ESC Congress 2011 - ESCexhibition.org, as

PUBLIC EVENTAtout Cœur à tout AgeA public awareness initiative took place during the ESC Congress, for the first time since 2006.Held on Sunday 28 and Monday 29 August, from10:00 to 20:00 in the centre of Paris on thesquare in front of the City Hall, this event was theopportunity for French speaking visitors to getinformation on the „age‟ of their heart, how tokeep it happy and the different associationspartners.There were 4 different poles: Well being, Physicalactivities, Nutrition, Health and a big institutiontent.Visitors could get information on stress management, relaxation, sleep patterns and disorders, get tips on how toincorporate physical activities in their daily lives, discover new sports (Zumba fitness, Swedish Gym, baby gym)as well as attend cooking workshops.The last pole was the most sought after withfirst aid demonstrations from the Red Cross,cholesterol and lipids tests (700 were done overthe 2 days), information on smoking cessationand the analysis of the visitors‟ test results bycardiologists.In the big tent, visitors got to meet theprofessional associations working for their wellbeing and partners of this operation: theEuropean Society of Cardiology, the FrenchSociety of Cardiology and the French Federationof Cardiology, as well as a stand for VIPARIS.Over 3 000 visitors came to visit over the twodays.European Heart Health Charter for Paris: a city oriented chartwas signed by the Ville de Paris and the ESC at the end of theESC Congress.For the event, a poster was printed; a flyer was distributed atthe Health Stops of “Paris Plage” which took place from 10 to21 August 2011.Online presence:- A web page in French on the ESC web site to presentthe event and goals.- A Facebook event page through the ESC profile. Thisevent page was updated regularly and linked to manywebsites: Paris Tourism office, Paris City, the SFC, the FFCetc...ESC Congress 2011 Evaluation report – Executive summary Page 38