ESC Congress 2012 - ESCexhibition.org, as

CONGRESS VENUEInternationales Congress Center, München / Messe Munchen GmbH‣ Main Figures90 000 m 2 configured as a Main Entrance with Registration, ESC Plaza, Central Village,Exhibition Halls, a Press Area, 9 villages for Lecture Rooms and 1 village for Focus andPoster Hall.21 280 seats distributed between 34 lecture rooms constructed for the Congress (24 byACS, 4 by mediAVentures)Exhibition is separate in halls A2 and B2 and the ESC Plaza is located in the MainEntrance.‣ Central VillageA separate area named “Central Village” was established.This was dedicated to the ESC Board and Management.Facilities included: 14 ESC Meeting rooms for ESC constituent bodies, ESC Scientific Division and Management.(+ 3 additional meetings rooms in the Speaker Service Centre)ESC Presidents and Directors officesVIP Lounge with a voting bureauFellows loungeA few elements from the market researchThe organisation in themed Villages was highly appreciated by the audience. According tothe Market research made on-site, attendees were extremely positive about this idea, with 87.4%indicating that this organisation improved their Congress experience.As predicted the major benefits felt by the audience are, a “simplier layout”, “less walking”,“easier to find colleagues”, “prevents from missing a session”. On the other side, the majorcriticisms are “limits access to a variety of specialties” and “discourages cross-fertilisation ofspecialities.”23