ESC Congress 2012 - ESCexhibition.org, as

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ELECTRONIC COMMUNICATIONSESC Congress 2012 Mobile AppAn upgraded version of the ESC Congress Mobile App(for iPhones, Android Phones, & iPad & Android tablets)was made available to all Congress delegates. Themobile app contained the entire scientific programme ofthe Congress (including abstracts & learning objectives),congress floor-plans as well as other Congress generalinformation & resources, ESC corporate information,information about the sponsor (Bayer HealthCare), anddaily congress news.19%81%IOS ( IPhone & Ipad)Android‣ The business objectives were to- Disseminate ESC Congresses scientific programme and general information easily toparticipants- Enhance the delegate experience by improving decision-making for participants- Offer new functionalities to congress delegates (daily bulletins pushed on mobile devices,interactive maps to locate exhibitors and sessions rooms, sessions objectives & abstractsavailable for consultation within the app, powerful search functionality throughout thecongress scientific content, creation of personalised programme, to do lists, take notes ofspecific sessions and share these with colleagues, find practical information about theCongress)- Provide participants and exhibitors with sustainable content options- Provide more visibility/recognition to the sponsor (and create more sponsorship revenue interms of sponsorship & in terms of activities on site: sessions & exhibition)- Broaden the access to social networking platforms- Extend the ESC Congresses brands- To eventually decrease the need for paper programmes on-site (social responsibility as ~30000 600-pages programmes are currently printed)The mobile app was available on the App Store and on Google Play (search for „ESC 2012‟).‣ Marketing and Communication elements- Unique meaningful name with ESC brand name: easily found in apple store/Google searches- Availability: Free of charge, no log-in- Newsletter/Email marketing: highly targeted email campaign to prospects- Showcase application on ESC Web Site: to pre-market and showcase the app- Presentation walk-through of mobile application with screenshots of the app withdescription of features & benefits- Social media marketing: announcement to KOL, members,delegates across our social networks: Twitter, LinkedIn, Facebook- „Tell-a-friend‟ feature within the app- Mobile barcoding (QR code) throughout our communications- On-site promotion‣ Promotion of the Mobile Application• Advert in Advance Programme (over 385 000 page views, 11 600 unique visitors and 20 000flyers distributed)• E-campaigns 2 and 1 week before the congress start• My ESC Newsletter on 21/08/2012• NCS Presidents Letter• Advert in Final Programme• Promotion in intercessions slideshow &information screens• Mobile App banners and stand on-site45
‣ Key figuresThe mobile app was downloaded 11 688 times.iPhones and iPads were largely used by our audience. This stresses the need to focus our attention oniOS devices. From the 9 406 downloads on iOS devices, 61% of downloads were on iPhones.11 688 downloads represent 43% of all congress delegates (including press and exhibitors) or 54.5%of physicians. So we can say that 1 out of 2 congress delegates used the ESC Congress 2012 mobileapp: an excellent uptake!On-site and throughout our congress market research all feedbacks on the mobile app were excellentwith delegates rating the app as the best congress app their ever used!Thanks to the communication made before the event, 58% of the 11 688 downloads wereperformed before the Congress start. This helped us reduce the traffic on the Wi-Fi during theCongress.‣ Elements from the market researchOnly 15% of our respondents did not own a “smart” mobile device with over 46% owning aniPhone and bringing it with them to the congress. This represents a great receptive audience formobile services, including the ESC Congress app.The number ofdownloads is very impressiveas well as the satisfactionobtained:Many respondents wereunable to suggest anyimprovements. Others askedfor GPS navigation to guidethem through the scientificroom they are looking for, or alink from their personalcalendar to the congressschedule, others asked for a link to their My ESC account. These questions was also asked internallybefore launching the app, but most of these suggestions need an internet connection while using theapp and that is something we don‟t want to maintain a high quality in the Wi-Fi.We are still investigating new functionalities to make the app even better.ESC Congress 365 – Your access to ESC Congress content, all year long!ESC Congress 365 was born from a study launchedon the value of ESC Congress content and its accessibilityto healthcare professionals.ESC Congress 365 will provide access to ESCCongress Content all year long, with the objective to:• Capitalise on ESC Congress content value• Provide educational content from ESC Congress to awider, global audience• Sustain scientific debate and interaction throughout theyear• Disseminate the best of science for improved practices &awarenessA pilot platform was launched prior the congress and had received 60,000 page views by 8October. The main areas of interest for visitors are the e- slides, abstracts, reports and webcasts. ESCCongress 365 will be enhanced over the coming months with a consolidation of the scientific congressresources organised by topic to facilitate access to the content.46
Page 2 and 3: Evaluation Report ESC Congress 2012
Page 4: ‣ The business objectives were to
Page 7 and 8: General attendance by geographical
Page 9 and 10: Delegate ProfilesThe “Raise Your
Page 12 and 13: Pre-Arranged sessions‣ 234 Pre-ar
Page 14 and 15: Special Features in the ESC Congres
Page 16 and 17: Clinical Cases from ESC “Cardiolo
Page 18 and 19: ‣ Abstract submission and accepta
Page 20 and 21: ‣ Abstract submission by main top
Page 22 and 23: ‣ Cardiac Anatomy & Clinical Case
Page 24 and 25: CONGRESS VENUEInternationales Congr
Page 26 and 27: ‣ Summary of Hall UsageExhibition
Page 28 and 29: Exhibition B:‣ 76 Stands includin
Page 30 and 31: ESC Plaza:‣ 47 Stands including:
Page 32 and 33: Participant breakdown by exhibitor
Page 34 and 35: SANOFI A2-B350 100.00Schiller AG A2
Page 36 and 37: Congress SRL)GW-ICC B2-C424 9.00Int
Page 38 and 39: European Heart for Children E0:01 3
Page 40 and 41: ‣ Industry and Exhibitor GuideThe
Page 42 and 43: 18141310710987 75 53 3864 4 431ESC
Page 44 and 45: Congress Newspaper 2012CONGRESS NEW
Page 48 and 49: Daily e-Newsletter5 editions of the
Page 50 and 51: The Reddit effect:The social site R
Page 52 and 53: The last day of the Congress, we la
Page 54 and 55: ‣ Video15 videos were published o
Page 56 and 57: PUBLIC AWARENESS EVENTThe European

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