ESC Congress 2012 - ESCexhibition.org, as

Evaluation Report ESC Congress 2012

ESC CONGRESS 2012 ................................................................................................................................................ 4Facts and Figures ........................................................................................................................................................ 4Congress Spotlight ...................................................................................................................................................... 4REGISTRATION DATA ............................................................................................................................................... 5General attendance & registration figures ....................................................................................................................... 5General attendance by geographical area ....................................................................................................................... 6Delegate Profiles ......................................................................................................................................................... 8‣ Attendee Profiles: 2012 vs. 2011 vs. 2010 ...................................................................................................... 8‣ Profession ................................................................................................................................................... 8‣ Place of Work .............................................................................................................................................. 9‣ Fields of Interest .......................................................................................................................................... 9‣ Area of Expertise ......................................................................................................................................... 9‣ Continuing Medical Education Interests ......................................................................................................... 10SCIENTIFIC PROGRAMME ....................................................................................................................................... 11Pre-Arranged sessions................................................................................................................................................ 11‣ 234 Pre-arranged sessions .......................................................................................................................... 11‣ 62 Special Sessions including ...................................................................................................................... 11‣ 42 sessions outside regular time slots (lunch, coffee breaks) ........................................................................... 12‣ General Cardiology Track for Physicians, Nurses and Technicians ..................................................................... 12‣ Focus Sessions 2012 .................................................................................................................................. 12Special Features in the ESC Congress 2012 Scientific Programme .................................................................................... 13‣ Congress Spotlight: “From Bench to Practice” ................................................................................................ 13‣ Topics by Village ........................................................................................................................................ 13‣ Highest Scored poster ................................................................................................................................. 13‣ Clinical Case Corner: discussion forum on the best Clinical Cases ..................................................................... 13‣ Live-Streamed Interactive Sessions .............................................................................................................. 13‣ Live-Streamed Interactive Sessions - Results ................................................................................................ 14Clinical Cases from ESC “Cardiologists of Tomorrow” ..................................................................................................... 15Abstract Programme .................................................................................................................................................. 15‣ Abstract submission and acceptance by countries “top 30 list” for ESC Congresses ............................................. 17‣ Abstract submission and acceptance by geographical area .............................................................................. 18‣ Abstract submission by main topics .............................................................................................................. 19‣ Abstract submission by age range ................................................................................................................ 19Poster Area ............................................................................................................................................................... 20‣ Traditional Posters ..................................................................................................................................... 20‣ Moderated Poster Session ........................................................................................................................... 20‣ Cardiac Anatomy & Clinical Case sessions ..................................................................................................... 21‣ e-Posters & e-Slides (e-Library) ................................................................................................................... 21A few figures from the market research ........................................................................................................................ 22CONGRESS VENUE .................................................................................................................................................. 23Internationales Congress Center, München / Messe Munchen GmbH ............................................................................... 23‣ Main Figures .............................................................................................................................................. 23‣ Central Village ........................................................................................................................................... 23A few elements from the market research .................................................................................................................... 23EXHIBITION, INDUSTRY SPONSORED SESSIONS, SPONSORSHIP & ADVERTISEMENT ........................................... 24Exhibition ................................................................................................................................................................. 24‣ Summary of Hall Usage .............................................................................................................................. 25ESC Congress 2013 Stand .......................................................................................................................................... 25History of Cardiology ................................................................................................................................................. 26CPR Workshops at ESC Congress 2012 ........................................................................................................................ 28Innovation in Cardiology ............................................................................................................................................ 28‣ Comparison between Exhibitions: ESC Congress 2011 & ESC Congress 2012 ..................................................... 30‣ ESC Congresses from 1997 to 2012 .............................................................................................................. 30Participant breakdown by exhibitor type ....................................................................................................................... 31‣ Industry .................................................................................................................................................... 31‣ Emerging Technology Showcase Area (ETSA) ................................................................................................ 33‣ Publishers / Booksellers & Non profit organisations ......................................................................................... 34‣ International Associations ........................................................................................................................... 34‣ National Cardiac Societies ........................................................................................................................... 35‣ Affiliated Societies of the ESC - lounge.......................................................................................................... 36‣ European Society of Cardiology Stand........................................................................................................... 36‣ Aisle carpeting ........................................................................................................................................... 37Interactive Terminals ................................................................................................................................................. 37Industry Portal: www.escexhibition.org ........................................................................................................................ 38CRT and Exhibitor Lounge ........................................................................................................................................... 38‣ Industry and Exhibitor Guide ....................................................................................................................... 39‣ A few elements in the market research ......................................................................................................... 39Satellite Symposia ..................................................................................................................................................... 39EBAC Accredited Educational Programmes .................................................................................................................... 40Hands-On Tutorials .................................................................................................................................................... 41Sponsorship Products ................................................................................................................................................. 41CONGRESS NEWS & PRESS ..................................................................................................................................... 43Congress Newspaper 2012 ......................................................................................................................................... 43Congress Press Office 2012 ........................................................................................................................................ 44ELECTRONIC COMMUNICATIONS ............................................................................................................................ 45ESC Congress 2012 Mobile App ................................................................................................................................... 45Evaluation Report ESC Congress 2012

‣ The business objectives were to ................................................................................................................... 45‣ Marketing and Communication elements ....................................................................................................... 45‣ Promotion of the Mobile Application .............................................................................................................. 45‣ Key figures ................................................................................................................................................ 46‣ Elements from the market research .............................................................................................................. 46ESC Congress 365 – Your access to ESC Congress content, all year long! ......................................................................... 46Daily e-Newsletter ..................................................................................................................................................... 47ESC Studio ............................................................................................................................................................... 47‣ Objectives of this new initiative: .................................................................................................................. 47‣ ESC Studio characteristics ........................................................................................................................... 47‣ The project consisted of 2 sub-projects: ........................................................................................................ 47‣ Achievements ............................................................................................................................................ 47‣ Perspectives .............................................................................................................................................. 47Web activity.............................................................................................................................................................. 48‣ Dedicated home page ................................................................................................................................. 48‣ What was published during the Congress ...................................................................................................... 48‣ Pages views overview during congress .......................................................................................................... 48‣ Page Views 2009 vs 2010 vs 2011 vs 2012 .................................................................................................. 48‣ Social Media .............................................................................................................................................. 48‣ Congress reports ........................................................................................................................................ 50‣ Congress news .......................................................................................................................................... 52‣ Webcasts .................................................................................................................................................. 52‣ Video ........................................................................................................................................................ 53‣ Live Sessions ............................................................................................................................................. 53‣ ESC Clinical Practice Guidelines .................................................................................................................... 53‣ Results on electronic formats and communication .......................................................................................... 54PUBLIC AWARENESS EVENT ................................................................................................................................... 55CITY MARKETING ................................................................................................................................................... 56‣ At the Airport ............................................................................................................................................ 56‣ ESC Branded Hostess ................................................................................................................................. 56‣ At the Hotel (4* & 5*) ................................................................................................................................ 56‣ An ESC Branded City .................................................................................................................................. 56

REGISTRATION DATAGeneral attendance & registration figuresRegistration by WCC ESC ESC ESC ESC ESC ESCcategory2006 2007 2008 2009 2010 2011 2012Physicians 24 776 22 527 22 886 24 311 21 424 26 355 21 440Press 725 564 719 745 559 725 629Total active 25 501 23 091 23 605 25 056 21 983 27 080 22 069participantsExhibitors 6 120 5 631 6 068 5 656 4 947 5 277 5 210Accompanying 923 701 707 611 566 540 N/ApersonsTotal participants 32 544 29 423 30 380 31 323 27 496 32 897 27 279Group vs Individual WCC ESC ESC ESC ESC ESC ESCregistration 2006 2007 2008 2009 2010 2011 2012Group registration 58% 60% 61% 60% 57% 53% 46%Individualregistration42% 40% 39% 40% 43% 47% 54%Congress Attendees Age Range AnalysisAge information has been provided by 78% of the delegates.The average age of the congress attendees was 47 years old.18%16%14%12%10%8%6%4%2%0%Age range18-25 26-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70 71 andoverAge Band No. %18-25 156 1%26-30 1 070 6%31-35 1 874 11%36-40 2 087 12%41-45 2 409 14%46-50 2 818 16%51-55 2 698 16%56-60 2 187 13%61-65 1 355 8%66-70 472 3%71 and over 228 1%Total 17 354 100%5

General attendance by geographical areaTo see all the ESC Members countries, please refer to the ESC website: www.escardio.orgChart country region 2006 –201290%80%70%60%50%40%30%20%10%0%Registration by Geographical AreaWCC 2006 ESC 2007 ESC 2008 ESC 2009 ESC 2010 ESC 2011 ESC 2012ESC (Member Countries) 78% 76% 76% 76% 73% 70% 67%ASIA PACIFIC 12% 14% 14% 12% 14% 15% 18%N AMERICA 7% 6% 6% 6% 6% 6% 6%S & C AMERICA 5% 3% 3% 5% 6% 8% 8%AFRICA 1% 1% 1% 1% 1% 1% 1%6

7%ESC Congress 200612%5% 1%75%ESC (MemberCountries)ASIA PACIFICN AMERICAS & C AMERICAAFRICA6%18%ESC Congress 20128% 1%67%ESC (MemberCountries)ASIA PACIFICN AMERICAS & C AMERICAAFRICANumber of participants by RegionIt is interesting to note particularly that the Asia Pacific region has grown from 12 to 18 %.South and Central America continue to increase from 5 to 8 %.Top 30 CountriesRank Country N° Delegates Rank Country N° Delegates1 Germany 2 549 16 Austria 3842 France 1 126 17 Argentina 3793 Italy 1 051 18 Turkey 3634 Japan 975 19 Sweden 3625 United States of America 971 20 Belgium 3496 Brazil 804 21 Denmark 3427 United Kingdom 781 22 Romania 3228 Spain 768 23 Portugal 3069 Switzerland 685 24 Australia 26210 Netherlands 660 25 Serbia 24711 China, People's Republic of 654 26 Czech Republic 22412 Greece 606 27 Norway 21413 India 547 28 Mexico 20914 Russian Federation 540 29 Bulgaria 20515 Poland 501 30 Finland 196Congress registration by year30 00025 00017 607 18 755 18 93220 000 17 11218 413 17 68516 02515 00010 0005 000024 776 22 527 22 886 24 311 21 42426 355214404 543 4 382 4 400 4 950 5 000 4 715 5 017 6 120 5 631 6 068 5 656 4 947 5 277 5210533 476 425 584 642 636 567 725 564 719 745 559 725 629Physicians Exhibitors Press7

Delegate ProfilesThe “Raise Your My ESC Profile” (RYMEP) initiative requests My ESC Users online, andCongress delegates onsite, to update their personal and contact data, preferences and profileinformation in their My ESC account. Introduced in Spring 2010 ahead of the ESC Congress 2010, it isnow a continuous and firmly established process throughout the year, both online and at ESCCongress and specialty Congresses. One of several major benefits has been the substantiallyimproved quantity and quality of profile data (from levels below 30% of delegates previously, to 70%and above).The interactive points, where the attendees could be scanned into their My ESC account usingthe barcodes on their My ESC badges, were split between those on the ESC Stand (16 postsprincipally dedicated to membership and journals, but with RYMEP as a secondary process) and 10„RYMEP specific‟ posts located at other strategic points in the Congress centre.Profile information is based on around 74% of active delegates (67% in 2011).‣ Attendee Profiles: 2012 vs. 2011 vs. 2010The profile information presented below has been taken from information supplied voluntarilyby delegates online or, during the Congresses using the My ESC web browser application.Overall the summary profiles are similar, but there are some variations which are highlightedin the individual sections.‣ Profession74% of delegates have provided Profession information. One category may be chosen. Thelarge majority were cardiologists (practising or trainee). Industry and Press appear to be increasing,but Nurses and Technicians decreasing.Profession 2010 2011 2012Cardiologists 69.6% 68.8% 68.3%Cardiologist – Trainees 7.2% 7.4% 7.7%Other Medical Specialities 7.3% 7.2% 7.1%Industry/Agent 4.4% 5.0% 5.3%Scientist 5.0% 4.8% 5.1%Nurse 2.2% 2.0% 1.6%Press/Medical Writer 1.3% 1.7% 1.8%General Practitioner 1.3% 1.2% 1.2%Surgeon 0.9% 0.9% 1.1%Technician 0.5% 0.6% 0.4%Public Health0.3% 0.3% 0.3%Organisation/NGOPR Agency/Comms 0.2% 0.1% 0.1%ESC Congress 2012 Professional Activity1,60%1,80%5,10%1,20%5,30%7,10%7,70%68,30%CardiologistsOther Medical SpecialitiesScientistPress/Medical WriterCardiologist – TraineesIndustry/AgentNurseGeneral Practitioner8

‣ Place of WorkOne or more categories for Place of Work can be selected. Hence the average for Place ofWork per person is greater than 1 (approx. 1.2). This information has been provided by 73% of theattendees.Place of Work 2010 2011 2012In University Hospital 48% 50% 51%In Non-University Hospital 31% 29% 28%Private Practice 21% 22% 20%Research 10% 13% 13%Other 10% 9% 10%‣ Fields of Interest‣ Area of ExpertiseIndividuals can choose as many Fields of Interest as they wish from a list of 30 categories(which mostly reflect the ESC core syllabus categories). There is very little variation between theyears, except for the Interventional Cardiology category (which was added in October 2010). Theaverage number of categories chosen per attendee has increased to 6.8. The information wasprovided by 74% of attendees.Fields of Interest and Areas of Expertise 2010 2011 2012Heart Failure (HF) 55% 55% 55%Acute Coronary Syndromes (ACS) 53% 52% 53%Hypertension 41% 41% 42%Atrial Fibrillation 36% 36% 38%Chronic Ischaemic Heart Disease (IHD) 36% 36% 37%Arrhythmias 36% 36% 36%Non-invasive imaging - Echocardiography, CMR, CT and Nuclear Techniques 35% 36% 36%Valvular Heart Diseases 30% 30% 31%Myocardial Disease 25% 25% 26%Diabetic Heart Disease 25% 25% 26%Invasive imaging - Cardiac Catheterisation and Angiography 23% 21% 23%Cardiovascular Rehabilitation and Secondary Prevention – Long-term22% 23% 23%ManagementSudden Cardiac Death and Resuscitation 21% 21% 22%Syncope 21% 21% 21%Interventional Cardiology (from Oct 2010) - 14% 19%Basic Science 15% 17% 19%Clinical Pharmacology 17% 17% 18%Infective Endocarditis 16% 16% 16%Thromboembolic Venous Disease 15% 15% 16%Peripheral Arterial Diseases 14% 14% 15%Primary Pulmonary Hypertension 13% 14% 15%Congenital Heart Disease 13% 13% 14%Pericardial Disease 12% 12% 13%Pregnancy and Heart Disease 11% 11% 12%Rehabilitation and Exercise Physiology 12% 12% 11%Cardiac Consult 10% 11% 11%Diseases of the Aorta and Trauma to the Aorta and Heart 9% 10% 11%Genetics 8% 8% 9%Other 8% 8% 8%Cardiac Tumours 5% 6% 7%Average Fields of Interest per person 6.4 6.6 6.89

Pre-Arranged sessions‣ 234 Pre-arranged sessionsSCIENTIFIC PROGRAMME• 172 CPC/Association/Working Groups/Council sessions including:- 8 Main Sessions- 12 Debates- 96 Symposia- 52 Clinical Seminars- 4 How-to Sessions‣ 62 Special Sessions including1 ESC R. Laennec/A. Grüntzig Lectures (R. Ferrari)1 ESC W. Harvey Lecture on Basic Science/G. Rose Lecture on Population Sciences (R.Ferrari)1 Highlight session (K.A.A. Fox)30 Joint sessions including:- ESC and the American College of Cardiology- ESC and the American Heart Association- ESC and the World Heart Federation- ESC and the European Association for the Study of Diabetes- ESC and the Chinese Society of Cardiology- ESC and the Asian Pacific Society of Cardiology- ESC and the Japanese Circulation Society- ESC and the Argentine Society of Cardiology- ESC and the Mexican Society of Cardiology- ESC and the Interamerican Society of Cardiology- ESC and the Brazilian Society of Cardiologyand many more in collaboration with sister societies 1 ESC/Lancet (S. Spencer) 1 Registry (L. Tavazzi) 7 Committee for Practice Guidelines (CPG) sessions (J. Bax) 4 Association Tracks (HFA, EAE, EHRA, EACPR) (EAPCI under FOCUS) - AssociationPresidents 6 Hot Lines (3) and Clinical Trial & Registry Updates (3) 1 Basic & Translational Science Hot Line 4 ESC Cardiologists of Tomorrow (CoT) sessions 1 Take home message for practitioners (CCP, P. Sirnes) 1 General cardiologist session 1 Cardiopulmonary Exercise Testing (CPX International) Session 1 TAVI session (J. Fajadet) 1 Cardiology Quiz (J.L. Zamorano)CARDIOLOGY QUIZ WINNERS11

HOT LINE SESSION IN CENTRAL VILLAGE‣ 42 sessions outside regular time slots (lunch, coffee breaks)12 Meet the Experts8 Read with the Experts5 Meet the Trialists (after the Hot Line sessions)4 Cardiac Anatomy Live sessions3 Meet the Guidelines Task Forces2 Best of EHJ1 Meet the Editors1 European Union Research Grant (How-to tutorial)2 ESC Cardiologist of Tomorrow1 General Cardiologist Session2 Nurse Sessions1 CPX International‣ General Cardiology Track for Physicians, Nurses and TechniciansTook place all day Saturday in room Tbilisi (Central Village).A general cardiology update programme designed to update healthcare professionals as anintroduction to the ESC Congress 2012. The sessions, revolving around real case scenarios werediscussed by panels of experts. This programme was organised in conjunction with the ESC Councilfor Cardiology Practice, the ESC Council on Cardiovascular Primary Care and the ESC Council onCardiovascular Nursing and Allied Professions. There was a special one day registration fee of € 50 forNurses, technicians, physician (with a proof of their status).‣ Focus Sessions 201210 Focus Imaging Intervention sessions including 5 LIVESessions- Live from Rotterdam, Netherlands- Live from Leipzig, Germany- Live from Liège, Belgium- Live from Madrid, Spain- Live from Paris, France10 Focus Cardiology Practice sessionsRoom capacity of both rooms maintained at 800 seatsThere was no overflow room, just numerous overflowscreens around each roomFocus Sponsorship Package, acknowledgements slide ondisplay in the overflow room and on the screens aroundthe room12

Special Features in the ESC Congress 2012 Scientific Programme‣ Congress Spotlight: “From Bench to Practice”This spotlight theme was chosen to address a translational approach to apply innovations andintroduce them into clinical practice. The development of scientific innovations has posed a greatchallenge to clinical scientists to implement these developments into clinical practices and also onclinical physicians to use innovative techniques in daily practice.‣ Topics by VillageFor the delegates‟ convenience most scientific sessions were arranged by topic in themedVillages (Villages 1-10).‣ Highest Scored posterInteractive plasma screens in front of Room Munich,Central Village displayed the highest scored postersthroughout the entire congress.‣ Clinical Case Corner: discussion forum on the best Clinical CasesClinical cases selected by the nucleus members of theESC Cardiologists of Tomorrow were presentedduring each of these interactive sessions in a stateof-the-art,open forum room (Village 10).‣ Live-Streamed Interactive SessionsPresentation:Objective:12 sessions were live-streamed in 2 rooms.(12 press conference were also live-streamed)To see the level of interest in such a service.Target audience: Those that cannot attend the Congress (or be present in the room at the specificsessions being streamed).Pre-registration was needed (to send them a personal link to connect).Interactivity:Only the 4 sessions from the Cardiologists of Tomorrow track included a chat tool.The moderator (not one of the chairpersons) received the message & questions ona dedicated computer and forwarded them to the chairpersons and/or presenter atan appropriate time during the session. A second computer was there to accesstwitter in case some questions were tweeted.13

‣ Live-Streamed Interactive Sessions - ResultsSorted by number of registered peopleRoom Day Times Type Interactive Session title Registered Visitors % Chat TweetsMunich Sunday 26 08h30-10h00Guidelines 2012 Guidelines overview 1 138 252 22.14 - 1Munich Sunday 26 16h30-18h00GuidelinesNew ESC heart failureGuidelines 20121 115 299 26.82 - 1Munich Monday 27 08h30-10h00GuidelinesNew ESC Guidelines for STelevationmyocardialinfarction1 073 189 17.61 1Tbilisi Monday 27 12h45-13h45Tbilisi Monday 27 16h30-18h00MunichWednesday2911h00-13h00CoTR FontesCarvalhoHow to explain statisticalanalysis to the ClinicalCardiologist: non-inferioritytrials, subgroup analysiscomposite endpoints andmeta-analysis?964 129 13.38 4 2CoT R Vidal Perez Future Targets in SystolicHeart Failure Management:pharmacological therapy,new artificial hearts,complete cardiacregeneration therapies andupcoming devices.964 189 19.61 20 10Highlight Highlight session 906 255 28.15 1Tbilisi Monday 27 11h00-12h30Tbilisi Monday 27 10h10-10h50Tbilisi Monday 27 08h30-10h00Tbilisi Sunday 26 14h00-15h30CoT M M Madsen The stethoscope of theFuture: A PracticalIntroduction to the World ofPocket Echocardiography”CoTTranscatheter Aortic ValveImplantation (TAVI)Development: from bench tobedside, from the past tofutureCoT S Zuily New technologies for thefuture of Cardiology: hybridcardiac imaging, leadlesspacemakers and ICDs, newcardiac pumps andpercutaneous treatment ofmitral valve diseaseAffiliatesBest abstracts from ESCAffiliated Cardiac societies829 143 17.25 17 3810 82 10.12 1716 91 12.71 1 8575 164 28.52 2Tbilisi Tuesday 28 10h10-10h50Tbilisi Saturday 25 09:30 -10:30SpecialGP'sEuropean Union ResearchGrantTelehealth: for whom, whenand how?443 47 10.61 1441 94 21.32 5TOTAL 9 974 1 934 14.94 42 3414

Clinical Cases from ESC “Cardiologists of Tomorrow”Applicants had to be under 36 or in training.417 cases were submitted and 46 were accepted4 Cases were accepted and discussed during the session “Challenging Case reports”.Diploma and Prize of € 2 000 for the winner and € 1 000 for the runners-up.42 Cases were accepted in 6 Sessions “Case-based learning from the ESC Cardiologists ofTomorrow” that were held in the Case Corner: 12 min for each presentation total (8 minpresentation + 4 min discussion).Clinical cases were submitted under specific topics listed below:1.10 Syncope2.11 Heart failure, other3.05 Valvular heart disease, other3.08 Acute pulmonary embolism3.13 Cardiomyopathies3.14 Myocarditis3.15 Pericardial disease / Tumours3.16 Pericardial and myocardial disease, other3.17 Infectious and parasitic diseases3.18 Nutritional heart diseases4.06 Infarction acute phase STEMI4.07 Infarction acute phase non STEMI4.13 CPR (Cardiopulmonary resuscitation)4.14 Acute cardiac care, other5.05 PCI/Stents: devices and technique5.06 PCI: procedural complicationsAbstract ProgrammeThere were 9 614 submitted abstracts and 4 203 accepted (43.71 % Acceptance Rate).ESCCONGRESSESNumber ofabstractssubmittedNumber ofabstractsacceptedAcceptancerate2008 2009 2010 2011 20129 669 9 848 9 511 10 836 9 6143 534 4 085 4 167 4 276 4 20336.55% 41.48% 43.81% 39.46% 43.71%15

AbstractStatistics bytype ofsessionOralsessionsState of theArt andFeaturedResearchsessionsOralAffiliatedYoungInvestigatorAwardsessionsModeratedPostersessionsPostersessions2009 2010 2011 2012Sessions Abstracts Sessions Abstracts Sessions Abstracts Sessions Abstracts110 660 104 624 125 750 112 66612 48 12 48 9 36 9 36n/a n/a n/a n/a n/a n/a 1 65 20 5 20 5 20 5 2014 112 14 112 14 112 14 1127 3 248 7 3 360 7 3 355 7 3 360Nurse n/a n/a 1 3 1 3 1 3InvestigatorAwardsessionTotal 148 4 088 143 4 167 161 4 276 148 4 203ESC Congresses: abstracts submitted tothe Young Investigators Awards2008 2009 2010 2011 2012Young Investigator Award (YIA) Basic 507 420 565 736 589Young Investigator Award (YIA) Clinical1 209 1 341 1 530 1 631 1 667ScienceYoung Investigator Award (YIA) Coronary73 116 89 108 77Pathophysiology and Microcirculation(Working Group Award)Young Investigator Award (YIA) Population150 203 185 199 163SciencesYoung Investigator Award (YIA) Thrombosis 92 103 131 102 116TOTAL ABSTRACT SUBMITTED WITH OPTIONYIA2 031 2 183 2 500 2 776 2 612Abstracts were available on a CD-ROM on-site and online one week before the Congress(Abstract Book Online & Scientific Programme Online).16

‣ Abstract submission and acceptance by countries “top 30 list” for ESC CongressesAbstracts bycountryESCCONGRESS2009ESCCONGRESS2010ESCCONGRESS2011ESCCONGRESS2012SUBMITTED+/- 2011 &2012Acc Subm Acc Subm Acc Subm Acc Sub n° %mJapan 236 628 318 783 463 1 213 517 1 243 30 2.47%Germany 520 871 546 936 514 962 571 904 -58 -6.03%Italy 454 1054 425 913 385 998 378 764 -234 -23.45%Spain 200 587 204 526 257 594 242 601 7 1.18%United276 545 242 449 243 527 248 476 -51 -9.68%KingdomPoland 160 548 173 507 158 524 147 409 -115 -21.95%Greece 260 612 235 559 198 483 180 388 -95 -19.67%France208 400 238 443 226 481 198 349 -132 -27.44%(IncludingGuadeloupe)Portugal 102 308 113 337 78 328 86 329 1 0.30%Russian52 243 51 243 71 363 66 326 -37 -10.19%FederationUnited States150 286 175 284 201 387 169 319 -68 -17.57%of AmericaKorea,64 191 97 229 89 221 130 315 94 42.53%Republic ofTurkey 53 259 48 233 58 218 80 303 85 38.99%Netherlands 249 412 221 368 215 363 169 277 -86 -23.69%Brazil 62 190 65 204 88 304 67 208 -96 -31.58%China, (Inc57 150 72 174 55 184 59 173 -11 -5.98%Hong Kong)Switzerland 96 152 116 185 90 180 98 173 -7 -3.89%Sweden 49 99 82 172 77 154 89 163 9 5.84%Denmark 66 97 50 69 72 106 79 112 6 5.66%Ukraine 14 66 14 68 11 82 14 98 16 19.51%Australia 51 102 64 115 93 184 57 96 -88 -47.83%Austria 78 150 75 131 52 116 47 96 -20 -17.24%Romania 36 156 33 127 31 101 29 93 -8 -7.92%Taiwan, ROC 18 44 25 53 40 92 50 91 -1 -1.09%Serbia 19 97 19 94 24 106 31 90 -16 -15.09%Czech29 95 29 73 39 107 32 87 -20 -18.69%RepublicHungary 22 63 24 71 26 97 26 85 -12 -12.37%Belgium 64 111 69 133 47 86 49 82 -4 -4.65%Israel 41 87 41 86 36 93 32 82 -11 -11.83%Norway 66 107 61 93 42 74 38 62 -12 -16.22%17

‣ Abstract submission and acceptance by geographical areaSubmitted 2008 2009 2010 2011 2012Africa (non ESC) 8 25 17 23 18Asia Pacific 1 358 1 347 1 574 2 195 2 156ESC 7 309 7 597 7 264 7 658 6 741North America 438 395 371 531 393South & CentralAmerica232 299 285 429 295TOTAL 9 345 9 663 9 511 10 836 9 603Accepted abstracts 2008 2009 2010 2011 2012Africa (non ESC) 2 10 7 8 1Asia Pacific 459 496 635 815 882ESC 2 715 3 269 3 213 3 064 3 026North America 218 213 220 269 205South & Central America 60 97 92 120 89TOTAL 3 454 4 085 4 167 4 276 4 203ESC Congress 2012 - Accepted abstracts5%2% 0%21%ESCAsia Pacific72%North AmericaSouth & Central AmericaAfrica (non ESC)18

‣ Abstract submission by main topicsAbstract submission by main topics1 5171 3491 1581 1391 0871 072 992866434ESC CONGRESS 2009 ESC CONGRESS 2010 ESC CONGRESS 2011 ESC CONGRESS 2012‣ Abstract submission by age range30,00%ESC Congresses - abstract submission: 1st author age25,00%20,00%15,00%10,00%5,00%2010201120120,00%25 & less 26-30 30-35 36-40 41-45 46-50 50-55 56 & more19

Poster AreaMunich Poster area: 5 530 m²3 472 abstracts were accepted as Poster presentations (including 112 Moderated Posters)The Poster area represented:- 480 panels for Traditional Posters- 16 panels for Moderated Posters- 40 computers for e-Library (e-Posters and e-Slides)- 2 rooms: Cardiac Anatomy and Clinical case (Seat capacity 200 each)‣ Traditional PostersThe Poster area was set up by mediAVentures. Poster boards were hung from the ceiling as lastyear. The submission topic was indicated on each poster board.There were two sessions per day, Saturday to Tuesday, and one on Wednesday morning.‣ Moderated Poster SessionThe Moderated Poster Presenters had the opportunity to have their presentation filmed. Butthis year the Poster was also on display on plasma screens in the Moderated Poster area. Thepresentation was done in front of the screens and not in front the paper Poster on the board. (seebelow)Call-4Posters: The participants had the opportunity to quickly and easily create a professionalposter online and the convenience of having the poster delivered on-site at the meeting via theCall4Posters® service. Suppliers, Marathon received 222 posters orders out of the total of 3 472which is 100 less than last year.20

‣ Cardiac Anatomy & Clinical Case sessionsCardiac Anatomy 2012New state-of-the-art conference “room”These sessions were organised in the Poster Area (RoomCapacity 200)- Substrates of sudden coronary cardiac death(Overflow)- Cardiac anatomy for interventional cardiologists(Overflow)- Congenital heart disease in adults (Overflow)- Valve anatomy and pathology for imaging andsurgical proceduresBoth rooms were implemented in Village 10 witha new concept: Open area delimited by chairs andcurtains above the attendance. It was a 365° roundstage with 3 screens visible from everywhere.On stage, the chairpersons faced each other and thelectern for the speaker was in the middle.This kind of set up avoided overflows since the crowdwas around the area and could attend the session.It was positively perceived by both organisers(cardiologists) and the audience.mediAVentures managed to provide a very good qualityof sound which was the key factor for the success ofsuch sessions.‣ e-Posters & e-Slides (e-Library)Authors of traditional posters were invited to submit their posters electronically. Theseposters were available for electronic consultation on the e-Library on 40 computers during theentire Congress and also on the ESC Website. 1 315 Posters were submitted as an e-Poster thisyear (Last year 1 178). e-Poster topic most viewed: Atrial fibrillation, e-Slide topic mostviewed: Heart Failure, Other# of ePosters uploaded on the eLibrarycomputers400035003000250020001500100050003 472 3 466 3 4721 230 1 1781 315Poster accepted Total ePoster uploaded# of ePosters & eSlides viewedby day25002000150010005000Stockholm 2010 Paris 2011 Munich 2012ePosterseSlides21

A few figures from the market researchThis year a market research was held during the Congress asking delegates a series ofquestions. The company in charge of this market research was “Shift Learning”.The market research is based on a sample of 2 214 interviews representing the ESCCongress audience.The results obtained show how happy are delegates are with the scientific programme, therange of topics covered and the choice of speakers.The audience is largely satisfied with more than 86% of “Quite happy” and “Very happy”.Despite these positive results, we can see here that the satisfaction about the choice of speakers isless strong.In another questions, we asked delegates how the scientific content could be improved:There is a large demand for practical sessions.How do you think the scientific content or educational elements of the congress could be improved?The idea of having more practical sessions was particularly appealing to youngerrespondents. The idea of having more results from clinical trials was more appealing to those laterin their career, as was the idea of increased coverage of hot topics. Having more electronic contentwas popular across most age ranges. There were also many requests for more clinical casesincluding live case transmissions. There were indications that they wanted these to be discussionsof clinical cases rather than presentations and there appeared to be some appetite for interactivityand debate in general.22

CONGRESS VENUEInternationales Congress Center, München / Messe Munchen GmbH‣ Main Figures90 000 m 2 configured as a Main Entrance with Registration, ESC Plaza, Central Village,Exhibition Halls, a Press Area, 9 villages for Lecture Rooms and 1 village for Focus andPoster Hall.21 280 seats distributed between 34 lecture rooms constructed for the Congress (24 byACS, 4 by mediAVentures)Exhibition is separate in halls A2 and B2 and the ESC Plaza is located in the MainEntrance.‣ Central VillageA separate area named “Central Village” was established.This was dedicated to the ESC Board and Management.Facilities included: 14 ESC Meeting rooms for ESC constituent bodies, ESC Scientific Division and Management.(+ 3 additional meetings rooms in the Speaker Service Centre)ESC Presidents and Directors officesVIP Lounge with a voting bureauFellows loungeA few elements from the market researchThe organisation in themed Villages was highly appreciated by the audience. According tothe Market research made on-site, attendees were extremely positive about this idea, with 87.4%indicating that this organisation improved their Congress experience.As predicted the major benefits felt by the audience are, a “simplier layout”, “less walking”,“easier to find colleagues”, “prevents from missing a session”. On the other side, the majorcriticisms are “limits access to a variety of specialties” and “discourages cross-fertilisation ofspecialities.”23

EXHIBITION, INDUSTRY SPONSOREDSESSIONS, SPONSORSHIP &ADVERTISEMENTIndustry were very active at the ESC Congress 2012 occupying almost 12 000 m² of space,organising over 70 sessions and supporting multiple delegate products and services. Thesignificant trend we can underline is the reduction in stand space selected, this is in large part inreaction to the current regulatory environment but also due to the loss of significant productpatents such as Lipitor, Warfarin among others.ExhibitionAt the ESC Congress 2012 in Munich, the Exhibition Area occupied a total of 11 755 m² andwas concentrated in Exhibition A (hall A2), Exhibition B (hall B2), and ESC Plaza (West Entrance).Exhibition A and Exhibition B were dedicated to our Industry Partners‟ stands, Publishers andInternational Associations. These 2 halls were centrally located.The ESC Plaza was dedicated to the National Cardiac Societies, Affiliated Cardiac Societies and ESCstands. This area was centrally located in the Main Entrance (West Entrance) close to theregistration area offering optimal visibility for the ESC National & Affiliated Cardiac Societies.24

‣ Summary of Hall UsageExhibition A:‣ 89 stands including The largest stand (Servier: 2 stands of 835.135m² + 123.75m² = 958.885m²) 5 ETSA Stands (Emerging Technology Showcase Area) Publishers‟ Row (15 Publishers + 1 Publisher outside the Publishers‟ Row (La lettredu Cardiologue) Simulator (United Therapeutics)‣ Two new ESC initiatives: ESC Congress 2013: dedicated area to present and promote ESC Congress 2013 inAmsterdam. A Twitter Feed corner was created on this stand (sponsored byNayaMed) and the Abstract CD-ROM was distributed here. History of Cardiology: On the occasion of the 60th anniversary of the ESC Congress,the ESC invited its partners in cardiology to share their memories of the advancesthat have been made in cardiovascular care over the years.‣ 5 catering points and 3 seating areas (New this year in both halls): lightrefreshments and snacks were served all day long in the catering areas and during lunchtimes a specific menu was available to allow delegates to eat quickly & healthily. Wecreated these catering and seating areas to attract delegates into the Exhibition Halls.ESC Congress 2013 Stand5 main activities were promoted on this stand:1. The ESC Congress 2013 promotion was carried out in conjunction with the Amsterdamconvention bureau.2. A mini-studio to film delegates and make them actors on the future ESC Congress 2013promotional video.3. The distribution of the ESC Congress 2012 abstracts CD-ROM (this year, it was sponsored byRoche, they could not distribute it on their stand, so we took this as an opportunity to attractdelegates on the 2013 stand)4. ESC Congress 365: your access to Congress content all year long5. Finally, a pilot project, the “Tweet spot Corner”, sponsored by Nayamed, gave delegates theopportunity to tweet live about and from the ESC Congress.25

ESC Congress 365:This area of the stand presented the amount and variety of scientific content available allyear long from ESC Congress 2012 to ESC Congress 2013. All resources were represented on thestand as clickable buttons as they are on the web on the www.escardio.org/365 web page. ThisURL was made very visible on this area of the stand.A very large flat screen presented all these resources through a power point presentation,together with the Best of ESC Congress 2012 promotional video teaser.3 200 give aways in the form of iPhone loud speakers displaying the marketing URLwww.escardio.org/365 were distributed to promote this new product.Over the time of the Congress, the ESC Congress 365 section of the web site attracted 34842 page views and 2 706 visits.Tweet spot corner:A dedicated area in the corner of theESC Congress 2013 Stand was dedicated toTwitter users.This new activity was an opportunityfor ESC to be present in social media.This initiative was sponsored by NayaMed.History of CardiologyOn the occasion of the 60 th anniversary of the ESC Congress, the ESC invited its partners incardiology to share their memories of the advances made in cardiovascular care over the years.On a stand of 153 m², located in Exhibition A, an illustration was made of the numerousadvances in cardiovascular techniques, therapies, devices and equipment with the kindparticipation of the following Industry Partners: Biotronik, Boehringer Ingelheim, CellAegis, Cordisand Biosense Webster, Edwards Lifesciences, GE Healthcare, Hitachi Medical, Medtronic, Menarini,NEJM, Schiller, St. Jude and Toshiba.Prof Dr G. Arnold of the German Cardiac Society generously contributed to the exhibit,sharing the treasures of the German Cardiac Society Museum with delegates.The area was well visited and appreciated by all with comments noted in a guest book; Prof Arnoldexpressed his gratitude and enthusiasm for a similar future project in a letter sent to the ESC postevent.26

Exhibition B:‣ 76 Stands including: 5 ETSA Stands (Emerging Technology Showcase Area) International Associations Area (23 Associations) 1 Publisher (outside the Publisher‟s Row: FB Communication) Ambulance (area with 2 ambulances offering health checks)‣ Two new ESC Initiatives: Innovation in Cardiology: this area was dedicated to allow industry experts to makea short illustration on the latest developments in cardiovascular care – thesepresentations took place during the break periods and offered delegates theopportunity to exchange on new and recent innovations. Cardiopulmonary Resuscitation Workshops: the activities on this stand were:- ERC stand- ACC WG stand- CPR workshops, approximately 4 per day focusing on CPR & AED skills- Meet the instructors‟ sessions/slots‣ 5 catering points and 5 seating areas: As per Exhibition A27

CPR Workshops at ESC Congress 2012For the first time at ESC Congress, CPRworkshops organised in partnership with ERC(European Resuscitation Council), GRC (GermanResuscitation Council), the German CardiacSociety and the Working Group on Acute CardiacCare were available free of charge to delegateson Stand B2-C550 in Exhibition Hall B.Promotion of this new initiative was made in theFinal Programme, in various e-mailings, on thehomepage of ESC Web Site, as a “Daily News” on theMobile App, on Facebook, Twitter and through aninterview of Dr Nikolaou and Prof. Vrints on ESC studio(600 views during the congress)2 types of 90 minute workshops were organised: CPR & AEDRefresher sessions and Advanced CPR Skills. It was also possibleto meet the ERC certified instructors before or after theworkshops, during 30 minutes.8 instructors were present, with 7 closed rooms and 1 open airstage used for the sessions and to draw interest.A significant number of people followed the “meet theinstructors” sessions. Prof Andresen's lectures on peri-arrestarrhythmias were the most attended.A total of 266 participants (out of 336 available seats) attendedthe workshops, with 84 preregistrations (online with 15 Eurodeposit, refunded after completion).Innovation in CardiologyInnovation in Cardiology was a new project launched atESC Congress 2012.The concept was to provide an ESC space at theExhibition hall where the best Innovations selectedfrom the Industry was presented by experts duringbreaks.It offered delegates a selection of Innovationspresentation (30 min), accessible in the Exhibition hall.28

ESC Plaza:‣ 47 Stands including: 50 National Cardiac Societies (Nordic Baltic: 1 stand for 8 NCS) 1 Affiliated Cardiac Societies Lounge (13 Affiliates) ESC Stand (425 m²) ESC Studio European Heart for Children stand29

‣ Comparison between Exhibitions: ESC Congress 2011 & ESC Congress 2012ESC 2011ParisESC 2012MunichTotal number of m² sold 11 815 m² 11 755 m²Total number of exhibitor registrations 5 277 5 210Total number of exhibiting organisations (includes industry,publisher, NPO, IA, NCS)219 206Total number of stands occupied 207 212Total number of Industry Partners 108 104Total number of ETSA booths 4 10Total number of publishers & NPO 23 19Total number of International Association (Special Booths) 22 27Total number of National Cardiac Societies 45 50Total number of Affiliated Cardiac Societies 13 13Other stands (ESC, ESC Studio, ESC Cardiologists oftomorrow, EH4C, ESC Initiatives...)4 8‣ ESC Congresses from 1997 to 2012Number of Stands Occupied245235225215 210205193195191 189185175213199233186221207193207212Space Used for Stands (m²)1600015000140001300012000110001000030

Participant breakdown by exhibitor type‣ IndustryIndustry ExhibitorsTOTAL ORGANISATIONS: 101TOTAL m²: 8540.00 m²Name Stand number Number of m²A2-C472 9.00Abaxis Europe GmbHABBOTT B2-B250 126.50Accumetrics A2-B246 18.00ACON Laboratories, Inc A2-C462 9.00Actelion Pharmaceuticals Ltd A2-C360 181.25Agfa Healthcare A2-B240 40.50Aggredyne Inc A2-B453 9.00ALERE International LTD (not sarl) A2-C493 9.00Amgen B2-B540 81.00ASTRAZENECA B2-B200 450.00Athera Biotechnologies B2-B370 9.00BAMBINI CARDIOPATICI NEL MONDO-A2-C491 9.00A.I.C.I. ONLUSBAYER HEALTHCARE A2-C300 408.00BAYER HEALTHCARE A2-C350 100.00BAYER HEALTHCARE A2-C410 21.00BG Medicine B2-B534 18.00BIOTRONIK B2-C250 60.00BMS/PFIZER A2-B200 500.00BOEHRINGER INGELHEIM B2-B300 560.00BPLab (Petr Telegin LTD) B2-C512 12.00Cardiowise by Seleon GmbH A2-C492 12.00CellAegis Devices Inc B2-B538 9.00CNSystems Medizintechnik AG A2-C470 9.00crossEffect, Inc A2-B247 10.50custo med GmbH A2-B450 24.00CVRx B2-C220 60.00Cytori therapeutics, Inc A2-B447 9.00DAIICHI SANKYO EUROPE GmbH B2-C200 600.00Dailycare BioMedical B2-B537 9.00Defibtech A2-C450 12.00diaDexus Inc A2-B246 29.25DiaSys - Diagnostic Systems GmbH A2-C452 12.00EDAN Instruments B2-C500 15.00Edwards Lifescience B2-B280 67.50Endocor A2-C602 9.00Enverdis GmbH B2-C150 20.0031

Epsilon Imaging, Inc A2-C461 9.00Esaote B2-B500 75.00F Hoffmann ROCHE A2-B360 62.50FINAPRES MEDICAL SYSTEMS BV B2-B535 12.00Fresenius Medical Care Deutschland GmbH A2-C423 12.00Fukuda denshi A2-B448 21.00Garfield - Thrombosis Research Institute A2-C630 24.00GE Healthcare B2-C450 200.00Gruener Laser Products GmbH & CO. KG A2-C473 9.00Hemo sapiens - Loi Medical B2-B376 10.50Hitachi Medical Systems Europe (ALOKA) B2-B510 40.00HRA Research A2-C606 9.00Huntleigh B2-B511 14.00IEM GmbH B2-C510 15.00Impulse Dynamics Germany GmbH B2-C505 15.00IPSOS Healthcare A2-B443 9.00Iroko Cardio B2-B260 81.00Itamar A2-B456 18.00Labtech Ltd. B2-B545 9.00Littmann / 3M Health Care (3MA2-C100 37.50Deutschland GmbH)Mayo Clinic B2-C539 9.00MDT Medical Instruments A2-B454 9.00Mediana A2-C453 9.00Medimatic B2-C533 18.00Medis medical imaging systems BV A2-B243 9.00Medispec A2-B365 16.00Meditek Ltd (Zao) B2-B549 30.00MEDTRONIC A2-B370 157.25MENARINI B2-B400 440.00Mennen Medical & MTRE LTD A2-C490 12.00Merck Serono KgaA A2-B300 120.00Mides GmbH B2-C503 12.00Mortara Instrument B2-C100 70.00MSD B2-C300 300.00Norav A2-C151 20.00NorthEast Monitoring Inc A2-C471 9.00NOVARTIS PHARMA AG. A2-B400 312.50Pfizer Ltd A2-B249 81.00Philips Healthcare B2-B450 212.50Pivotal Therapeutics A2-B440 9.00Power over pressure Medtronic A2-B442 9.00Randox Laboratories B2-C535 22.00Recordati SpA A2-C400 186.00ResMed Germany Inc. A2-B363 30.0032

SANOFI A2-B350 100.00Schiller AG A2-C440 104.00SCHWARZER MEDIZINTECHNIK GMBH B2-C508 35.00Scott Care Cardiovascular solutions B2-C537 12.00Seb SAS - Atlantic sante A2-C413 12.00SERVIER A2-C200 835.125SERVIER A2-D200 123.75Siemens AG Healthcare Sector B2-C350 255.75Sistemas Genomicos A2-C605 9.00St Jude Medical B2-B350 81.00Storz Medical AG B2-B530 12.00theheart.org - Conceptis LLC B2-C360 107.25Thermo Fisher Scientific (B·R·A·H·M·SA2-C150 32.50GmbH )TomTec Imaging Systems GmbH A2-B242 12.00Toshiba Medical Systems A2-B460 124.00United Therapeutics Europe Limited A2-A500 180.00Vales and Hills (V&H Medical) A2-C451 9.00Vasomedical B2-C530 18.00Vessix Vascular, Inc. A2-C425 15.00Vifor pharma A2-B362 75.00Vitaphone A2-C420 20.00Volcano A2-B445 12.00Xclinical GmbH A2-C460 9.00Zoll International Holding BV B2-B375 24.00‣ Emerging Technology Showcase Area (ETSA)ETSATOTAL ORGANISATIONS: 10TOTAL m²: 90.00 m²Name Stand number Number of m²Capical GmbH B2-B103 9.00Ergospect GmbH A2-B103 9.00EVOLVA SA B2-B102 9.00FORTH Institute of computer science (iCardea) B2-B100 9.00Premier Heart LLC A2-B101 9.00Spartan Bioscience A2-B100 9.00Ventripoint Diagnostics B2-B101 9.00Ai Mediq S.A. B2-B104 9.00Personal MedSystems A2-B102 9.00MiCardia Corporation A2-B104 9.0033

‣ Publishers / Booksellers & Non profit organisationsPublishers & Non Profit organisationTOTAL ORGANISATIONS: 19TOTAL m²: 274.50 m²Name Stand number Number of m²ELSEVIER A2-C520 30.00Ercules Comunicazioni A2-C501 6.00FB Communications B2-B371 25.50Heartbeat International Foundation, Inc. A2-B364 9.00Informa books / informa healthcare A2-C535 9.00JAMA & Archives Journals A2-C504 9.00Jaypee brothers medical A2-C530 6.00Karger Publishers A2-C503 9.00La lettre du cardiologue - Edimark A2-B456 18.00Le cardiologue A2-C603 9.00Moscow International Forum of Cardiology A2-C604 9.00Nayamed A2-C628 9.00New England Journal of Medecine A2-C515 18.00Oxford University Press A2-C600 9.00SAGE A2-C601 18.00Serono Symposia International Foundation (SSIF) A2-B444 18.00Wiley- Blackwell A2-C540 24.00Wisepress Ltd A2-C351 21.00Wolters Kluwer Health/LWW A2-C500 18.00‣ International AssociationsTOTAL ORGANISATIONS: 26TOTAL m²: 371.00 m²Name Stand number Number of m²American College of Cardiology - ACC B2-C400 60.00American Heart Association - AHA B2-C412 36.00American Society of Echocardiography B2-C409 9.00APSC B2-C426 9.00Argentine Society of Cardiology - ASC B2-C415 9.00Arrhythmia Alliance A2-C627 6.00Association for European Paediatric Cardiologists -B2-C422 9.00AEPCBrazilian Society of Cardiology B2-C413 18.00CAD India B2-C423 9.00Cardiovascular Research Foundation B2-C420 9.00European Association for the Study of Diabetes - EASD B2-C429 9.00European Atherosclerosis Society - EAS B2-C401 9.00European Society of Hypertension - ESH (AIM B2-C428 18.0034

Congress SRL)GW-ICC B2-C424 9.00Interamerican Society of Cardiology - IASC B2-C410 9.00ISCP B2-B547 9.00Japanese Circulation Society B2-C408 20.00Mediterrannean Cardiology Meeting 2013 (AdriaB2-C536 9.00Congrex Srl)Mexican Society of Cardiology B2-C411 9.00PCR B2-C403 30.00PHA Europe B2-C402 9.00Saudi Heart Association B2-C404 18.00Society for Cardiovascular Angiography andB2-C425 9.00Interventions - SCAIUEMS Cardiology Section B2-C430 9.00VENICE ARRHYTHMIAS 2013 (Adria Congrex Srl) B2-C427 9.00World Heart Federation B2-C421 12.00‣ National Cardiac SocietiesTOTAL ORGANISATIONS: 50TOTAL m²: 546.50 m²Name Stand number Number of m²Albanian Society of Cardiology E2:07 9Algerian Society of Cardiology E3:04 9Armenian Cardiologists Association E1:01 9Association of Cardiologists of Bosnia andE4:02 9HerzegovinaAustrian Society of Cardiology E3:08 9Azerbaijan Society of Cardiology E2:10 9Belorussian Scientific Society of Cardiologists E4:04 9British Cardiovascular Society E1:04 18Bulgarian Society of Cardiology E4:03 9Cardiology Society of Serbia E4:01 9Croatian Cardiac Society E4:06 9Cyprus Society of Cardiology E2:11 9Czech Society of Cardiology E3:06 9Egyptian Society of Cardiology E1:11 9French Society of Cardiology E1:02 18Georgian Society of Cardiology E4:05 9German Cardiac Society E3:05 45Hellenic Cardiological Society E2:13 30Hungarian Society of Cardiology E2:01 9Israel Heart Society E1:07 18Italian Federation of Cardiology E1:05 18Kosovo Society of Cardiology E3:09 9Lebanese Society of Cardiology E1:10 935

Libyan Cardiac Society E2:12 9Luxembourg Society of Cardiology E1:03 9Macedonian Society of Cardiology E2:16 9Maltese Cardiac Society E2:05 9Moroccan Society of Cardiology E2:09 9Netherlands Society of Cardiology E3:02 24Norwegian Society of Cardiology (Nordic BalticE2:15 36Stand)Polish Cardiac Society E1:08 18Portuguese Society of Cardiology E4:09 9Romanian Society of Cardiology E1:06 18San Marino Society of Cardiology E2:06 9Slovak Society of Cardiology E2:02 9Slovenian Society of Cardiology E2:03 9Society of Cardiology of the Russian Federation E2:08 9Spanish Society of Cardiology E3:03 15Swiss Society of Cardiology E3:07 9Syrian Cardiovascular Association E4:07 9Tunisian Society of Cardiology and CardiovascularE1:09 9SurgeryTurkish Society of Cardiology E2:04 9Ukrainian Association of Cardiology E4:08 9‣ Affiliated Societies of the ESC - loungeNumber of square meters 36.00 m²1. Canadian Cardiovascular Society 7. Iranian Heart Association2. Chinese Society of Cardiology andChinese College of Cardiovascular8. Macau Cardiology Association9. National Heart Association of Malaysia3. Guatemalan Association of Cardiology 10. Panamanian Society of Cardiology4. Heart Association of Thailand 11. Singapore Cardiac Society5. Hong Kong College of Cardiology 12. South African Heart Association6. Indonesian Heart Association 13. Venezuelan Society of Cardiology‣ European Society of Cardiology StandNumber of stands 8Number of square meters 1869.88 m²Ambulance B2-B560 48.00Cardiopulmonary Resuscitation Workshops B2-C550 412.50ESC Congress 2013 A2-B500 630.38ESC Stand E3:01 425.00ESC Studio E2:14 45.0036

European Heart for Children E0:01 36.00History of Cardiology A2-C640 153.00Innovation in Cardiology B2-B550 120.00‣ Aisle carpetingNumber of companies 1Number of square meters 28.00 m²BAYER HEALTHCARE A2-C301 28.00Interactive TerminalsVirtual Exhibition Map: A virtual map was integrated on www.escardio.org allowing easier navigationand accessibility to company information for delegates prior to and during the Congress. The pageenabled a name research of each company rather than a map search as per previous years.Onsite Interactive Map: 25 Interactive Terminals were distributed throughout the Congress centreand enabled delegates to navigate the Exhibition Hall plan and industry partners from each hall.Delegates could navigate the exhibition by searching by company name or product category whichwas updated for better relevance.37

Industry Portal: www.escexhibition.orgAll order forms and the latest information for exhibitors and partners concerning the ESCCongress in Munich was available on the ESC Exhibitors and Industry Partners Web Site:http://www.escexhibition.org/ESC2012/exhibitionCRT and Exhibitor LoungeA dedicated lounge for General, Scientific, Diamond Exhibitors as well as CRT membersallowed them to hold informal meetings and take a break from the Congress.38

‣ Industry and Exhibitor GuideThe Industry and Exhibitor Guide was available in each delegate‟s Congress bag providingthem with the list of exhibitors and sponsored sessions.‣ A few elements in the market researchAccording to the market research made, delegates‟ satisfaction on Exhibition is lower than thesatisfaction on the scientific programme or the organisation.Delegates‟ expectations are higher, the Industry partners need to improve their standcommunication. Here are a few suggestions to improve the exhibition experience at the Congress.Satellite SymposiaIn order to meet our Industry partners‟ requirements and to address the declining number ofsessions, we amended our offer and provided additional and more flexible time-slots while improvingour profit with a price increase.We removed mini Satellite Symposia and offered Satellite Symposia only with the choice of 45, 60and 90-minute slots at each available time-slot.The new time-slots have achieved our objectives by offering more flexibility to our industry partnersacross a wider number of time-slots while increasing our revenues.- Eleven 60-minutes sessions- Less competition on Tuesday afternoon during the same time slot. This is due to theaddition of the Sunday evening time-slot and the rescheduling of the later Tuesdayafternoon time-slot.- Increased number of evening sessions by the addition of the Sunday evening time-slot.39

73 Satellite Symposia were organised in total by 46 different industries.- 27 45-minute sessions- 11 60-minute sessions- 35 90-minute sessions6656625757 5565 6657 59907972597986 8464 635669734335275 2 8 711 13 152328 2611ESC 2000 ESC 2001 ESC 2002 ESC 2003 ESC 2004 ESC 2005 ESC 2006WCCESC 2007 ESC 2008 ESC 2009 ESC 2010 ESC 2011 ESC 2012Industry Sponsored SessionsSatellite SymposiaWorkshop Sessions / Mini Satellite SymposiaESC 2012 45-minute Satellite SymposiaESC 2012 60-minute Satellite SymposiaESC 2012 90-minute Satellite SymposiaEBAC Accredited Educational ProgrammesCME ACCREDITATION BY EBACThe European Board for Accreditation in Cardiology provides accreditation to educationalprogramme such as events and distance learning courses. EBAC is an independent body constituted byEuropean specialists in cardiology and medical education. EBAC accreditation confirms the scientific &educational quality of a programme, and allows the participants to receive CME credits for the timespent in the educational activity.A Satellite Symposium with EBAC accreditation is officially announced as “EBAC Accredited EducationalProgramme supported by an unrestricted educational grant from …”‣ 8 EBAC Accredited Educational Programmes were organised by 4 different industries:AstraZeneca, St-Jude Medical, SERVIER and Bristol-Myers Squibb- 4 45-minute sessions (this is set to change next year as EBAC now requires amimimum time requirement of 60 minutes for accreditation).- 1 60-minute session- 3 90-minute sessions40

18141310710987 75 53 3864 4 431ESC 2004 ESC 2005 ESC 2006 WCC ESC 2007 ESC 2008 ESC 2009 ESC 2010 ESC 2011 ESC 2012EBAC Accredited Educational ProgrammesOrganising CompaniesESC 2012 45-minute EBAC ProgrammesESC 2012 60-minute EBAC ProgrammesESC 2012 90-minute EBAC ProgrammesHands-On TutorialsThe ESC offers industries a means of associating with theeducational requirements of delegates in an exclusiveenvironment through the organisation of Hands-OnTutorials. This industry supported tutorials provideparticipants with an opportunity for hands-on and/ortechnical experts on specific areas of expertise. Tutorialsare promoted as part of the scientific programme in theFinal Programme and on the ESC Congress 2012 webpages.224 4354 4‣ 5 Hands-On Tutorials were organised by 4different industries :- CCVI (Cordis Cardiac and Vascular Institute)- GE Healthcare- Siemens AG, Healthcare Sector- United TherapeuticsESC 2009 ESC 2010 ESC 2011 ESC 2012Hands-On TutorialsOrganising CompaniesSponsorship ProductsSponsorship products and services were largely supported by the Industry this year withparticular interest in supporting online and electronic content.New this year:Sponsored Twitter Feed – sponsored by a new sponsor Nayamed who approached the ESCand specifically requested that we offer a social media product; this feed was open to all and availablevia our web site and via a dedicated area on the ESC Congress 2013 stand.41

The list below details the sponsorship items taken by supporting companies:AdvertisementProgramme at-a-glanceCongress News AdvertisementsInformation Screen AdvertisementsAbstract CD-ROMBookmarkCongress BagsFocus Group SponsorsFinal ProgrammePre Congress Mailing InsertsDelegate Bag InsertsISES info screenSponsorDaiichi Sankyo EuropeDaiichi Sankyo Europe, Actelion, Boehringer Ingelheim,Edwards, Bayer, LillySERVIER International, Edwards Lifesciences, DaiichiSankyo, BG MedicineF Hoffman RocheActelionPfizerEdwards Lifesciences, Boehringer IngelheimDaiichi Sankyo EuropeBoehringer Ingelheim; Actelion; theheart.org, Pfizer,Daiichi/Eli Lilly, Cleveland cliniic; Mayo Clinic;AstraZeneca; Daiichi; Roche; ZollBoehringer Ingelheim; Actelion; Daiichi; Pfizer; Daiichi/Eli Lilly; Recordati; Pfizer/BMS; AstraZeneca; Kowa;BMS/AstraZeneca; Roche; ST Jude; MSD; Genzyme;Thrombosis; SANOFI; CharitéPfizer, Daiichi, St Jude, GenzymeWebcasts AZ, Alere, St Jude, Bayer, Genzyme, Edwards,Boehringer Ingelheim, Pfizer, Thrombosis ResearchInstituteWeblinksDelegate LoungePoster AreaESC TVMD Conference ExpressLogos on the Interactive MapOn-site advertisingMobile ApplicationInteractive Exhibition TerminalsGift in the BagBoehringer Ingelheim; Daiichi-Sankyo; TheHeart.org;Eli Lilly; Pfizer/BMS; AstraZeneca; BMS/AstraZeneca;Roche; ST JudeSERVIER InternationalSERVIER InternationalSERVIER InternationalDaiichi Sankyo EuropeDaiichi, Mayo Clinic, Schiller, SERVIER, 3M, Biotronik,ESH, BIAmerican College of Cardiology, SchwarzerDaiichi Sankyo Europe, Bayer HealthCare, Pfizer, StJude, Vifor PharmaBayer HealthcareBG MedicineBayer Healthcare42

Congress Newspaper 2012CONGRESS NEWS & PRESS65 000 copies printed throughout the Congress.The team consisted of:Editors in Chief Prof Michel Bertrand and Prof Stephan Windecker, Sub-Editor Simon Brown, GraphicDesigner Denis Garcia, Medical Writers Janet Fricker and Sophie Goodchild, Photographer PatrikEngstrom and Coordinator Alexandra Gamard.The newspaper was printed locally, in Munich by Peschke Druckerei.Content:Advance work: 2 debate articles (pro & contra) 4 ESC Named Lectures 7 Guideline articles (including 1 overview) 1 Scientific Preview 11 Abstract-based stories 5 Press-Conference based stories 4 Social Events articles 3 ESC Initiatives articles 4 Faces in the CrowdOn-site work: 3 Social Events articles 1 Press-Conference based story 16 Hot Lines & Clinical Trial Update articles 16 Faces in the CrowdIn total, ESC Congress News 2012 comprised of 61 articles.On the web:Congress News articles totaled 26 137 pages views from the 25 August to the 3 September 2012.Congress News PDFs totaled 1 763 views from the 25 August to the 3 September, less successfulthan last year, which can be explained that the fact it wasn‟t highlighted on the right-hand side of theCongress home page.New this year!ESC Congress News was given a new, modern look & feels based on the design of this new banner:A "Don't Miss" section was created, to orientate delegates to thehottest sessions of the day:43

Congress Press Office 2012The Press Centre was a major information hub for journalists and media from across theworld, to report on the scientific presentations and outcomes of the Congress. The international pressconferences and releases, covered approximately 100 scientific sessions, considered by the ESC PressCommittee to be of particular media interest. The ESC Press Office also arranged and facilitatedinterviews with ESC spokespersons and presenters and provided an extensive working space forreporters.Journalists attending:- 648 journalists- From 49 countries- Germany, France, USA and Japan sent the most reportersPress Conferences:- 1 Local Press Conference- 1 Opening Press Conference- 11 Scientific Press ConferencesPress Releases:- 51 press conference related press releases- 12 non-press conference related press releases- Tip sheet with 40 further suggestions for press coverageOther Media Activities:- Local Press Office catering to German Media- 5 Industry Press Conferences- 9 Industry Display UnitsNEW FEATURES THIS YEAR- Press Book on USB key with embargoed press releases; speakers and spokespersons‟ photosand CVs; useful data and figures- All ESC press conferences webcasted- Media training sessions: global brief + individual brief at the start of each a press conference(chairpersons/speakers/spokespersons)- Updated web pages featuring speakers and spokespersons‟ CV‟s and photos, slides andwebcasts44

ELECTRONIC COMMUNICATIONSESC Congress 2012 Mobile AppAn upgraded version of the ESC Congress Mobile App(for iPhones, Android Phones, & iPad & Android tablets)was made available to all Congress delegates. Themobile app contained the entire scientific programme ofthe Congress (including abstracts & learning objectives),congress floor-plans as well as other Congress generalinformation & resources, ESC corporate information,information about the sponsor (Bayer HealthCare), anddaily congress news.19%81%IOS ( IPhone & Ipad)Android‣ The business objectives were to- Disseminate ESC Congresses scientific programme and general information easily toparticipants- Enhance the delegate experience by improving decision-making for participants- Offer new functionalities to congress delegates (daily bulletins pushed on mobile devices,interactive maps to locate exhibitors and sessions rooms, sessions objectives & abstractsavailable for consultation within the app, powerful search functionality throughout thecongress scientific content, creation of personalised programme, to do lists, take notes ofspecific sessions and share these with colleagues, find practical information about theCongress)- Provide participants and exhibitors with sustainable content options- Provide more visibility/recognition to the sponsor (and create more sponsorship revenue interms of sponsorship & in terms of activities on site: sessions & exhibition)- Broaden the access to social networking platforms- Extend the ESC Congresses brands- To eventually decrease the need for paper programmes on-site (social responsibility as ~30000 600-pages programmes are currently printed)The mobile app was available on the App Store and on Google Play (search for „ESC 2012‟).‣ Marketing and Communication elements- Unique meaningful name with ESC brand name: easily found in apple store/Google searches- Availability: Free of charge, no log-in- Newsletter/Email marketing: highly targeted email campaign to prospects- Showcase application on ESC Web Site: to pre-market and showcase the app- Presentation walk-through of mobile application with screenshots of the app withdescription of features & benefits- Social media marketing: announcement to KOL, members,delegates across our social networks: Twitter, LinkedIn, Facebook- „Tell-a-friend‟ feature within the app- Mobile barcoding (QR code) throughout our communications- On-site promotion‣ Promotion of the Mobile Application• Advert in Advance Programme (over 385 000 page views, 11 600 unique visitors and 20 000flyers distributed)• E-campaigns 2 and 1 week before the congress start• My ESC Newsletter on 21/08/2012• NCS Presidents Letter• Advert in Final Programme• Promotion in intercessions slideshow &information screens• Mobile App banners and stand on-site45

‣ Key figuresThe mobile app was downloaded 11 688 times.iPhones and iPads were largely used by our audience. This stresses the need to focus our attention oniOS devices. From the 9 406 downloads on iOS devices, 61% of downloads were on iPhones.11 688 downloads represent 43% of all congress delegates (including press and exhibitors) or 54.5%of physicians. So we can say that 1 out of 2 congress delegates used the ESC Congress 2012 mobileapp: an excellent uptake!On-site and throughout our congress market research all feedbacks on the mobile app were excellentwith delegates rating the app as the best congress app their ever used!Thanks to the communication made before the event, 58% of the 11 688 downloads wereperformed before the Congress start. This helped us reduce the traffic on the Wi-Fi during theCongress.‣ Elements from the market researchOnly 15% of our respondents did not own a “smart” mobile device with over 46% owning aniPhone and bringing it with them to the congress. This represents a great receptive audience formobile services, including the ESC Congress app.The number ofdownloads is very impressiveas well as the satisfactionobtained:Many respondents wereunable to suggest anyimprovements. Others askedfor GPS navigation to guidethem through the scientificroom they are looking for, or alink from their personalcalendar to the congressschedule, others asked for a link to their My ESC account. These questions was also asked internallybefore launching the app, but most of these suggestions need an internet connection while using theapp and that is something we don‟t want to maintain a high quality in the Wi-Fi.We are still investigating new functionalities to make the app even better.ESC Congress 365 – Your access to ESC Congress content, all year long!ESC Congress 365 was born from a study launchedon the value of ESC Congress content and its accessibilityto healthcare professionals.ESC Congress 365 will provide access to ESCCongress Content all year long, with the objective to:• Capitalise on ESC Congress content value• Provide educational content from ESC Congress to awider, global audience• Sustain scientific debate and interaction throughout theyear• Disseminate the best of science for improved practices &awarenessA pilot platform was launched prior the congress and had received 60,000 page views by 8October. The main areas of interest for visitors are the e- slides, abstracts, reports and webcasts. ESCCongress 365 will be enhanced over the coming months with a consolidation of the scientific congressresources organised by topic to facilitate access to the content.46

Daily e-Newsletter5 editions of the Daily My ESC News were emailed to more than 83 000 people.The average open rate was around 20%, and the average click rate 6.1%.ESC StudioESC Studio is a project which was first initiated for ESC Congress 2011 and taken on again forESC Congress 2012 in Munich. ESC Studio is a project made up of interviews, discussions andtestimonials for upcoming congresses. All of these were carried out by Cardiologists for Cardiologists.‣ Objectives of this new initiative:- Promotion of subspecialties- Give ESC Cardiologists of Tomorrow (CoT) better visibility- Show presence of leadership to ESC members- Produce content for the general promotion of ESC for throughout the year- Produce content for ESC Congress 365‣ ESC Studio characteristics- Located in the ESC Plaza (within the National Cardiac Societies)- 45 m² equipped with cameras, chairs, microphones and professional lighting, and a largebackground green key wall - laid out as a real television studio- Staff: in the Studio: 2 cameramen, 1 technical director, 1 medical journalist; Behind thescenes: 1 director, 2 technicians- Open and fully functioning during ESC Congress from Saturday 25 August until Tuesday 28August‣ The project consisted of 2 sub-projects:ESC StudioGeneral and educational topics including interviews and discussions- Result: 51 videos in total- Prof Jeroen Bax and Prof Steen Kristensen as editors in chiefCardioStars.TVInterviews of top cardiologists by Cardiologists of Tomorrow (CoT)- Result: 7 videos in total- Dr Ricardo Carvalho Goncalves as editor in chief‣ Achievements- A total of 58 topics handled- 29 hours of recording for a result of approximately 9 hours videos- 22 ESC Board members (ESC Board 2010-2014) participated‣ Perspectives- Final editing & use of the content, videos, during the next months- Promotion of ESC Congress within ESC Congress 365- Cover scientific content during ESC Congress (Hot Lines, close work with press andspokespersons, etc.) to be published on the ESC Web site on the same day- Create promotional material for all specialty congresses (testimonials, vox pops, …)- Increase visibility to the delegates on site as well as online (better possibilities for anaudience)- Have better tools for project management leading up to the Congress to improve our editorialmanagement (e.g. tool could be File Maker Pro)- Improve final result of videos (better use of the green key wall)47

Web activity‣ Dedicated home pageFor the congress, a new dedicated web page was created with integration of Congress News,Congress Reports, ESC Press releases, Webcasts and videos.‣ What was published during the Congress- 136 Congress reports (sessions reported by cardiologists)- 33 Hotlines reports (with content from presenter and contributors)- 504 webcasts- 56 news articles- 67 press releases- 13 videos (4 ESC TV and 9 ESC Studio) uploaded during the Congress- Over 470 tweets were sent during the Congress both by the web team and our Live reporter- 1 642 e-Slides presentations & 1 315 e-Posters‣ Pages views overview during congressThe spike on August 25 is because of reddit.com (see social media below).‣ Page Views 2009 vs 2010 vs 2011 vs 20121800000160000014000001200000100000080000060000040000020122010200920112009 2010 2011 2012‣ Social MediaBefore and during ESC Congress 2012 the following principal social media channels were usedto promote the Congress and its activities as well as to drive conversations:- Twitter- Facebook- YouTube48

The Reddit effect:The social site Reddit, which allows users to generate and share news, also made a markduring the Congress. Press release “Electronic cigarettes do not damage the heart” was posted by a“trusted user” and selected on Reddit‟s scientific home page which generated over 1 100 commentson the site and over 100 000 visits to our press release on Escardio.http://www.reddit.com/r/science/comments/ytoit/study_suggests_that_electronic_cigarettes_do_not/Live Twitter experiment:Twitter was used extensively during Munich 2012 with the support of an experienced medicalwriter who tweeted from:- Hot Line sessions- Guidelines sessions- The Opening Ceremony- The General Assembly- Future targets in systolic heart failure management (Live session where she also askedquestions during the session on Twitter)Our Twitter reporter sent approximately 320 tweets on behalf of the ESC.The communication department also sent over 150 tweets (news, press releases, reports, videos…).Over 1 500 tweets were sent using the official hashtag #esc2012.A few examples of social media posting:49

A few figures from the market research on Social MediaIn the market research made inMunich, we wanted to better understand theuse of social media. This will help to adaptthe communication to our audience.We firstly asked them if they use ornot social media, 55% of the respondentsindicated that they would use some sort ofsocial media to share their congressexperiences. This compares with 28% lastyear. The use of social media is growing; weneed to be present in this medium.Moreover if we want to reach youngerdelegates as 65% of them share theirCongress experience on social media.We currently communicate onFacebook and Twitter, but the survey showsthat more than 15% of the delegates useGoogle +, we should investigate this socialmedium.‣ Congress reportsThis year again, the cardiologists showed a biginterest for the Congress Reports.The number of pre-arranged reports is biggerthan ever:On site some cardiologists did not hesitateto spend a few hours in our office in order towrite their reports. To help them in their writing,we had a medical writer dedicated to them andwe could provide an access to the slides on tospecial screens.120100806040200Number of pre-arranged reports2008 2009 2010 2011 201250

The last day of the Congress, we launched an e-campaign for the cardiologists who hadn‟t senttheir reports. This was successful, and 19 of them kindly wrote something for us during the days afterthe Congress. The total number of cardiologists participating was 94 this year, for 103 Pre-arrangedreports.The number of Hot Line & Clinical Trial and Registry Update reports (33) is a bit lower than lastyear (43). To improve the quality of the reports, the page where neither speaker nor discussant hadwritten something (or didn‟t give their copyright) where not published.The Congress reports are also searchable by topic in the ESC Congress 365‟s Congress byTopic section as well as in the subspecialty sections.Congress Reports popularityWith almost 70 000 page views in one month, the congress reports are a very popular andattractive scientific resource from the ESC Congress. Of course most of the reports are visualisedduring the Congress, as hot topics.Pre-arranged popularity:Although more than 100 pre-arranged were published, some were very popular, even morethan most of the Hot Line & Clinical Trial and Registry Update reports.More about Hot Line & Clinical Trial and Registry Update reports popularity:During the Congress the Hot Line & Clinical Trial and Registry Update reports were the mostviewed (from 25 th to 29 th August, 27 008 page views, i-e more than 87% of the Congress reportssection views).In the following month the success of the Hot Line & Clinical Trial and Registry Update wasconfirmed and some were seen more than 3 000 times.With 3 of the 10 more popular reports, it‟s interesting to note that PCI was very attractive forcardiologists this year.51

‣ Congress news56 articles were created about the Congress news and the section totalized 32 855 page views(until end of September) and the most downloaded issue was Saturday 25 September.The most viewed articles were:- New 2012 AMI-STEMI guidelines emphasise importance of pre-hospital logistics of care –1 274 views- Update on AFib includes novel oral anticoagulants – 1 101 views- Three new ESC Gold Medals awarded – 1 053 views‣ Webcasts504 webcasts have been published during the Congress.The ESC Congress 2012 webcasts section totalised 73 029 views from 25 August until 25 September.The most viewed webcasts are detailed below.The most watched are:Views Session Presentation2 608 Prevention of suddendeath incardiomyopathies1 380 Anticoagulation inatrial fibrillation in1 303 2012 update of the ESCGuidelines on themanagement of atrialfibrillation755 Prevention of suddendeath incardiomyopathies696 Hot Line II: LateBreaking Trials onInterventions686 Prevention of suddendeath incardiomyopathiesPrevention of sudden death incardiomyopathiesIs there still a role for vitamin K antagonists?Risk prediction for stroke in atrial fibrillation.Dilated cardiomyopathy.IABP-SHOCK II: Randomized comparison ofintraaortic balloon counterpulsation versusoptimal medical therapy in addition to earlyrevascularization in acute myocardial infarctioncomplicated by cardiogenic shockLeft ventricular non-compaction52

‣ Video15 videos were published on the website during the Congress, they were viewed 7 535 timesduring the 5 days of the Congress, the best day being August 29.The most successful video during the congress was the first edition of ESC TV.The most successful Congress video on a period going from August 1 to mid-September is the Best ofESC Congress 2012 - Teaser 2.The promotion of ESC TV and ESC Studio on the website homepage, in ESC Congress 365, onFacebook, Twitter as well as the Daily Congress News e-campaigns has resulted in a large peak inviews during the Congress.‣ Live Sessions13 online presentations were available in real time for online audience including 4 interactivesessions and the Highlight.The interactive sessions had a twitter feed and a chat for the audience without a twitteraccount, to collect the questions.Every day, registered people received an email with the summary of their sessions and a link toaccess the live when it was on.From 10% to 28.5% of registered people attended their session.The New ESC Guidelines on acute and chronic heart failure 2012 session had the biggest onlineattendance with 299 attendees.The most interactive session was Future Targets in Systolic Heart Failure Management:pharmacological therapy new artificial hearts complete cardiac regeneration therapies and upcomingdevices with 20 questions on the chat and 10 via Twitter.‣ ESC Clinical Practice GuidelinesFive new practice guidelines were presented at the ESC Congress 2012. Downloads until endof September:- AMI-STEMI – 23 996 downloads- Valvular Heart Disease – 22 217 downloads- The Universal Definition of Myocardial Infarction – 20 987 downloads- Heart failure (including acute and chronic) – 19 032 downloads- Atrial Fibrillation – 17 982 download53

‣ Results on electronic formats and communicationAccording to the market research made on-site, the electronic content provided was popular59% of the delegates were very happy and 29% quite happy. The major issue now will be to maintainthis high level of quality provided. There were many suggestions that the Final Programme should bean option, particularly now that the Mobile app was available.Concerning the various programmes we propose: printed final programme, electronic finalprogramme as an e-book, SPO and the mobile app, differences in the age range appear. Printedversion tends to be more appreciated by older delegates. Whereas, the mobile app suits youngerneeds. The final programme as an e-book is appreciated by all and the SPO is the less appropriatedfor them.More than 40% of the delegates intend to access online congress content all year long, weneed to maintain the scientific link created with delegates during the ESC Congress until their nextESC Congress experience. We need to continue developing the ESC Congress 365 product.In this market research, we also asked them the frequency of congress communication, thiswill help us sending less information but in line with delegates‟ needs and interest. The impact of thecommunications will be higher if we take care of their profile. More than 45% of them prefer toreceive information only once a month. The new My ESC Congresses and Events e-newsletter will goout every 1 st Wednesday of the month as emails are the preferred media for 90% of the respondents.54

PUBLIC AWARENESS EVENTThe European Society of Cardiology, the GermanSociety of Cardiology and The German Heart Foundation werethe three main partners if Alles fürs Herz, which took place inWittelsbacher Platz in the heart of Munich, on Friday 24(14:00 - 18:00) and Saturday 25 August (10:00 – 18:00)The involvement of the ESC included the organisationof a Zumba demonstration by Emmanuelle Perez, ESC Staffand certified Zumba instructor.55

CITY MARKETINGAs in 2008 the City of Munich involved itself in areally enthusiastic way in the ESC Congress. Relayed bythe Messe München team they proposed to ESC a widerange of services with some examples listed below:Information desks with trained hostesses at the CongressCentre as well as at some crucial points in the city:Airport, Main Train Station and Subway.Shuttle bus between the Airport and the Congress Centre‣ At the Airport- Utilisation of permanently installed airport counters- Signposting at arrival in the central area- Announcements in German and English- Billboards in the parking lots for limousines- Airport TV ESC baggage claim in terminal 2- Priority check-in Lufthansa/ Star Alliance upondeparture- ESC Logo displayed on monitors‣ ESC Branded HostessT-shirts, Pins and Scarves were distributed to all hostesses.‣ At the Hotel (4* & 5*)Flags, gifts, welcoming letter written by the Lord Mayor.‣ An ESC Branded CityTaxi Stickers, Banner on the City hall, on the Convention Bureau, atMarienPlatz, ESC announced on the Traffic Management system.Link to the ESC website from the City of Munich, ICM/Messe München andMunich Airport websites.Maps, City Guide, shopping guide, Tour…56