ESC Congress 2012 - ESCexhibition.org, as
ESC Congress 2012 - ESCexhibition.org, as
ESC Congress 2012 - ESCexhibition.org, as
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‣ The business objectives were to ................................................................................................................... 45‣ Marketing and Communication elements ....................................................................................................... 45‣ Promotion of the Mobile Application .............................................................................................................. 45‣ Key figures ................................................................................................................................................ 46‣ Elements from the market research .............................................................................................................. 46<strong>ESC</strong> <strong>Congress</strong> 365 – Your access to <strong>ESC</strong> <strong>Congress</strong> content, all year long! ......................................................................... 46Daily e-Newsletter ..................................................................................................................................................... 47<strong>ESC</strong> Studio ............................................................................................................................................................... 47‣ Objectives of this new initiative: .................................................................................................................. 47‣ <strong>ESC</strong> Studio characteristics ........................................................................................................................... 47‣ The project consisted of 2 sub-projects: ........................................................................................................ 47‣ Achievements ............................................................................................................................................ 47‣ Perspectives .............................................................................................................................................. 47Web activity.............................................................................................................................................................. 48‣ Dedicated home page ................................................................................................................................. 48‣ What w<strong>as</strong> published during the <strong>Congress</strong> ...................................................................................................... 48‣ Pages views overview during congress .......................................................................................................... 48‣ Page Views 2009 vs 2010 vs 2011 vs <strong>2012</strong> .................................................................................................. 48‣ Social Media .............................................................................................................................................. 48‣ <strong>Congress</strong> reports ........................................................................................................................................ 50‣ <strong>Congress</strong> news .......................................................................................................................................... 52‣ Webc<strong>as</strong>ts .................................................................................................................................................. 52‣ Video ........................................................................................................................................................ 53‣ Live Sessions ............................................................................................................................................. 53‣ <strong>ESC</strong> Clinical Practice Guidelines .................................................................................................................... 53‣ Results on electronic formats and communication .......................................................................................... 54PUBLIC AWARENESS EVENT ................................................................................................................................... 55CITY MARKETING ................................................................................................................................................... 56‣ At the Airport ............................................................................................................................................ 56‣ <strong>ESC</strong> Branded Hostess ................................................................................................................................. 56‣ At the Hotel (4* & 5*) ................................................................................................................................ 56‣ An <strong>ESC</strong> Branded City .................................................................................................................................. 56
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