ESC Congress 2012 - ESCexhibition.org, as

‣ Summary of Hall UsageExhibition A:‣ 89 stands including The largest stand (Servier: 2 stands of 835.135m² + 123.75m² = 958.885m²) 5 ETSA Stands (Emerging Technology Showcase Area) Publishers‟ Row (15 Publishers + 1 Publisher outside the Publishers‟ Row (La lettredu Cardiologue) Simulator (United Therapeutics)‣ Two new ESC initiatives: ESC Congress 2013: dedicated area to present and promote ESC Congress 2013 inAmsterdam. A Twitter Feed corner was created on this stand (sponsored byNayaMed) and the Abstract CD-ROM was distributed here. History of Cardiology: On the occasion of the 60th anniversary of the ESC Congress,the ESC invited its partners in cardiology to share their memories of the advancesthat have been made in cardiovascular care over the years.‣ 5 catering points and 3 seating areas (New this year in both halls): lightrefreshments and snacks were served all day long in the catering areas and during lunchtimes a specific menu was available to allow delegates to eat quickly & healthily. Wecreated these catering and seating areas to attract delegates into the Exhibition Halls.ESC Congress 2013 Stand5 main activities were promoted on this stand:1. The ESC Congress 2013 promotion was carried out in conjunction with the Amsterdamconvention bureau.2. A mini-studio to film delegates and make them actors on the future ESC Congress 2013promotional video.3. The distribution of the ESC Congress 2012 abstracts CD-ROM (this year, it was sponsored byRoche, they could not distribute it on their stand, so we took this as an opportunity to attractdelegates on the 2013 stand)4. ESC Congress 365: your access to Congress content all year long5. Finally, a pilot project, the “Tweet spot Corner”, sponsored by Nayamed, gave delegates theopportunity to tweet live about and from the ESC Congress.25