ESC Congress 2012 - ESCexhibition.org, as
ESC Congress 2012 - ESCexhibition.org, as
ESC Congress 2012 - ESCexhibition.org, as
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<strong>Congress</strong> Newspaper <strong>2012</strong>CONGRESS NEWS & PRESS65 000 copies printed throughout the <strong>Congress</strong>.The team consisted of:Editors in Chief Prof Michel Bertrand and Prof Stephan Windecker, Sub-Editor Simon Brown, GraphicDesigner Denis Garcia, Medical Writers Janet Fricker and Sophie Goodchild, Photographer PatrikEngstrom and Coordinator Alexandra Gamard.The newspaper w<strong>as</strong> printed locally, in Munich by Peschke Druckerei.Content:Advance work: 2 debate articles (pro & contra) 4 <strong>ESC</strong> Named Lectures 7 Guideline articles (including 1 overview) 1 Scientific Preview 11 Abstract-b<strong>as</strong>ed stories 5 Press-Conference b<strong>as</strong>ed stories 4 Social Events articles 3 <strong>ESC</strong> Initiatives articles 4 Faces in the CrowdOn-site work: 3 Social Events articles 1 Press-Conference b<strong>as</strong>ed story 16 Hot Lines & Clinical Trial Update articles 16 Faces in the CrowdIn total, <strong>ESC</strong> <strong>Congress</strong> News <strong>2012</strong> comprised of 61 articles.On the web:<strong>Congress</strong> News articles totaled 26 137 pages views from the 25 August to the 3 September <strong>2012</strong>.<strong>Congress</strong> News PDFs totaled 1 763 views from the 25 August to the 3 September, less successfulthan l<strong>as</strong>t year, which can be explained that the fact it w<strong>as</strong>n‟t highlighted on the right-hand side of the<strong>Congress</strong> home page.New this year!<strong>ESC</strong> <strong>Congress</strong> News w<strong>as</strong> given a new, modern look & feels b<strong>as</strong>ed on the design of this new banner:A "Don't Miss" section w<strong>as</strong> created, to orientate delegates to thehottest sessions of the day:43
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