardiovascularA33912.00 m²Novartis Pharma AGA40915.00 m²Panasonic Healthcare Co LtdA33518.00 m²Parsys TelemedicineA4159.00 m²Sistemas GenomicosA2499.00 m²VIFOR PHARMAA4119.00 m²PUBLISHERS & BOOKSELLERSPublishersTOTAL ORGANISATIONS: 23TOTAL M²: 333.50 m²3W Informed BV Medical Books & MultimediaB35510.00 m²Bambini Cardiopatici nel Mondo-AICI OnlusA31112.00 m²Benecol Division of Raisio GroupA42536.00 m²BioMed CentralB3489.00 m²Cardiovascular Research FoundationA3379.00 m²ELSEVIER HEALTHB35735.00 m²ERCULES ComunicazioniA3329.00 m²FBCommunicationA3309.00 m²GROUPE CONSENSUSA22918.00 m²Heart and Health Foundation of TurkeyA2289.00 m²HeartWorks by Inventive Medical LtdA2279.00 m²Informa HealthcareB3539.00 m²JAMA & Archives JournalsB3509.00 m²La Lettre du CardiologueA32218.00 m²Le CardiologueA3089.00 m²Lippincott Williams & Wilkins/Wolters KluwerHealthB34315.00 m²Mayo ClinicA4019.00 m²New England Journal of MedicineB34518.00 m²Oxford University PressB34021.00 m²Evaluation Report ESC Congress 2011 Page 27

Touch BriefingsB344 & B343b10.50 m²UpToDateB3549.00 m²Wiley-BlackwellB34924.00 m²WisepressB351 & B35217.00 m²EMERGING TECHNOLOGY SHOWCASE AREA (ETSA) – 36.00m²CIRCLE Cardiovascular Imaging Inc.Spartan BioscienceD120D1259.00 m² 9.00 m²Premier Heart InternationalVentripoint DiagnosticsD123D1229.00 m² 9.00 m²NATIONAL SOCIETIES – 504.50m²Albanian Society of CardiologyIsrael Heart SocietyNS33NS189.00 m² 18.00 m²Algerian Society of CardiologyItalian Federation of CardiologyNS38NS99.00 m² 18.00 m²Armenian Cardiologists AssociationKosovo Society of CardiologyNS41NS379.00 m² 9.00 m²Association of CardiologistsLatvian Society of Cardiology – Nordic Balticof Bosnia & HerzegovinaNS14NS31 36.00 m²9.00 m² Lebanese Society of CardiologyAustrian Society of CardiologyNS24NS26 9.00 m²9.00 m² Libyan Cardiac SocietyBelgian Society of CardiologyNS23NS4 9.00 m²9.00 m² Lithuanian Society of Cardiology – Nordic BalticBelorussian Scientific Society of Cardiology NS14NS43 36.00 m²9.00 m² Luxembourg Society of CardiologyBritish Cardiovascular SocietyNS3NS16 9.00 m²18.00 m² Maltese Cardiac SocietyBulgarian Society of CardiologyNS25NS34 9.00 m²9.00 m² Netherlands Society of CardiologyCardiology Society of SerbiaNS11NS42 24.00 m²9.00 m² Norwegian Society of Cardiology – Nordic BalticCroatian Cardiac SocietyNS14NS32 36.00 m²9.00 m² Polish Cardiac SocietyCyprus Society of CardiologyNS19NS36 18.00 m²9.00 m² Portuguese Society of CardiologyCzech Society of CardiologyNS22NS7 9.00 m²18.00 m² Romanian Society of CardiologyDanish Society of Cardiology– Nordic Baltic NS17NS14 18.00 m²36.00 m² San Marino Society of CardiologyEgyptian Society of CardiologyNS21NS27 9.00 m²9.00 m² Slovak Society of CardiologyEstonian Society of Cardiology – Nordic Baltic NS30NS14 9.00 m²36.00 m² Slovenian Society of CardiologyESC Congress 2011 Evaluation report – Executive summary Page 28

French Society of CardiologyNS28NS2 9.00 m²18.00 m² Society of Cardiology of the Russian FederationFinnish Cardiac Society – Nordic BalticNS20NS14 9.00 m²36.00 m² Spanish Society of CardiologyGeorgian Society of CardiologyNS12NS35 20.00 m²9.00 m² Swedish Society of Cardiology – Nordic BalticGerman Cardiac SocietyNS14NS8 36.00 m²24.00 m² Syrian Cardiovascular AssociationHellenic Cardiological Societyand Cardiovascular SurgeryNS6NS4030.00 m² 9.00 m²Hungarian Society of CardiologyTurkish Society of CardiologyNS13NS1510.50 m² 9.00 m²Icelandic Society of Cardiology – Nordic Baltic Ukrainian Association of CardiologyNS14NS2936.00 m² 9.00 m²AFFILIATED SOCIETIES OF THE ESC – POSTER DISPLAY – 16.00m²Argentine Society of CardiologyAzerbaijan Society of CardiologyCanadian Cardiovascular SocietyColombian Society of Cardiologyand Cardiovascular SurgeryGuatemalan Association of CardiologyHong Kong College of CardiologyNational Heart Association of MalaysiaSingapore Cardiac SocietySouth African Heart AssociationVenezuelan Society of CardiologyParaguayan Society of CardiologyIranian Heart AssociationESC Congress 2011 Evaluation report – Executive summary Page 29

AFFILIATED SOCIETIES OF THE ESC – STANDNumber of Affiliated societies 4TOTAL 36.00 m²Brazilian Society of CardiologyMexican Society of CardiologyNS12aNS16b9.00 m² 9.00 m²CSC/GWICC - Chinese Society of CardiologySaudi Heart AssociationNS16aNS10c9.00 m² 9.00 m²SPECIAL BOOTHS – 284.00m²AEPCE2079.00 m²American College of CardiologyE20060.00 m²American Heart AssociationE21836.00 m²American Society of EchocardiographyE2049.00 m²Asian Pacific Society of CardiologyE2139.00 m²CARDIOSTIM 2012E2199.00 m²ERC European Resuscitation CouncilE2119.00 m²ESH – European Society of HypertensionE21618.00 m²European Association for the Study of DiabetesE2019.00 m²European Atherosclerosis SocietyE20312.00 m²PCRE21527.00 m²Pulmonary Hypertension Association EuropeE2129.00 m²Society for Cardiovascular Angiography andInterventionsE2099.00 m²Society for Heart Attack Prevention andEradicationE2109.00 m²The Japanese Circulation SocietyE21420.00 m²UEMS Cardiology SectionE2089.00 m²World Heart FederationE20212.00 m²World Society of ArrhythmiasE2059.00 m²ESC Congress 2011 Evaluation report – Executive summary Page 30

Sponsorship, Advertisement & Promotional OpportunitiesThe list below details the sponsorship items taken by supporting companies:AdvertisementProgramme at-a-glanceCongress NewsInformation Screen AdvertisementsAbstract CD-RomAdvance ProgrammeBookmarkCongress BagsFocus Group SponsorsFinal ProgrammePre Congress Mailing Inserts (18)Delegate Bag Inserts (26 + 1 free)ISES info screen (11)SponsorDaiichi Sankyo EuropeBoehringer Ingelheim, Actelion Pharmaceuticals, SERVIER,Edwards Lifesciences, CardioMEMS, CVRx, Bayer HealthCare,Eli Lilly and CompanySERVIER International, Edwards Lifesciences, PfizerBayer HealthCare PharmaceuticalsIroko Cardio InternationalSANOFIDaiichi Sankyo EuropeEdwards LifesciencesGE Healthcare, Boehringer IngelheimBayer HealthCare, Iroko Cardio InternationalPfizer (3), Boehringer Ingelheim, Daiichi, Daiichi/Eli Lilly,Roche (2), theheart.org (2), Actelion (2), MSD (2), Iroko,CVRx, AstraZeneca, Mayo ClinicPfizer (4), SANOFI, Boehringer Ingelheim (2), Daiichi SankyoEurope, MSD (2), Actelion Pharmaceuticals (2), Alere,Novartis, Recordati, Daiichi Sankyo Europe /Eli Lilly andCompany, CVRx, AstraZeneca (3), Bayer HealthCare,BMS/AZ, Roche, French Cardiological Society (free), Takeda,CardioMEMSVifor Pharma, Actelion (2), AstraZeneca (2), theheart.org,Pfizer x 2, BMS/AZ, Daiichi, Eli LillyWeb Links (19) SANOFI, Boehringer Ingelheim (2), Daiichi Sankyo Europe /Menarini (2), Daiichi Sankyo Europe, Actelion (2), Alere, MSD(2), Iroko Cardio International, AstraZeneca, theheart.org (2),Pfizer, BMS/AZ, Roche, Eli Lilly and CompanyDelegate LoungePoster AreaESC TVMD Conference ExpressLogos on the Interactive Map (6)On-site advertisingMobile ApplicationInteractive Exhibition TerminalsSERVIER InternationalSERVIER InternationalSERVIER InternationalDaiichi Sankyo EuropeChina Qingdao Bright Medical Manufacturing Co Ltd, Heart &Health Foundation Turkey, 3M, ESH, Mayo Clinic, ACCDaiichi Sankyo Europe, Sanofi, Bayer HealthCare, PfizerIroko Cardio InternationalMerck SeronoESC Congress 2011 Evaluation report – Executive summary Page 31

Industry Sponsored Sessions‣ Satellite Symposia‣ 43 Satellite Symposia were organised by 28 different companies, associations or organizations:- 90-minute Satellite Symposia: 38- 180-minute Satellite Symposia: 1- 45-minute Satellite Symposia: 4‣ 23 receptions were organised563464 6656 56 57 55 57 5940 383338 4034 37 387959513564 6339 3856324328Satellite SymposiaOrganising Companies‣ Mini-Satellite Symposia‣ 26 Mini-Satellite Symposia were organised by 20 different companies‣ 19 receptions were organised2319282326205522887613119 91511Mini-Satellite SymposiaOrganising Companies‣ EBAC Accredited Educational ProgrammesESC Congress 2011 Evaluation report – Executive summary Page 32

CME ACCREDITATION BY EBACThe European Board for Accreditation in Cardiology (EBAC) provides accreditation to educationalprogrammes such as events and distance learning courses. EBAC is an independent body constituted byEuropean specialists in cardiology and medical education.EBAC accreditation confirms the scientific & educational quality of a programme, and allows the participantsto receive CME credits for the time spent in the educational activity.A Satellite Symposium or a Mini-Satellite Symposium with EBAC accreditation is officially announced as“EBAC Accredited Educational Programme supported by an unrestricted educational grant from …”‣ 6 EBAC Accredited Educational Programmes were organised by 4 different companies : AstraZeneca (3 programmes) BIOTRONIK St-Jude Medical SERVIER18141310710987 75 53 364Munich 2004 Stockholm2005Barcelona2006 WCCVienna 2007 Munich 2008Barcelona2009Stockholm2010Paris 2011EBAC ProgrammesOrganising Companies‣ Hands-On TutorialsThe ESC offers companies a means ofassociating with the educational requirements ofdelegates in an exclusive environment through theorganisation of Hands-On Tutorials.4 434These industry supported tutorials provideparticipants with an opportunity for hands-onexperience on specific areas of expertise. Tutorialsare promoted as part of the scientific programme inthe Final Programme and on the ESC Congress 2010web pages.22The Hands-On Tutorial custom-built rooms werelocated close to the Exhibition Area (Zone B).‣ 4 Hands-On Tutorials were organised by 4industry partners :- CCVI (Cordis Cardiac and VascularInstitute)- GE Healthcare- Philips Healthcare- Siemens AG, Healthcare SectorBarcelona2009Hands-On TutorialsStockholm2010Paris 2011Organising CompaniesESC Congress 2011 Evaluation report – Executive summary Page 33

CONGRESS PRESSCongress Press Office 2011The Press Centre was a major information hub for journalists and media from across the world, to reporton the scientific presentations and outcomes of the Congress. The international press conferences and releases,covered approximately 90 scientific sessions, considered by the ESC to be of particular media interest. The ESCpress office also arranged and facilitated interviews with ESC spokespersons and presenters and provided anextensive working space for reporters.• Journalists attending:o 776 journalists presento From 43 countries (France, Germany, UK, Japan sent the most reporters)• Press Conferences:o 1 Local Press Conferenceo 1 Opening Press Conferenceo 12 International Press Conferences• Press Releases:o 63 related Pres s Conferenceo 7 non conference related press releaseso Tip sheet with 35 further suggestions for press coverageo Printed Press Book with press releases and useful information for media• Other Media Activities:o Local Press Office catering to French mediao Daily brief for French mediao Italian press brief by Prof Ferrario 8 Industry Press Conferenceso 7 Industry Display UnitsMedia Coverage:Over 3 000 clippings tracked so farESC Congress 2011 Evaluation report – Executive summary Page 34

ELECTRONIC COMMUNICATIONSDaily e-Newsletter4 editions of the Daily My ESC News were emailed to more than 59 000 people.The average open rate was around 21%, and the average click rate 8%.ESC STUDIOESC Studio is a project which was initiated by the ESC Communications Department in April 2011 andcarried out as a pilot project during ESC Congress 2011 made up of interviews, discussions and demonstrations(e.g. : heartfailurematters.org, HeartScore). All of these were carried out by Cardiologists for Cardiologists.Objectives of this new initiative:- Promotion of subspecialties- Give Cardiologists of Tomorrow (CoT) better visibility- Provide latest educational and scientific matter directly from the Congress- Show presence of leadership to ESC members- Produce content for the general promotion of ESC for throughout the yearESC Studio characteristics- Located in the ESC Zone next to the ESC Stand and within the National Cardiac Societies- 45 m² open area equipped with cameras, chairs, microphones and professional lighting, laid out as a realtelevision studio- A group of 1 director and 3 technicians from MVS helped us put all this together- Open and fully functioning during ESC Congress from Saturday 27 August until Tuesday 30 AugustThe project consisted of 3 sub-projects:General topics, including interviews, demos and discussions- Prof Steen D Kristensen as editor in chief- Result: 26 videos in total (on 20 expected)Educational & scientific hot topics- Prof Jeroen Bax as editor in chief- Result: 14 videos in total (on 15 expected)Interviews of top cardiologists by Cardiologists of Tomorrow (CoT)- Dr Ricardo Carvalho Goncalves as editor in chief- Result: 7 videos in total (on 10 expected)Achievements- A total of 42 topics handled within 47 interviews, discussions and demos- 24 hours of recording for a result of 9.5 hours videos (before final editing)- 14 Board members participatedWeb activityA dedicated welcome page was created for the congress that made it easier for visitors to get to thevarious resources of our site: congress reports, webcasts, slides, news, press releases...85 congress reports (sessions reported by cardiologists)42 Hotlines reports (with content from presenter and contributors)320 webcasts52 news articles60 press releases were published13 videos (4 ESC TV and 9 ESC Studio) + 7 ESC TV by topicMore than 150 posting on social media2 803 e-Slides presentations & 1 187 e-Posters26 pages for each topic of the congress to give single entry point to all content about a specific topic.ESC Congress 2011 Evaluation report – Executive summary Page 35

‣ Congress reportsThe section is traditionally the most visited content during the ESC Congress and the hierarchy wasthe same this year. From Sunday 28 August until the end of September, the 127 reports (140 lastyear) from this section received a total of 37 269 visits and 106 426 page views.• Regarding the 85 reports written by cardiologists that chaired sessions, there were a total of28 067 page views. The most successful articles were:- Anti-thrombotic therapy in Atrial fibrillation - difficult management scenarios by G.Y. Lip(2 573 page views)- Controversies in Acute Coronary Syndrome by D. Atar (1 597 page views)• Regarding the 42 pages showing both presenter and content from the Hot Lines sessions, there were atotal of 47 701 page views. The most successful reports were:- Results of ARISTOTLE study - Hot Line I from C. Granger and M. Ezekowitz (3 670 page views)- Results of PRODIGY study – Hot Line III from M. Valgimigli and A. Kastrati (3 362 page views)‣ Congress newsDuring the ESC Congress, 52 articles were created about the Congress news and the section totalised17 324 visits and 35 968 page views.New this year the daily issue was available for download on the site and that was quite a success as the 5issues totalised 8 312 downloads (until end of September) and 28 494 pages views from 24 August to 12September.Number of downloads from 24 August to 12 September:Congress News DownloadsEditionN° of downloadsSaturday 27 August 505Sunday 28 August 1 112Monday 29 August 938Tuesday 30 August 989Wednesday 31 August 3 000The most viewed articles were the Guidelines on Dyslipidemias (1 606 page views) and the articles about thenew guidelines on NSTE ACS (1 277 page views).ESC Congress 2011 Evaluation report – Executive summary Page 36

‣ Webcasts284 webcasts, selected by the Education Committee, have been published during the congress, including theHighlight session. The ESC 2011 webcasts section totalised 32 852 page views from Sunday 28 August until theend of September. The 10 most viewed webcasts are detailed below.WebcastViewsESC Guidelines for the management of cardiovascular diseases during pregnancy 1 407Primary percutaneous coronary intervention: from evidence to practice1 176Controversies in antithrombotic treatmentHot Line I1 058Efficacy and safety of Apixaban compared to Warfarin for prevention of stroke and systemic embolismin 18,202 patients with atrial fibrillation: primary results of the ARISTOTLE trial2011 Guidelines overview783Acute coronary syndrome and non ST-elevation.Highlight Session - Hypertension. 642EURObservational Research Programme of the ESC.532Forthcoming Registries - General Registry: Chronic Ischaemic Heart Disease.Hot Line III –523Randomized comparison of six versus twenty-four months clopidogrel therapy after balancing antiintimalhyperplasia stent potency in all comer patients undergoing percutaneous coronaryintervention. Results of the PRODIGY trial.Clinical Trial Update I –396Efficacy and safety of Apixaban compared to Warfarin at different levels of INR control for strokeprevention in 18,202 patients with atrial fibrillation in the ARISTOTLE trialClinical Trial Update I392Prevention of stroke and systemic embolism using the oral direct factor Xa inhibitor Rivaroxabancompared with Warfarin in patients with nonvalvular atrial fibrillation and moderate renal impairmentPercutaneous coronary intervention in 3 vessel disease and main stem386Complex 3 vessel disease.‣ ESC GuidelinesIn addition to the new Management of Dyslipidemias (14 115 download) Guidelines which were released earlierthis summer, 3 guidelines updates were published:• Management of Acute Coronary Syndromes (ACS) in patients presenting without persistent ST-segmentelevation – 20 868 downloads• Management of Cardiovascular Diseases during Pregnancy – 7 558 downloads• Diagnosis and Treatment of Peripheral Artery Diseases – 6 139 downloadsESC Congress 2011 Evaluation report – Executive summary Page 37

PUBLIC EVENTAtout Cœur à tout AgeA public awareness initiative took place during the ESC Congress, for the first time since 2006.Held on Sunday 28 and Monday 29 August, from10:00 to 20:00 in the centre of Paris on thesquare in front of the City Hall, this event was theopportunity for French speaking visitors to getinformation on the „age‟ of their heart, how tokeep it happy and the different associationspartners.There were 4 different poles: Well being, Physicalactivities, Nutrition, Health and a big institutiontent.Visitors could get information on stress management, relaxation, sleep patterns and disorders, get tips on how toincorporate physical activities in their daily lives, discover new sports (Zumba fitness, Swedish Gym, baby gym)as well as attend cooking workshops.The last pole was the most sought after withfirst aid demonstrations from the Red Cross,cholesterol and lipids tests (700 were done overthe 2 days), information on smoking cessationand the analysis of the visitors‟ test results bycardiologists.In the big tent, visitors got to meet theprofessional associations working for their wellbeing and partners of this operation: theEuropean Society of Cardiology, the FrenchSociety of Cardiology and the French Federationof Cardiology, as well as a stand for VIPARIS.Over 3 000 visitors came to visit over the twodays.European Heart Health Charter for Paris: a city oriented chartwas signed by the Ville de Paris and the ESC at the end of theESC Congress.For the event, a poster was printed; a flyer was distributed atthe Health Stops of “Paris Plage” which took place from 10 to21 August 2011.Online presence:- A web page in French on the ESC web site to presentthe event and goals.- A Facebook event page through the ESC profile. Thisevent page was updated regularly and linked to manywebsites: Paris Tourism office, Paris City, the SFC, the FFCetc...ESC Congress 2011 Evaluation report – Executive summary Page 38